Turkish Airlines on board with UFW Turkish Airlines signs the “United for Wildlife Buckingham Palace Declaration (UFW)” pledging for zero-tolerance regarding the illegal wildlife trade.

The “United for Wildlife Buckingham Palace Declaration (UFW)” which was on the agenda of the 73rd IATA Annual General Meeting held in Cancun, Mexico last June, has been signed by 41 airline companies so far.

The declaration, also signed by institutions such as ACI, AFRAA, AASA and London Heathrow Airport, is aiming to stop the illegal wildlife trade of tusk, rhino horn, tortoise shell etc. as well as increasing passenger, customer, client, and staff awareness about the nature, scale, and consequences of the illegal wildlife trade.

The declaration was approved today by Turkish Airlines at a signing ceremony held at the Turkish Airlines Istanbul Headquarters, attended by Bilal Ekşi, Turkish Airlines Deputy Chairman and CEO, and IATA Director General, Alexandre de Juniac.

“With this declaration, we as Turkish Airlines are not only underlining one of the most important environmental issues of our times, trafficking of wildlife, but we are also setting an example of responsibility. Today with this signature we hope that we are contributing to the level of awareness on the issue and smoothing the path for legal enforcement procedures against the traffickers.” quoted Mr. Bilal Ekşi, Turkish Airlines Deputy Chairman and CEO during the signing ceremony.

IATA Director General, Mr. Alexandre de Juniac said; “The illegal wildlife trade threatens to extinguish many of the world’s most iconic and special creatures. The global connectivity built by the aviation industry is being exploited by traffickers, but through coordinated action with our industry partners, and assisting the proper authorities, we can help to end this dreadful trade. We welcome Turkish Airlines’ commitment to join this fight, symbolized in its signature to the Buckingham Palace declaration.”

Airlines’ commitments expression and demonstration of agreement to tackle the illegal wildlife trade are as follows;

  1. Adopt or encourage the adoption of a zero-tolerance policy regarding illegal wildlife trade.
  2. Increase passenger, customer, client, and staff awareness about the nature, scale, and consequences of illegal wildlife trade.
  3. Promote the Declaration and its Commitments across the entire transport sector and encourage all in the sector to sign up to the Declaration.
  4. Develop mechanisms to enable the transport sector to receive timely information about the transport of suspected illegal wildlife and their products, including methods of transportation, key routes, ports and other locations.
  5. Enhance data systems, including due diligence and risk assessment, to allow the transport sector and/or enforcement agencies to screen data and/or cargo, to identify potential shipments of suspected illegal wildlife and their products.
  6. Identify and promote systems for staff and the public to report suspicions in relation to the transportation of illegal wildlife and their products.
  7. Improve the training of staff within the transport sector to enable them to detect, identify and report suspected illegal wildlife trade, and acknowledge staff who champion this cause.
  8. Develop a secure, harmonized system for passing information about suspected illegal wildlife trade from the transport sector to relevant customs and law enforcement authorities, where permitted by law.
  9. Notify relevant law enforcement authorities of cargoes suspected of containing illegal wildlife and their products and, where able, refuse to accept or ship such cargoes.
  10. Establish a cross-disciplinary team working with local customs and law enforcement authorities to develop a system of best practice for combatting illegal wildlife trade in key ports.
  11. Support the development of mechanisms by the World Customs Organization and national customs authorities to aid the detection and prevention of trade in illegal wildlife and their products.
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Dur Hospitality’s Darraq Residences Proving Hugely Popular with Tenants Ahead of Phase 4 Completion Luxury residential development located in Riyadh’s Diplomatic Quarter set to be close to full capacity when Phase 4 is completed in Q1, 2018

Dur Hospitality has revealed that Phase 4 of its luxury Darraq Residences development located in Riyadh’s Diplomatic Quarter is proving hugely popular with prospective tenants, with the entire allocation of residential villas and apartments close to being assigned.

The remarkable achievement is a testament to the popularity of the luxury development, with phases 1 to 3 already fully occupied by tenants. Phase 4 is scheduled for completion in the first quarter of 2018.

Darraq Residences are tailor-made for businesspeople, diplomats, and senior executives seeking a modern lifestyle in a luxurious, safe and private environment for themselves and their families.

Commenting on the popularity of the development, Mr. Sultan Al Otaibi, Vice President of Property Management and Assets at Dur Hospitality, said: “With Darraq Residences, we took our vast experience managing and operating hotels and used it to create a premium luxury residential community that showcases the best aspects of our hospitality offerings.

“Darraq Residences set a new benchmark for the architectural design, luxury appointments and integrated, sustainable services. It is more than just a residential project; it is an integrated lifestyle development. It combines an unrivaled location in the heart of the Diplomatic Quarter and luxury accommodation options designed to appeal to clients seeking an extravagant, five-star lifestyle.”

Darraq Residences have been designed and developed according to the highest international standards and feature cutting-edge, integrated smart home technology, providing residents with the ability to monitor and remotely control various functions including interior lighting, air-conditioning, and home security networks.

Darraq Residences’ central location in the heart of the Diplomatic Quarter provides tenants easy access to the precinct’s premier amenities, including public utilities, gardens and parks, schools, meditation and health centres, restaurants and entertainment facilities.

 

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German industry keen to expand contribution to Saudi Vision 2030

Engineering “Made in Germany” enjoys an outstanding image worldwide. Since decades renowned companies such as thyssenkrupp, BASF or Linde are already operating in the Kingdom of Saudi Arabia successfully. As the third largest supplier to the Kingdom, some 800 German companies are operating in Saudi Arabia, many of them as key investors in leading sectors. To strengthen the economic ties between both countries the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) invited its partners to a press conference about ACHEMA – the World Forum of the process industry and chemical engineering – at the Marriott Hotel Riyadh on Thursday, November 30.

World Forum meets Saudi Vision 2030

During the conference, Dr. Thomas Scheuring, CEO of DECHEMA Ausstellungs-GmbH, gave an introduction about the leading trade show ACHEMA, which is showcasing innovations for the chemical, pharmaceutical and food industries in Frankfurt/Main from 11 to 15 June 2018. Especially in the view of the National Transformation Plan 2020 and the Saudi Vision 2030, the extraordinary exhibition arouses a special interest for visitors from Saudi Arabia by focusing particularly on the energy turnaround, water treatment and innovative materials this year. “Many challenges, be they energy efficiency, shorter product cycles or novel materials for applications spanning vehicles to power stations, impact this sector worldwide,” explains Dr. Thomas Scheuring. The trade fair is taking place every three years and welcomed more than 167,000 participants and 3,800 exhibitors in 2015.

Furthermore, the Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen, Mr. Oliver Oehms put emphasizes on the willingness to extend the exchange between Germany and Saudi Arabia especially in the process industry. “Innovative process technologies are key drivers of competitive downstream industries. This makes ACHEMA an important platform for Saudi Arabia’s petrochemical industry – even more than in the past, considering the high ambitions manifested by the Vision 2030.”

High demand for German-Saudi joint ventures

Also, Mr. Philipp Schoenbrunn-Knappmann, Head of Economic Section at the German Embassy Riyadh, pointed out the significance of a constant German-Saudi interchange.

The demand was illustrated above all by the remarks of Mr. Asad Khan (Director of Research Jadwa Investment Company), Murad Alsaggaf (SPIMACO) and Dr. Faisal Al Dail (AJA Pharmaceutical Industries), who described the importance of innovative technologies for Saudi Arabia’s Pharmaceutical and Petrochemical Industry.

German process industry and Saudi Arabia’s ambitious future: ACHEMA 2018 promises once again not only a marketplace of the present but is also the innovation driver and know-how exchange platform of the future.

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Saudi Dental Society and Colgate Pledge to transform attitudes towards oral health in Saudi Arabia

  • Official stats reveal only 12 per cent of the population across the Kingdom regularly visits dentists
  • Only 1 in 10 children between the ages of five and nine – brush teeth twice daily
  • Oral healthcare leaders team up to launch a series of far-reaching initiatives to increase awareness of oral healthcare practices across the country

The Saudi Dental Society (SDS) and Colgate have joined forces to launch a series of far-reaching initiatives designed to significantly enhance oral healthcare habits across the Kingdom of Saudi Arabia (KSA).

The ‘Pledge to Enhance Oral healthcare in KSA by 2023’ was unveiled during a special signing yesterday attended by representatives from SDS and Colgate. Comprising five key elements, the initiative is a five-year comprehensive strategy to dramatically challenge and positively impact attitudes and behavior towards oral healthcare in KSA through a series of wide-ranging programs.

Results from the latest research carried out by the KSA Ministry of Health show that 88 per cent of people had not visited a dentist in the last 12 months – the recommended minimum being a routine visit every six months.

The major goal of this joint mission is to ensure that by 2023 at least a quarter of KSA citizens (25 per cent) are routinely visiting their dentists.

“Lifestyles and dietary habits are constantly evolving and an increase in the consumption of sweetened food products and tobacco has resulted in a spike in oral diseases in the developing world. Oral health is directly impacted by lifestyle as increased sugar intake can cause dental caries, leading to cavities that could ultimately lead to tooth loss,” said Burc Cankat, Vice President and General Manager, North Africa Middle East Hub, Colgate, at the signing of the initiative yesterday.

“There is a pressing need for increased oral health promotion and reinforcing the message of the importance of oral healthcare and routine check-ups. Colgate is committed to enhancing oral health in the Kingdom. Through our strong partnership with the Saudi Dental Society we are confident of achieving the oral care goals outlined in our pledge to the citizens of KSA.”

Dr Fahad AlShehri, President of the Saudi Dental Society, added: “Oral hygiene practices among Saudi citizens are not as regular as they should be and the awareness on prevention of oral diseases is limited. It is time to act, and we are confident that our initiative with the extensive outreach programs aligned to it as well as the support of the educators, parents and all concerned, will help achieve significantly improved attitudes and behavior towards oral health.

Beginning in 2018, the initiative will see the SDS and Colgate maximize the ‘Oral Health Month’, an annual campaign which runs between February and March, to facilitate free dental check-ups for Saudi citizens at dental clinics across the Kingdom. The goal is to make this facility for citizens accessible in more than a third of the dental clinics in the Kingdom by 2023. The Oral Health Month outreach activities and Oral Health Plaza, a consumer-focused three-day dental health Expo, will engage 10 million consumers in the importance of oral healthcare by 2023 – significantly higher than the 400,000 consumers who engaged with the 2017 Oral Health Month campaign.

Through the Colgate Bright Smiles Bright Futures program, the SDS and Colgate will together enlist the support of school teachers in raising oral healthcare awareness levels among schoolchildren aged five to nine years old. As part of the program, the SDS will train the teachers on how to motivate students to brush their teeth twice a day, with the 2023 goal to see the twice-daily brushing habit engrained in One- third of the target group, compared with the current average of 1 in 10.

The drive for improved oral health awareness will also target those with diabetes or who are at risk of the disease, providing educational pamphlets on the link between diabetes and oral health and the importance of good dental care in the fight against rising diabetes levels. Meanwhile, the annual Saudi International Dental Convention (SIDC) – the largest dental convention in KSA that attracts more than 10,000 dentists and exhibitors – will put the spotlight on the latest innovations and technologies in oral healthcare.

 

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Sony Mobile shares an outlook on the future and prospective trends Research reveals how children’s vision of the future may not be that far off, with 79% in agreement that with technology, anything is possible.

Flying shoes may be just around the corner, as research released recently by Sony Mobile reveals that 56% of children expect these by 2037, with one in five predicting that they could become a reality in just five years.

The research, conducted for Sony Mobile’s Xperia Touch projector, explores the vivid imagination of 6-12 year olds across few countries, comparing their fun and advanced expectations of the future to that of their parents.

Having grown up in a generation where anything seems possible, it’s the creative expectations of these children that best describes the product’s advanced technology.

Will we be able to communicate with our pets in the future? Apparently so, with seven in ten children dreaming up a reality where technology lets us speak to and understand our pets. With no limits on their vivid imagination, 61% of children expect to be able to see through walls by 2037, and just under half believe we’ll be able to read each other’s minds.

Parents on the other hand have a different outlook on the future, and think some technologies are too far-fetched to become a reality. Three out of five think teleportation and invisibility cloaks could never be a possibility – yet nearly a third of British children expect to see these within the next ten years.

But, whose vision of the future really is more accurate? Ian Pearson, lead Futurologist from Futurizon reveals whether these technologies could soon become a reality:

  • On flying shoes: “We do have hover-boards that can hover without wheels on special skateboard parks, and self-balancing unicycles too, so if you can get things that hover and self-balance, why not?

  • On telepathy: “By 2050, direct connections into people’s brains will be so good that your mind will extend into cyberspace and 90% of your thinking will be outside your head.”

  • On teleporting: “We can already generate exact copies of a photon or a single atom, but it will be many decades or even centuries before we could do that with a human.”

  • On talking to pets: Let’s ignore those near useless devices that claim to interpret barks and meows by their tone. Around 2045-2050, you could theoretically get a brain implant in your pet that would enhance their intelligence and enable this sort of interaction, but the regulators might not permit that.”

Hirohito “Henry” Kondo, Senior Manager of Product Planning, Smart Products at Sony Mobile said:

“Xperia Touch is a flagship smart device that can transform any surface into an interactive screen, bringing a glimpse of the future into the home or office.

We commissioned this campaign to delve into the imagination of children and parents alike to help illustrate the advanced technology and experience.

The way children use technology is ever evolving, with 90% of parents in agreement that it has had a positive impact on their children.

Over two thirds also believe that technology and smart products have helped enhance their child’s imagination, with 56% of parents saying that technology has aided their imagination more than school.

Xperia Touch is an interactive projector that can transform any surface into a HD touch screen, recently receiving the Good Design Gold Award. Displaying up to 80” vertically, Xperia Touch introduces a more collaborative experience for users, bringing communication, games and entertainment to life.

 

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Xperia collaborates with multi-award winning director Mateo Willis to capture a world of WOW

Emmy and BAFTA award-winning cinematographer, Mateo Willis – responsible for some of modern television’s most gripping wildlife sequences in Blue Planet II, Planet Earth II and Frozen Planet – has worked with film-makers from around the world to create a crowd-sourced film captured entirely on Xperia smartphones.

40 independent content creators from across the globe were recruited by Sony Mobile and Mateo to shoot a multitude of clips, taking viewers on a visual journey into places of wonder across the planet using Xperia’s incredible Motion Eye™ camera available on flagship devices including Xperia XZ1. The content was curated and edited together by Mateo and premiered worldwide on YouTube and on the Xperia website on November 17th 2017.

Esteemed director of photography, Mateo Willis, commented: “This was a challenging but exciting project on so many levels. I’m typically used to having a mountain of camera equipment with me, but everything in this film was shot using the Xperia – and I was surprised at how well it stood up to the test. Effects like Super Slow-Mo I can typically only achieve with high-end kit, but on this project, the technology was right in the palm of my hand. It was impressive!”

The film itself follows a multitude of journeys across the world. The camera moves through cityscapes, parks, under trees, along river banks, across an empty gravel plain, a field, the ocean, capturing fleeting moments all seemingly taking place at the same time on the same day. Each journey seeks out different perspectives on nature. Recurring visual motifs build a common thread between each journey; such as patterns and shapes that occur.

Commenting on the project, Gita Ghaemmaghammi, PR and Marketing Communications Manager at Sony Mobile Communications Middle East and Africa. said: “The Journey represents a beautiful compilation of awe-inspiring moments taken with Xperia. The project was done by 40 talented photographers from 18 different countries including the United Arab Emirates. The UAE-based photographer Junell Cornejo presented spectacular shots of different landmarks in the UAE taken with Xperia XZ1, including Burj Khalifa, The Dubai Fountain, Dubai Metro and many more. We wanted to share with people from across the world the timeless beauty of cityscapes and nature through Xperia’s advanced camera.”

The Xperia flagship smartphone family brings users even more choice and flexibility without compromising on Sony Mobile’s world-class technologies. The Xperia XZ1 offers immersive entertainment combining Xperia’s ground-breaking Motion Eye™ Camera with Super slow-motion video, recording 960 frames per second. Predictive Capture starts buffering images one second before you press the shutter button, essentially allowing you to go back in time and pick an image which you may have missed when you pressed the shutter button. SteadyShot™ intelligent active mode delivers smoother videos even in close-up or selfie mode. What’s more, you can capture the world in high-resolution 4K video, with four times the resolution of Full HD. The XZ Premium offers unrivalled viewing, with a 5.5” 4K HDR TRILUMINOS™ display for exceptional colour, contrast and clarity.

Click here to watch the campaign and follow the action at #WorldofWow

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OPPO Launches the F5, A Selfie Expert with Groundbreaking A.I. Beauty Recognition Technology

OPPO today unveiled the F5, the first OPPO full-screen device featuring the groundbreaking A.I. Beauty Recognition technology designed to personalize and enhance a selfie image, taking it to a whole new level of quality. Priced at only AED 1199, the F5 is launched today in the UAE. Two other models will also be available later; the F5 6GB edition and the F5 Youth, to give OPPO fans more choices to suit their needs. The F5 was unveiled in India,Russia and the Southeast Asian markets of Indonesia, Malaysia, Myanmar, Thailand, and Vietnam on November 2 nd 2017. Take Selfies Like the Professionals OPPO’s A.I. Beauty Recognition technology gathers information and learns the specific facial features of different people from its global image database of human faces. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology which makes selfies look so much more attractive. “The A.I. Beauty Recognition technology is simply emulating the abilities of a professional photographer, who would bring years and years of technical skills and experience when taking a portrait. An F5 user thus gains that similar ability to capture selfies that are of the highest quality. The personalization is also important, because the blanket or onestyle-for-all problem with today’s beautification software is also solved. For example, enhancements will not be soft or feminine for male subjects. Children or babies will not receive enhancements that make them look like adults.” the Vice President of OPPO International Mobile Business Sky said. Specs The F5 features a 20MP front camera with an F2.0 aperture and a 16MB rear camera with F1.8 aperture. Compared with competitors in the same price range, the F5 has a higher resolution (2160×1080) and better photo quality, capable of delivering Bokeh effects and resolving any over-exposure issues thanks to front HDR. The F5 will be OPPO’s first 6.0-inch full-screen FHD+ display device, giving the user a vivid visual enjoyment without increasing the size of the phone. It features a high-resolution 2160 x 1080 screen with 18:9 aspect ratio. Page 2 of 2 The F5 follows OPPO’s streamlined design philosophy – a slimline device that fits well in the palm. A user’s palm will not feel tired even after using the phone for a long time, either from playing games or chatting. The 0.4mm laser string is carved onto the phone – a delicate linear finish that adds detail to the phone body. Facial Unlock The F5 comes with Facial Unlock, the new face recognition technology that will recognize its user and unlock the phone. If the user prefers to use the fingerprint unlock function, the fingerprint reader is now on the back of the phone. A fingerprint reader is also available. Color OS 3.2 – the smoothest operating system to date OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system a much smoother user experience. A triple slot tray supports two Nano cards and one TF card simultaneously. The O-share file sharing technology is 100 times faster than Bluetooth. Other Unique Features – Simple and User Friendly The F5 battery life is exceptional, thanks to the 3200Ah battery and the Continuous Optimizing technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (in a simulated test). The Do Not Disturb function for gaming will display an incoming call in the form of a banner with no interruption to games. #

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Marriott holds global customer appreciation week Thanking Loyal Marriott Customers All Marriott properties have been very active during the worldwide celebration of the company’s Global Customer Appreciation Week (GCAW), from November 5th to 9th

This year, the theme is “Unrivaled Experiences Made Together”.  Marriott has done a lot to be a greener company over the past years. All Marriott hotels around the globe have been hosting their own customer appreciation events and going out in their communities to thank their loyal customers.

The Sales and Marketing team of the Riyadh Marriott Hotel, Marriott Executive Apartments and Courtyard Riyadh Diplomatic Quarter participated in appreciation calls  for their clients followed up by visits to a significant number of them along with breakfast treats. The visits were highlights of the week and appreciated by all.

“Global Customer Appreciation Week is always very special for us. It gives us the opportunity to personally thank our customers, and get engaged with them together in lot of activities.” said Mr. Muin Serhan, Cluster General Manager of Riyadh Marriott Hotel, Marriott Executive Apartments Riyadh, Riyadh Marriott Hotel Diplomatic Quarter, Courtyard by Marriott Diplomatic Quarter and Marriott Executive Apartments Riyadh Diplomatic Quarter.

In addition to the major events, the team also organized numerous activities for the whole week. Some of these events included a Customer Appreciation reception at Marriott Convention Center in Riyadh Marriott Hotel. During this event customers interacted with the entire Sales & Marketing team as well as other members of the management teams. Also a valued awards was raffled off during the event for a various Marriott hotels in the region

“Our aim is to strengthen our relationships with our clients as they are the reason for Marriott’s success. This week provides us the opportunity to thank our guests personally by devoting the entire week towards this goal” said

Mr. Moataz Eltabei, Cluster Director of Sales and Marketing for five Marriott hotels in Riyadh.

The week culminated on Wednesday Nov. 8th with activities planned at each hotel specifically for local nonprofit organizations catering to those in the community as a key core value for the company.

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Rezidor grows Park Inn by Radisson brand in Saudi Arabia through two hotel signings with Gulf Real Estate Company

The Rezidor Hotel Group, one of the fastest growing hotel companies in the world and a member of Carlson Rezidor Hotel Group, is pleased to announce two new hotel signings in Saudi Arabia. An agreement has been signed with one of the leading Saudi property development companies, Gulf Real Estate Company, to operate Park Inn by Radisson Hotel & Apartments, Riyadh Olaya North and Park Inn by Radisson Hotel & Apartments, Dammam West Avenue. The hotels will increase Rezidor’s portfolio in Saudi Arabia to 38 hotels in operation and under development. Both hotels are expected to open in Q4 2019.

Elie Younes, Executive Vice President & Chief Development Officer of The Rezidor Hotel Group says: “We continue to grow the Park Inn by Radisson brand in the mid-market segment across Saudi Arabia, and mark the signing of the Group’s 14th Park Inn by Radisson property in the Kingdom. We also see a significant market opportunity for internationally branded serviced apartments, in line with the growth in domestic leisure tourism and completion of major infrastructure projects. We are thankful to our owners Gulf Real Estate Company for their trust in our brands and their commitment to developing tourism in the Kingdom.”

Nasir Albadah, Managing Director, Gulf Real Estate Company, says: “We are pleased to enter into an agreement for our two hotel projects with The Rezidor Hotel Group, one of the world’s leading hotel operators. We are confident that both hotel projects will benefit greatly from Rezidor’s international expertise and sound understanding of the local market. The Park Inn by Radisson brand is the perfect fit for both the commercial hub of Riyadh and the business travelers and tourists visiting the city of Dammam.”

Park Inn by Radisson Hotel & Apartments, Riyadh Olaya North

Located within the North Business Corridor District of Riyadh and the new King Abdullah Financial District that is under development, the property has excellent accessibility, with a location between the major intersections of Olaya Street and King Fahd Road – just 20km from King Khalid International Airport.

Park Inn by Radisson Hotel & Apartments, Riyadh Olaya North will have total of 200 rooms, 100 guest rooms and 100 serviced apartments. Facilities include an international all-day dining restaurant, and business lounge. The meeting and events space includes two boardrooms, a conference center and a business center. The leisure facilities will include a male gym, female gym, spa and a kids’ club.

Park Inn by Radisson Hotel & Apartments, Dammam West Avenue

The property will support Rezidor’s growth in Dammam, further strengthening the brand’s presence in the Eastern Province. Located in the Al Faisaliyah District of Dammam, along King Abdullah highway, the site is part of the Gulf Real Estate Company’s master plan development of West Avenue Square, a mixed-use project comprised of a commercial center, hospitality and lifestyle developments. The site location has excellent accessibility to King Fahd Road, the road leading to King Fahd International Airport, which is just 22km away.

Park Inn by Radisson Hotel & Apartments, Dammam West Avenue will have total of 200 rooms, 100 guest rooms and 100 serviced apartments. The leisure facilities will include a gym and outdoor swimming pool, female gym, spa and a kid’s club. There will be a range of meeting rooms including a conference room, while for dining there will be an international all-day dining restaurant and business lounge.

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Saudi Health and Beauty Exibithion Debuts in Riyadh The Largest Event for Health and Beauty for Three Consecutive Years in Jeddah Over 85 Companies Participating from more Than 18 Countries

Under the gracious patronage of His Highness Prince Sultan bin Saud bin Mohammed Al Saud, the Saudi Health and Beauty Show, the most important international health and beauty event in Riyadh, will be deputing at Al Faisaliah Resort Hotel, Durrat Al Riyadh from 27-29 November, 2017.

The need to organize such a show was an inevitable result of the show’s success in the past three years in Jeddah and due to the increasing demand for a similar exhibition in Riyadh, which has a significant economic weight both locally and internationally.

Thus, Sunaidi Expo and conferences decided to organize the Riyadh edition to allow competent companies and health and beauty enthusiasts in Riyadh to learn about the latest innovations and technologies in the sector.

With the approach of the show opening, Mrs. Haya Sunaidi, CEO of Sunaidi Expo, commented: “the show’s inauguration in Riyadh is a confirmation of its success and importance, not only to exhibit the latest local and international health and beauty products, but also to attract foreign investments to achieve high growth rates and productive diversification with the aim of introducing new investments in the health and beauty sector. I hope that this depute achieves the desired turnout.”

According to the Euromonitor International Research Report, Saudi Arabia tops the beauty and health regional market, while expectations point out that the kingdom’s sales in perfumes, hair and skin products, cosmetics and men products will nearly double to reach USD 9.3 billion by 2020.

For her part, Show Manager Manna Al Jabarti, expressed her delight in organizing the first Riyadh edition this year, which grew due to the eagerness of many local and international companies specialised in health and beauty to participate in the Riyadh edition. Stating that “such a turnout is evidence of our decision’s validity, which comes in everyone’s interest.”

“The Riyadh edition will gather more than 85 major local and international companies from more than 18 countries. Moreover, we are delighted to see new countries in this year’s participation list, most notably South Africa, Greece and Brazil.” Said Al Jabarti.

“The show will excel through its activities, which will provide exhibitors the opportunity to showcase their products in the best possible way,” Concluded Al Jabarti, “It will also serve as a meeting point with the leading beauty artists and specialists that have come from around the world to participate in such a prestigious event taking place in Riyadh for the first time.”

One of the most prominent events of this year’s edition is the Beauty Talk Sessions where professional individuals get to talk to a variant audience and host awareness lectures regarding areas related to hair and skin care, cosmetic surgeries, spa and medical consultations, as well as perfumes and its preparation arts.

Al Jabarti further commented: “The key sponsors play a significant role in the success of the exhibition, not only in presenting their products, but also in supporting the show’s objectives to achieve the best results for both parties.”

As the sponsor of the Beauty Me Zone, A.S has assigned international hair specialist Ahmed Suleiman to showcase the brand’s innovative first-of-a-kind hair treatment products extracted from the Orchid flower, which will revolutionize the field of hair treatment. He will also lecture audiences on the importance and methods of hair treatment.

On his behalf, Mr. Abdullah Faqeeh, Executive Director of Al Taqdeer Modern Limited, the sole agent of A.S in Saudi Arabia, expressed his happiness in participating in the Saudi Health and Beauty Show and his optimism in successfully introducing their products into the Saudi market.

“I am confident that our products have no competitors in the market and will impress and satisfy all types of women.” Said Faqeeh.

With Al Sewaidi Trading coming back for a second consecutive year to the Saudi Health and Beauty Exhibition Show, Marketing Manager Mr. Ahmed Abdulhaq said: “Our experience last year was very impressive. Aside from offering our hair treatment products, we also enhanced our corporate social responsibility role by developing Saudi cadres. This was achieved by preparing them for the labor market by offering cost-free professional training courses. Hence, we will be providing our clients the same opportunity this year.”

Mr. Abdulhaq then praised the Show, which is considered a unique opportunity to exchange experiences among participating international companies in a way that benefits them and the Saudi market.

Gulf Trading Corporation Limited (GTCL) also stressed the importance of participating in the show given its success over the successive years in targeting the best beauty and health companies. This contributes in positively building community intellectual awareness on the importance of obtaining the best products to maintain health and beauty.

“Building on such a point-of-view, we decided to participate in this year’s edition.” said Shaza Al Nuwaiser, Product Development Manager at GTCL, “We will be presenting a number of products including the Sebamed hair and skin care for children and women, which comes in a number of varieties. Visitors will witness first-hand that our product is beneficial and suitable for all skin types.”

Supervised by professional trainers and in partnership with the Technical College for Girls in Riyadh, the Show will also provide hairdressers and make-up artists with professional and useful training courses, such as the basic principles of makeup, the basics of hairdressing, cinematic makeup and the basics of skin cleansing.

It is well known that the Saudi Health and Beauty Show is increasingly attracting attention thanks to the vision of its insightful management. This is realized by attracting more international companies specialised in health and beauty to showcase their latest innovations to the Saudi audience, which shows great enthusiasm of the latest fashions and different innovations and technologies in the beauty and health sector.

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