Najm showcases its latest traffic safety technology at the Fourth Traffic Safety Forum and Exhibition

Posted on December 23, 2017 by مشرف

 

Najm Company for Insurance Services participated in the fourth Traffic Safety Forum and Exhibition, organized by the Saudi Traffic Safety Society (SALAMH). The exhibition, themed “The Role of Smart Technologies in Enhancing Traffic Safety”, was held in Dammam from the 11th till the 13th of December 2017.

Najm’s contribution as the Host Sponsor for this event comes in line with its expertise in providing the Kingdom of Saudi Arabia with traffic support services, supporting and developing the vehicle insurance industry, achieving traffic safety for road users and reducing accidents through an integrated system.

On the sidelines of event, Eng. Hani Ahmed Dahan, acting CEO of Najm Insurance Services, spoke at a panel on “The Role of Najm in Automating Traffic Safety Solutions”.

He highlighted  the services provided by Najm and the systems that have been developed to facilitate the process of managing accident related incidents and supporting the concerned authorities in achieving traffic safety in the Kingdom.

In this regard, Engineer Hani Dahan said: “Our services greatly contribute to the collection of accurate data related to accidents, which further helps us address the causes of accidents. We have developed several digital services including the Thermal Map Monitoring Systems and Field Map.”

“One of our key achievements is locating and improving the safety of locations with the most number of accidents using the Thermal Map Monitoring System. Having identified 40 sites in the city of Riyadh through this system, we managed to work on 23 sites in partnership with the Riyadh municipality. This effort led to a significant drop of 94% in the rate of accidents in these specific locations.”

Eng. Dahan praised the continuous efforts of the team at The R & D department who are devoted to being up to date with the latest technological development that help automate Najm’s services. The latest Electronic Claim Service for instance, greatly contributes to minimizing the time needed to resolve issues pertaining to traffic and congestions caused by accidents, while also increasing the efficiency of mobility.

Najm was extremely keen on being a part of this forum which brings together diverse leading organizations to discuss the important topics related to traffic safety.  Najm unveiled a number of techniques and systems used to facilitate the process of managing accidents and supporting concerned authorities, in order to achieve utmost road safety in the Kingdom.

 

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Press Release Aster Celebrates 30 Years of Quality Healthcare with a Year of Giving Back Initiatives

Posted on December 18, 2017 by مشرف

 

  • Aster@30 Campaign marked by 5 key initiatives contributing to the development of the health of the community in the GCC and India
  • More than 497,000 lives touched through various activities under the Aster Volunteers Programme
  • Beginning with a single clinic in Dubai in 1987, to operating 316 establishments in 9 countries

Aster DM Healthcare hosted its 30th Anniversary event to celebrate 3 decades of service as well as the culmination of its Aster@30 2017 campaign. The event also brought to light the social responsibility initiatives and programmes, under the Aster Volunteers umbrella that benefited more than 497,000 lives in the Middle East and India.

The Gala dinner at the Grand Hyatt Dubai was hosted on the 11th of December, the founding day of Aster DM Healthcare, and welcomed a line-up of government officials and VIPs including HE Dr Amin Al Amiri, Asst Under Secretary (Ministry of Health UAE); Dr Marwan Mohd Saleh Al Mulla, Director of  Health Regulation (DHA); HE Mohammed Sharaf, Asst Minister of Foreign Affairs & International Cooperation for Economic & Trade Affairs; HE Sheikh Salem Abdulrahman Al Qassimi, Chairman of Sharjah Rulers Court; HE Dr Rashid Al Leem, Chairman of Sharjah Electricity and Water Authority (SEWA); HE Vipul, Consul General of India to Dubai; HE Mohammed Juma Al Naboodah, Group Executive Chairman of Al Naboodah Group; HE Jamal Majid Khalfan Bin Thaniyah, Chairman of JMBT Group; Mr Shamsudheen Bin Mohideen, Chairman of Regency Group; Mr Yusuff Ali M A, Chairman & Managing Director of Lulu Group; Mr Anoop Moopen, Director of Aster DM Healthcare and others. The evening featured a number of cultural and entertainment activities highlighting the successful journey of the group from a single clinic practice in Bur Dubai in 1987. Spanning over 9 countries, the group today operates through 316 establishments that include hospitals, clinics, pharmacies and retail outlets meeting the demands of more than 50,000 people a day.

Addressing guests at the celebratory evening, Dr. Azad Moopen, Founder, Chairman & Managing Director of Aster DM Healthcare, welcomed his guests and talked about what 30 years in the business of health and wellness has taught him, and why it was so important to make even more of an effort to give back this year, saying: “Tonight marks an important milestone in our Aster journey. I would like to thank all those who have supported both Aster and myself from the early days, particularly the leaders of this beautiful nation and the healthcare sector, without whom we wouldn’t be able to stand here to mark this milestone. Today, as proud as we are to celebrate these past 30 years, our journey has just begun.”

“During our silver jubilee celebration in 2012, I stood before you and made the commitment to expand our operations to more than 300 institutions. 5 years on, we now operate 316 establishments, with 18,174 employees around the world. Our forward-looking vision will continue to focus on providing accessible and affordable quality healthcare to our patients under our brand promise of ‘We’ll Treat You Well’. Our commitment to delivering compassionate care will continue through our successful Aster Volunteers programme that has been driving our community outreach efforts in the GCC and India.”

Standing as a key pillar of the Aster@30 campaign, the Aster Volunteers programme that launched earlier this year saw numerous initiatives in the region and India. These initiatives included Basic Life Support training programme that trained more than 104,600 people in the GCC and India, training them on first responder techniques that are useful in case of emergencies such as heart attacks and choking. Under the Aster Volunteers Programme, Aster also recruited 66 differently-abled employees into the Aster workforce in addition to providing free surgeries and investigation to over 11,355 patients in the GCC and India. Working with local government bodies and non-profit organisation, Aster is currently leading on a network wide donation drive, targeting the collection of 30,000 units of blood by March 2018. The Aster Volunteers Programme also reached out to disaster-affected communities providing food supplies to refugees in Somalia and the Rohingya Refugee camp in Bangladesh. Aster also provided free healthcare services to Syrian refugees in Zaatari, Azraq and Erbid in Jordan. In addition, free medical screenings were also performed on 45,000 people in UAE and other geographies in GCC, India and Philippines.

Speaking on the Aster Volunteers Programme’s achievements to date, Dr. Azad Moopen said: “We are very proud of the amazing achievements that we have accomplished under the Aster Volunteers Programme to date. In the past year alone, we were able to enhance the lives of more than 497,000 people. Our efforts will not end here, this is just the beginning as we set to strengthen and expand our volunteers efforts to add new life changing initiatives in the near future.”

In addition, Aster launched two new applications under the Aster@30 initiative which include an Aster Emergency App to support prompt Emergency Ambulance services and an Aster Immunization App, a user friendly application that helps to keep track of immunization or vaccinations of kids

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In continuation of its successful track record Saudi Plastics and Petrochemicals exhibition is set to kick off in January 2018

Posted on December 17, 2017 by مشرف

In line with the Kingdom’s vision 2030, and in continuation of its sequence of successes, the Saudi plastics and petrochemicals exhibition is completing the necessary preparation for the launch of its 15th edition. The exhibition will be held from the 21st of till the 24th of January 2018, at the Riyadh International Convention & Exhibition Center.

The Saudi Plastics & Petrochemicals exhibition 2018 brings together leading local regional and international industry key players to showcase their services and products to their target audience. It also highlights the latest techniques and technologies in the industry that aims to help companies achieve their operational and expansionary plans in some of the biggest markets in the areas and the world.

The exhibition hosts a number of workshops lead by experts and specialists in the field, and presents the latest technologies and services in the plastics and petrochemicals field, and its contribution in income diversification.

The Saudi Plastics and petrochemicals, organized by Riyadh Exhibitions Co. Ltd. (REC), will be launched in concurrence with the 14th edition of Saudi Print & Pack exhibition, to ensure an integrated experience for visitors and exhibitors.

Mr. Mohammed H. Al-Hussaini, the executive consultant, Riyadh Exhibition Company said: “Saudi Plastics and Petrochemicals exhibition comes in line with the economic and industrial development the Kingdom is undergoing in light of the National Transformation program 2020 and the Vision 2030. The UFI accredited exhibition, aims to increase the role of the petrochemicals sector in decreasing the dependency of the country on fuel, in addition to empowering local manufacturers and attract local and international investments.”

Mr. Husseini added: “Specialized trade shows like the Saudi Print & Pack and the Saudi Plastics & Petrochemicals exhibitions, are considered to be the pillar of industrial growth and a source of empowerment for local capacities. They contribute in highlighting the market’s increasing needs in plastics, petrochemicals, print and pack, during the period of increasing production capacity in the kingdom. “

These leading industrial exhibitions enjoys a diamond sponsorship from Saudi diversified manufacturing company (SABIC) and the National Industrialization Company (Tasnee) , in addition to the platinum sponsorship from Saudi Polymers Company LLC (SPCo).

 

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World Luxury Awards 2017 have been awarded to Riyadh Marriott Hotel and Marriott Executive Apartments

Posted on December 17, 2017 by مشرف

For the second year in a raw, Riyadh Marriott Hotel and Marriott Executive Apartments have been awarded the Country winners for “Luxury Hotel & Conference Center” and “Luxury Serviced Apartments,” respectively.

These awards were announced at the World Luxury Hotel annual Gala Ceremony in Switzerland for the year of 2017

World Luxury Hotel Award has been established on 2006, where they select the winners from the participants of major groups and hotels in 5-star segment. These awards are voted by tourists, travelers and industry professionals around the world. These successful brands achieved their merit by delivering excellent service, luxury design and impressive presentation.

Setting the basis for service industry standards around the globe, the World Luxury Hotel Awards provides true recognition to luxury hotels and resorts in their relevant categories during its annual voting phase. Over 300,000 votes were tallied this year from travelers and guests of these luxury establishments during the voting phase. Properties from over 120 countries competed in the 2017 awards and it is truly an honor to be one of the selected nominees and winners.

The General Manager for both properties Mr. Muin Serhan said, “World Luxury Hotel Awards is the highest honor that a hotel can achieve because it speaks more about the property than any other activity can express. Despite the global economic challenges, we are still the priority for our guests, as they make us proud and provide us with an opportunity to serve them better.”

The Director of Sales & Marketing for both hotels, Mr. Moataz El Tabei said, “We are pleased to achieve those two awards. These awards present the teams’ hard work. Our priority is to keep our valued guests comfortable and feel right at home whether it is in Riyadh Marriott or Marriott Executive Apartments.”

Riyadh Marriott Hotel offers 418 deluxe guest rooms, a luxurious convention Center perfect for meetings, events, and weddings. Moreover, there are 20 diverse meeting spaces accessible. The hotel offers three brilliant, appetizing outlets; Mosaic offers different theme nights and has a Mediterranean buffet for lunch, Terrace Grill is one of the top steakhouses in the city where guests can experience Alberta Black Angus beef like no other, Atrium café located in the peaceful lobby. Whereas Marriott Executive Apartments offers 118 modern and spacious fully equipped extend stay unites, with facilities acquired for comfortable living to make our residents feel right at home.

Last but not least, The hotels are owned by Dur Hospitality, which is a leading Saudi hospitality company established in 1976, recognized for its extensive record in managing, developing and operating a wide portfolio of hotels and residential compounds across the kingdom of Saudi Arabia. Formerly known as the “Saudi Hotels & Resorts Company – SHARACO”, Dur Hospitality was one of the first hospitality companies to introduce five-stars hospitality services in the Kingdom of Saudi Arabia.

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Max Ignites the Spirit of Athleticism with the New Gothletic Collection

Posted on December 10, 2017 by مشرف

the largest value fashion brand in the region, has ignited the spirit of athleticism through the release of its new Gothletic collection.

Under the umbrella of the 2017 Autumn/Winter Collection, Max’s new Gothletic range is the perfect blend between sport and style. The collection reflects the latest athleisure trends with pieces designed for any place and any time of the day.

Comfy and cool vests, bomber jackets, and wedged hi-top trainers create a universally applicable look that stays fashionable from gyms to cocktail bars and workplaces. The end result is an effortlessly active yet highly fashionable appearance.

Max adds a strong feminine element with pops of neon pink that run through the collection, adding a summery touch to the otherwise sporty pieces.

Foil bombers, joggers, and Star Wars themed jumpers are key seasonal highlights for men and kids.

The new Gothletic Collection is now available in all Max stores and online on www.maxfashion.com

For additional hi-res images and prices, please click here.

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Turkish Airlines on board with UFW Turkish Airlines signs the “United for Wildlife Buckingham Palace Declaration (UFW)” pledging for zero-tolerance regarding the illegal wildlife trade.

Posted on December 10, 2017 by مشرف

The “United for Wildlife Buckingham Palace Declaration (UFW)” which was on the agenda of the 73rd IATA Annual General Meeting held in Cancun, Mexico last June, has been signed by 41 airline companies so far.

The declaration, also signed by institutions such as ACI, AFRAA, AASA and London Heathrow Airport, is aiming to stop the illegal wildlife trade of tusk, rhino horn, tortoise shell etc. as well as increasing passenger, customer, client, and staff awareness about the nature, scale, and consequences of the illegal wildlife trade.

The declaration was approved today by Turkish Airlines at a signing ceremony held at the Turkish Airlines Istanbul Headquarters, attended by Bilal Ekşi, Turkish Airlines Deputy Chairman and CEO, and IATA Director General, Alexandre de Juniac.

“With this declaration, we as Turkish Airlines are not only underlining one of the most important environmental issues of our times, trafficking of wildlife, but we are also setting an example of responsibility. Today with this signature we hope that we are contributing to the level of awareness on the issue and smoothing the path for legal enforcement procedures against the traffickers.” quoted Mr. Bilal Ekşi, Turkish Airlines Deputy Chairman and CEO during the signing ceremony.

IATA Director General, Mr. Alexandre de Juniac said; “The illegal wildlife trade threatens to extinguish many of the world’s most iconic and special creatures. The global connectivity built by the aviation industry is being exploited by traffickers, but through coordinated action with our industry partners, and assisting the proper authorities, we can help to end this dreadful trade. We welcome Turkish Airlines’ commitment to join this fight, symbolized in its signature to the Buckingham Palace declaration.”

Airlines’ commitments expression and demonstration of agreement to tackle the illegal wildlife trade are as follows;

  1. Adopt or encourage the adoption of a zero-tolerance policy regarding illegal wildlife trade.
  2. Increase passenger, customer, client, and staff awareness about the nature, scale, and consequences of illegal wildlife trade.
  3. Promote the Declaration and its Commitments across the entire transport sector and encourage all in the sector to sign up to the Declaration.
  4. Develop mechanisms to enable the transport sector to receive timely information about the transport of suspected illegal wildlife and their products, including methods of transportation, key routes, ports and other locations.
  5. Enhance data systems, including due diligence and risk assessment, to allow the transport sector and/or enforcement agencies to screen data and/or cargo, to identify potential shipments of suspected illegal wildlife and their products.
  6. Identify and promote systems for staff and the public to report suspicions in relation to the transportation of illegal wildlife and their products.
  7. Improve the training of staff within the transport sector to enable them to detect, identify and report suspected illegal wildlife trade, and acknowledge staff who champion this cause.
  8. Develop a secure, harmonized system for passing information about suspected illegal wildlife trade from the transport sector to relevant customs and law enforcement authorities, where permitted by law.
  9. Notify relevant law enforcement authorities of cargoes suspected of containing illegal wildlife and their products and, where able, refuse to accept or ship such cargoes.
  10. Establish a cross-disciplinary team working with local customs and law enforcement authorities to develop a system of best practice for combatting illegal wildlife trade in key ports.
  11. Support the development of mechanisms by the World Customs Organization and national customs authorities to aid the detection and prevention of trade in illegal wildlife and their products.
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Dur Hospitality’s Darraq Residences Proving Hugely Popular with Tenants Ahead of Phase 4 Completion Luxury residential development located in Riyadh’s Diplomatic Quarter set to be close to full capacity when Phase 4 is completed in Q1, 2018

Posted on December 7, 2017 by مشرف

Dur Hospitality has revealed that Phase 4 of its luxury Darraq Residences development located in Riyadh’s Diplomatic Quarter is proving hugely popular with prospective tenants, with the entire allocation of residential villas and apartments close to being assigned.

The remarkable achievement is a testament to the popularity of the luxury development, with phases 1 to 3 already fully occupied by tenants. Phase 4 is scheduled for completion in the first quarter of 2018.

Darraq Residences are tailor-made for businesspeople, diplomats, and senior executives seeking a modern lifestyle in a luxurious, safe and private environment for themselves and their families.

Commenting on the popularity of the development, Mr. Sultan Al Otaibi, Vice President of Property Management and Assets at Dur Hospitality, said: “With Darraq Residences, we took our vast experience managing and operating hotels and used it to create a premium luxury residential community that showcases the best aspects of our hospitality offerings.

“Darraq Residences set a new benchmark for the architectural design, luxury appointments and integrated, sustainable services. It is more than just a residential project; it is an integrated lifestyle development. It combines an unrivaled location in the heart of the Diplomatic Quarter and luxury accommodation options designed to appeal to clients seeking an extravagant, five-star lifestyle.”

Darraq Residences have been designed and developed according to the highest international standards and feature cutting-edge, integrated smart home technology, providing residents with the ability to monitor and remotely control various functions including interior lighting, air-conditioning, and home security networks.

Darraq Residences’ central location in the heart of the Diplomatic Quarter provides tenants easy access to the precinct’s premier amenities, including public utilities, gardens and parks, schools, meditation and health centres, restaurants and entertainment facilities.

 

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German industry keen to expand contribution to Saudi Vision 2030

Posted on December 4, 2017 by مشرف

Engineering “Made in Germany” enjoys an outstanding image worldwide. Since decades renowned companies such as thyssenkrupp, BASF or Linde are already operating in the Kingdom of Saudi Arabia successfully. As the third largest supplier to the Kingdom, some 800 German companies are operating in Saudi Arabia, many of them as key investors in leading sectors. To strengthen the economic ties between both countries the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) invited its partners to a press conference about ACHEMA – the World Forum of the process industry and chemical engineering – at the Marriott Hotel Riyadh on Thursday, November 30.

World Forum meets Saudi Vision 2030

During the conference, Dr. Thomas Scheuring, CEO of DECHEMA Ausstellungs-GmbH, gave an introduction about the leading trade show ACHEMA, which is showcasing innovations for the chemical, pharmaceutical and food industries in Frankfurt/Main from 11 to 15 June 2018. Especially in the view of the National Transformation Plan 2020 and the Saudi Vision 2030, the extraordinary exhibition arouses a special interest for visitors from Saudi Arabia by focusing particularly on the energy turnaround, water treatment and innovative materials this year. “Many challenges, be they energy efficiency, shorter product cycles or novel materials for applications spanning vehicles to power stations, impact this sector worldwide,” explains Dr. Thomas Scheuring. The trade fair is taking place every three years and welcomed more than 167,000 participants and 3,800 exhibitors in 2015.

Furthermore, the Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen, Mr. Oliver Oehms put emphasizes on the willingness to extend the exchange between Germany and Saudi Arabia especially in the process industry. “Innovative process technologies are key drivers of competitive downstream industries. This makes ACHEMA an important platform for Saudi Arabia’s petrochemical industry – even more than in the past, considering the high ambitions manifested by the Vision 2030.”

High demand for German-Saudi joint ventures

Also, Mr. Philipp Schoenbrunn-Knappmann, Head of Economic Section at the German Embassy Riyadh, pointed out the significance of a constant German-Saudi interchange.

The demand was illustrated above all by the remarks of Mr. Asad Khan (Director of Research Jadwa Investment Company), Murad Alsaggaf (SPIMACO) and Dr. Faisal Al Dail (AJA Pharmaceutical Industries), who described the importance of innovative technologies for Saudi Arabia’s Pharmaceutical and Petrochemical Industry.

German process industry and Saudi Arabia’s ambitious future: ACHEMA 2018 promises once again not only a marketplace of the present but is also the innovation driver and know-how exchange platform of the future.

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Saudi Dental Society and Colgate Pledge to transform attitudes towards oral health in Saudi Arabia

Posted on November 30, 2017 by مشرف

  • Official stats reveal only 12 per cent of the population across the Kingdom regularly visits dentists
  • Only 1 in 10 children between the ages of five and nine – brush teeth twice daily
  • Oral healthcare leaders team up to launch a series of far-reaching initiatives to increase awareness of oral healthcare practices across the country

The Saudi Dental Society (SDS) and Colgate have joined forces to launch a series of far-reaching initiatives designed to significantly enhance oral healthcare habits across the Kingdom of Saudi Arabia (KSA).

The ‘Pledge to Enhance Oral healthcare in KSA by 2023’ was unveiled during a special signing yesterday attended by representatives from SDS and Colgate. Comprising five key elements, the initiative is a five-year comprehensive strategy to dramatically challenge and positively impact attitudes and behavior towards oral healthcare in KSA through a series of wide-ranging programs.

Results from the latest research carried out by the KSA Ministry of Health show that 88 per cent of people had not visited a dentist in the last 12 months – the recommended minimum being a routine visit every six months.

The major goal of this joint mission is to ensure that by 2023 at least a quarter of KSA citizens (25 per cent) are routinely visiting their dentists.

“Lifestyles and dietary habits are constantly evolving and an increase in the consumption of sweetened food products and tobacco has resulted in a spike in oral diseases in the developing world. Oral health is directly impacted by lifestyle as increased sugar intake can cause dental caries, leading to cavities that could ultimately lead to tooth loss,” said Burc Cankat, Vice President and General Manager, North Africa Middle East Hub, Colgate, at the signing of the initiative yesterday.

“There is a pressing need for increased oral health promotion and reinforcing the message of the importance of oral healthcare and routine check-ups. Colgate is committed to enhancing oral health in the Kingdom. Through our strong partnership with the Saudi Dental Society we are confident of achieving the oral care goals outlined in our pledge to the citizens of KSA.”

Dr Fahad AlShehri, President of the Saudi Dental Society, added: “Oral hygiene practices among Saudi citizens are not as regular as they should be and the awareness on prevention of oral diseases is limited. It is time to act, and we are confident that our initiative with the extensive outreach programs aligned to it as well as the support of the educators, parents and all concerned, will help achieve significantly improved attitudes and behavior towards oral health.

Beginning in 2018, the initiative will see the SDS and Colgate maximize the ‘Oral Health Month’, an annual campaign which runs between February and March, to facilitate free dental check-ups for Saudi citizens at dental clinics across the Kingdom. The goal is to make this facility for citizens accessible in more than a third of the dental clinics in the Kingdom by 2023. The Oral Health Month outreach activities and Oral Health Plaza, a consumer-focused three-day dental health Expo, will engage 10 million consumers in the importance of oral healthcare by 2023 – significantly higher than the 400,000 consumers who engaged with the 2017 Oral Health Month campaign.

Through the Colgate Bright Smiles Bright Futures program, the SDS and Colgate will together enlist the support of school teachers in raising oral healthcare awareness levels among schoolchildren aged five to nine years old. As part of the program, the SDS will train the teachers on how to motivate students to brush their teeth twice a day, with the 2023 goal to see the twice-daily brushing habit engrained in One- third of the target group, compared with the current average of 1 in 10.

The drive for improved oral health awareness will also target those with diabetes or who are at risk of the disease, providing educational pamphlets on the link between diabetes and oral health and the importance of good dental care in the fight against rising diabetes levels. Meanwhile, the annual Saudi International Dental Convention (SIDC) – the largest dental convention in KSA that attracts more than 10,000 dentists and exhibitors – will put the spotlight on the latest innovations and technologies in oral healthcare.

 

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Sony Mobile shares an outlook on the future and prospective trends Research reveals how children’s vision of the future may not be that far off, with 79% in agreement that with technology, anything is possible.

Posted on November 30, 2017 by مشرف

Flying shoes may be just around the corner, as research released recently by Sony Mobile reveals that 56% of children expect these by 2037, with one in five predicting that they could become a reality in just five years.

The research, conducted for Sony Mobile’s Xperia Touch projector, explores the vivid imagination of 6-12 year olds across few countries, comparing their fun and advanced expectations of the future to that of their parents.

Having grown up in a generation where anything seems possible, it’s the creative expectations of these children that best describes the product’s advanced technology.

Will we be able to communicate with our pets in the future? Apparently so, with seven in ten children dreaming up a reality where technology lets us speak to and understand our pets. With no limits on their vivid imagination, 61% of children expect to be able to see through walls by 2037, and just under half believe we’ll be able to read each other’s minds.

Parents on the other hand have a different outlook on the future, and think some technologies are too far-fetched to become a reality. Three out of five think teleportation and invisibility cloaks could never be a possibility – yet nearly a third of British children expect to see these within the next ten years.

But, whose vision of the future really is more accurate? Ian Pearson, lead Futurologist from Futurizon reveals whether these technologies could soon become a reality:

  • On flying shoes: “We do have hover-boards that can hover without wheels on special skateboard parks, and self-balancing unicycles too, so if you can get things that hover and self-balance, why not?

  • On telepathy: “By 2050, direct connections into people’s brains will be so good that your mind will extend into cyberspace and 90% of your thinking will be outside your head.”

  • On teleporting: “We can already generate exact copies of a photon or a single atom, but it will be many decades or even centuries before we could do that with a human.”

  • On talking to pets: “Let’s ignore those near useless devices that claim to interpret barks and meows by their tone. Around 2045-2050, you could theoretically get a brain implant in your pet that would enhance their intelligence and enable this sort of interaction, but the regulators might not permit that.”

Hirohito “Henry” Kondo, Senior Manager of Product Planning, Smart Products at Sony Mobile said:

“Xperia Touch is a flagship smart device that can transform any surface into an interactive screen, bringing a glimpse of the future into the home or office.

We commissioned this campaign to delve into the imagination of children and parents alike to help illustrate the advanced technology and experience.

The way children use technology is ever evolving, with 90% of parents in agreement that it has had a positive impact on their children.

Over two thirds also believe that technology and smart products have helped enhance their child’s imagination, with 56% of parents saying that technology has aided their imagination more than school.

Xperia Touch is an interactive projector that can transform any surface into a HD touch screen, recently receiving the Good Design Gold Award. Displaying up to 80” vertically, Xperia Touch introduces a more collaborative experience for users, bringing communication, games and entertainment to life.

 

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