The Middle East’s newest bowling center

Sala Entertainment officially opens “Strike 10” bowling center in Riyadh

Sala Entertainment, a company specializing in high-end family entertainment, has officially opened the “Strike 10” bowling center in Hamra Mall in Riyadh, which comes in line with the company’s plan to expand locally through the opening of several high-end entertainment centers in various regions of Saudi Arabia.

The company has adopted the newest and unique bowling concept in its centers in Saudi Arabia with the latest easy automatic scoring and direct score with Social Media interface posting to the player’s account, which means that the player shares with his friends the game, scores and gets direct encouragement from them.

Strike 10 bowling center was built on a total area of 1,340 square meters, and equipped with eight 60-foot bowling lanes from QubicaAMF, the world’s leading company in bowling equipment, as well as bumper lanes for beginners training suitable for all ages and skill levels. Strike 10 bowling center, as well, is fitted to host both national and regional bowling tournaments.

Alongside the opening of Strike 10 bowling center, Sala Entertainment opened BOB’s CAFÉ/Restaurant, a trendy restaurant that offers its guests the opportunity to taste the chef’s unique innovations from the American cuisine, including angus burger served with sharable and giant buffalo wings, along with a selection of appetizers and beverages that add new flavors to delight all tastes, in addition to softly sweet and mesmerizing desserts.

On this occasion, Mohammed Attia, CEO of Sala Entertainment, said: “The opening of Strike 10 Bowling Center in Riyadh comes as part of the company’s strategic expansion plan to achieve local expansion. Strike 10 Bowling Center is a major addition to the family entertainment destinations in Saudi Arabia. The Center is fully equipped to provide all convenient entertainment for all community segments, including the sports youth segments.”

He added: “The Center that we open today is our second branch in the Kingdom, and we will soon open our third center at Al Nakheel Mall Extension in Riyadh, and in the near future, we will open other centers in different regions of the Kingdom, including the western region.”

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“Kafoo Express” Launches the biggest electronic store for Digital products & Communication Devices… Save your pennies

E- commerce is growing rapidly in a steady rate worldwide. Experts expect that E- commerce rate sales will reach 4. 13 Trillion Dollar in 2020.
Saudi markets also recorded a growth in this field. The rates of electronic purchasing products increased, especially after Corona pandemic.
A recent study revealed a rapid growth via on line shopping. Approximately, three out of four consumers shop online.
In line with this trend, and after deep studying for the market. “Kafoo Express” Launched a store specialized in electronic, digital products & communication devices. The store applied higher international standard level for different services suitable for various client’s sectors.
It provides the latest cell phones devices of various brands, phone accessories, chargers, electronic charging cards. Besides, various electronic products.
Based on the importance of diversity, “Kafoo Express” believes in diversity for different platforms to be in strong website position as a unique and comfort design.
This website helps buyers to browse and move among products. Then, check evaluations before taking the decision to buy.
“Kafoo Express” used latest technology in this field to display products in attractive ways with high security environment. This technology keen on client’s data privacy from the moment of buying until the end of payment process.
The website owners are also keen on attending communication platforms like twitter, FB, Instagram and UT to serve large segments of customers.
Based on the importance of rapid delivery for the products and punctuality in appointments “Kafoo Express” afford additional importance services represented in several procedures. They ensure products to reach customers asap through cooperation with the best delivery mobile applications in the kingdom.
One- time experience of Kaffo Express website is enough to come back many times due to easy, fast and interesting shopping. Customers choose products, then record their data. Next, they select the way of payment and get their request asap.
Kaffo website:
kafooexpress.com

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Introducing the telo Gamez Lenovo Legion™ 5G Gaming Smartphone

UCC Telo in exclusive partnership with Lenovo brings speed and smarter features to new 5G mobile gaming smartphone

Telo introduces the telo Gamez – Lenovo Legion Phone Duel —a powerful, immersive and fast-charging smartphone with sub-6[i] 5G for better coverage. It’s created specifically for on-the-go gamers passionate about high performance.

Designed from the ground up for gamers, the telo Gamez – Lenovo Legion Phone Duel plays like a mobile gaming console with impressive virtual tools, gaming capabilities, and an optimized battery lasting up to a full day of average phone usage[ii]. Get the full functionality, ergonomic feel and pocket portability of a smartphone without the chunky function controls. Its virtual joystick and dual ultrasonic trigger buttons are embedded, and dual vibration engines provide life-like feedback for deeper gameplay immersion.

telo Gamez – Lenovo Legion Phone Duel is amongst the first to feature the flagship Qualcomm® Snapdragon™ 865 Plus 5G Mobile Platform that delivers revved-up performance across the board for incredibly fast Qualcomm® Snapdragon Elite Gaming™. For enhanced power efficiency, consumers get advanced 5th gen memory chips, up to 16GB LPDDR5 high capacity RAM or the optional 12GB configuration, and ample storage up to 512GB UFS 3.1[iii].

As a part of a strategic partnership, telo Gamez will launch in the Saudi Arabia by UCC- telo. UCC has made an strategic step in the market by collaborating exclusively with Lenovo to reveal its first, powerful device in the gaming phone category, telo Gamez – Lenovo Legion Phone Duel, which includes innovative features and technologies. for an immersive, high-performance gaming experience.

Chief executive officer UCC, Anas Hemaid stated, “I am pleased and excited to announce the exclusive partnership between our company UCC and Lenovo to expand the mobile phone segment in the MENA region. Together we are bringing telo Gamez – Lenovo Legion Phone Duel to Saudi and MENA mobile users. This one-of-a-kind device has many distinct features like deep customized UI and dual batteries for turbo charging to give gamers one of the fastest charging experiences enabled in a smartphone. It is specially designed with a convenient center charging port for an uninterrupted gaming experience when mobile gamers need a quick power boost. I am confident that this phone will change the Saudi mobile gaming phone market with its remarkable efficiency, design, architecture and performance”.

On his part, Talip Yilmaz, Lenovo’s Android Tablets and Mobile Gaming Category Leader in the Middle East said, “We have witnessed a substantial rise in the gaming segment in the Middle East over the past few years, which has been greatly accelerated by the current pandemic and the rise of e-sports. As this trend continues and consumers adapt to new styles of mobile gaming, it gives us great pleasure to equip gamers with smarter gear from our unique brand of exceptional engineering and industrial design, and delivering the edge needed to dominate today’s virtual battle arenas and e-sports stadiums.”


Also, Anas Hemaid added that “It has been a long journey of inspiration, design, and long sleepless nights to bring this phone to market. We will continue this journey with the gaming community and our key success partners.”

A Shared Mission

Gaming on a smartphone can be very resource intensive. With this in mind, theLenovo mobile gaming engineers and designers worked with the gaming community to prioritize their most valued product attributes. Turns out, many mobile gamers agree with PC players on the must-have features, such as, balanced performance, reliable stamina, and immersive features that get your heart racing. The trick with packing as much performance and power as you can into a smartphone that fits in the palm of your hand, is that those internals are going to heat up. The question became how to keep everything cooler for the gamer. Having already met the challenge of employing smarter thermals, incredible performance and more in the lineup of high-powered Lenovo Legion PCs earlier this year, the team was well positioned to deliver on mobile and PC gamers’ shared needs.

Charged up, Cool and Clear

By inventing advanced methods to better dissipate heat with dual liquid-cooling and copper tubes, plus moving the dual 2500mAh batteries off to the sides where gamers’ hands would rest (vs. forcing them to touch the warm logic board encasing the processor), Lenovo made the handset easier to hold while also extending gameplay without the fear of overheating.

A convenient center charging port means your cord won’t get in the way while catching a battery boost when gaming in landscape mode. Full 90W Turbo Power Charging takes both charging cords (from center and side ports) to power up both batteries for a combined total of 5000mAh. Go from zero to up to 50 percent power in only 10 minutes, and a full charge only takes 30 minutes[iv].

Enhance the mad gaming skills you already have with better audio for clearer situational battle cues in-game, so you can react even faster to the footsteps behind you. It’s made possible with dual front-facing stereo speakers with large 1.4cc acoustics chambers for amazing far-reaching sound quality.

Pair that with the virtual gamepad controls for touch and move simulations thanks to the Lenovo Legion Assistant. Near instant, dynamic and surrounding vibration from specialized engines in the phone simulate the feel of in-game hits. A built-in gyroscope sensor detects motion and complex orientation changes, like while watching a 360-degree video, or when your screen view autorotates whenever you rotate your phone on its horizontal axis. Although many Android smartphones have one embedded now, the telo Gamez-Lenovo Legion Phone Duel leverages its gyro to optimize the gaming experience for the user, for example, its virtual joystick feature works by moving your thumb around on the screen while playing a game, either to aim or to move players in a new direction.

Designed for blur-free animations via a 6.65-inch Full HD (2340 x 1080) AMOLED glass touchscreen display with 144Hz refresh rate for videos and gaming images so colorful and sharp, you’ll experience your favorite mobile games in a new light. The ultra-responsive teloGamez – Lenovo Legion Phone Duel’s 240Hz touch sampling rate will also make you wonder how you ever put up with time lags before.

Lights, Camera, Capture

Designed to offer gamers better grip, the phone feels solid at 239 grams (8.43 ounces) and is 9.9 mm (0.38 in) at its thickest point. Turn heads and show off your passion for gaming in a high-octane red or cool blue with programmable RGB lighting effects for Lenovo Legion’s recognizable “Y” icon and the back of its pop-up selfie camera. Lights can also be programmed to dynamically change depending on in-game effects for a more immersive experience.

Just one use of the live capture features will have mobile streamers ditching their cumbersome home recording studios for good. Four noise-cancelling microphones record audio from all around to allow streamers to easily record themselves at eSports events and other busy environments.

With the phone’s customized software dashboard called Lenovo Legion Realm, wherever gamers are, they can tweak hardware performance settings, scroll through the latest downloadable titles in Google Play™, and select the enabled network that gives you the best quality and/or least traffic in that moment, i.e. WLAN, 5G, or Wi-Fi 6[v], to help reduce video and in-game latency.

Capture general HD 1080p footage and record in 4K at up to 30 FPS[vi] (frames per second) for remarkable clarity with a high-powered 20MP front camerathat stays tucked inside bezel when not live streaming for a clean look, also features auto-retract drop protection. Plus, a high resolution 64MP rear camera for 64MP resolution photos, which also has a quad pixel sensor for shooting high-quality, 16MP resolution photos in dark and bright conditions.

Pricing & Availability
The telo Gamez- Lenovo Legion Phone Duel will be available for pre-order starting on the 26th of Nov 2020, with 3499 SAR as a starting price including VAT, and from Jarir Bookstores, Saudi Arabia on the 3rd of December 2020.

 For more information on the device please visit our website: www.teloworldz.com.


[i] 5G service is available in select markets only.  At launch, phone will not support 5G mmWave technology. Requires separately purchased cellular data plan that may vary by location. Additional terms, conditions and/or charges apply. Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. Connection speeds will vary due to location, environment, network conditions and other factors. Please review the product details for your specific mobile carrier prior to purchasing.

[ii] One full charge of 5000mAh battery with Type-C plug provides an average of up to 24 hours of normal usage, or up to 7 hours for intermittent gameplay. All battery life claims are approximate and based on the median user across a mixed-use profile (including both usage and standby time) under optimal network conditions; results from Lenovo internal testing. Battery must be substantially depleted for turbo power charging; charging rate slows as charging progresses. Actual battery performance will vary, depending on many factors, including product configuration and usage, software, operating conditions, wireless functionality, power management settings, screen brightness and other factors. The maximum capacity of the battery will naturally decrease with time and usage.

[iii] Actual available capacity is less and varies due to many factors, including formatting, partitioning and operating system, etc. which utilize part of this capacity. The available capacity may change with software updates.

[iv] One full charge of 5000mAh battery with Type-C plug provides an average of up to 24 hours of normal usage, or up to 7 hours for intermittent gameplay. All battery life claims are approximate and based on the median user across a mixed-use profile (including both usage and standby time) under optimal network conditions; results from Lenovo internal testing. Battery must be substantially depleted for turbo power charging; charging rate slows as charging progresses. Actual battery performance will vary, depending on many factors, including product configuration and usage, software, operating conditions, wireless functionality, power management settings, screen brightness and other factors. The maximum capacity of the battery will naturally decrease with time and usage.

[v] Requires separately purchased Wi-Fi router and plan that may vary by location. Additional terms, conditions and/or charges apply. Connection speeds will vary due to location, environment, network conditions and other factors.

[vi] Phone supports general 1080p photo capture and 4K video recording at 30 FPS. Depending on length, enough storage space must be allotted on your device to save a high-resolution video. Quality of footage was internally tested under optimal network conditions.

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New MG ZST at heart of enhanced crossover line-up from British-born car brand

The introduction of a punchy new Turbo model is at the heart of the Middle East launch of the latest generation of MG Motor’s popular ZS crossover. The new MG ZST model will be joined by a 1.5L version as the British-born manufacturer significantly upgrades the line-up to offer a fresh new look and even higher levels of equipment and value for money. Prices for the new MG ZS 1.5L are expected to start from USD 12,625 (excl. VAT) *.

Offering premium style without the premium price tag, the first-generation MG ZS has played a major role in the company’s success across the region. With some 5,000 units sold, the original ZS has helped lay the foundations for MG to expand its original line-up so that it now offers some of the most stylish, reliable, and best-equipped models on the market. The new ZS range, and in particular the ZST, take this offering to a new high.

The new MG ZST is equipped with a 160 hp, 1.3L Turbo engine, delivering maximum torque of 230 Nm, and mated to a six-speed automatic gearbox for smoother acceleration. The new unit greatly improves the performance of the upgraded MG ZS. The acceleration of the 1.3Turbo is 9.8seconds from 0 to 100 kmph and has a top speed of 185 km/h**. It complements the fuel efficient 1.5L powerplant that delivers 6.2L/100km**.

The new models benefit from major style enhancements on both outside and inside, in keeping with MG’s contemporary design language. All ZS models feature a new hexagonal grille redesigned LED headlight and rear LED light clusters, while a sportier look is conveyed by the black finish applied to the grille, headlight and fog lamp trim, rear-view mirrors, side skirts and wheels.

A key MG selling point is the availability of features that are more normally found in premium cars, yet at no extra cost. The new MG ZS is no different and all trims come equipped as standard with a rear parking sensor and camera, 17” alloy wheels, a 10.1” HD touch screen with CarPlay and Android Auto, cruise control, rear air conditioning vents, keyless

entry, an electric parking brake and push button start.

The MG ZST takes this value for money package on to another level, adding a state-of-the-art virtual instrument panel for the driver, a 360o surround parking camera that eliminates all blind spots, curtain airbags for extra safety and a Trophy Sports Kit that emphasizes the new model’s sporty credentials. Alongside the MG ZST sit two other trim levels, both for the 1.5L variant: LUX and STD.

The interior has also been refreshed, most noticeably courtesy of a new dashboard design and more extensive use of soft-touch materials, while the two-tone colour design is complemented by the red stitching and carbon fibre look interior trim. A huge panoramic sunroof is available on ZST LUX model, making life on board even more pleasant for passengers. As a crossover, practicality remains a key requirement and here the extra-large boot with flexible configuration options certainly delivers.

Tom Lee, Managing Director of MG Motor Middle East, commented: “The MG ZST is an ideal model for our younger buyers who are looking for an exceptionally well-equipped car that also delivers strong performance and stylish good looks, without breaking the bank. And with our best-in-region manufacturer warranty of six years or 200,000km, our customers know that they can spend their hard-earned money in total confidence.”

The new MG ZS is now available for sale across the Middle East. This comes at an extremely exciting time for the brand in the region, where it has seen sales rocket over the past couple of years. Today, MG is active in nine Middle East countries, with its current model line-up including the 2020 ‘Middle East Car of the Year’, the all-new MG HS, and the Middle East’s ‘Best Sub-compact Sedan’, the new MG5.

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Saudi Arabia pledges USD 10 million to fight COVID-19


In response to an urgent appeal from the World Health Organization (WHO) and under the directives of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, the Kingdom of Saudi Arabia is to provide USD 10 million in financial support to WHO for urgent action needed to minimize the spread of COVID-19 and to support countries with vulnerable health infrastructures. 

Dr. Abdullah Al Rabeeah, Supervisor General of King Salman Humanitarian Aid and Relief Centre (KSrelief) said this royal directive reflected the Kingdom’s noble humanitarian role and reaffirmed its commitment to providing vital global assistance to all in need. KSrelief, he added, is working in cooperation with United Nations agencies and other leading humanitarian organizations in order to safeguard public health and well-being. 

Dr. Al Rabeeah expressed his appreciation for this generous gesture from the Kingdom’s leadership and for Saudi Arabia’s ongoing humanitarian efforts to support people around the world in a timely manner in times of crisis. 

The Supervisor General concluded with his hopes and prayers that humanity would be protected from the dangers of all diseases and epidemics, and that people around the world could look forward to a future full of health, peace and prosperity. 

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Grand Opening Soon: World-class Italian Restaurant ‘Mamo Michelangelo’ is Finally Set to Open Soon in Riyadh

Al Khozama Management Company, Mamo, and Arjun Waney, the creators and co-owners of internationally renowned fashionable and successful restaurants, announced that Mamo Michelangelo Restaurant is set to open by end of March 2020 in the heart of Riyadh’s dynamic center, at Al Faisaliah Hotel Suites Wing, The District Al Faisaliah. With authentic Italian and Provençal recipes and passionate chefs to serve fresh and delicious dishes, Mamo Michelangelo’s menu is already creating a stir and will quench the appetite of local gastronomes with its specialties, using ingredients sourced from their origins, to truly experience the authentic flavors of Italy and South of France. 

Saudi Arabia is well acquainted with Mamo Restaurant after its successful pop-up during the Jeddah Season. Mamo Michelangelo’s culinary arts embodies the essence of the Mediterranean Riviera. It offers a gorgeous and charming ambiance for gastronomic enthusiasts where guests can enjoy an elegant 5-star dining experience in an authentic setting  decorated with old materials from Provence and Itlay. 

The Restaurant’s world-famous culinary experience embraces French and Italian influences from the region that incorporate a mix of classic family recipes and seasonal Mamo specialties. Mamo designed a delightful menu of fine Italian cuisine in an innovative style and executed to the highest standards. The menu includes dishes that cannot be found elsewhere, such as the creamy Burrata from Napoli, lamb shoulder perfectly cooked in the wood fired oven, the delicious chicken and some signature dishes like the truffle focaccia and the truffle raviolinis as well as countless other culinary delights.  All of this will make you want to end your meal with the traditional tiramisu or the breathtaking lemon tart!

All customers can experience the Mediterranean Riviera and take advantage of these great culinary delights at Mamo Michelangelo Restaurant located in the heart of the Capital, at Al Faisaliah Hotel (South Wing), The District Al Faisaliah. For reservations, please call 920000874 or visit www.mamo-michelangelo.com for more information.

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MEDICA EXPANDS DENTISTRY LANDSCAPE IN UAE AND KSA THROUGH PLANMECA PARTNERSHIP   ‏Latest technological advancements available to dentists in the region through new agreement  

‏Dubai, UAE, The Medica Group, the leading Medical Aesthetic Solutions provider in the MENA Region, has today announced its partnership with Planmeca, manufacturers of high-tech dental equipment. The partnership will see Medica expand its portfolio into the dentistry landscape, leveraging its current business network to bring Finnish state-of-the-art dentistry solutions to UAE and KSA markets.
 
‏The agreement will see Planmeca benefit from Medica’s unique business model that provides clinics and doctors with everything for their business from training in the latest products, to marketing skills across the region. Known as a high-quality supplier, Medica will ensure dental professionals have access to the very latest dental technology, backed-up by unrivalled scientific knowledge, utilizing tailored dental solutions.  Planmeca is well reputed worldwide for its Romexis® software, the first dental software in the world to combine 2D and 3D imaging and the complete CAD/CAM workflow into the same platform. High-tech dental clinics in the region will benefit from a product portfolio that covers all 3D and 2D imaging modalities together with digital dental units, CAD/ CAM systems and software.
‏Elias Chabtini, CEO of Medica Group said: “This partnership will add great value to the regional dentistry market. Planmeca has a long and distinguished history in providing dental equipment and services for the past 50 years, beginning in Helsinki, Finland in 1971. They offer the skill and high craftsmanship that distinguishes them as being the best supplier in the dentistry world. It is our privilege, as the providers of high-quality medical aesthetics solutions, to partner with such a distinguished organization.”
 
‏Heikki Kyöstilä, President of Planmeca added: “Medica’s reputation precedes them, making them an ideal partner for Planmeca products in the region. Our agreement will allow dentists to achieve the best possible outcomes with the most advanced tools in the dental field, while Medica ensures business growth with marketing, practice management and education programs. I see this as a perfect combination to ensure sustainability for an effective business model.”
 
‏Operating across 11 countries with services ranging from consulting and education, to logistics and marketing, Medica is ideally placed to expand its verticals into the Dentistry world, adding major iconic brands to their portfolio.

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GCC MAJOR SOURCE MARKET FOR OUTBOUND MICE TRAVEL SAYS REGIONAL EXPERT MICEMINDS WINS ‘BEST INCENTIVE PROGRAM IN AN INTERNATIONAL DESTINATION’ ACCOLADE AT THE MALT EXCELLENCE AWARDS 2020

The global MICE industry is anticipated to reach over $1.4 billion in the next five years and the Middle East remains at the forefront as one of the fastest-growing tourism generators globally and an important source market for any destination. 

According to the team at MiceMinds, the UAE is the second biggest source market for outbound travel from the Middle East, surpassed only by Saudi Arabia. This growth has been buoyed by the growth of the regional airlines as well as the game-changing mindset of companies like MiceMinds who create bespoke incentive travel experiences that are personalized and designed to lead positive business results.

An ITL World Company, MiceMinds was lauded for their ‘out of the box’ thinking where they won the ‘Best Incentive program in an International Destination’ award at the MALT Excellence Awards last night. The official award show of the renowned Mice Arabia and Luxury Travel Congress (MALT), the MALT Excellence Awards highlight, honor and celebrate path-breaking achievements of top organizations and individuals, who have demonstrated exemplary initiatives in the field of Meetings, Incentives, Conferences, Events (Mice), Business and Luxury Travel from the GCC.

This particular award recognized this unique organization within the ITL World portfolio that uses incentive trips as a tool to stimulate and motivate employees and partners and reward those who have achieved certain goals in the company.

“When we won the TMC of the Year award last year we didn’t rest on our laurels so to be rewarded for a 2nd year in a row is a real honor especially for a part of our business that usually goes unrecognized. The core objective of MiceMinds is to help organizations strengthen their team and overall performance through one-of-a-kind travel and event experiences, and this unique accolade underscores our steadfast commitment to excellence in making the MICE industry bigger, better with more customization and innovation across the board,” said Rafeeq Mohammed, CEO of ITL World.

“Awards such as this are a wonderful endorsement of our unique approach to delivering exceptional experiences to our MICE clients and the resolute commitment and expertise of our team,” he added.


Since its official launch in 1998, ITL World has been assisting companies across the globe to make the most of what they spend on business and incentive travel. 

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KOI Restaurant is Preparing to Open its Doors in Riyadh

Japanese koi restaurant announced its final preparations to open its doors for visitors in the Saudi capital. The prestigious restaurant will be led by the international Japanese chef Kadak. Koi will offer new and innovative dishes, which is the first of its kind in Saudi Arabia through mixing between Peruvian cuisine and Japanese cuisine. The restaurant is also distinguished by its unique location that makes visitors easily accessible. Visitors to Koi Restaurant will enjoy the drinks menu signed by the most important experts in preparing cocktails, to experience unparalleled food and drink tastes.

Koi Restaurant offers a Japanese atmosphere of modern culture and ancient Japanese traditions, and the menu includes many varied traditional dishes and appetites that Japan is famous for with a touch of modernity to satisfy all tastes, as it varies between soups, appetizers and salads of all kinds, as well as sushi, Maki and Sashimi, and Tamaki in addition to varieties Teppanyaki, Yakitori, Japanese noodles and rice, and their various dishes that depend on seafood, to satisfy the desires of Japanese cuisine lovers in Riyadh.

Chef Kadak said: “Koi Restaurant was established to enjoy your food leisurely and hand over your senses to music and live in the atmosphere of the restaurant, which comes most of its components directly from Hakodate Asaichi, that means the morning market in the city of Hakodate, and we have worked to develop the menu to focus mainly on the purity and quality of the ingredients, which will change in a way seasonal”.

It is noteworthy that Koi restaurant is located in the Crowne Plaza Riyadh – RDC Hotel and Convention Center, which is one of the largest hotels at Crown Plaza at the Gulf level.

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NUYU LAUNCHES NEW BRANCH IN RIYADH

NuYu – a leading chain of female boutique gyms in Saudi Arabia – announced the launch of its newest branch in Riyadh, located in Al Taawun District.

The new branch is a key addition to NuYu’s unique network of women’s clubs situated across Riyadh, Al-Khobar, and Dammam. It offers high-energy and results-oriented group classes, internationally certified trainers, and the latest fitness equipment.

The 1,200 square meter club is distinguished by its modern features, and can comfortably accommodate 1,000 individuals. The club offers state-of-the-art equipment, a functional training area, a juice bar, a relaxation lounge, and a dedicated area for spinning classes. It is equipped with ‘Myzone’ technology, which accurately monitors physical activity.

With the inauguration of the new branch, NuYu strives to maintain its leading position in the Saudi female fitness industry by expanding its branch network across the Kingdom. This is also aligned with Saudi’s Vision 2030 and its goals of empowering women, and for all citizens to lead healthy and active lifestyles.

Founded in 2012, NuYu currently operates five boutique centers in Riyadh and two clubs in Al-Khobar and Dammam.

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