Henkel recently hosted several of its media partners from UAE, India, Algeria and GCC to press sessions surrounding the company’s purpose “Creating sustainable value”. Over the two-days event, Henkel provided them with an overview of their approach towards creating sustainable value for different stakeholder groups.
The sessions provided participants with deep understanding into the entire process of product development – from ideation to promotion. Henkel gave media insight into consumer trends and how they have leveraged them to develop high quality products which suit the specific needs of customers in India and the MEA region.
Journalists visited Henkel’s regional research and development site for Laundry and Home Care MEA in Dubai. They also experienced science experiments at Children’s City, as part of Forscherwelt (Researchers’ World) – Henkel’s international education initiative, which aims to arouse kids’ interest in science at an early age.