The sales of the new BlackBerry Passport launched last week in the UAE by axiom, the exclusive distributor for the device in the Middle East.
The devices are being sold through axiom’s retail outlets and its online store for AED 2,699, with priority given to customers who pre-ordered the Passport from axiom. Customers will also benefit from axiom’s exclusive value added services, including 60 second data transfer, pick up for repair and delivery, trade in offers as well as 1 Hour Express Repair.
The Passport features many new design elements, including a 4.5 inch square display that can show up to 60 characters per row, making it the ideal device for reading e-books, viewing documents and browsing the web.
BlackBerry’s revolutionary new physical keyboard is responsive to touch, giving you more ways to control your smartphone without having to use the touchscreen. With rows of touch-sensitive physical keys, the BlackBerry Passport combines the efficiency of tactile typing with touchscreen-like navigation to deliver on that productivity promise.
“We are delighted to be able to bring the latest phone from BlackBerry – one of the most-loved brands here in the Middle East – to its strong and loyal customer base,’’ said Faisal Al Bannai, axiom CEO. “The revolutionary features included in the Passport will give our customers a fantastic experience and help make it the most successful model yet here in the region.’’