Wallan Trading Company celebrates ZEEKR partnership with the launch of a luxury electric vehicle lineup

Wallan Trading Company — the leading player in the Saudi automotive sector — has signed a strategic agreement with ZEEKR, the global electric mobility technology and solutions brand owned by Geely Automobile Holdings. The agreement will see the two entities collaborate as partners, with Wallan Trading Company serving as an authorized representative and distributor of the ZEEKR brand in the Saudi market.

The partnership was officially announced at a special ceremony hosted by Wallan Trading Company in Riyadh on 17 February 2024. Held in the presence of Fahad Al-Wallan, Chairman of Wallan Trading Company, the engagement brought together a selection of senior officials representing both entities. The ceremony also served as the backdrop for the launch of two of ZEEKR’s latest luxury offerings in the Kingdom: ZEEKR 001 and ZEEKR X.

In line with the Kingdom’s Vision 2030 objectives and the Saudi Green Strategy, the partnership marks the latest step by Wallan Trading Company and ZEEKR to advance the country’s sustainability goals and enhance the local circular economy. 

The partnership keeps Wallan Trading Company’s strategy to expand, increase, and diversify its investment and representative portfolio in the Kingdom. Leveraging ZEEKR’s innovative range of electric mobility technologies and Geely Holding Group’s decades’ worth of car manufacturing experience — 37 years — Wallan Trading Group has set out to build on a legacy of elegant automaking powered by advanced technologies to deliver quality cars that meet the demands of Saudi customers and are suited to the local climate and terrain.

Fahad Al-Wallan, Chairman of Wallan Trading Company, said: “We are delighted to have partnered with ZEEKR, as this agreement promises so much for Saudi auto enthusiasts, the national and regional motor industry, and the Kingdom’s economy. In addition to advancing sustainability and creating a greener, healthier future for all, this collaboration will accelerate the transformation of our sector, empowering us to keep pace with new developments by transitioning from internal combustion engines to electric motors.” 

Cannon Wang, Mena Regional Director at ZEEKR, said: “Saudi Arabia is a key area of focus for us at ZEEKR. As a sophisticated market renowned for its discerning consumers, thriving auto sector, and rapidly developing ecosystem of tech innovators, the Kingdom holds up a mirror to the very best of our industry, reflecting the values that drive us as a brand. With Vision 2030 presenting an ambitious blueprint for the future — one in which sustainability is at the very core of business and social life — we see tremendous opportunities for the growth of the electric vehicle segment.”

ZEEKR 001

ZEEKR 001 combines coupe and SUV features, integrating design beauty, cabin spaciousness, and practical applications and software — all built on Geely’s Sustainable Experience Architecture (SEA) platform>

Since its launch in the Chinese market, the car has achieved remarkable success, being the first premium domestic electric model to sell over 10,000 units monthly. It is among the most innovative electric vehicles in the market, equipped with an adjustable air suspension system, a 100-kilowatt battery offering a 620 km range, and maximum 200-kilowatt fast charging power that can charge it for a 120 km range in just 5 minutes. The battery can be set from 10 to 80% in 30 minutes. The car has two electric motors producing 544 horsepower and 686 Newton meters of torque, accelerating from 0 to 100 km/h in just 3.8 seconds.

ZEEKR X

ZEEKR X sets a new standard in the premium compact car market, distinguished by its sporty, elegant design, the luxury of its fittings, comfort, and the spaciousness of its cabin. It has been built on Geely’s Sustainable Experience Architecture (SEA) platform.

ZEEKR X belongs to the sporty SUV crossover category and is equipped with an innovative and advanced driving system that includes several cameras and radars for active driving control, parking assistance, and enhancing driving safety, among other functions. The innovative model also has an intelligent cockpit sensing system, an air purification system, and advanced safety systems. These safety systems include an absolute control over driving conditions system, an innovative integrated braking system IPB, an XTCS anti-skid system for all road types, a high-performance advanced driving assistance system, an intelligent LED lighting system for light distribution, and an airbag system that covers the entire car and includes 7 airbags, providing comprehensive protection for the driver and passengers.

The car offers a driving range of 440 km and comes equipped with two electric motors with 428 horsepower (315 kilowatts). It accelerates from a standstill to 100 km/h in 3.8 seconds. It is considered the fastest luxury compact SUV in the world.

As the foremost auto company in the Kingdom, Wallan Trading Company is committed to driving the growth of the Saudi auto sector. In addition to its partnership with ZEEKR, Wallan Trading Company owns distribution agencies for Renault, Hyundai, Genesis, and Geely in the Kingdom.

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Explore, play and win at House of Hype this January in Riyadh Boulevard City

Saudi Arabia – Reality meets trippy worlds, outrageous style and wild
games at Riyadh Boulevard City’s newest immersive entertainment attraction, House of Hype,
which opened to the public in December as part of Riyadh Season.
Boasting 50+ next-gen experiences spread across 60,000 square feet, House of Hype is a
beautiful world where guests can explore, play futuristic games, create awesome social media
content, become a star, discover surprises, shop exclusive hype products, and win prizes. It is
inspired by the hype culture, video games, fashion, music, and social media trends.
A trip to the House of Hype promises to be a family and friends’ gateway to a world of
extraordinary experiences that cannot be found anywhere else. Where else in the world can guests
eat cotton candy burritos as you roam glitching neon cities, lounge in glowing gardens, design
digital sneakers, explore melting neighborhoods, star in their own music videos, dance with lasers,
get lost in mirror palaces, and uncover hidden prizes?
As if those were not enough, getting rewards is also part of the House of Hype experience, all
thanks to the PARX companion app. The PARX app enables guests to play the park like a video
game and unlock an Augmented Reality layer full of prizes and scavenger hunts, all from their own
phone!
Are you ready to explore, play, create, shop and win?
Discover more about House of Hype by visiting www.house-of-hype.com and for ticket booking
visit https://webook.com/en/experiences/house-of-hype, with general admission ticket for one for
only SAR 89, while a group of four can access the park for only SAR 335 via The Squad Pass.

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With the participation of more than 35 countries and 120 international and local companies The launch of the third edition of National livestock and fisheries development program in Riyadh

The third edition of the National livestock and fisheries development program Exhibition, which will continue until the sixth of February 2024, was launched in the Saudi capital, “Riyadh”, today, under the patronage of His Excellency the Minister of Environment, Water and Agriculture, Eng. Abdul Rahman Al-Fadhli, and in the presence of a number of ministers, officials and those interested in the field. This exhibition, which is held at the Riyadh International Convention and Exhibition Center, stems from the Kingdom’s leading role in the fisheries sector, and in order to create a global platform that brings together experts in this field, as 35 countries are participating in the exhibition, represented by more than 120 international and local companies and 3,000 local and international businessmen, and the number of visitors to the exhibition is expected to reach more than 15,000 visitorsThe National livestock and fisheries development program Exhibition aims to provide an annual platform that brings together international expertise, global experiences and modern technologies in the fields of aquaculture, fisheries, algae and feed, highlighting the food industries of fish food, reviewing the most important products and investment and economic opportunities available, encouraging local and foreign investment in the field of aquaculture, in addition to communicating with key decision-makers in the Kingdom regarding fisheries and their requirements, and reviewing and displaying the latest developments in marine products and the latest Cutting-edge technologies in the fieldThe General Supervisor of Livestock and Fisheries at the Ministry of Environment, Water and Agriculture, Dr. Ali Al-Sheikhi, explained that the increasing population growth, practices harmful to the marine environment and their direct impact on fish stocks, are factors that require us to go to the development and development of the aquaculture industry to achieve food security and sustainability, indicating that the volume of direct government spending in the fisheries sector amounted to about one billion riyals in infrastructure, research and localization, in the government’s belief in the importance of the sector and its opportunities to contribute to achieving food security and supporting the domestic product. and increase exportsHe added that the Kingdom is working to face challenges by finding thoughtful solutions, improving practices, stimulating the sector, facilitating procedures, providing land, building the necessary systems and control, in addition to building capacities and finding possible legislation for the sector, and we are also working with major companies to provide integrated infrastructure with small companies to enhance production and marketing opportunities to be reflected in increasing investment directlyFor his part, the Director of Corporate Communication and Partnerships at the National Program for the Development of the Livestock and Fisheries Sector, Mr. Abdul Majeed Al-Shehri, explained that the exhibition discusses several important issues such as the sustainability of fisheries, the development of aquaculture, the development of food industries from seafood, the localization of modern technologies and manufacturing industries in the fisheries sector, as well as the manufacture of fishing equipment and tools, in addition to raising awareness to increase the consumption pattern of fish products, pointing out that the exhibition will witness an investment seminar “to promote investment opportunities in the Fish farming” with the participation of a number of relevant government agencies, in addition to holding 22 technical workshops with the participation of international speakers, companies and international universitiesAl-Shehri pointed out that the exhibition is also witnessing the signing of a number of cooperation agreements and memoranda of understanding between the National Program for the Development of the Livestock and Fisheries Sector and NEOM, in addition to the signing of a memorandum of understanding between NEOM and Pure Salmon to establish a closed systems project in aquaculture, and the signing of an agreement between Tobyan and Tabuk Fish Company, Tobyan and the Saudi Aquaculture Group “Naqwa” to market aquaculture products, and the exhibition also includes the signing of a memorandum of understanding between Radwa and Sea Resources Company to market farmed fish productsIt is noteworthy that the National livestock and fisheries development program Exhibition will witness in this edition for the first time a “Sea Cooking” competition under the supervision of the most famous chefs and judges in the world, and the “Master Class” event with the participation of more than 120 cooking enthusiasts to present seafood dishes in traditional and qualitative cooking methods, in addition to the businessmen communication program, and the exhibition of farmed fish products types

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HONG Restaurant at The Ritz-Carlton Riyadh, Appoints Chef Wang Linhua as New Head Chef

HONG, the Asian fine-dining restaurant, introduces Chef Wang Linhua as its new Head Chef, ushering in a new era of culinary distinction. Renowned for his innovative approach, Chef Wang Linhua promises to excite patrons with an exquisite array of Chinese cuisine that leaves an indelible mark on the palate. As part of HONG’s recent re-opening in October, Chef Wang Linhua’s expertise seamlessly integrates into the commitment to redefining luxury fine dining, offering a heightened experience where opulence and gastronomy converge.

Chef Wang Linhua, hailing from the Henan Province, has a culinary heritage deeply ingrained in his upbringing. Surrounded by the culinary ambiance of his family, with both his father and brother as seasoned chefs, Chef Wang Linhua immersed himself in the art of cooking from a young age. Specializing in crafting delectable cold dishes and creating flavors that delight the palate, Chef Wang Linhua honed his skills through hands-on learning. With 16 years of experience, his culinary journey has taken him across the globe, leaving an everlasting mark on kitchens in Oman, The Maldives, and the United Arab Emirates. 

Demonstrating an unwavering dedication to excellence, Chef Wang Linhua has undergone comprehensive training in Cantonese, Authentic Szechuan, and Hunan-style culinary arts and has achieved numerous milestones, including a certificate of Advanced Chinese Cuisine in China in 2022. With a distinguished career across establishments such as the Fairmont Palm Jumeirah Hotel, The Ritz-Carlton Al Bustan Palace in Oman, and the prestigious Michelin-Starred restaurant HUTONG in Dubai, where he successfully led a sizable team, Chef Wang Linhua now brings his exceptional talent and mastery to HONG Restaurant.

In his role as Head Chef, Chef Wang Linhua leads a team of 24 individuals, and specializes in Guangdong cuisine. His expertise extends beyond the kitchen, encompassing continuous research into new and innovative dishes, comprehensive training and development programs for staff, and a steadfast commitment to maintaining impeccable food hygiene standards. Chef Wang Linhua’s culinary leadership promises to elevate the dining experience at HONG Restaurant to new heights, ensuring a harmonious fusion of tradition and innovation on every plate.

Chef Wang Linhua’s menu is a symphony of flavors that not only tantalizes the palate but also showcases his unparalleled artistry, creating a dining experience that is both sophisticated and unforgettable. Amongst the menu’s bold flavours, the standout offerings are The Wok-fried Lobster and Steamed Sea Bass skillfully marinated using subtle soya sauce and seasoning. Equally captivating, the Yu Xiang Eggplant features layers of fresh onions, peppers, and chili beans that contribute to a well-balanced and refined flavor profile. 

HONG is committed to providing a delectable journey fit for emperors.Reserve your experience located on the second floor of The Ritz-Carlton, Al Hada in Riyadh open every Sunday through Friday from 6:30pm to 11:30 PM. 

For more information or reservation please call +966 11 802 8392

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Shaza Riyadh Participate the Scientific Forum for International Disability Day 2023

Shaza Riyadh Hotel, a leading luxury hotel is proud to announce its collaboration with the leading institution of Our Special Friends, a dedicated institution to the well-being and development of individuals with special needs. This unique partnership is set to create a transformative and inclusive experience for individuals with special needs, fostering a sense of community, empowerment, and joy.
Our Special Friends hosted a Scientific Forum for International Disability Day 2023, partnership with Abaqera Center and cooperation with Cairo University in King Salman Social Center and Shaza Riyadh Hotel participation to provide a luxury services on Thursday, December 7, 2023, as an initiative to achieve the goals of the vision 2030, under the slogan “United in achieving the sustainable development goals for people with disabilities”.

In order to raise awareness about sustainable development of special needs for their future and for their community, they organized a workshop presented by Dr. Iman Al-Haridi from Cairo University. In addition to motivational, educational and entertaining sessions for our special friends.

“We are thrilled to collaborate with Shaza Riyadh for this significant event. Together, we aim to create an environment that not only celebrates the unique abilities of individuals with special needs but also promotes inclusion and understanding,” said Mrs. Mrs. Al Jawharah Al Shuhaywin.
“At Shaza Riyadh, we believe in the power of community and diversity. Partnering with Our Special Friends Institution aligns with our commitment to making a positive impact and creating opportunities for everyone to participate fully in community life,” expressed Mr. Haythem Al Ayoubi – General Manager.

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Wallan Trading Company celebrates partnership with Renault

Wallan Trading Company — a leading player in the Saudi automotive sector — has signed a strategic partnership with Renault Group. The partnership will see Wallan Trading Company serve as the official distributor of Renault Group’s world-class products and services in the Kingdom.

The agreement was announced at a special ceremony hosted in Riyadh on 4 December 2023, with the engagement bringing French and Saudi dignitaries and representatives of both entities together to mark the launch of the new partnership. Notable attendees and guests included Jerome Pannaud, Managing Director of operations in the Africa-Middle East and Asia Pacific region, Renault; and Fahd bin Saad Al-Wallan, Chairman of Wallan Trading Company. 

During the ceremony, the Wallan Trading Company presented its plans for the future, which include opening 6 showrooms and 10 maintenance centers in different cities — by the end of 2024 — that will offer sales and spare parts services.

Jerome Pannaud, Managing Director of Operations in the Africa-Middle East and Asia Pacific region, Renault, said: “Saudi Arabia is home to a sophisticated auto industry, with Saudi consumers being some of the most discerning auto enthusiasts in the world. A leading market with a growing presence on the global stage, Saudi Arabia is of the utmost importance to us. We are pleased to have partnered with Wallan Trading Company, a leading proponent of Saudi auto excellence. Wallan’s proud history, vast resources, and expansive network make the company the perfect partner for us — a partner that enables us to serve our customers better in the Kingdom and wider region.” 

He added: “Our strategic partnership will increase our sales in the Saudi market by introducing leading-edge offerings, including our latest models, uniquely designed to meet the needs, preferences, and demands of our customers. We will also work closely with Wallan Trading Company to support and empower employees with greater access to  advanced technologies and value-added services to deliver an enhanced customer experience.”

Fahad Al-Wallan, Chairman of Wallan Trading Company, said: “We are delighted to have established a strategic partnership with the Renault Group, whose cars are renowned for their advanced designs and innovative technologies. This alliance between our companies will enable us to offer the best products and services to the automotive market in the Kingdom of Saudi Arabia”.

He added: “We are excited to explore the opportunities ahead. We plan to expand our reach during the coming period by opening more advanced centers in several regions so that Renault can remain close to its customers and provide greater access to the most innovative products, services, and spare parts”.

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TECNO Launches CAMON 20 Series: A Steady Night Portrait Master with Groundbreaking Deconstructionist Design

TECNO, an innovative technology brand with operations in over 70 global markets, today launched its new  CAMON 20 Series, bringing spectacular portrait video and night portrait photography experience with the industry’s first CAMON PUZZLE deconstructionist design to its forward-looking users. TECNO CAMON 20 Premier 5G’s 5000 Times/s Sensor-Shift OIS Anti-shaking Technology and 50MP RGBW Ultra-Sensitive sensor enable the device be capable to provide SLR camera level anti-shake video and crystal-clear night  portrait quality. Its 108MP Ultra Definition camera delivers breath-taking wide-angle shots for both photography and video shooting. Meanwhile, inspired by the deconstructionist genre of postmodern architecture, the series  fuses the magic skin with ceramic materials and create the unique CAMON PUZZLE design. TECNO CAMON 20 Series including CAMON 20 Premier 5G, CAMON 20 Pro 5G , CAMON 20 Pro and CAMON 20 are expected to be broadly available in early May. 

“TECNO CAMON 20 brings together innovative technologies and modern stylish design in one striking, high-performance series,” said Jack Guo, General Manager of TECNO, “Many moments in life are meant to be captured. TECNO CAMON 20’s advanced portrait and video technologies let users record those emotional motion moments in sharper detail, while its striking aesthetic design and powerful performance complete an all-round exceptional user experience.”

5000 Times/s Sensor-Shift OIS Anti-shaking Technology for Portrait Video

In the pursuit of steady portrait video, TECNO has incorporated SLR camera in-body image stabilization into the CAMON 20 Premier 5G. The devices with 5,000 Times/s Sensor-Shift OIS Anti-Shaking Technology can compensate for shakes up to 5,000 times per second. As a result, images and video are crisp and vivid, even when taken while moving at speed.The technology is the most cutting-edge anti-shake solution in the industry, aiming to popularize the SLR camera anti-shake innovations on smartphone. Unlike traditional anti-shake solution that compromises image quality, it preserves every single ray of light without cropping the image. Even in low light, up to 93% of the footage shot can still be achieved. Meet the best anti-shake solution for portrait video shooting so far that captures all the emotions in motion!

50MP RGBW Ultra-Sensitive Sensor for Night Portrait

TECNO’s innovative technology of RGBW has brought very brilliant night portraits on its products. By replacing the “green” array solution in the traditional RGGB color filter with a “white” one, the RGBW sensor allows more light to be captured. While 1G+6P lens increase the light intake by replacing one of the plastic lens by a glass one in the process when light reaching the main sensor. The main sensor on TECNO CAMON 20 Premier 5G is also increased from 1/1.73 to 1/1.56(the single pixel size from 0.8μm to 1.0μm, with 56.25% larger light-sensitive area to ensure images are as close to real-life scenes as possible. With greater light transmission, TECNO CAMON 20 Premier 5G lets users capture the crystal-clear night portrait in stunning definition, never losing a detail in the dark.  

Groundbreaking Innovation with CAMON PUZZLE Deconstructionist Design  

Inspired by the deconstructionist genre of postmodern architecture, TECNO fuses the aesthetic concepts of international fashion brands and pioneering designers and create the unique CAMON PUZZLE design. TECNO tries for the first time to engrave with 20 irregular ribs in a luxury lychee pattern Magic Skin while sapphire-grade nanocrystalline ceramic is integrated into the device’s back cover construction. The combination of advanced materials and bold design challenge traditional smartphone design language and lets CAMON 20 users make a stylish statement.

The fusion of the magic skin with ceramic materials realized by TECNO’s designers creates incredible comfort with a natural tactile texture that doesn’t attract fingerprints. With a unique appearance and high-quality materials, CAMON 20 Series brings industry design standards into a new era. As a result, the design wins prestigious MUSE Design Award 2023 as a gold winner and highlights TECNO’s position as a pioneer of smartphone design. 

  • 108MP Ultra Definition Camera Captures Ultra-wide Horizon Views & 32MP AI Selfie camera for Ultra Clear Shining Selfie – Besides its 50MP main camera, CAMON 20 Premier 5G’s camera module also comprises a 108MP Ultra Definition camera, which enables users capture ultra-wide horizons and super macro close-ups all in stunning detail.  The 9-in-1 Adaptive Pixel technology which merges 9 small pixels into a single 1.92um ultra-large one, improves the light sensitivity by up to 9 times according to pixel size by using.  The 32MP Ultra Clear AI Shining Selfie camera helps users to elevate their selfie. The series also features TECNO’s AI-powered “Portrait Master” beauty algorithm, which uses 319-dot face-positioning to generate precise beauty analytics including culture, skin tone, the physical environment and more to develop a personalized beautification plan. Based on TECNO’s Big Data Platform, the technology empowers users through more inclusive technology. Both the 50MP main and 108MP wide-angle cameras also support 4K and HDR video, while the rear and front cameras support dual portrait video. 
  • 6.67″ AMOLED True-color Screen with Immersive All-slim Bezel – TECNO CAMON 20 Premier 5G adopts 6.67″ AMOLED true-color screen, supporting full-path cinema-grade P3 wide color gamut, its 800000:1 ultra-high contrast ratio makes the light and dark details clearer with brilliant image quality. The color gamut is a wide color gamut standard introduced by the U.S. film industry, covering a larger color area for true cinema-quality picture color. TECNO CAMON 20 Premier 5G’s 47% narrower bottom bezel, brings users an immersive borderless full-screen view experience.
  • TüV Rheinland Eye Protection Certification Display at 120Hz Adaptive Refresh Rate – Certified by TuV Rheinland, TECNO CAMON 20 Premier 5G filters out 50% of the blue light to minimize its damage to the eyes. The device uses PWM 1920Hz ultra-frequency dimming to effectively solve screen flicker in low-light scenes and significantly reduce eye fatigue. Multi-level adjustable refresh rates up to 120Hz could be adaptive to be tailored to the users’ specific usage scenario. Its high touch sampling rate up to 360Hz allows for instant and accurate fingertip responses for an enhanced experience.
  • MediaTek Dimensity 8050 Chip as Fully Upgraded Computational Portrait Photography Engine – Among the industry’s very first batch devices to be armed with MediaTek’s new Dimensity 8050 processor, CAMON 20 Premier 5G brings the chip-makers’ signature power with an advanced 6nm octa-core architecture. With up to 3GHz CPU frequency, performance is smooth and lag-free, whether running day-to-day apps or large-scale games.  In use, TECNO CAMON 20 Premier 5G’s Triathlon Polymer Graphene Tri-State Heat Dissipation technology keeps the device cool, while the series offers 8GB+8GB extended RAM and up to 512GB ROM. TECNO CAMON 20 Premier 5G’s 5,000mAh battery gives users plenty of power whether at home, at work, or on the go, and fast charging is perfect for a quick juice boost whenever it is needed. 

Additional amazing features brought by CAMON20 series include: 

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One Summer Isn’t Enough’ – 2023 Summer Campaign Abu Dhabi

The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) announced ‘One Summer Isn’t
Enough’, a campaign that shows the wide range of experiences available throughout the season as part
of Abu Dhabi’s plan to attract 24 million visitors by 2023. Launched during the 30th edition of the Arabian
Travel Market, DCT Abu Dhabi also unveiled three new promotions to inspire, excite and restore this
summer.
The all-inclusive Abu Dhabi Summer Pass provides access to explore over 30 attractions, 600 restaurants,
and a variety of retail outlets. Visitors will also benefit from the ‘Stay More, Pay Less’ promotion at
participating hotels, offering an extra night of fun for every three hotel nights booked.
There are more benefits for families. ‘Kids Go Free’ with a complimentary hotel stay and meals for one
child with every paying adult. That’s not all – kids also get complimentary entry to their choice of Yas
Island’s thrilling theme parks.
There’s always more to do in Abu Dhabi, with a mix of fun attractions and exciting events available all
summer, including SeaWorld Abu Dhabi, opening soon on 23 May. The all-new experience opens features
interactive family fun and eight themed realms to uncover.
All summer long, visitors can enjoy seamless connectivity via the Experience Abu Dhabi Shuttle Bus
– complimentary for everyone. Just hop on and off at indoor theme parks, inspiring cultural venues, and
other unique attractions, at your own pace.
For more information, please visit: summer.visitabudhabi.ae

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NESPRESSO KSA LAUNCHES A COLOUR REVOLUTION WITH VERTUO POP Add a splash of colour to your life with Vertuo Pop, the most compact machine in Nespresso’s Vertuo range, now available across Saudi Arabia

Nespresso is excited to launch the Vertuo Pop machine to complement its Vertuo range as the smallest and most affordable machine for Vertuo to date. Vertuo offers over 30 unique coffee blends and single origins in a range of cup sizes for coffee lovers to enjoy their favorite drink any way they like, whatever the moment from just the touch of a button.

Ramón Esteves, Business Executive Officer for Nespresso Saudi Arabia explained. “By introducing Vertuo in the Kingdom of Saudi Arabia, we are expanding at-home coffee options for coffee lovers and meeting the needs of consumers across the region who enjoy large cups of coffee with the high-quality Nespresso is known for. With Vertuo Pop we are introducing the most compact and colourful machine in our Vertuo range, without compromise on versatility or convenience for every taste and moment, delivering the full Nespresso experience.”

Nespresso Vertuo Pop machine adds a burst of colour to any coffee corner, no matter how big or small. With six
new colourways, Vertuo Pop allows coffee lovers to make a statement that suits their style. The newest member of the Vertuo family provides Nespresso customers with the freedom to personalise and add a style statement to their space in colours, from classic Liquorice Black or Coconut White, to vibrant and playful Spicy Red, Mango Yellow, Aqua Mint or Pacific Blue.

VERTUO TECHNOLOGY

As with the rest of the Vertuo range, Vertuo Pop has Centrifusion™️ technology. At the touch of a button, the intelligent system uses barcode technology to recognize the coffee variety being brewed and automatically adjusts the extraction parameters – such as infusion time, water temperature and flow rate, rotational speed and cup length – to the precise levels selected by coffee experts for each blend.

This ensures each cup is tailor made to the specific coffee blend, revealing quality aroma and crema each time.
The infusion phase allows the water to saturate the roasted and ground coffee. The capsule then spins up
to 4,000 rotations per minute, optimizing the flow of water to extract the flavors and create a dark full-bodied
coffee, finished with a silky and generous crema.

VERSATILITY
ENJOYING THE VERTUO RANGE

Vertuo range proposes coffee lovers over 30 exceptional permanent coffees and seasonal limited
editions. The different-sized capsules tailor to the range of coffee cup sizes, each carefully blended and
roasted to deliver a quality coffee experience.

Whether you are in the mood to impress your friends over brunch or if you’re looking to indulge in your
favourite latte, Vertuo Pop offers versatility for every taste, and moment with four cup sizes available, Mug
(230ml), Gran Lungo (150ml), Double Espresso (80ml) and Espresso (40ml), perfect to pair with the Nespresso
Aeroccino milk frother to recreate your favourite coffee recipes at home.

NESPRESSO’S COMMITMENT
TO SUSTAINABILITY

Sustainability is at the heart of everything Nespresso does. The company is committed to making a positive
difference for people and the planet, while bringing some of the most exquisite coffees to consumers.

In line with this approach, all Nespresso coffee capsules, including the Vertuo range, are made from
80% recycled aluminium, which carefully protects the freshness, quality and taste of the coffees. Nespresso has invested in its recycling programs and is committed to making it as simple and convenient as possible for
consumers to recycle their used capsules.

The Vertuo Pop coffee machine is made with 35% recycled plastic, with the packaging made of 99.5%
recycled materials.

VERTUO POP FEATURES

The innovative new Vertuo Pop machine is designed to enrich the coffee experience:

• Centrifusion™️ extraction (rotational extraction) system to brew coffee gently and precisely. The rotation reaches up to 4000 rotations per minute to fully extract the coffee.

• Barcode reading technology which adjusts the brewing parameters such as the cup size, temperature, rotational speed, flow rate and time the water is in contact with the coffee to allow for precise extraction.

• Simple and convenient one touch button.

• 30 second pre-heating time.

• Adjustable cup platform.

• Automatic off mode after 2 minutes of non-use.

• Dimensions: 136 x 426 x 250 mm

• Weight: 3.5kg

• Water tank capacity: 0.6l

• Consumption: A+

• Made with 35% recycled plastic

Vertuo Pop is 890 AR per machine and is now available in Nespresso boutiques across Saudi Arabia and online at https://sa.buynespresso.com

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VOX Cinemas celebrates 30 days of Ramadan with 2-Movie Passes on movie tickets

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, is launching special offers during Ramadan to enable guests to share more movie moments with family and friends during the Holy Month. 

In the spirit of giving and togetherness, VOX Cinemas is offering cinemagoers in Saudi Arabia 2-Movie Passes for SAR 50 on Standard seats in Standard experiences and SAR 70 on Premium seats in Standard experiences. 

To avail of this offer, simply book online by visiting https://ksa.voxcinemas.com/ramadan-at-vox-cinemas

Guests can also look forward to an impressive line-up of must-see Hollywood and Bollywood movies during Ramadan including Scream VI, the continuation of the long-running horror franchise; The Three Musketeers, the latest movie adaptation of the beloved French classic; Air, an all-star drama chronicling Nike’s pursuit of sports legend Michael Jordan; Bholaa, a Hindi action film about an ex-convict’s journey to reuniting with his daughter; and Bull, a Hindi movie inspired by the real-life events of the Indian Army in the 1980s. 

Complementing the experience, VOX Cinemas’ dedicated Candy Bar offers guests a wide variety of signature snacks such as VOX Popcorn and its seven unique flavours, burgers, hotdogs, pizzas, and nachos. 

As the largest cinema exhibitor in the Middle East, VOX Cinemas has 61 locations and more than 600 cinema screens across the Middle East. 

To learn more about this exclusive Ramadan offer, visit voxcinemas.com or the VOX Cinemas app.

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