Monthly Archives: August 2018

Lexus Launches the 7th generation of the all-new ES 2019 in Saudi Arabia

New platform for greatest-ever agility and comfort on the new ES New design reflects the new dynamic capabilities Top luxurious within its category (absolute quiet, unparalleled comfort and fancy spaciousness interior) The superior performance and eco-friendly in its segment ES … Continue reading

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The Official Launch of the “Applications World” Exhibition Mid-September in Riyadh

The city of Riyadh is ready to host the “Applications World” exhibition – the first and largest of its kind in the Middle East. The event will be hosted by the Ministry of Communication and Information Technology and will take … Continue reading

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AMERICAN EAGLE TAKES IT TO THE NE(X)T LEVEL WITH FALL JEANS CAMPAIGN Brand Furthers #AExME Platform By Celebrating Real Kids, Self-Expression and Jeans

American Eagle (NYSE: AEO) announces the launch of its multifaceted Ne(X)t Level Jeans Campaign as an extension of its #AExME brand platform, which celebrates freedom, individuality and difference. The fall campaign intersects the worlds of fashion, music, and youth culture … Continue reading

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Sony Corporation announces record Q1 FY2018 profit Focus on stable sources of revenue contribute to steady increase in sales

Sony Corporation reported a record first-quarter operating income ending 30 June 2018 with a 24 per cent year-on-year increase to US$1.78 billion (¥195 billion) as compared to US$1.42 billion (¥157.6 billion) in the previous year. The consolidated Sales & Operating … Continue reading

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Sony Middle East and Africa launches new RX100 VI with long zoom lens in Saudi Arabia

Maintains compact body size of acclaimed RX100 series while adding a  ZEISS® Vario-Sonnar T* 24-200mm F2.8 – F4.5 Large Aperture High Magnification Zoom Lens World’s Fastest 0.03 seconds AF speed combined with 315 focal-plane phase-detection AF points covering approximately 65% … Continue reading

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Smart innovations, smarter mobility

Alstom group, the integrated transit system of Riyadh Metro for lines 4,5 and 6 has highlighted eight new technologies with the power to transform mobility in the Middle East and specifically for Saudi Arabia now – or in the very … Continue reading

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Starbucks hosts second “Over Coffee” session to advance Saudization drive Company explains employment programs and training initiatives that helped raise local staff from 9% to 23%

Starbucks Saudi Arabia hosted the second session of its “Over Coffee” event in Riyadh on 7 August and in Jeddah on 8 August to discuss the important progress in its Saudization campaign, which seeks to localize 35% of the company’s … Continue reading

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Film Celebrates Life in the UAE 50 Years Ago with Land Rover

“A Journey of Rediscovery,” documents the lives of two men who relied on Land Rovers in the late 1960’s Watch the story of Robin Webb and Majed Awwad here: https://youtu.be/Rl0h8wZIVuM #MYLAND The Trucial States, the land we now call the … Continue reading

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HMD Global, the home of Nokia phones, brings Snake to the masses using Facebook’s new camera AR platform

Nokia classic, Snake, comes to Facebook’s new camera AR platform   The iconic game is brought up to date on Facebook camera Introducing Snake Mask and Snake Real World – with multi player functionality Through augmented reality, fans can now … Continue reading

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