NuYu – a leading chain of female boutique gyms in Saudi Arabia – announced the launch of its newest branch in Riyadh, located in Al Taawun District.

The new branch is a key addition to NuYu’s unique network of women’s clubs situated across Riyadh, Al-Khobar, and Dammam. It offers high-energy and results-oriented group classes, internationally certified trainers, and the latest fitness equipment.

The 1,200 square meter club is distinguished by its modern features, and can comfortably accommodate 1,000 individuals. The club offers state-of-the-art equipment, a functional training area, a juice bar, a relaxation lounge, and a dedicated area for spinning classes. It is equipped with ‘Myzone’ technology, which accurately monitors physical activity.

With the inauguration of the new branch, NuYu strives to maintain its leading position in the Saudi female fitness industry by expanding its branch network across the Kingdom. This is also aligned with Saudi’s Vision 2030 and its goals of empowering women, and for all citizens to lead healthy and active lifestyles.

Founded in 2012, NuYu currently operates five boutique centers in Riyadh and two clubs in Al-Khobar and Dammam.

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Fairmont Riyadh Opens Pesto – Italian Home Kitchen

Fairmont Riyadh is excited to announce the opening of Pesto, ”Italian Home Kitchen” with a unique, chef-led dining experience that strives to serve authentic Italian cuisine and spark culinary conversations among its valued guests. 

Fairmont Riyadh’s General Manager Mr. Rizwan Shaikh welcomed his distinguished guests and the guest of honour “Chargé d’affaires Counselor Valerio De Parolis” of the Italian Embassy. 

Chef José Antonio Saggioma took the stage to speak about the sharing-based concept of Pesto, where guests are served comforting portions of authentic South Italian cuisine that is influenced by the bountiful Mediterranean agriculture and encompasses flavours of oregano, basil, and citrus. 

Pesto’s homely ambience is accessorized by patterned floors, wooden accents, family style seating, and dining areas. The open kitchen dominates the space, allowing the chefs to greet guests at the table and plan their personal culinary journey. For those looking for a more intimate experience, Pesto provides semi-private dining areas as part of their 80-person seating capacity. 

Located in the Business Gate Complex with direct access to more than 60 corporations, Fairmont Riyadh is the nearest luxury hotel from King Khaled international Airport with easy access to Riyadh Front, Granada Business Park, King Abdullah Financial District, Riyadh International Convention & Exhibition Center and Princess Nora University.

Catering to sophisticated business and leisure travelers, Fairmont Riyadh offers a wide range of luxury services, amenities, and facilities that includes a selection of world-class dining options, a 4500 sqm convention center and meeting rooms with elegant design,  and attention to detail in every spacious room and suite, all catered by careful attention to provide an unforgettable memory.

With impeccable and unrivalled tailored experiences, Fairmont Riyadh invites you to relish every moment while our team takes care of everything else for you.

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Ambiente 2020: hospitality growth market attracting more exhibitors to Frankfurt

After a year of economic slowdown, global trade conflicts and the impact of the recent coronavirus outbreak, no major changes are expected in Germany’s economy in 2020. Nevertheless, private consumption is at such a high level that there are almost no signs of a deteriorating consumer mood right now. These are good conditions for a successful Ambiente in Frankfurt, whether it’s ethical purchases, contract furnishing or trendy shopping. From 7 to 11 February 2020, Ambiente will be the central hub of the consumer goods industry. In total, 4,635 exhibitors1 from 93 countries2 will be presenting the latest trends on 310,240 square metres (gross) of floor space.3 85 per cent of Ambiente exhibitors are from outside Germany. “The area that has grown especially at Ambiente is Dining, as hospitality, in particular, is a worldwide growth sector – and indeed one that has been developing at an incredible speed in recent years,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt. HoReCa with front of house – the growth market at Ambiente “Studies mention growth rates of up to 50 per cent in private and business trips in these markets between 2010 and 2017, and this trend is continuing to increase. We’ve recognised this potential for growth, and so we’ve steadily expanded our hospitality expertise and our offering,” Braun continues. Covering the areas of Dining, Living and Giving, the world’s leading trade fair maps the entire spectrum of consumer goods in 1 FKM-certified, 2019: 4,460 exhibitors 2 FKM-certified, 2019: 92 countries 3 FKM-certified, 2019: 305,600 square metres (gross) Page 2 Ambiente International Frankfurt Trade Fair Frankfurt am Main, Germany, the sectors of tableware, kitchenware, interior design and gifts. In early 2019 this networking opportunity was used by 136,081 visitors from 168 countries. Ambiente is a place where brands launch innovative products, designers set trends, decision-makers meet and retailers place orders for the entire season. Commenting on the coronavirus outbreak, Braun says: “The authorities currently estimate that there is no danger for events on the premises of Messe Frankfurt. Right now, however, company representatives are not permitted to travel to Frankfurt if they come from areas placed under quarantine by the Chinese authorities, such as Wuhan or Hubei. We are therefore expecting a lower number of Chinese exhibitors compared with Chinese registrations.” Economic development in figures The overall economic outlook for Germany was viewed increasingly pessimistically last year. In all, however, there is no need to fear a general economic recession. After last year’s GDP growth of 0.5 per cent the increase in 2020 is expected to be 1.1 per cent (according to the ifo economic report). On the other hand, private consumption is at such a high level that there are almost no signs of a deteriorating consumer mood right now. Consumption is robust and just as strong as before. Private and state consumption are the main economic drivers, and the Association of German Retailers (HDE) reckons that the trend of increasing retail sales will continue. After the expansion in 2019, the characteristic Ambiente segments are in a good place and likely to continue their upward trend. Taken together, their overall volume has reached EUR 28.58 billion, with a sizeable average growth rate of 2.0 per cent. This resulted in a fairly respectable additional sales revenue of about half a billion euros filling the coffers of the retail trade. However, the situation continues to be challenging throughout all sectors of the industry. Like the last few years, there is no standard pattern in the impact on the retail trade. Online sellers and financially powerful retailers are well placed, whereas small businesses keep declining. High street shops are continuing to die, and some studies have forecast another 50,000 closures in the next two years. Consumer goods markets are currently growing almost exclusively online or in well-designed combinations of online and off-line business. Pure high street shops, on the other hand, are dwindling. Nevertheless, the retail sector as a whole is in a good position. HoReCa – a growth market Ambiente has created a clear USP for itself in the HoReCa segment and is set to gain even more momentum through the opening of the new HoReCa Hall 6.0. It is the leading international platform for front-ofhouse business and the perfect port of call for national and international decision-makers in the hospitality segment, whether they are hotel chains, cruise lines, airlines or caterers. Throughout the world, the hospitality market keeps growing, making it all the more important to look closely at front-of-house business, not just first-hand, but from as many global perspectives as possible. This global view of trends and developments in front-of-house business is precisely the focus of the HoReCa Academy. It also explains why Ambiente’s line-up of speakers is so international and why it includes top speakers from Germany, France, the UK, Hong Kong and China, the Netherlands and the United Page 3 Ambiente International Frankfurt Trade Fair Frankfurt am Main, Germany, States. International speakers such as Maham Anjum, Joe Cheng, Ido Garini, Adam D. Tihany, Jozef Youssef and Dr. Francesca Zampollo will be focusing particularly on the significance of front-of-house business, providing participants with first-hand trends and industry insights. The front-of-house role of Ambiente is in fact far more than a mere interface between hospitality and tableware. Ambiente is the only place that gives buyers from the hospitality industry such a unique opportunity to order front-of-house products simultaneously from HoReCa and from the lifestyle collections of Living and Giving exhibitors. Both areas will have guidebooks helping visitors to find their way through the halls, and listing all exhibitors with products in hotels, restaurants and catering as well as in contract business. Focus on Design will showcase design highlights from Brazil With this special presentation, Focus on Design, Ambiente is for the first time highlighting a range of outstanding products from Brazil. This is a designer nation that stands for striking, modernist design, but has so far not had much impact outside professional circles. Five different Brazilian design studios will be presenting their creative output with its own identity at Galleria 1. They will be using Ambiente as a global platform to draw attention to Brazilian design on an international scale and in all its facets. The trend presentation at Ambiente Knowledge creates the future Moreover, the exclusive complementary programme will pick up on the latest topics, such as a trend presentation by bora.herke.palmisano at Galleria 1. Forward-looking trends will be analysed, summarised and showcased in such a way that orders can be placed immediately. The Ambiente Academy will be affording a glimpse of the future in the consumer goods industry. On all five days of the trade fair, renowned specialists will be discussing current trends, exciting ideas and useful practical insights at the Ambiente Academy in Hall 9.1 and, for the first time, also in Hall 11.1. Sustainability is a mega-trend that is gaining more and more momentum, and this is also reflected in the Ambiente Ethical Style Guide. The curated directory for 2020 features 314 exhibitors from 49 countries, all of them manufacturers who follow eco-friendly and socially responsible production standards. This is an increase of 27 per cent since last year. The Ethical Style Guide is an important part of the complementary programme, drawing attention to manufacturers of Page 4 Ambiente International Frankfurt Trade Fair Frankfurt am Main, Germany, sustainable and ethically manufactured consumer goods. Buyers looking for original product ideas will enjoy the Talents and Next areas, which will feature contemporary designs and creations by young and currently unknown designers. Hall 4.0 will showcase Dining, while Interior Design will be located in Hall 8.0.  Ambiente Events GE  Ambiente Events EN Awarding excellence Once again, Ambiente 2020 will host numerous prestigious award ceremonies. The German Design Award will be presented on the first day of the trade fair, and visitors will be able to view the award-winning products at an impressive exhibition. Year on year, Sebastian Bergne runs his Solutions special presentation at Ambiente, drawing attention to the unbroken innovative spirit of the kitchen and household industry. This year’s selection of well-designed and useful products will be displayed together with explanatory videos in the foyer of Hall 4.0. Moreover, Ambiente will feature the Kitchen Innovation Award and the Plagiarius anti-award for product piracy. As before, excellent tableware products will be at the focus of the Tableware International Awards of Excellence, where the decisive criteria are functionality, beauty, originality and narrative quality. The winners will be announced at Ambiente. After the highly successful première of the Dineus award, this prize will again be awarded on the first day of the trade fair, honouring outstanding products and projects from the entire spectrum of dining culture.

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Regional Specialty Dishes Highlight of New Menu at Zafran Indian Bistro

Zafran Indian Bistro, the award-winning contemporary Indian restaurant, has launched its much-awaited new menu, now available at Rubeen Plaza, Levels Mall and Turki Square.

A labor of love, the menu is the result of more than a year of perfecting regional recipes, countless trials and tasting sessions by the restaurant’s highly trained team of chefs to ensure that the final product stays true to Zafran’s tried and tested philosophy—no fuss, simple great tasting food.

“Zafran is a place where guests expect quality Indian food made right by passionate people in a relaxed, inviting ambience and once again we have delivered. Fans of the brand and new diners will love the new menu’s combination of signature dishes alongside new, specialty dishes that celebrate the diversity of Indian cuisine,” said Rakshak Puri, General Manager, Zafran.

Menu highlights include the Zafran Haandi Korma and Dum Ka Murgh cooked with spices that are ground on site in the Zafran Kitchen. Loyal guests will be pleased to know that the Zafran Feast, a perfectly done kebab platter fit for royalty is now a mainstay on the menu by popular demand. 

New starters include a hearty Seafood Soup and an addictive Masala Fried Chicken. There’s also a delightful Chaat Platter, consisting of traditional savoury treats from across the country including Pani puri, Bhel puri, Pakoras, Samosas and Dhokla – Zafran’s homage to Indian street food.

The new menu continues to feature the regular biryanis favored by guests but this section has also been enhanced with the inclusion of specialty biryanis such as the Murgh Hyderabadi and Awadhi Gosht Dum.

Vegetarians can look forward to an equally varied offering that now includes home-style Baigan Bharta, a smoked eggplant mash cooked with chili, garlic and fresh coriander, a Southern-style spinach dish called Dhakni Saag, and Pindi Chole, a classic curry made with chickpeas and a blend of spices.

From the Chili Mojito, Pista Cooler and Orange Cinnamon Blossom to the Baked Yoghurt and Beetroot Halwa, a slow- cooked dessert made with grated beetroot and milk, Zafran’s range of signature drinks and desserts come with their own distinctive Zafran twist. 

“With this new menu, we are taking it up a notch, adding some regional recipes made with the finest ingredients using modern techniques and presentation. As always there is an emphasis on lightness without compromising on the flavors expected from an Indian meal,” said Gaurav Singh, General Manager, Zafran.

“The team of chefs at Zafran have a wealth of experience having honed their skills across renowned hotels, restaurants and even stately homes across India. The new menu reflects their diversity and creativity and showcases their talent and attention to detail,” added Singh. 

The restaurants are open to guests for lunch as well as dinner from 11 am – 11 pm on weekdays and 11am – 12 am on weekends (12 pm to 12 am 7 days a week at Levels Mall). To make a reservation please call: +966 11 562 2229 (Rubeen Plaza) or +966 50 900 9052 (Levels Mall) or +966 50 3399181 (Turki Square). For added convenience Zafran offers a take-out and delivery service as well and is on Jahez, Uber Eats, Hunger Station, Talabat and Carriage.

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HYATT REGENCY RIYADH OLAYA LAUNCHED A YOUTH OPPORTUNITY PROGRAM TO EMPOWER SAUDI WOMEN Aligning with Saudi Arabia’s Vision 2030 by training young women to provide equal employment opportunity at Hyatt and build a diverse work force

Hyatt Regency Riyadh Olaya announced today a partnership with the Hotel and Tourism Management Institute Switzerland – Saudi Arabia (HTMi), and the international non-profit Education for Employment (EFE), in an effort to support the Kingdom’s Vision 2030. With the help of EFE and HTMi, Hyatt Regency Riyadh Olaya will sponsor various groups of women throughout the year, each for four months of training at HTMi – Riyadh. The hotel will then recruit them in various departments where they will be able to contribute to the best of their abilities.

“I’m thrilled to be here today to celebrate with the team of Hyatt Regency Riyadh Olaya their new initiative to support Hyatt’s global program RiseHY which is designed to introduce youth to hospitality and provide needed employment opportunities,” said Giuseppina Bavasso Hyatt’s director of human resources – Middle East, Africa and South West Asia. “The RiseHY program builds on our long-standing commitment with our existing or new relationships with community-based organizations across the world to provide vocational training and career readiness programs. We understand the challenges young people face and we believe that hospitality is one of the few industries where entry-level opportunities can lead to long-life career chances”

RiseHY is a global program designed to pair the hospitality industry’s career opportunities with young people who need them. As part of the initiative, Hyatt hotels around the world commit to hiring 10,000 Opportunity Youth by 2025.

“The Kingdom’s Vision 2030 aims to boost women’s participation in the local labor market and provide equal and rewarding opportunities for everyone, so that they may use their talents and abilities to contribute to the Kingdom’s economy,” Said Walid El Awadly, Hyatt Regency Riyadh Olaya’s general manager. “Building an inclusive and diverse workforce has always been an integral part of Hyatt’s DNA and our commitment towards RiseHY is a chance to bring employment opportunities to the members of the communities in which we operate. This commitment brings Hyatt’s purpose – to care for people so they can be their best – to life in the Riyadh community.”

For any further queries, please don’t hesitate to contact Safa Hassan, Marketing Communications Manager, at +966-556144617 or

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World security, safety and fire protection experts converge in Dubai for Intersec Advanced tech solutions and future of security under the spotlight during three-day exhibition and conference

The world’s leading security, safety and fire protection experts will gather in Dubai for the 2020 edition of Intersec, the world’s leading trade fair for security, safety and fire production, from 19 – 21 January to probe the latest technology solutions transforming the global security industry.

More than 1,100 exhibitors for 50-plus countries, including the majority of the world’s top 50 security manufacturers will be displaying the latest security solutions across the three days when the show opens on Sunday (19 January).

While the exhibition will be a window to disruptive technology shaping the international security sector, Intersec’s three-pronged conference series will bring together change-makers from more than 50 countries, including representatives from 35 governments, trade associations and non-profit organisations to shape the future landscape of the global industry.

Anticipation is also building for the all-new Intersec Arena, a dedicated tech centre for excellence at the show, which will focus on solving digital security challenges through innovation and education.

Andreas Rex, Show Director at Messe Frankfurt Middle East, Intersec organisers, stressed the Arena has been introduced to assist industry professionals in addressing today’s security challenges, which go well beyond public sector providers.

“Businesses today operate in a dynamic threat landscape; security professionals are required to work ahead of the curve, to be predictive and not reactive. The Arena provides a space for industry experts, tech insiders, and security practitioners to share their approaches to achieving resilient, responsive and secure operations,” said Rex.

“We are in a time of unparalleled change – the future of cities and customer interactions are changing rapidly in line with developments in new technology. As organisations rush to embrace digital transformation, security professionals have questions that they would like to have answered.

“The key discussion areas within the Arena programme have been designed to engage with this dialogue. Attendees will gain invaluable insights into new technologies, how they may be implemented successfully and witness first-hand the suggested solutions to mitigate cross-sector industry-specific challenges,” he added.

The Arena has attracted one of the most powerful speaker line-ups seen in the region with industry thought leaders from across the Middle East, Europe and the USA, spanning multiple sectors, from hydrocarbon, banking and finance, municipal affairs, civil defence, customs and healthcare. Highlights will include police and customs representatives from Abu Dhabi and Dubai sharing insights into challenges in digital transformation, while experts from across the GCC will discuss AI implementation in security.

Another key highlight will be the launch of the Security Professionals Association (SPA), a group that fosters technological innovation and operational excellence. This project has been developed by the Security Industry Regulatory Agency (SIRA) and industry stakeholders to support global best practice and innovation in the security industry.

“It is with great pride that we announce the launch of the first security professional association in the region that will offer excellent ways to stay current on the best security practices. SPA for SIRA will open strong networking opportunities between security professionals and organisations and will offer an environment where learning is given the utmost importance to motivate professionals to continue to pursue their goals,” said Eng. Khalid Al Hammadi, Chairman of SPA.

“Our goal is for SPA for SIRA to be an organisation that embodies professional standards that far exceed international benchmarks.”

The conference series also includes the three-day Future Security Summit, where speakers and delegates will explore disruptive technologies, examine security loopholes in business ecosystems and the means of integrating digital and physical security to address critical security threats.

Summit highlights will include an exclusive look at what’s in store for the security industry at Expo Dubai 2020, the technology solutions for future proofing security in smart cities, aviation industry focus sessions and case study insights into how AI solutions can improve corporate security.

The two-day Intersec Fire Conference (19 and 20 January) will put advanced fire safety technologies under the spotlight, including the evolution of regulatory requirements, and standards. The conference will feature case studies, panel discussions and keynote presentations by regulators, fire chiefs, and key solution providers including Lt. Gen. Yousef Al Ansari, the former head of the Kuwait Fire Service Directorate and Honorary board Member of the Kuwait Fire Protection Association.

Ahead of his address on regional best practices in fire protection, Lt. Gen Al Ansari said he will unveil a comparison between theories of community risk assessment and risk reduction versus practical applications in real incident implementation.

Lt. Gen. Al Ansari said advanced technology implementation is high on Kuwait’s fire protection agenda. “Kuwait is always keen on attracting modern technology in all fields, especially in the area of safety to protect lives and property,” he commented.

Intersec 2020 is seen as a watershed event in the evolution of the security industry. “The conventional security areas are being massively disrupted by technology, but security is now increasingly touching on the everyday lives of people – with cyber security key to operating in a safe, secure environment for all,” added Messe Frankfurt Middle East’s Rex.

More information is available at:

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OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020

For the 6th time at the Youth Olympic Games, OMEGA is ready to fulfil its role as Official Timekeeper. Around 1,880 young athletes from 70 nations have arrived to compete in 81 winter events at Lausanne 2020, and the Swiss watchmaker will be there to time every second.

This is a particularly special occasion for OMEGA. It is the first time since 1948 that the Olympic Games have returned to the brand’s home country of Switzerland. The host city Lausanne is just over 100km from OMEGA’s watchmaking headquarters in Bienne, and the company is looking forward to welcoming the world to the events being competed around the city of Lausanne, on the shores of Lake Geneva, St. Moritz, Champéry and in the nearby Vaud Alps and the French and Swiss Jura mountains. 

Just like the Olympic Games held in St. Moritz in 1948, OMEGA is bringing its most advanced technology for its Official Timekeeper duties in Lausanne. This includes the incredible Scan’O’Vision MYRIA photofinish camera, which can take 10,000 digital images per second on the finish line of races, as well as 60 tonnes of equipment such as scoreboards, starting gates, photoelectric cells and much more!

Of course, OMEGA is very familiar with the responsibility of timing the world’s best athletes. Since 1932, the brand has been the Official Timekeeper of the Olympic Games on 28 occasions, and will continue in the position until at least 2032, marking a full 100 years. Additionally, OMEGA has served in the same role at all five of the previous Youth Olympic Games, which began in Singapore in 2010. 


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SHIC 2020 brings together 350 hospitality leaders committed to transforming the future of Saudi Arabia’s hotel market

Annual hospitality event follows a milestone year for Saudi Arabia’s tourism industry, after the launch of new visas which attracted 55,000 visitors in just one month

The third annual edition of the Saudi Arabia Hospitality Investment Conference (SHIC), being held from 21-22 January 2020 at Riyadh Airport Marriott Hotel in Riyadh, will bring together more than 350 dignitaries, developers, investors, hotel owners and operators to discuss the future of the Kingdom’s ever-growing hotel market in light of the event theme, ‘Transform Tomorrow’. 

Hosted by Dur Hospitality, organised by Semark and co-organised by Bench Events and MEED, SHIC 2020 features more than 90 high-profile speakers from companies paving the way in Saudi Arabia’s hospitality investment industry, including the Saudi Commission for Tourism and National Heritage (SCTH), Saudi Arabian General Investment Authority, Al Hokair Group, AMAALA, The Red Sea Development Company and Diriyah Gate Development Authority (DGDA). 

Jonathan Worsley, Chairman of Bench Events and Founder of SHIC, said: “We are excited to kick-off 2020 with the third edition of SHIC, which comes following a pivotal year for the Saudi Arabian hospitality industry. The launch of tourist visas in September 2019 marked the Kingdom’s intention to become a global tourism destination and we are proud to be bringing together the tourism officials, hotel owners and operators working to make this a reality”. 

Expressing his honour at hosting SHIC for the third consecutive year, Abdullah bin Mohammed Al-Issa, Chairman of Dur Hospitality in turn stated that the rising number of visitors to Saudi Arabia has paved way for quality, authenticity and variety among the Kingdom’s hospitality offering. “While the tourism industry continues to flourish and is expected to increase its contribution to the Kingdom’s GDP by 8% by 2030, we will continue to grow our diversified portfolio, which currently includes over 20 properties, operates 3047 rooms, in addition to several new projects underway. 

Our expansion plans seek to keep up with the demand of the industry and utilize the increased potential it poses with an investment of SAR 1.5billion (US 400 million)  to almost double our portfolio within the next four years,” Mr. Al-Issa added.

Ahead of SHIC, HE Ahmad Al Khatib, President of SCTH, said: “The launch of Saudi Arabia’s first tourism visa marked a historic milestone in the implementation of Vision 2030 and the development of the Kingdom’s tourism industry. Our aspiration is that by 2030, tourism will comprise more than 10% of Saudi Arabia’s GDP, attracting 100 million annual visits and creating as many as one million new jobs. Today, we are in an exciting position at the beginning of this journey and we are working closely with the hospitality industry to harness the full potential of Saudi’s tourism sector”.

Within the first month of launching the visa, more than 55,000 tourist visas were issued, providing a glimpse into the huge latent potential of the sector.

John Pagano, CEO of The Red Sea Development Company, added: “The uptake of the new e-visa demonstrates the widespread interest global travellers have in visiting Saudi Arabia. The e-visa creates opportunities for guests of the Red Sea Project to visit other parts of the Kingdom – and vice versa – making it easier to experience the unique beauty of our destination and be part of our commitment to enhance the natural environment. Through its introduction, the government is again demonstrating its commitment to make tourism a key pillar of the Kingdom’s economy. Visitors from around the world will experience the warm hospitality that Saudi Arabia offers and discover an unexplored part of the world.”

Jerry Inzerillo, CEO, DGDA, said recent progress meant it was “a momentous time in this extraordinary country”.

He revealed: “We plan to break ground in January 2020 for Diriyah Gate, a mixed-use traditional urban community which celebrates the rich cultural history of Saudi Arabia. Diriyah Gate, Riyadh’s new global cultural and lifestyle destination, will be home to leading luxury and lifestyle retail brands as well as over 100 cafés and restaurants. With hospitality, leisure, culture, education and entertainment assets in our development plans, we’re hoping to attract millions of tourists who will fall in love with Diriyah”.

According to SCTH, more than 150,000 new hotel rooms will be built in Saudi Arabia over the next three years, around 30% of which will be government funded while 70% will be driven by the private sector.

Numerous international operators have signified their commitment to the Kingdom. 

“With the direction Saudi Arabia’s tourism industry is heading, tourism is expected to rise across existing and new segments fuelling demand for a variation of new accommodation options, example, family friendly hotels including mid-scale and luxury resorts, and extended-stay hotels,” remarked Pascal Gauvin, MD, India, Middle East and Africa for IHG. “We are in active discussions with strategic partners to bring new brands from our global brand portfolio, such as Regent Hotels and Resorts, Six Senses and Kimpton Hotels and Restaurants, to the Kingdom to cater to these tourists’ diverse needs and preferences.”

Millennium Hotels and Resorts recently revealed its goal to operate a hotel in every region across Saudi Arabia, targeting 25 hotels in the Kingdom by 2025.

Millennium Hotels and Resorts MEA CEO Kevork Deldelian said: “We have been operating in Saudi Arabia for five years now, with nine hotels in our portfolio. We are already seeing increased business from the new tourist visas and are committed to playing a significant role in providing hotels across the Kingdom to accommodate this increasing demand”.

The SHIC programme will address various topics impacting the future growth of the hospitality sector, from asset management and franchising to sustainable luxury and artificial intelligence. There will also be case studies on mega projects, leadership panels, roundtables and a Three-Minute Pitch to Owners, during which leading brands will present their latest lodging products and loyalty programmes.

Meanwhile, on day one of SHIC, the Global Restaurant Investment Forum (GRIF) KSA programme will run concurrently, showcasing the most innovative home-grown and international restaurant concepts transforming the F&B sector in Saudi Arabia.

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MG ZS EV unveiled at Saudi International Motor Show

Taajeer Group and MG Motor launches its first electric vehicle
for the Saudi market

MG Motor reveals its first 100% electric vehicle for the Saudi market – the MG ZS EV

MG ZS EV revealed at the 41st Saudi International Motor Show in Jeddah

(10 December 2019, Jeddah) Taajeer Group and MG Motor has revealed its first-ever 100% electric vehicle for the Saudi market – the brand-new MG ZS EV, during the 41st Saudi International Motor Show, held at Jeddah International Exhibition and Convention Center under the patronage of the advisor of the Governor of Makkah Region. The stylish, compact SUV is based on the popular Middle East seller, especially in the Saudi market, the MG ZS, and is the first all-electric car from the British-born brand.

MG is prepared to embrace the New Energy Vehicle world, and has already showcased this through the overwhelming response and the successful introduction of the MG ZS EV in Europe and the UK, the brand is launching its first-ever 100 percent electric vehicle in the region.

The new MG ZS EV is equipped with a single electric motor that drives the front wheels and delivers 148bhp and 350Nm of torque – accelerating the compact SUV from 0 – 100 km/h in just 8.2 seconds. The new EV can travel on a single battery charge of NEDC for 335 KM and is equipped with fast charging which allows up to 80 per cent of the battery to be re-charged in just 40 minutes.

Based on the popular 1.5L petrol version of the MG ZS SUV, the compact SUV has proved to be the perfect option for buyers looking for a stylish, well-equipped, reliable car with an affordable price tag.

As part of MG’s ambitious plans to become market leaders in New Energy Vehicles, the brand continues to undergo a rigorous development program to ensure its innovative vehicles are reliable and equipped to take on the sometimes-extreme weather conditions in the region. This

summer the MG ZS EV was tested in the UAE during the hottest months of the year and concluded the program successfully, demonstrating that the company is ready to deliver electric vehicles in the in general, and in the Saudi market in particular.

Tom Lee, Managing Director for MG Motor Middle East, said: “MG Motor Middle East is benefitting hugely from the brand’s global commitment to remain at the forefront of new energy development. Now, as the region’s major cities focus on becoming the smartest and most sustainable in the world, we can contribute to that vision of the future with our first-ever 100% electric vehicle.

Eng. Hazm Jamjoom, COO of Taajeer Group, said: “The future of cars in the Kingdom is moving towards taking advantage of international technologies, especially in the field of electric vehicles production”.
He added: “Taajeer Group has started equipping infrastructure in collaboration with MG to be fully ready to participate in the future sustainable transport strategy and contribute to reducing dependence on conventional fuels and reducing environmental pollution. This will be a priority for our new 2020 strategy”.
He added, “Statistics shows a significant progress in our sales since the MG brand was launched in the Kingdom, as it has increased from 4,700 Vehicles in 2018 to reach 10,000 Vehicles by the end of 2019. The statistics also indicated a high level of the brand awareness in 2018 and 2019 increased from 12% up to 51%, which means increased demand for branding to an advanced level of satisfaction among the local audience”. He concluded: “To date, we have 20 authorized distributors and partners throughout the Kingdom, which contribute greatly to provide our distinguished after-sales services and ensure spare parts availability”.

MG Motor is experiencing a strong expansion in the Saudi market through a full network of showrooms or authorized dealers in other major cities and the new ZS EV is now available for ordering through Taajeer Group’s showrooms and the first vehicles will be delivered in January 2020.

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Since the opening up of Riyadh’s entertainment industry, there hasn’t been anything quite like the MDL BEAST Festival. There is no doubt that this festival is set to continue a wave of a revolutionary cultural shifts in Saudi Arabia as we know it.

The Electronic Dance Music (EDM) scene in Saudi Arabia may not always be first of mind when listing some of the most popular dance capitals of the world, but bubbling under the surface is Riyadh’s best kept secret – a world filled with great music, talented DJ’s, creative and innovative producers and a thriving musical community that is about to take centre stage.

It’s not just the music scene that is seeing significant changes in Saudi Arabia, there have been notable international sporting events successfully hosted in the Kingdom and for the first time, the country is opening itself up to tourism and diverse cultural influences from all over the world.

Along with Saudi’s first female DJ – Cosmicat, there will be a host of local DJs and artists playing at the festival, including producer Dalal, DJ DesertFish, DJs & producers K.Led & Majid, DJ & producer Vinyl Mode, DJ Baloo and many more!

“Things are changing really fast, for the better. Now that it’s really happening…It’s going to be quite the event to be part of” comments DJ Cosmicat.

These DJs discuss the significant changes they have witness first hand; not just in Saudi as a whole, but within the music community. This is an exciting time for Saudi’s music industry, they have all seen an increase in popular club nights, packed shows, sold out gigs and concerts. All of this has no doubt been leading up to MDL BEAST on December 19-21 2019 in Riyadh.

“MDL BEAST will create the standard for the Middle East. If you’re working, you’re a part of history. If you’re performing you’re a part of history. If you’re just in the crowd enjoying the music. You’re also a part of history.” explains DJs and producers DISH DASH

These local DJs will have the opportunity to perform alongside some of the global EDM scene’s best known artists for the first time. The likes of David Guetta, Martin Garrix, Tiësto, Camelphat, Black Coffee, R3hab and many more, are all about to descend on one of the biggest global entertainment events to wrap up 2019.

“I cannot explain or put into words how overwhelming and exciting this experience is going to be.” says DJs and producers K.Led & Majid.

Though music is a vital part of the festival, it is not the only thing that will set MDL BEAST apart from other festivals of its kind. As well as music, the MDL BEAST from the east, will feature various iterations of the arts – from performance to visual and there will be a focus on culinary craft and many more cultural treasures that make up Saudi’s rich heritage.

The first of its kind in Saudi Arabia; MDL BEAST is a three-day festival taking place (in a purpose built venue), on the 19-21 December 2019.


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