In a bold move that redraws the boundaries of creativity in the mid-range smartphone segment, vivo has unveiled the vivo V60 a perfect blend of cutting-edge innovation and refined design. Carrying the slogan “ZEISS Portrait So Pro”, this device sets a new benchmark for photography and performance.The Only Mid-Range Phone with a Periscope Telephoto LensIn collaboration with ZEISS, the vivo V60 introduces the only camera in its price category to feature a 50MP Periscope Telephoto lens, delivering true optical zoom with stunning detail and dramatic depth transforming every portrait into a gallery worthy masterpiece.The lens comes equipped with studio-inspired professional modes, including:ZEISS Stage Style PortraitZEISS Multifocal Portrait with five classic focal lengthsProfessional grade Bokeh effectsUp to 100x Zoom powered by advanced AI algorithms for unprecedented magnificationAI that Frees Your CreativityPhotography excellence doesn’t end at the shutter. The V60 features next-generation AI editing tools that turn every shot into art with a single touch:AI Erase 3.0 – Remove unwanted elements instantlyAI Magic Move – Rearrange subjects within the frameImage Expander – Widen the scene beyond the original shotAI Photo Enhance – Revive old or low-quality photos with clarityElegant Design, Uncompromising StrengthWith a quad-curved body and an almost bezel-free display, the V60 combines beauty with resilience. Its Diamond Shield Glass and advanced cushioning technology make it the toughest V-series phone to date, offering IP68/IP69 water and dust resistance.Available in three captivating natural shades:Desert GoldMist GrayBerry Purple (exclusive on Noon)All Day Power, Minutes to RechargePowered by a massive 6500mAh BlueVolt battery, the V60 delivers all day performance. The 90W FlashCharge technology ensures lightning-fast top ups, supported by intelligent battery management to extend lifespan and reduce heat.Pro-Level Performance in a Mid-Range DeviceDriven by the Snapdragon 7 Gen 4 processor, with up to 12+12GB RAM and 512GB storage, the V60 delivers a flagship-grade gaming experience with 120Hz refresh rate, HDR10+ support, and 5000 nits peak brightness.Your Smart Companion for Work and LifeThe V60 integrates the latest AI innovations:Google GeminiAI Smart Call Assistant – Real time call translationAI Meeting Summary – Convert meetings into actionable notesAI SuperLink – Boost connectivity in weak signal areasThe vivo V60 is not just another phone it’s a complete platform, blending a once-in-a-class lens, relentless AI intelligence, and a design built to live every moment with you.
Wallan Trading Company, the official distributor of the French brand Renault in Saudi Arabia, has unveiled the next-generation Renault Duster during a special event held at the Renault Main Showroom in Riyadh. The launch was attended by key members of the local media, along with a select group of customers, partners, and auto enthusiasts.Guests at the event were given the opportunity to explore the completely redesigned Renault Duster. A bold update on its predecessors, the well-appointed vehicle is set apart by its new, elevated look and advanced technologies that further cement its status as a versatile SUV designed for adventure seekers and families alike.Speaking at the event, Fahad Al Wallan, Chairman of Wallan Holding Company, emphasized the significance of the Saudi market: “Saudi Arabia is the first country in the GCC to witness the launch of the new Renault Duster, marking an important milestone on our journey with the Renault brand. The introduction of the innovative SUV to the Kingdom and wider region underlines our ongoing commitment to offering greater access to a diverse array of leading-edge vehicles that cater to the evolving needs of our discerning customers. The new Duster has been crafted as the ideal choice for young drivers and Saudi families seeking a practical, powerful, and safe vehicle to embark on rewarding adventures. It delivers high performance and comfort, offering a truly enjoyable driving experience across all terrains.”He reiterated that the unveiling of the Renault Duster speaks to the strength of Wallan Trading Company’s strategic partnership with Renault. United by their shared values and vision for a prosperous future — one shaped by a thriving Saudi auto sector — of the exciting new launch will consolidate both entities’ presence in the Kingdom, expanding their footprint across the country and region.Building on its strong heritage and proven success in the Saudi market, the new Renault Duster continues a legacy of reliability and performance that has earned the trust of countless drivers across the Kingdom.Renault Duster: New Design & Performance FeaturesThe all-new Renault Duster arrives in the Saudi market with a bolder, more dynamic design, highlighted by strong character lines and a new front grille bearing Renault’s signature. Reinforced wheel arches give the vehicle a more assertive stance, while a ground clearance of 209 mm makes it equally suited for city streets and off-road adventures — perfect for outdoor enthusiasts.Under the hood, the Duster is equipped with a 1.3L turbocharged 4-cylinder engine, producing 153 hp and 270 Nm of torque, mated to a 7-speed dual-clutch transmission, delivering a perfect balance of power and fuel efficiency.Inside, the cabin offers modern and intuitive features, including:A 10.1-inch openR touchscreen displayWireless Apple CarPlay™ and Android Auto™ compatibilityA 7-inch digital instrument clusterWireless smartphone chargingA premium audio system and smart media controlsGenerous cabin storage totaling 28.9 litersSafety and Driver AssistanceAs part of Renault’s Human First Program, the new Duster integrates nine advanced driver assistance systems (ADAS), including:Blind spot warningHill-start assistMulti-angle camera systemAdvanced braking and electronic stability systemsExpanding Renault’s Footprint across Saudi ArabiaWith the launch of the new Renault Duster, Wallan Trading Company reaffirms its commitment to growing the French brand’s footprint in Saudi Arabia by offering vehicles that combine modern design, reliable performance, and smart technology.The new Duster is now available across Renault showrooms in the Kingdom, with customers welcome to immerse themselves in the safe, smooth, and exciting driving experiences — both on and off the road — the vehicle offers.Strategic Partnership Driving Market GrowthThe strategic partnership between Renault and Wallan Trading Company began in late 2023. Since then, Wallan Trading Company has successfully brought Renault’s vision to life in Saudi Arabia through a growing portfolio of vehicles — from affordable models to versatile SUVs. The collaboration has also led to the expansion of sales and after-sales service networks, helping to earn customer trust and significantly increase Renault’s brand presence across the Kingdom.
Al Wallan Trading, the exclusive distributor of Geely in Saudi Arabia, officially launched the Geely Monjaro SUV at a ceremony held at the primary showroom located on Khurais Road in Riyadh. The event was attended by members of the media, as well as several esteemed guests and individuals with an interest in the automotive industry. The introduction of the new Geely Monjaro into the Saudi market represents an extension of the company’s successful track record in international markets, including China and Russia. This launch is a significant component of Geely’s strategic initiative to provide customers in the Kingdom with modern vehicles that align with their aspirations for luxury, performance, and advanced technology, all while maintaining a competitive pricing structure. Fahad Saad Al Wallan, Chairman of Al Wallan Holding, stated, “We are pleased to announce the launch of the new Monjaro in the Saudi market, a vehicle that exemplifies our dedication to providing superior automotive technology in terms of performance, comfort, luxury, and safety. We have carefully considered our customers’ preferences and developed a car that competes effectively with prominent luxury brands while maintaining a more accessible price point. We are confident that the new Monjaro will establish a significant presence in the Kingdom’s markets shortly. Additionally, we will support this presence with exceptional after-sales services to ensure our customers’ peace of mind and to facilitate an optimal ownership experience.” The next-generation Geely Monjaro is based on the global CMA platform, developed in collaboration with Volvo, which offers an exceptional blend of comfort, safety, and advanced technology. Featuring a bold and sophisticated design, the new Geely Monjaro harmoniously blends a contemporary aesthetic with a formidable presence on the road, positioning itself as an ideal option for enthusiasts of premium SUVs. The vehicle incorporates a comprehensive array of specifications and features that establish it as a formidable competitor in the luxury SUV segment, ensuring both driving enjoyment and peace of mind for consumers. The new Monjaro is equipped with a 2.0-liter turbocharged engine (2.0TD) from the Volvo T5 family, paired with an eight-speed automatic transmission, delivering high performance and a smooth driving experience. This powertrain operates seamlessly with the BorgWarner intelligent all- wheel-drive system, offering seven distinct driving modes tailored to various road types, terrains, and driving conditions. Additionally, the vehicle is fitted with a smart suspension system (CCD) that automatically adapts to road conditions, adjusting the suspension stiffness to ensure a smooth and tranquil ride, even in off-road scenarios.
The interior of the new Monjaro represents a significant advancement, characterized by a high level of luxury and meticulous attention to detail. Notable features of the vehicle include full- reclining front seats, a distinctive attribute within this segment that enhances overall comfort. The seating arrangement is further complemented by massage and ventilation capabilities, ensuring a pleasant travel experience during extended journeys. Additionally, the vehicle is equipped with a four-zone audio control system, allowing each passenger to independently regulate sound and air conditioning settings. The technological integration features a triple entertainment screen setup, comprising a primary display, a digital instrument cluster, and a dedicated display for the front passenger. The audio experience is elevated by the advanced Infinity sound system, which comprises 12 speakers, including a strategically integrated speaker within the driver’s headrest, thus providing an immersive auditory experience. Furthermore, the inclusion of Apple CarPlay Wireless stands out as one of the most significant enhancements to this model. The new Geely Monjaro is constructed with a body composed of 79% high-strength steel and incorporates the latest advancements in safety technologies. Notably, the vehicle features L2+ Level 2 intelligent driving assistance systems, which include lane-keeping assistance, blind spot alerts, automatic braking, and intelligent cruise control. Furthermore, it is equipped with a sophisticated camera system that provides a comprehensive 540-degree surround view of the vehicle’s environment, including areas beneath the vehicle. This system facilitates parking and enhances maneuverability in confined spaces and complex terrains. All of this makes the new Monjaro an ideal SUV for everyday city driving, highway journeys, and even wild adventures in desert terrain, in an all-in-one experience that combines performance, comfort, luxury, and peace of mind
This summer, Zafran Indian Kitchen invites you to taste that story with a limited-edition menu that captures the essence of home-style Indian cooking at its most soulful and nostalgic.Crafted with love and inspired by the regional culinary legacies of India, this menu is a vibrant celebration of flavours that evoke the feeling of a summer spent at home, even if you didn’t make the trip this year. Here, crispy samosas brim with molten cheese and sweet corn, while pani puris burst with spiced potato and mango-infused pani, evoking the chaos and charm of Mumbai streets. Juicy prawns sizzle in fiery Andhra masala, while tandoor-grilled seekh kebabs rest on couscous like a well-kept secret. The comfort continues in buttery dhaba dal, the spice-kissed heat of misal pav, and a home-style chicken curry that tastes just like it was pressure-cooked in your mother’s kitchen.From the hearty, slow-cooked Rara Gosht to the tangy Gongura Chicken Biryani, every dish on this menu tells a story of places you’ve been, homes you’ve missed, or kitchens you grew up in. Even dessert pays homage to this duality of tradition and innovation, with Kunafa Gajar Halwa, where carrot halwa meets crispy kunafa and rich malai rabdi.This special summer menu, with prices starting from just SAR 39, is available for a limited time only at Zafran’s Turki Square, Nakheel Mall and View Mall locations, both perfect for a laid-back lunch or a nostalgic dinner, without the long flight home.So come hungry. Come home. At Zafran, we’re saving you a seat at a table full of stories.
The second edition of World With Purpose KSA 2025, created by Roberta Calarese, Founder and CEO of GHAYA, opened earlier today in Riyadh, under the theme The Purpose Legacy – Where family businesses meet to write the future. GHAYA, the organisation behind World With Purpose, has firmly established the summit as a leading international platform to connect values-led family enterprises, institutions, and innovators committed to building a global impact economy.Over 150 of the most influential local and international family business leaders gathered on the first day to explore strategic investment, sustainable growth, and transformative leadership through high-level, purpose-driven dialogue.With over 95% of Saudi Arabia’s businesses being family-owned – contributing 66% of private sector GDP – their foundational role in the local economy is clear. On a global scale, the world’s 500 largest family businesses generated US$8.8 trillion in revenue in 2025, equivalent to the third-largest economy after the U.S. and China.Highlights of Day OneThe exclusive, invitation-only summit took place at Bab Samhan, a Luxury Collection Hotel, nestled in the historic Diriyah district. Opening with the session ‘How Family Businesses Can Lead the Way to Global Prosperity’, the day featured nine dynamic discussions on topics ranging from geopolitics and the regional investment landscape to intergenerational transition, sustainable business, and investing with purpose.Education and empowerment of future generations were recurring themes, alongside a forward-looking focus on technology and AI for good. These areas were explored as powerful enablers of prosperity and resilience across the family business ecosystem.Delivering the keynote speech, Dr. Ayth Almubarak, CEO of the National Center for Family Business stated, “Our partnership with World With Purpose KSA 2025 reflects a shared commitment to enabling family businesses to thrive with purpose, resilience and vision. Together, we are building bridges between tradition and transformation. This collaboration supports the goals of Vision 2030 and reinforces our role in advancing the Kingdom’s national sustainable development agenda by empowering family enterprises to lead with impact across generations.”A Purpose-Led Global PlatformOver 150 participants and speakers convened for World With Purpose KSA 2025, including:HH Princess Fahda Bander Abdullah Al Saud – Founder, The Traveling PantherHH Princess Noura bint Faisal Al Saud – Founder, Saudi Fashion WeekDr. Ayth Almubarak – CEO, National Center for Family BusinessHossam Radwan – CEO, Mohamed Yousuf Naghi GroupRamzi Abukhadra – Chairman, UBS KSABruno Roche – Founder, Economics of MutualityPiers Cumberlege – Chair, Straightview International; Professor, HECBolor-Erdene Battsengel – Strategic Advisor, SpaceXStacey Lawson – Chairwoman, Ygrene Energy FundProf. De Kai – The Future SocietyProf. Dr. Ali Mokdad – University of WashingtonDr. Sinuhe Arroyo – Founder and CEO, Orchid.ioProf. Mohammad Nurunnabi – Prince Sultan UniversityMark Sanor – CEO, 360 One FirmHH Princess Noura bint Faisal Al Saud shared her vision, “Fashion is a powerful platform where innovation, design, and culture converge to drive long-term economic and cultural growth. It spans the value chain, creates jobs and fosters global influence.”In the session ‘The Future of Venture Capital’, İsmail Tekin, Chairperson of The World Impacteurs commented, “We are honoured to collaborate with World With Purpose KSA 2025 in shaping a global platform for impactful dialogue and innovation. Together, we are building bridges between changemakers across borders.”Mark Sanor, CEO of 360 One Firm added, “361Firm is proud to partner with Roberta Calarese and GHAYA for this incredible summit. We are empowering Saudi and global family businesses to navigate disruption with purpose, optimism and strategic vision.”Commenting after his session ‘Aligning AI With Human Values’ earlier today, Prof. De Kai, author of Raising AI, pioneer of AI language translation and Board Member of The Future Society said, “The biggest fear with AI is fear itself. Widespread use of AI is bringing about an automation of thought, which we can avoid. From a wider society perspective, we need to understand and harness the full potential that the technology has to offer, to simplify our lives and bring about positive change.” A Message from GHAYA’s FounderAs day one concluded, Roberta Calarese, Founder and CEO of GHAYA and Creator of World With Purpose reflected, “There has been an energetic undercurrent throughout the day, grounded in the pivotal role family businesses play in building economic prosperity and societal value. These businesses go beyond profit – they are anchors of legacy, education, and long-term stability.“With FDI, tech-driven innovation and sustainability central to our conversations, World With Purpose reflects the ambitions of Vision 2030: a thriving, inclusive economy built on successful domestic champions.“As the largest and most vibrant family business community in the Middle East, Saudi Arabia is uniquely positioned to lead. We are honoured to partner with the National Center for Family Business in this mission to secure long-term impact.”Looking Ahead: Day TwoThe second day of the summit will feature investment roundtables, tech showcases and sessions on proptech and real estate innovation. Discussions on decarbonisation and climate-conscious growth will reflect Saudi Arabia’s sustainable development priorities.A special highlight will be the Women With Purpose track, with dedicated sessions for female family business leaders. HH Princess Noura bint Faisal Al Saud will return to spotlight fashion as a cultural and economic catalyst, while broader panels will explore empowering women entrepreneurs to unlock regional prosperity.Event PartnersOfficial Endorsing Partner: National Center for Family Business,Knowledge Partner: BCG,Event Partner: Enso,Transport Partner: BMW,Hospitality Partner: Bab Samhan, a Luxury Collection Hotel, Diriyah and many more regional champions.World With Purpose KSA 2025 is more than a summit.It is a movement for global prosperity, rooted in legacy, purpose and the power of family business to shape a better future.
The inaugural Downtown Design Riyadh, the Kingdom’s first fair for original and high-quality contemporary design, has announced a line-up of exhibitors and fair highlights. Held in partnership with Saudi Arabia’s Architecture and Design Commission of the Ministry of Culture, the fair will take place at JAX District from 20-23 May. The fair will offer design professionals and industry leaders, as well as design enthusiasts and the culturally curious, direct access to contemporary and limited-edition design from around the world, with a spotlight on local talent. Marking a milestone for the Kingdom’s dynamic creative landscape, Downtown Design Riyadh presents a new platform for the unprecedented demand for high-end interiors to serve the rapidly growing market and active projects across the Kingdom.Dr. Sumayah Al-Solaiman, CEO of the Architecture and Design Commission said, “Saudi Arabia’s design sector is witnessing significant and accelerated growth and we are committed to supporting this progress by showcasing local creative excellence and attracting leading international design exhibitions. One of our key objectives is to position the Kingdom as a global destination for design by welcoming world-class exhibitions and fostering cross- cultural exchange. Downtown Design Riyadh, with its thoughtfully curated programme and blend of local and global expertise, reflects our vision to build a dynamic design community that embodies the Kingdom’s rich and diverse cultural identity.”Exhibitor Highlights In a large-scale multi-brand exhibit, Huda Lighting will introduce 10 leading architectural and decorative lighting brands, including Articolo, Brokis and Tom Dixon. The Bowery Company will feature modern Scandinavian furniture brands Audo Copenhagen, GUBI and &Tradition. Scarlet Splendour will mark their debut in the region with a bold presentation including pure brass pieces by Richard Hutten. Kuwaiti Babnimnim Studio’s architectural installation for Cosentino will bridge heritage and innovation, while an experiential colour exhibition staged by Jotun will feature collaborations with local designers.Maison Louis Drucker will launch their digital collaboration with TRAME and Aranda\Lasch, merging the algorithmic potential of digital design with time-honoured craftsmanship. Teeb Made will showcase a contemporary take on culturally rooted design objects from Saudi Arabia, and the Designed in Saudi initiative will highlight the development of the Kingdom’s industrial design sector.Limited-edition DesignIn a dedicated section, visitors can explore collectible works and ultra-high-end collections, presented by international galleries, independent designers, and manufacturers, showcasing exceptional craftsmanship and contemporary creativity.Gallery COLLECTIONAL will present a curated showcase of limited-edition pieces by internationally celebrated names, including; Christophe Delcourt, known for handcrafted furniture that blend natural materials with minimalist design; the iconic sculptural lights by New York-based Apparatus Studio; experimental duo Draga & Aurel, recognised for their bold, vintage-inspired work, among others. Mumbai-based Aequo Gallery will make their debut in the Middle East, presenting a new body of work by Dutch designer Linde Freya Tangelder, highlighting Indian craftsmanship through a collaborative process with artisan Jeevaram Suthar.Other highlights include Venini’s presentation of hand-blown glassworks in collaboration with Michele De Lucchi and Peter Marino, among other renowned names. Visionnaire ’s fine artistry and Serafini’s functional furniture will highlight Italian heritage in a multi-dynamic showcase. Programme Highlights Throughout JAX District pavilions, Downtown Design Riyadh will offer a programme of dynamic experiences and pop-ups, from creative cuisine concepts to cultural exhibits and an engaging line-up of talks and panel discussions. Multidisciplinary design studio Karim+Elias, spearheaded by Karim Tamerji and Elias Hage, will unveil Strata, a modular, outdoor intervention handcrafted from Saudi sand, using rammed earth technique. Mette Degn-Christensen, Director of Downtown Design, said, “Our first edition of Downtown Design Riyadh will present a selection of some of the most innovative and sought-after names of the international design scene, alongside emerging designers, and creatives from around the Middle East. Our dynamic programme will offer guests a journey of discovery and an unparalleled experience of a highly curated line-up, from global design brands and limited-edition works to bespoke installations and creative concepts. With the rapid expansion of Saudi Arabia’s design market, we are seeing increasing interest from across the world. Downtown Design Riyadh will create a new annual meeting point, in one immersive setting.” Fuelled by the rising number of luxury real estate projects and landmark developments in Saudi Arabia, demand for high-end interiors is growing exponentially across the country. Supporting Saudi Arabia’s Vision 2030 to offer the highest in cultural quality, Downtown Design, the leading fair for contemporary and high-quality design in the Middle East, is bringing over a decade of expertise in curating leading design platforms to the first edition of Downtown Design Riyadh. ###Note to Editors:VIP preview:20 May 2 PM -10 PMPublic Days:21 May 2 PM – 10 PM22 May 4 PM – 11 PM23 May 4 PM – 11 PMTickets General admission tickets are available at downtowndesign.com, priced at 90 SAR and include access on 21, 22, and 23 May.For all upcoming announcements and updates visit:downtowndesign.com | @downtowndesignd | #DTDRiyadh
The sold out Automechanika Riyadh will take place from 28 – 30 April, at the Riyadh International Convention and Exhibition Centre (RICEC)The seventh edition of the automotive aftermarket showcase will welcome over 450 exhibitors from more than 30 countries, and over 15,000 exhibitorsHighlights include Automechanika Academy, the event’s industry knowledge platform and The Premium Club, an exclusive programme that connects senior buyers and key decision-makersRiyadh, KSA: Automechanika Riyadh, Saudi Arabia’s leading regional trade show for the automotive aftermarket industry, will officially open tomorrow for a landmark seventh edition, taking place until 30 April at the Riyadh International Convention and Exhibition Centre (RICEC).The event will feature over 450 exhibitors from more than 30 countries and is expected to welcome more than 15,000 visitors, a near 15% increase from last year when the show welcomed 13,000 industry professionals.To facilitate the demand from exhibitors, which are up over 32%, and increased visitor numbers, Automechanika Riyadh will be held across five halls, showcasing a dynamic mix of products and solutions from the automotive market industry. Saudi companies account for nearly 10% of all exhibitors, underscoring the market growth within the country. Underscoring the international draw of Saudi Arabia and its burgeoning position on the global automotive aftermarket stage, exhibitors will showcase solutions from over 30 countries, from Australia to Brazil, and Cambodia to Peru.In addition, there will be eight country pavilions with companies from Singapore, Taiwan, South Korea, Thailand, China, Hong Kong, and Turkey on show, as well as two new dedicated areas for Italian and Indian exhibitors.Bilal Al Barmawi, CEO and Founder of 1st Arabia, the licensee of Automechanika Riyadh directed by Messe Frankfurt Exhibition GmbH, said: “Automechanika Riyadh 2025 marks a new milestone for the Kingdom’s automotive aftermarket industry. This year’s edition brings together a record number of international exhibitors, innovative technologies, and future-focused solutions shaping the sector’s transformation, reaffirming Saudi Arabia’s growing status as a hub for global automotive trade.” The event will also provide visitors access to groundbreaking thought leadership sessions as part of the Automechanika Academy and networking opportunities through The Premium Club.Aly Hefny, Show Manager, Automechanika Riyadh, Messe Frankfurt Middle East, said: “The Automechanika Riyadh Academy is a crucial element of the event, focusing on fostering knowledge-sharing and spark meaningful dialogue across the automotive aftermarket sector. By bringing together regional and international experts, the event has an integral role in spotlighting the latest innovations and industry challenges, while empowering professionals to stay ahead of the curve in an increasingly dynamic market. Our commitment to thought leadership and practical learning secures Automechanika Riyadh position as a market leader in this sector.”The packed conference programme will take place across the event’s three days. Day one will centre on the theme of Localisation & Aftermarket Innovation with sessions focused on building the Middle East’s automotive hub, future-proofing Saudi’s automotive workforce, and maximising car care business growth. The theme switches to Core Aftermarket Operations & Sustainable Supply Chain on day two. The focus will address strategies for the Saudi Arabia aftermarket, maximising digital opportunities in the evolving automotive landscape, and accommodating customers to shape the industry’s future in Saudi Arabia.On the final day, the Modern Workshop will delve into tackling skills shortages, embracing digital change, and aligning business goals in the opening session, which will be followed up by a session focused on preparing technicians for advanced hybrid vehicle servicing.The product areas showcased at Automechanika Riyadh include Parts & Components, Electronics & Systems, Tires & Batteries, Oils & Lubricants, Accessories & Customising, Diagnostics & Repairs, Body & Paint, and Car Wash & Care
realme, the world’s fastest-growing smartphone brand, today officially launched the highly anticipated realme 14 Pro in Saudi Arabia. As the inaugural device of the newly revitalized realme Number Series, the 14 Pro sets a bold new standard for mid-range smartphones by delivering flagship level Design with Best-in-Class Drop, Heat, and Water Resistance, Fastest Chipset, and Massive Battery —all at an accessible price point. With the debut of the world’s first cold-sensitive color-changing smartphone and world’s first triple flash camera, realme continues its mission to bring cutting-edge innovation to a wider audience.
So Unique: The World’s First Cold-Sensitive Color-Changing Smartphone realme introduces the world’s first cold-sensitive color-changing smartphone with the 14 Pro, featuring a stunning Pearl White variant co-designed with Nordic studio Valeur Designers. Inspired by oceanic elegance, its back panel—crafted through a 30-step process with real seashell powder—shifts from pearl white to ocean blue below 16°C using advanced thermochromic pigments. Each device is uniquely textured, making every phone one-of-a-kind. For a refined alternative, the Suede Grey edition offers a premium vegan suede finish, blending fashion with sustainability.
So unbreakable: Built for Daily Life and Adventure The realme 14 Pro is built for the bold — delivering military-grade drop resistance that withstands rigorous tests, including 2-meter drops, backed by a 200% enhancement in overall reliability. Whether it’s accidental falls or rough daily use, this device is engineered to endure. Adding to its toughness is best-in-class IP69 water and dust resistance, capable of surviving submersion in 2-meter-deep water for up to 72 hours, resisting hot water up to 85°C, and supporting underwater shooting. With unmatched durability and dual-layer protection, the realme 14 Pro sets a new benchmark for rugged performance in its segment.
So Fastest Chipset: Built for High speed and Smooth Gaming Experience The realme 14 Pro delivers a leap in mid-range smartphone performance, purpose-built to elevate work, play, and everything in between. At its core is the MediaTek Dimensity 7300 Energy 5G chipset, a cutting-edge 4nm processor engineered for exceptional power efficiency and fluid responsiveness. With an AnTuTu score exceeding 750,000, the 14 Pro handles gaming, content creation, and multitasking with ease.
Paired with up to 12GB RAM + 14GB Dynamic RAM and 256GB of internal storage, users can enjoy seamless app switching, faster load times, and plenty of space for media, files, and games. Under the hood, the 14 Pro features a 6,000mm² 3D Vapor Chamber Cooling System—the largest in its segment—ensuring the device stays cool even during the most demanding gaming sessions.
For gamers, the 14 Pro offers a 120FPS experience in Mobile Legends: Bang Bang and smooth 90FPS gameplay in PUBG, Freefire and CODM. The built-in GT Boost Engine further enhances performance with AI Motion Control and AI Ultra Touch Control, delivering ultra-responsive gameplay and a competitive edge.
Powering all this performance is the robust 6,000mAh Titan Graphite Battery, offering up to 10 hours of continuous gaming and 25 hours of video playback on a single charge. Thanks to realme’s Flex Pack battery technology, energy consumption is optimized for longer endurance, while 45W SUPERVOOC fast charging and Bypass Charging Technology keep the device cool and efficient even during extended sessions.
Whether you’re conquering virtual arenas, creating content on the go, or exploring the outdoors, the realme 14 Pro is engineered to keep up with your pace—and power your every moment.
So Clear: Flagship Imaging with World’s First MagicGlow Triple Flash The realme 14 Pro brings flagship-level photography to the mid-range segment with its advanced 50MP Sony IMX882 OIS main sensor, featuring a large 1/1.95″ sensor size and 26mm focal length. Whether capturing sweeping cityscapes, atmospheric portraits, or finely detailed distant shots, every image taken with the 14 Pro tells a compelling visual story.
Complementing the primary sensor is realme’s breakthrough MagicGlow Triple Flash—the world’s first triple soft flash system engineered specifically for low-light portrait photography. Integrated into the phone’s signature “Ocean Oculus” triple-camera and flash layout, the system transforms into a portable, studio-quality lighting setup when activated. It provides adjustable brightness and color temperature controls, ensuring true-to-life skin tones and balanced exposure even in the most complex lighting environments—be it nightlife scenes, indoor gatherings, or dimly lit venues.
This powerful camera experience is enhanced by realme AI Clarity 2.0, which brings improved detail and realism to every shot. Additional AI-powered features like AI Ultra Clarity, and AI Eraser 2.0 allow users to refine their images with ease—removing distractions, enhancing faces, and sharpening scenes—turning everyday moments into share-worthy masterpieces. Moreover, realme 14 Pro supports AI Snap Mode to preserve split-second moments. At a maximum shutter speed of 1/10000s, the realme 14 Pro makes it easy to capture fast-moving subjects.
With the 14 Pro, realme empowers creators and everyday users alike to capture stunning visuals, day or night, with ease and confidence.
Brand Momentum in Saudi Arabia realme continues to strengthen its presence in the Kingdom. According to counterpoints data, realme emerges as the fastest-growing smartphone brand in Saudi Arabia, with an impressive 470.6% year-over-year growth as of December 2024—a testament to its rising popularity and commitment to delivering innovation at every price point.
Pricing and Availability The realme 14 Pro will be officially available for purchase starting April 23, priced at SAR 1,399. Customers can find the device at leading retailers across Saudi Arabia, including Jarir Bookstore, Noon, eXtra, Lulu, Nesto, Amazon, and authorized independent mobile outlets
Beautyworld Saudi Arabia 2025 was officially inaugurated today by Mr. Ahmed Al-Sahli, Deputy of the Chairman of the Council of Saudi Chambers and Chairman of the Exhibitions and Conferences Committee. marking the start of the most expansive and international edition in the show’s history. Held at the Riyadh International Convention and Exhibition Centre (RICEC), the show runs from 21 to 23 April 2025 and offers an unrivalled platform for the latest in global beauty, wellness, and fragrance innovation. Beautyworld Saudi Arabia has firmly established itself as the leading industry platform in the region. At this year’s event, seven country pavilions and a wide range of local and global exhibitors perfectly mirror the event’s tagline: ‘Source locally, connect globally.’ “Beautyworld Saudi Arabia 2025 is most ambitious edition yet – a reflection of the incredible demand we’re seeing from both international exhibitors and local beauty leaders,” said Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences. “This year’s show offers visitors a unique opportunity to experience the very best of global innovation and Saudi creativity, all under one roof. We are delighted to welcome our exhibitors and look forward to an expected 15,000+visitors over the next few days.” The opening day of Beautyworld Saudi Arabia marks the much-anticipated return of the Next in Beauty Conference, where more than 40 regional and international speakers will lead discussions on key industry topics—from AI and digital retail to influencer-led brand building.Next in Beauty featured powerful sessions on Saudi Arabia’s evolving beauty scene and the global rise of Middle Eastern scents. In Mastering the Beauty Dynamics of Saudi Arabia, Valerie Kaminov led a dynamic discussion with Muzon Ashgar (MZN Bodycare) and Ryan Ha (RYAN BEAUTY), highlighting how Vision 2030 and shifting consumer trends are reshaping the market. The Essence of Tradition – Middle Eastern Scents on the World Stage explored the global appeal of oud, amber, and traditional notes. Speakers Amandine Galliano (Robertet Group), Ali Junaid (Junaid Perfumes), and Ralph Bou Nader (Arabian Oud) shared how brands are merging heritage with innovation to reach international audiences. Making its exciting debut this year is the Nail Arena, powered by Sawaya International, which brings technical artistry, live demonstrations, and nail competitions to the forefront of the show. “As the Kingdom cements its position as the region’s fastest-growing beauty market, Beautyworld Saudi Arabia has become the definitive meeting point for global brands, local entrepreneurs, and industry innovators shaping what’s next,” said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. “This year’s show is set to reflect the energy, ambition and creativity driving the region’s beauty boom.” Notable exhibitors in the beauty sector included Wahl Middle East & Africa, a global leader in professional hair and beard grooming tools .From the fragrance sector, standout brands included Al Haramain Perfumes, La Fann Perfumes, and Sheikh Saeed Perfumes. The show spans five halls and six major product sections, including Fragrance, Hair & Nails, Personal Care, Skincare, Supply Chain & Services, and Beauty Technology. More than 15,000 trade visitors are expected over the three days, with thousands of B2B meetings taking place through the Premium Club and Business Matchmaking Programme. Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.
Later this month, over 200 influential leaders from local and global family businesses will convene in Riyadh for the second edition of World With Purpose KSA 2025 – an exclusive, invitation-only summit taking place on 28 and 29 April at Bab Samhan, a Luxury Collection Hotel, in the historic Diriyah district.Held under the theme The Purpose Legacy – Where family businesses meet to write the future, the summit underscores the vital role of family enterprises in fostering long-term value, beyond profitability. With family-owned businesses contributing over 70% of the GCC’s GDP, their influence is central to the region’s economic evolution and alignment with Saudi Arabia’s Vision 2030.Across two dynamic days, World With Purpose KSA 2025 will explore the intersection of leadership with purpose, foreign direct investment (FDI), technology-led innovation, and sustainable development – three foundational pillars of Saudi Arabia’s transformation into a diversified, knowledge-based economy aligned with Vision 2030.“Saudi Arabia is increasingly seen as a global hub for innovation, economic growth, and sustainable development,” said Roberta Calarese, Founder and CEO of GHAYA, the organisation behind World With Purpose. “This summit offers a platform for visionary family business leaders to explore strategic investment opportunities, foster cross-border collaborations, and contribute to building a more inclusive and prosperous future.”Summit HighlightsDay 1: Thought-provoking keynotes and discussions on the legacy of family businesses, their role in shaping global prosperity, and their ability to unlock inclusive economic transformation.Day 2: Investment roundtables and technology showcases aligned with Vision 2030, alongside dedicated sessions for women family business leaders as part of the Women with Purpose track.From curated conversations to immersive cultural experiences, every element of World With Purpose KSA 2025 is designed to reflect the Kingdom’s bold ambition and authentic spirit.Confirmed Speakers Include:Hossam Radwan – CEO, Mohamed Yousuf Naghi GroupRamzi Abukhadra – Chairman, UBS KSABruno Roche – Former Chief Economist, Mars and Founder, Economics of MutualityPiers Cumberlege – Chair, Straightview International and Professor, HECBolor-Erdene Battsengel – Former Vice Minister of Digital Development and Communications, Mongolia; Strategic Advisor, SpaceXStacey Lawson – Chairwoman, Ygrene Energy FundProf. De Kai Hkust – Board Member The Future SocietyProf. Dr Ali Mokdad – Chief Strategy Officer, Population Health, University of WashingtonDr. Sinuhe Arroyo – Founder and CEO,Orchid.io and TaigerProf. Mohammad Nurannabi – Director Center for Sustainability and Climate Prince Sultan University“As we build forward, we must remember that in the tapestry of life, great privilege carries profound responsibility,” Roberta added. “Legacy is not about looking back – it is about building forward. World With Purpose KSA 2025 is where bold leaders turn privilege into progress and business into a bridge to a better world.”Looking AheadBuilding on the momentum of its inaugural edition in 2023, this year’s summit is expected to amplify Saudi Arabia’s global positioning by hosting a growing network of family enterprises, investors, and knowledge partners, including the U.S.-based impact firm 360 One, Global strategy Partner for World With Purpose KSA 2025. The event’s prestigious partners include; National Center for Family Business, the official endorsing partner; BCG as knowledge partner; transport partner, BMW; Enso as the event partner and hospitality partner, Bab Samhan, along with several regional champions.Sessions will also address broader challenges around environmental sustainability, the future of leadership, artificial intelligence, intergenerational transition, and impact investing, reinforcing the Kingdom’s aspiration to emerge as a global force for purpose-driven progress.World With Purpose KSA 2025 is more than a summit – it is a catalyst for collective action, global prosperity, and transformative change.
