ArabWeeks

Messe Frankfurt, one of the world’s leading trade fair organisers, and 1st Arabia Tradeshows and Conferences, a prominent Saudi-based event management company, have announced the conclusion of their partnership as both organisations move forward with their evolving strategic priorities.Since the inception of their collaboration, both teams have worked hand-in-hand to deliver a series of high-impact trade exhibitions in Saudi Arabia, contributing to the development of key industries and supporting international business exchange in line with the Kingdom’s Vision 2030.The conclusion of the partnership reflects a natural progression in Messe Frankfurt’s regional journey, as the company continues to deepen its presence in the Saudi market through a more direct operational model. This milestone also highlights the maturity and growth of the MICE sector in the Kingdom.“We are proud of everything we have achieved together with 1st Arabia,” said Azzan Mohamed, Managing Director of Messe Frankfurt Saudi Arabia. “Our partnership has been built on mutual trust, shared ambition, and a joint commitment to excellence. As we embark on this next chapter, we remain sincerely thankful for the collaboration and extend our best wishes to Mr. Bilal and his team for continued success in all their future endeavours.”Commenting on the conclusion of the partnership, Bilal Al Barmawi, founder and CEO of 1st Arabia Tradeshows and Conferences, said: “Working alongside Messe Frankfurt over the past years has been an honour and a rewarding journey for all of us at 1st Arabia. Together, we delivered platforms that supported business, innovation, and knowledge exchange across key sectors. We congratulate Messe Frankfurt on their next phase of growth in the Kingdom and look forward to exploring potential avenues of cooperation in the future.”Both parties express deep appreciation for the shared accomplishments and reaffirm that the conclusion of this partnership is marked not by an end, but by a strong foundation and mutual goodwill for the years ahead.

The growth of EVs and their related fire risks was addressed yesterday at the Fire Protection & Technology Summit at Intersec Saudi Arabia by Mike Brunzell, VP of Global Business Development, National Fire Protection Association (NFPA). According to research from the International Energy Agency (IEA), EV adoption is accelerating worldwide, with global sales exceeding 17 million in 2024, accounting for more than 20% of sales. With the increase in sales, a range of new and unique fire risks are posed, particularly in high-density environments such as residential and commercial parking structures. Brunzell said: “One of the major concerns we face is the risk of thermal runaway in lithium-ion batteries. While the data shows us that EV fires occur less frequently than fires in gas or diesel-powered vehicles, the research also shows that when they do occur, they can present unique and difficult challenges including longer burn durations, high heat release, toxic gases, re-ignition risks and significant water demand for suppression.” Through the NFPA’s Fire Protection Research Foundation, extensive studies have been conducted on vehicle fire dynamics, suppression strategies and ventilation design. Findings reveal that modern vehicles contain significantly higher plastic content, increasing from less than 3% of vehicle weight in the 1970s to nearly 10% today, resulting in greater combustible fuel loads. The increased use of electronic components and complex wiring systems also introduces new ignition risks. Brunzell emphasised the importance of evolving codes and standards to keep pace with technology: “It is through the development of our codes and standards, research initiatives and training programmes that NFPA is proactively working to provide the guidance and the resources needed by fire protection professionals, property owners and policymakers to ensure the integration of EV infrastructure safety strategies.” Notable NFPA codes mentioned in the session include the NFPA 88A (Standard for Parking Structures), which requires sprinkler protection for all parking structures, with higher densities set by NFPA 13. NFPA 855 (Standard for the Installation of Stationary Energy Storage Systems) addresses the risks associated with energy storage installations, including fire suppression and thermal runaway. The NFPA 800 Battery Safety Code is currently under development. “Intersec Saudi Arabia provides a critical platform for conversations like this,” commented Riham Sedik, Exhibition Director – Intersec Saudi Arabia at Messe Frankfurt Middle East. “By connecting global expertise with regional ambition, the industry can ensure that as EV adoption grows, fire safety strategies can remain one step ahead.” The 7th edition of Intersec Saudi Arabia concludes today at the Riyadh International Convention and Exhibition Center (RICEC). This week, the event has showcased over 400 exhibitors and hosted CPD-certified conferences at the Fire Protection & Technology Summit and the Future Security Summit.The event has featured over 100 speakers from around the world on critical topics, including cross-border security, cybersecurity, fire safety management at large-scale events and why fire safety must keep pace with AI advancement, among many others. Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, concluded: “By bringing together industry experts, regional leaders and innovative solutions across the show floor, Intersec Saudi Arabia helps to ensure that our communities are better prepared to meet both current and future safety challenges, which is particularly important as the Kingdom undertakes ambitious infrastructure development.” Intersec Saudi Arabia is organised by 1st Arabia and licensed by Messe Frankfurt. The event is held under the patronage of His Royal Highness Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and in association with the General Directorate of Civil Defense

As a landmark of style, sophistication, and world-class service in the Saudi capital, Four Seasons Hotel Riyadh at Kingdom Centre continues to redefine opulence with experiences that delight the senses. This September, the city’s discerning diners and tea connoisseurs are in for a rare treat as the stunning property invites guests to indulge in a one-of-a-kind afternoon tea, inspired by the heritage and craftsmanship of the renowned Swiss watchmaker and jeweller Piaget. Taking place at the hotel’s chic Obaya Lounge, this lavish sensory journey blends the timeless elegance of Four Seasons with Piaget’s playful artistry. Founded in 1874 in Switzerland by Georges-Édouard Piaget, Piaget is celebrated for its innovative spirit and its ability to push the boundaries of craftsmanship. The brand first made its mark designing ultra-thin calibres, setting new standards that continue to shape contemporary watchmaking. In 1959, the first ‘Salon Piaget’ opened in Geneva, and the maison quickly became renowned for jewellery that combined technical mastery with designs that defined an era, establishing Piaget as a symbol of timeless precision and elegance. Set within the opulent Obaya Lounge, inspired by the Arabian horse once owned by King Abdulaziz, this unique afternoon tea in collaboration with Piaget reflects its contemporary identity: bold, colourful, and playful. Combining signature Saudi hospitality with refined design, the lounge offers an atmosphere that is both elevated and welcoming.The sensory journey begins with the savoury menu, capturing a balance of international flair and local inspiration. Guests can savour creations such as the rich Salmon Rillette on Kunafa Nest, the creamy Chicken Cannoli with Truffle and Chives, and a delicate Gruyère Cream Gougère. Other highlights include the refreshing Cucumber Pinwheel and the light yet flavourful Crystal Bread with Piquant Red Pepper Tartare. In a striking departure from tradition, the presentation of the dessert mirrors a clock face. Each sweet is placed like an hour marker, transforming the table into an edible timepiece and elevating the concept of afternoon tea into a curated work of art. Guests will delight in indulgences such as the nutty Pistachio Crémeux, decadent White Chocolate with Bergamot Crème, delicate Taif Rose Petal Tartlet, and Uji Green Tea Cheesecake. Priced at SAR 225 per person, the Piaget-inspired afternoon tea is complemented by a selection of free-flowing beverages. Designed to harmonise with the flavours of the menu, sip on inventive mocktails such as the Butterfly Pea Blue, offering a refreshing blend of lemongrass, yuzu, lychee, and makrut lime. Alternatively, relish the exotic Green Tea Sangria Infusion, blending Spring Mao Feng tea with house-made dragon fruit coconut cordial and plum grape essence. Shadi Suleman, Regional Vice President and General Manager of Four Seasons Hotel Riyadh at Kingdom Centre shared, ‘Four Seasons Hotel Riyadh at Kingdom Centre has always been a symbol of elevated hospitality and elegance, constantly evolving to match the rhythm and tastes of the city. That mirrors the story of Piaget and its over 150-year legacy, with its sleek designs and innovation rendering it timeless. Through this collaboration, we invite guests to taste the story in every course and embrace both style and culinary artistry.’As masters in crafting refined hospitality experiences that transcend the ordinary, Four Seasons Hotel Riyadh at Kingdom Centre’s unique afternoon tea in collaboration with Piaget promises a true feast for the senses. Much like the delicate craftsmanship of Piaget, the tea experience is a work of art, a golden opportunity to indulge in the finest culinary mastery amidst the stylish backdrop of the Obaya Lounge. When: Available from 1st to 30th September 4 to 7pm Where: Obaya LoungeOffer: Afternoon tea with sweet and savoury treats served with unlimited beverages Price: SAR 225 per person (VAT excluded) For reservations or more information, contact Four Seasons Hotel Riyadh at Reservations.Riy@fourseasons.com or +966 11211 5000

Wallan Trading Company, the official distributor of the French brand Renault in Saudi Arabia, has unveiled the next-generation Renault Duster during a special event held at the Renault Main Showroom in Riyadh. The launch was attended by key members of the local media, along with a select group of customers, partners, and auto enthusiasts.Guests at the event were given the opportunity to explore the completely redesigned Renault Duster. A bold update on its predecessors, the well-appointed vehicle is set apart by its new, elevated look and advanced technologies that further cement its status as a versatile SUV designed for adventure seekers and families alike.Speaking at the event, Fahad Al Wallan, Chairman of Wallan Holding Company, emphasized the significance of the Saudi market: “Saudi Arabia is the first country in the GCC to witness the launch of the new Renault Duster, marking an important milestone on our journey with the Renault brand. The introduction of the innovative SUV to the Kingdom and wider region underlines our ongoing commitment to offering greater access to a diverse array of leading-edge vehicles that cater to the evolving needs of our discerning customers. The new Duster has been crafted as the ideal choice for young drivers and Saudi families seeking a practical, powerful, and safe vehicle to embark on rewarding adventures. It delivers high performance and comfort, offering a truly enjoyable driving experience across all terrains.”He reiterated that the unveiling of the Renault Duster speaks to the strength of Wallan Trading Company’s strategic partnership with Renault. United by their shared values and vision for a prosperous future — one shaped by a thriving Saudi auto sector — of the exciting new launch will consolidate both entities’ presence in the Kingdom, expanding their footprint across the country and region.Building on its strong heritage and proven success in the Saudi market, the new Renault Duster continues a legacy of reliability and performance that has earned the trust of countless drivers across the Kingdom.Renault Duster: New Design & Performance FeaturesThe all-new Renault Duster arrives in the Saudi market with a bolder, more dynamic design, highlighted by strong character lines and a new front grille bearing Renault’s signature. Reinforced wheel arches give the vehicle a more assertive stance, while a ground clearance of 209 mm makes it equally suited for city streets and off-road adventures — perfect for outdoor enthusiasts.Under the hood, the Duster is equipped with a 1.3L turbocharged 4-cylinder engine, producing 153 hp and 270 Nm of torque, mated to a 7-speed dual-clutch transmission, delivering a perfect balance of power and fuel efficiency.Inside, the cabin offers modern and intuitive features, including:A 10.1-inch openR touchscreen displayWireless Apple CarPlay™ and Android Auto™ compatibilityA 7-inch digital instrument clusterWireless smartphone chargingA premium audio system and smart media controlsGenerous cabin storage totaling 28.9 litersSafety and Driver AssistanceAs part of Renault’s Human First Program, the new Duster integrates nine advanced driver assistance systems (ADAS), including:Blind spot warningHill-start assistMulti-angle camera systemAdvanced braking and electronic stability systemsExpanding Renault’s Footprint across Saudi ArabiaWith the launch of the new Renault Duster, Wallan Trading Company reaffirms its commitment to growing the French brand’s footprint in Saudi Arabia by offering vehicles that combine modern design, reliable performance, and smart technology.The new Duster is now available across Renault showrooms in the Kingdom, with customers welcome to immerse themselves in the safe, smooth, and exciting driving experiences — both on and off the road — the vehicle offers.Strategic Partnership Driving Market GrowthThe strategic partnership between Renault and Wallan Trading Company began in late 2023. Since then, Wallan Trading Company has successfully brought Renault’s vision to life in Saudi Arabia through a growing portfolio of vehicles — from affordable models to versatile SUVs. The collaboration has also led to the expansion of sales and after-sales service networks, helping to earn customer trust and significantly increase Renault’s brand presence across the Kingdom.

Al Wallan Trading, the exclusive distributor of Geely in Saudi Arabia, officially launched the Geely Monjaro SUV at a ceremony held at the primary showroom located on Khurais Road in Riyadh. The event was attended by members of the media, as well as several esteemed guests and individuals with an interest in the automotive industry. The introduction of the new Geely Monjaro into the Saudi market represents an extension of the company’s successful track record in international markets, including China and Russia. This launch is a significant component of Geely’s strategic initiative to provide customers in the Kingdom with modern vehicles that align with their aspirations for luxury, performance, and advanced technology, all while maintaining a competitive pricing structure. Fahad Saad Al Wallan, Chairman of Al Wallan Holding, stated, “We are pleased to announce the launch of the new Monjaro in the Saudi market, a vehicle that exemplifies our dedication to providing superior automotive technology in terms of performance, comfort, luxury, and safety. We have carefully considered our customers’ preferences and developed a car that competes effectively with prominent luxury brands while maintaining a more accessible price point. We are confident that the new Monjaro will establish a significant presence in the Kingdom’s markets shortly. Additionally, we will support this presence with exceptional after-sales services to ensure our customers’ peace of mind and to facilitate an optimal ownership experience.” The next-generation Geely Monjaro is based on the global CMA platform, developed in collaboration with Volvo, which offers an exceptional blend of comfort, safety, and advanced technology. Featuring a bold and sophisticated design, the new Geely Monjaro harmoniously blends a contemporary aesthetic with a formidable presence on the road, positioning itself as an ideal option for enthusiasts of premium SUVs. The vehicle incorporates a comprehensive array of specifications and features that establish it as a formidable competitor in the luxury SUV segment, ensuring both driving enjoyment and peace of mind for consumers. The new Monjaro is equipped with a 2.0-liter turbocharged engine (2.0TD) from the Volvo T5 family, paired with an eight-speed automatic transmission, delivering high performance and a smooth driving experience. This powertrain operates seamlessly with the BorgWarner intelligent all- wheel-drive system, offering seven distinct driving modes tailored to various road types, terrains, and driving conditions. Additionally, the vehicle is fitted with a smart suspension system (CCD) that automatically adapts to road conditions, adjusting the suspension stiffness to ensure a smooth and tranquil ride, even in off-road scenarios.

The interior of the new Monjaro represents a significant advancement, characterized by a high level of luxury and meticulous attention to detail. Notable features of the vehicle include full- reclining front seats, a distinctive attribute within this segment that enhances overall comfort. The seating arrangement is further complemented by massage and ventilation capabilities, ensuring a pleasant travel experience during extended journeys. Additionally, the vehicle is equipped with a four-zone audio control system, allowing each passenger to independently regulate sound and air conditioning settings. The technological integration features a triple entertainment screen setup, comprising a primary display, a digital instrument cluster, and a dedicated display for the front passenger. The audio experience is elevated by the advanced Infinity sound system, which comprises 12 speakers, including a strategically integrated speaker within the driver’s headrest, thus providing an immersive auditory experience. Furthermore, the inclusion of Apple CarPlay Wireless stands out as one of the most significant enhancements to this model. The new Geely Monjaro is constructed with a body composed of 79% high-strength steel and incorporates the latest advancements in safety technologies. Notably, the vehicle features L2+ Level 2 intelligent driving assistance systems, which include lane-keeping assistance, blind spot alerts, automatic braking, and intelligent cruise control. Furthermore, it is equipped with a sophisticated camera system that provides a comprehensive 540-degree surround view of the vehicle’s environment, including areas beneath the vehicle. This system facilitates parking and enhances maneuverability in confined spaces and complex terrains. All of this makes the new Monjaro an ideal SUV for everyday city driving, highway journeys, and even wild adventures in desert terrain, in an all-in-one experience that combines performance, comfort, luxury, and peace of mind