
Archives
April 2025 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Twitter
Facebook
Arabic Site
MG Saudi celebrates the Holy month of Ramadan with a suite of offers that will ensure its range of SUVs, family saloons, sports hatches remain the best value for money motoring in the Saudi market.For the month of Ramadan only, MG customers will be able to enjoy zero percent interest on finance and avoid paying any administration fees or down payments on their purchase as part of tailored offers designed specifically for the Saudi market.On this occasion, Muataz Bazarbay, General Manager, Marketing & Public Relations at Taajeer Group, the exclusive distributor for MG cars in Saudi Arabia, said: “MG Saudi would like to wish everyone a happy Ramadan with friends and family. We have worked closely and hard to ensure we offer our new and existing customers exceptional deals on their purchases this Ramadan, ensuring the happiness of this holy month for the whole family, when choosing from dynamic SUVs, compact crossovers, even comfortable family cars, sedans and stylish hatchbacks, all the way to the sports cars that increase the enthusiasm of its owners. As a company, we are always committed to exceeding our clients’ expectations by delivering excellence in performance and service”.Tom Lee, Managing Director of MG Motor Middle East, said the incentives will be in line with MG’s commitment to providing the best value for money motoring in the region: “As we embark on the Holy month of Ramadan, MG Motor sees this as an opportune time to reward its existing and potential customers with tailored-by-country offers that take into consideration their needs. Despite the challenging market conditions that is affecting a lot of other auto manufactures, our customers can rest assured that our MG distributors will have strong promotions on our MG lineup that will satisfy their needs and demands during this Holly month of Ramadan. The new Ramadan offers also serve as testament to MG’s performance and strength, as the supply shortage issue continues to be a problem for many companies in the automotive market, leading to higher car prices and no discounts. At MG we are building strong programs for our customers and during this special month. With that, the brand is reinforcing its commitment to put its customers and their peace-of-mind first.”“Ramadan is a special time of year that brings families together and where everyone enjoys the gift of giving, so it is our intention to help families enjoy both this year with a new car plus some exciting and special gifts tailored to suit each market,” Lee concluded.All MG customers have the MG complete care, the after-sales commitment that puts customers’ convenience and transparency at the heart of the MG ownership experience. The 6 years manufacturing warranty or 200,000km (whichever comes first), guaranteed parts availability and transparent pricing, and other facilities that MG customers can rest assured that MG will continue to put their convenience and satisfaction first.
During the Holy Ramadan, many customs of Arabian families change, sometimes before the month even begins. Homes witness a rapid movement, just like shops and markets. Breakfast and suhoor meals differ from the regular days while families gather around dining tables and exchange memorial gifts. Houses are also decorated with lanterns to celebrate this festive occasion.
Ramadan is the time to foster relationships between family and friends through gatherings or simply drinking coffee with your loved ones. For that reason, Nespresso introduces delightful flavors to enjoy with others, whether after breakfast or suhoor. These flavors contain nuts, fruits, and other Arabian tastes and aromas (such as Vimeo Cafe Con Panna, Pistachio & Rosewater Latte, Nuts & Tahini Cappuccino, Omani Frappe, Date & Cardamom Latte), among others.
As Ramadan and Eid are the seasons for gift-giving and showing gratitude to others, Nespresso is the perfect gift for coffee lovers. And lastly, let’s ponder the Arabian proverb that says, “In the law of Arabs, love is Coffee.”
You can also share your special recipes with Nespresso on social media @nespresso.sa or find Ramadan Recipes on our website
https://sa.buynespresso.com/sa_en/recipes
Lulu Hypermarket in Saudi Arabia has launched its participation in the Ministry of Culture’s “Year of Saudi Coffee” campaign, a grand promotion meant to draw attention to the culinary and cultural significance of Saudi-grown coffee beans and its unique symbolism as a marker of Saudi hospitality.
The government has designated 2022 as the “Year of Saudi Coffee.” The word coffee itself is derived from the Arabic word “qahwa.” The Kingdom has many indigenous varieties of the coffee berry, which is cultivated and processed for the world’s favorite hot beverage. Some famous Saudi-grown coffee brands are Yatooq, Najdya, Jabaliyah, Red Gold, and others.
The campaign was launched at the LuLu store in Riyadh’s Atyaf Mall, in the presence of representatives from the Ministry of Culture, the Culinary Arts Commission, and the Saudi Coffee Initiative team. They were welcomed by Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, and other LuLu officials.
The campaign will see LuLu Hypermarket supporting efforts to underscore the local heritage of the Saudi coffee, as it joins the movement to change the reference to “Arabic coffee” across the Kingdom to “Saudi coffee.”
The focus will be on promoting the local Khawlani coffee as an indigenous bean, which has been passed down for generations by the ancient tribes of Khawlan, who have grown and processed Khawlani coffee beans in the verdant valleys of Saudi Arabia’s southern region of Jazan, for more than 300 years. The Khawlani coffee beans are considered among some of the most reputable coffee beans in the world and described as the “green gold” of Jazan, one of the biggest producers of coffee in the world.
Saudi Arabia is also one of the largest producers of the arabica coffee, and Saudis are ranked among some of the finest consumers of the beverage.
“LuLu will join in the ‘Year of Saudi Coffee’ as a key promoter and we will start using distinctive Year of Saudi Coffee 2022 artwork on all point-of-sale materials such as reusable bags, paper cups and facial tissues, as a visual reminder of the Saudi coffee heritage,” said LuLu Saudi director Mohammed.
“There will be a dedicated Saudi coffee section in our in-store roasteries, featuring the Khawlani and other Saudi coffee brands. Local coffee farmers will be extensively promoted in our stores and we will have special Saudi coffee tastings throughout the year.”
Mohammed said that Saudi coffee showcases the spirit of generosity and sharing embedded in Saudi culture, and by highlighting the tools, ingredients and methods of preparing and serving Saudi coffee, LuLu aims to celebrate Saudi coffee cultivation techniques and also Islamic history, where coffee was one of the first unique gifts of this region to the world.
“We are grateful to the LuLu Hypermarket chain for partnering with us and being a platform for our efforts,” said Mayada Badr, CEO of the Culinary Arts Commission. “The community itself is a big supporter and we are confident that the availability of Saudi coffee in such a prominent and widespread outlet chain will help us to show this rich culture and heritage to the world.”
In light of the holy month of Ramadan, Courtyard by Marriott Riyadh Northern Ring Road has announced it will host two Iftar options in its popular Seven Restaurant. Whether patrons are in search of a buffet spread with traditional favorites, or prefer an intimate VIP terrace dining experience on the top floor, the hotel caters to all appetites and palettes.
Head Chef Sofyan Alasmi, who holds over a decade of culinary experience across the GCC, carefully curated the hotel’s Iftar menu to offer patrons a true taste of Middle Eastern cuisine, from classic mezze options to live cooking stations.
New Iftar menu offerings include:
Seven Restaurant
Seven Restaurant, the signature all-day dining destination, located on the ground floor of the popular hotel, offers a remarkable buffet fit for the whole family. The Iftar buffet will change daily, allowing patrons to return throughout the holy month, the menu includes an array of dishes including pasta, shawarmas, mixed grills, and traditional Arabic desserts. Specially fitted with traditional decor that perfectly captures the spirit of Ramadan, patrons can unwind, while enjoying Middle Eastern flavors.The Iftar will take place from sunset until 8:30 pm daily and is priced at 190 SAR per person, inclusive of Ramadan beverages.
Set at the hotel’s top floor, with skyline views, the VIP terrace will consist of an exclusive and intimate Iftar dining experience. Patrons can expect to enjoy a generous buffet, accompanied by stellar silver service. The terrace menu offers various daily dishes, from hot and cold traditional appetizers including starter soups, salads, and traditional Arabic desserts such as Kunaffa, Om-Ali, and more. The Iftar will take place from sunset until 8:30 pm daily and is priced at 450 SAR per person, inclusive of Ramadan beverages.
Guests are also welcome to explore the hotel’s sweeping views of the Riyadh city skyline, or stroll through the tranquil green gardens before heading home. Sofyan Alasmi, the Head Chef at Courtyard by Marriott, comments, “While creating the Iftar menu, we carefully took into account the Middle Eastern flavours and cravings from our guests. We look forward to enjoying the holy month with our guests.”
Courtyard by Marriott Riyadh Northern Ring Road also provides a catering service available throughout Ramadan. Bringing the Iftar experience to events around Riyadh, allowing patrons to choose between three catering menus, whether they are searching for an endless buffet or silver service.
To book your table, please contact +966115210000 or email RUHNR@courtyard.com
To find out more information on Courtyard Riyadh Northern Ring Road, log onto Marriott.com/RUHNR
With a longstanding legacy of hosting the city’s finest Iftar and Suhoor gatherings in Ramadan, Al Faisaliah Hotel, Riyadh sets a new benchmark this year by rolling out an array of exquisite dining experiences during the Holy Month.Fawanees ExperienceThe Fawanees Experience at Al Faisaliah Hotel has long established itself as the byword for Ramadan gatherings in Riyadh, and this year is no exception: guests can enjoy a lavish Iftar with their loved ones in the most exquisite environment with an array of speciality dishes, a variety of desserts and a wide assortment of traditional Ramadan beverages.The signature grand Iftar tent and the lavish buffet at the Fawanees Experience return, with the Prince Sultan Grand Hall once again transformed into a massive, soul-stirring gourmet theatre, complemented by unrivalled personalised service to create a generous feast for the senses at every turn.The Fawanees Ramadan Concept is suitable for up to 1,500 guests, with flexible areas that can accommodate different group sizes. The concept includes a dedicated children’s playing area as well as sponsorship sections. As the capital’s premium hospitality arena in Ramadan, the Fawanees Experience comes at SAR 395 for an all-inclusive buffet, while at SAR 495 the Gold Package offers a bespoke food on the table experience, both run daily from 5:30 pm to 9 pm. Children below seven years old dine with the hotel’s compliments, while children between 7 and 12 years old will receive a special price, starting from SAR 195. Guests can also enjoy a 20% discount during the first 10 days of Ramadan.Special group rates are also available for a minimum of 20 guests, starting at SAR 316, while the opportunity to exclusively book the entire Fawanees Experience is available at SAR 200,000 for Iftar and SAR 100,000 for Suhoor, valid during the first week of Ramadan only.Other exciting dining venuesGuests looking to break their fast at other exciting dining venues at Al Faisaliah Hotel can enjoy a delicious Iftar buffet served at the table at The Globe, daily between 6 pm to 9 pm for SAR 512 per person. Located in the spectacular golden sphere that tops Al Faisaliah Tower, The Globe blends modern European cuisine and world-class service to create an unmatched Ramadan experience. The Asir Lounge at the three-storey Globe is open from 8 pm until sunrise with a magnificent à la carte menu for Suhoor, with a minimum spend of SAR 330.Among other delightful options this Ramadan at Al Faisaliah Hotel is the multi-cuisine La Brasserie restaurant offering à la carte dinner from 7 pm until 11 pm and an Arabic and international Suhoor buffet from midnight until sunrise for SAR 288. The newly-opened Joud Lounge operates from 7 pm until 4 am with an à la carte menu featuring a sumptuous selection of seasonal delicacies.Private gatherings and outdoor cateringFor more private gatherings, the iconic Al Omsiat Ballroom at the hotel can accommodate groups of 50 to 600 guests for a stunning Iftar buffet, and the entire venue can be exclusively booked at SAR 90,000. For those who prefer Al Faisaliah Hotel’s signature service at home or work this Ramadan, three unforgettable Suhoor menus are available, starting from SAR 575, with a minimum booking of SAR 10,000. With an elegant bouquet of dining experiences and offers, Al Faisaliah Hotel is the perfect venue to create magical memories this Ramadan.
SERIES OF POWERFUL MOMENTS SHOWCASING THE BRAND’S COMMITMENT TO
EMPOWERING WOMEN ALL OVER THE GLOBE
L’Oréal Paris, the world’s leading beauty brand celebrated Women’s Month via a series of powerful moments at the Riyadh Boulevard in Saudi Arabia on March 21st and 22nd to showcase the brand’s commitment to empowering women. The celebration started on March 21st with a “Lessons of Worth” private event gathering over 100 prominent figures of the industry in the heart of Riyadh. The event opened with an astounding projection where L’Oréal Paris took over 82 screens in the Boulevard to showcase the brand manifesto and Lessons of Worth testimonial by the brand’s Saudi spokesperson – singer and actor, Aseel Omran. The “Lessons of Worth” is a series of powerful testimonials featuring the L’Oréal Paris spokespeople from around the globe sharing what the iconic “Because You Are Worth It” tagline means to them. The projection was followed by a panel discussion on women empowerment between Aseel Omran, Maya Ghantous- Director of the L’Oréal Consumer Products Division for Middle East & North Africa and Ahmed Wagih – General Manager of the Consumer Products Division at L’Oréal Middle East. The discussion centered around Aseel’s own personal empowerment journey, her partnership with L’Oréal Paris and what the brand slogan “Because You Are Worth It” means to her. “We are truly honored to have Aseel amongst our L’Oréal Paris family since 2019 – not only is she a talented artist but she is also a strong woman committed to many humanitarian causes, using her voice to fight for women and children’s rights. This makes her an excellent idol for young women and the perfect ambassador for our brand.” said Ahmed Wagih. The celebration continued on March 22nd where L’Oréal Paris presented a series of activities led by inspirational women in the region:A panel by Dr Razan, a highly renowned consultant dermatologist in the region, explaining the science behind L’Oréal Paris’ products. Thanks to 110 years of scientific research and innovation, L’Oréal Paris presents a complete range of highly advanced beauty products with clinically proven efficacy and safety in five categories: makeup, skincare, haircare, and hair colour. Meet & greets with four regional influencers, each engaging the public in conversations about their favorite L’Oréal Paris products and offering premium giveaways to fans.“Because I’m worth it”, the world’s leading beauty brand signature that’s just celebrated its 50th anniversary, was the first in the world to underline the value of self-worth. Coined in 1971 by Ilon Specht, a young 23-year-old female copywriter at Manhattan ad agency McCann, the L’Oréal Paris signature was considered revolutionary at the time in its bold message and in that it featured a woman’s voice (most advertisements for women’s products at the time featured a male voice, which was thought to be more authoritative). “Because We’re Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in their beauty and sense of worth. Since its inception, the memorable slogan has been translated into 40 languages, reflecting the brand’s global expansion and diverse notion of beauty.
Xiaomi announced yesterday the launch of the all-new flagship Xiaomi 12 Series for global markets, featuring three ground breaking devices: Xiaomi 12 Pro, Xiaomi 12, and Xiaomi 12X. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. Capture cinematic shots at any time Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. All three phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 and Xiaomi 12X feature a 13MP ultra-wide-angle camera, along with a 5MP telemacro camera, for filming life from different perspectives. Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever. Available on all three devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. Flagship processing, unprecedented performance and power-efficiency Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation.¹ Meanwhile, Xiaomi 12X is powered by the flagship 5G processor – Snapdragon® 870 – for smooth everyday usage. All three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling systems, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading-cooling capability. All-around elevated entertainment experiences Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience. All three devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that to brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions. Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. Xiaomi 12 and Xiaomi 12X deliver Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail. No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 and Xiaomi 12X both deliver balanced stereo sound ideal for immersive gaming or video. To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. Next-generation charging To ensure Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety. Xiaomi 12 Pro features incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.² Xiaomi 12 and Xiaomi 12X fit 4,500mAh batteries into compact body designs. Both devices support 67W wired turbo charging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. Flagship capabilities packaged in an iconic design These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12 and Xiaomi 12X’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit.³ All three devices are available in Gray, Purple, and Blue. Market Availability · Xiaomi 12 Pro comes in two variants, 8GB+256GB, 12GB+256GB, and recommended retail price starts from USD 999.· Xiaomi 12 comes in three variants, 8GB+128GB, 8GB+256GB, 12GB+256GB, and recommended retail price starts from USD 749.· Xiaomi 12X comes in two variants, 8GB+128GB, 8GB+256GB, and recommended retail price starts from USD 649.Product images available here: Xiaomi 12 Series, Xiaomi 12 Pro, Xiaomi 12, Xiaomi 12X.
LATEST ENERGY REQUIREMENTS FOR AIR CONDITIONERS
With shoppers becoming more mindful of energy-efficiency, LG becomes one of the air solutions brands compliant with SEER standards in the Saudi market for cutting down on energy consumption
With the recent increase in global temperatures, it is becoming an increasing priority for consumers and enterprises alike to carefully watch their carbon footprints. In light of the Yalla Green initiative, LG Electronics (LG) has reiterated its undertaking to a greener Kingdom especially after the recent SASO announcement. The Saudi Standards, Metrology, and Quality Organization (SASO) recently introduced a new requirement for Air Conditioners Standard SASO-2663, the Seasonal Energy Efficiency Ratio (SEER). The requirement was introduced in line with the Saudi Energy Efficiency Center’s (SEEC) objective to preserve KSA’s natural resources and enhance the economic and social welfare of the Saudi population. SEER will soon be mandated across all distributors across the Saudi market. LG air conditioners are currently one of the brands of air solutions in the Saudi market that are SEER standard certified as they have already been meeting this level of requirement before it got mandated in the market. SEER-branded LG air conditioners have also started to roll out and will soon be available throughout the Kingdom. Commenting on the SEER policy by the Kingdom, Mr. Jeong, LG Electronics General Manager said, “LG continues to prioritize its operations in Saudi Arabia, which is why we’re glad to always be ready with a product line that satisfies the Saudi government’s eco-friendly policy as well as customer expectations. LG air solutions have long been designed to provide consumers with fresher, cleaner air at a more energy-efficient level – a compatible product range for the Saudi market especially at a time when it most matters.”To create more awareness about this initiative, LG presented its latest product range compatible with the upcoming SEER requirements at an event held at its Riyadh factory for stakeholders within the industry including Shaker Group – the local partner for LG Electronics in KSA. LG’s recently launched line of Dual Cool air conditioners also employs innovative technology that keeps you cool while saving energy:LG Dual Cool is the best solution for energy saving and fast cooling.LG Dual Cool has high air quality circulation with an optional full filtration system in its split models that expels air farther and cools spaces faster. LG Dual Cool will help you cool off while being energy efficient in the upcoming Saudi summer with SEER technology that is designed to calculate energy-efficiency levels based on both indoor and outdoor temperatures.
.
This is the reveal of a unique Damas journey in the great city of Riyadh, in the prestigious Olaya Tower. The house of jewellery’s new prime location is more than a boutique, a luxurious yet welcoming experience. The highly-awaited new concept is a high point in Damas’s transformation journey in line with its vision “from the region to the region”, thus shifting to design-led collections, pioneering in retail innovation concepts while preserving the brand’s social responsibility and identity as a strongly rooted Arabic brand. With this, Damas continues its expansion in the Kingdom further transforming into the ultimate House of Jewellery Design in the Arab world. Discovering the space and its many treasures is a beautiful experiential journey. The 2-storey 3,380 sqft boutique’s decor draws its inspiration from the region’s nature and culture as a tribute to its heritage. Sand, beige and gold hues dominate the natural colour palette; lines are curved with soft rounded architectural silhouettes to embody the magnificent deserts’ dunes and movements. The value of tradition is noticeable with the Arabic patterns that the brand carefully revisited, giving it a bold modern and contemporary take that fits its vision. The design and concept are set to make an unforgettable impression and an unparalleled experience for its visitors with the exclusive curated collections and personalized services. Damas is introducing its first-of-its-kind discovery journey to the Saudi market with heritage-inspired collections and everyday exquisite fine jewellery. Fine and high jewellery pieces cohabitate the beautiful space with Damas’ most coveted pieces alongside the jewellery brand Djula Paris, glam rock Diamond, which has its own exclusive area. Visitors will find crafted to perfection exclusive or bespoke pieces in different styles, from classic to avant-garde that include mesmerizing collections including Alif, the core collection that embodies woman empowerment in line with the Arabic woman evolution for which we choose to collaborate with exceptional women such as Raya Moharrak, the youngest Arab and the first Saudi woman to climb the Mount Everest, Dome and Lace collections, inspired by Arabic architecture, bespoke pieces of its high end collection Kallista and much more… These collections are designed for the Arab woman and an ode to the region: the confident, the bold, the tender, the delicate, the traditional, the modern and every woman will find the piece that expresses her beautiful inner self.A land of history and heritage the Kingdom will surely inspire and add incredible things to this new Damas journey.