ArabWeeks

Al Jazirah Ford Racing Team recently received an invitation from the organizers of the Mayhem Racing Festival to participate in the 6th round of the Mayhem Racing Festival on Sunday and Monday at Lydden Hill circuit in United Kingdom and will include a Rally Cross, Drifting and many other motorsport activities. The invitation was sent as a result of the outstanding performances exhibited by the team in international events around the world.

“We have witnessed numerous improvements in our results, this is due to the experience we gain every time we participate in an international event and our series of recent experiences have transformed us into the number one contender in the Middle East”, said AbdulHadi AlQahtani of JFR Team.

Al Qahtani added, “The unscheduled participation came after the team received an invitation to compete amongst the top 50 finest drifters of the world and thus, the team will take part in the prestigious Mayhem Racing Festival which is held at one of the largest and most important racing arenas in the world.”

Al Qahtani will drift JFR’s custom built 600Hp Ford Mustang. The car is equipped with the latest automobile technology and features an improved speed transmission system for superior control during drifting.

If not for the constant support of Al Jazirah Vehicles Agencies Co., participants from the Middle East tend to face obstacles of technical nature that could prevent them from racing in European tournament. For instance the tires used in the race track for cold climates are completely different than those used in relatively warmer climates which is mainly due to the fact that the European standards for technical certification differ from the set of standards enforced in the Kingdom.

Mr. Sabah Al Kriadees, Director of Sales and Marketing at Al Jazirah Vehicles Agencies Co. stated, “Al Jazirah Vehicle Agencies Company will continue to support Saudi motorsport professionals during their participation in international events ” and pointed out, ” the most difficult aspect to overcome is the mental and psychological stress which might hinder our drivers performance and performing in front of unfamiliar audience is another burden team members have to deal with.”

“We are also grateful to JFR Team’s strategic partners- Petromin, KUMHO Tires and Quick Lane- for extending their incessant support in all endeavors of the team,” he concluded.

It is worthy to mention that recently Al Jazirah Ford Racing Team scored 8th position in Gatebil “Power Slide 2013”, which is considered to be one of the world most important drifting events.

Football loving fans throughout the Middle East have been showing their love for Leo Messi by signing up to ‘Team Messi’ on Facebook and twitter in their hundreds of thousands as Messi and adidas reveal the latest adizero f50 Messi football boot.

The admiration for the Argentine genius and the way he plays the game has been a global phenomenon transcending the world, particularly across the Middle East region where more than 210,000 Messi fans have become part of Team Messi on Facebook. In KSA alone almost 13,000 fans have joined the page so far, giving the country the ninth largest Team Messi fan base in adidas’ MENA region rankings.   With Team Messi at Facebook.com/teammessi and on twitter @TeamMessi, adidas is enabling all fans to get even closer to their hero and the world’s best player as well as encouraging the next generation of footballers to play the Messi way.

With over 675,000 joining Team Messi on Facebook following the global ‘Messi and Friends’ tour, adidas has now revealed the latest adizero f50 Messi football boot. This new boot was worn for the first time during the ‘Messi and Friends’ tour and features a new colourway inspired by the way Messi plays at the ‘speed of light’.

The new TURBO / BLAST PURPLE / WHITE colourway will stand out on the pitch as much as the legendary Argentine forward and, on recent form, are sure to clock up goal after goal on the scoresheet.

To celebrate the launch of the new boot with Team Messi fans online the world’s leading football brand has displayed the genius of Leo Messi like never seen it before. To explore the actions that make him the best in the world, Leo has been fitted up with an innovative LED light suit to help capture his movements, touch and speed in a whole new light.

This film entitled ‘The New Speed of Light’ is a truly unique study of football motion. Created using a bespoke LED suit and a pair of ‘hacked’ adizero f50 Messi boots, it showcases the direction and body movement of the world’s best player. It was shot at 1000 frames per second to create a specially developed visual display that defines the new speed of light.

Filmed in Barcelona by ML studios and directed by Marcus Lyall, the film features a track by Congorock (Ivory – Bloody Beetroots Remix) to compliment the echo effect and concert visual aesthetic of the film.

To watch the new adidas adizero™ Messi f50 ‘The New Speed of Light’ video please click on the following link: http://a.did.as/15aRqDg .

The adizero™ f50combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero™ f50 is one of the lightest shoes on the market.

The f50 features a range of ground-breaking technologies including:

·         Sprintskin – a 1.5mm thick layer made from DUALMAX synthetic with exclusive leather grain optic that allows the boot to be lightweight whilst maintaining a natural feeling between boot and ball

·         Sprintweb – the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction

·         Sprintframe – a strong but lightweight lower section that offers players a perfectly balanced boot

The new adidas adizero™ f50 Messi boot is available to buy from August 1^st. Join Team Messi at facebook.com/teammessi or join the conversation on Twitter @TeamMessi.

For further information on adidas football and associated products please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation

Since its introduction to the world at a global launch event in New York City early in 2013, the Energy Boost running shoe has revolutionised the running world. Featuring the groundbreaking cushioning technology BOOST™, which provides the highest energy return in the running industry, it has set a new benchmark for adidas running footwear, was honoured with the Runner’s World 2013 Best Debut award and, in its first appearance at a global marathon, BOOST™ took home the crown in Tokyo. And this was just the beginning.

Now, BOOST™ is being rolled out to more adidas running products and colours. In addition to the Energy Boost franchise, which will come in four colourways for both men and women, BOOST™ cushioning is now also available in adistar and adizero running footwear. In fact, BOOST™ foam will replace the common EVA material in all adidas running performance shoes by 2015.

The key to the BOOST™ innovation lies in thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. As a result, BOOST™ at last combines the previously contradicting performance benefits of soft cushioning and responsiveness to give runners a running experience unlike any other. The revolutionary cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometres.

The shoe’s upper features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.

The new colourful Energy Boost collection will be available worldwide at adidas Sport Performance stores, selected retailers as of September 1^st. Visit www.adidas.com/Boost for more information.

Making the transition from the lazy days of summer to the new school year is never the easy but this year, adidas is making sure kids return to school in style.  Every adidas customer will receive a AED50 voucher for every AED250 spent on kids’ products between August 7th – September 6th.

The Back to School collection includes everything students need to tackle the school year ahead with style. From classic three stripe track suits to comfortable, trendy trainers and colorful back packs, adidas is fully equipped this season.

This offer is available at adidas Performance stores starting August 7^th. For more information about the new Fall/Winter 2013 kids collections please visit http://www.adidas.com/middle-east/.