PLAYSTATION®4 (PS4™) launches in Saudi Arabia on the 14th of Dec 2013 • 33 Diverse Launch Frame Software Titles to be Available by End of the Year • From Brand New Titles to Popular Franchises. • Also Announces Support of Live Game Play Streaming Service, Twitch.

Modern Electronics Company Ltd (MECL), a subsidiary of the Al Faisaliah Group and Sony Computer Entertainment Europe (SCEE) announced the launch date of PS4 in Saudi Arabia. The announcement was made in the presence of Mr. James Ryan, President & CEO, Sony Computer Entertainment Europe (SCEE) and HRH Prince Mohammed bin Abdullah Al Faisal, President & CEO, Al Faisaliah Group.

PS4™ is a next generation computer entertainment system that redefines rich and immersive gameplay with powerful graphics and speed, deeply integrated social capabilities, and innovative second-screen features utilizing devices such as PlayStation®Vita (PS Vita).

   SCE will continue to offer breakthrough gaming and entertainment experiences to users by further enriching the services available on PS4™ such as PSN^SM  and PlayStation®Plus, a membership service offering members exclusive content and features, while enhancing the PS4™ system itself through future system software updates.  As part of this initiative, PS4™ will support Twitch, a live internet streaming service devoted to video gaming, concurrently with the release of the system.  Since its launch in 2011, Twitch has earned remarkable popularity worldwide as a live streaming video platform oriented towards video gaming, gathering more than 38 million visitors per month.  PS4™ users can easily broadcast their gameplay to their Twitch channel in real-time to gaming fans across the world, by simply hitting DUALSHOCK®4 wireless controller’s “SHARE button”.

A total of 15 Blu-ray Disc™ titles developed by SCE Worldwide Studios (SCE WWS) and numerous software developers and publishers from around the globe will be released between the launch of PS4™ and December 31st.  Combined with digital download titles, an astounding 33 titles will be available before the end of the year.

 (Publishers listed in Alphabetical Order)      Total of 15 titles

There are currently more than 180 PS4™ titles^*5 in development, and in addition to these exciting launch titles, Destiny™ from Activision Publishers, Inc. / Bungie, Inc., Diablo®III from Blizzard Entertainment, Inc., Mad Max © from Warner Bros.  Interactive Entertainment, Witcher 3 from CD Projekt, The Divison from Ubisoft Entertainment, Dragon Age from Electronic Arts, as well as Shadow of the Beast, The Order:1886, inFamous™: Second Son, Rime, Hell Divers, Everybody’s Gone to The Rapture, and Resogun from SCE WWS are expected to be released for PS4™.  This incredible line-up reflects the strong support for PS4™ among virtually every software developer and publisher and within the independent development community.  Since June 2013, the number of developers joining has increased from nearly 500 to 620.

 Furthermore, SCE will pre-install THE PLAYROOM, in all PS4™ systems.  THE PLAYROOM includes a tutorial session where users will be able to learn how to use various features of DUALSHOCK®4 Wireless Controller such as the touch pad and light bar.  Those users who also own PlayStation®Camera will be able to enjoy content within THE PLAYROOM that utilizes augmented reality technology such as “AR BOTS” and “PLAY WITH ASOBI” where users can engage with robot type characters displayed on the screen, and “AR HOCKEY”, an air hockey game where users can change the shape of the court by moving and rotating the DUALSHOCK®4 in different directions.

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About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

Modern Electronics Company

Modern Electronics Co. Ltd is one of Al Faisaliah Group of companies, and is the exclusive distributor of Sony products in the Kingdom of Saudi Arabia. The company was founded by HRH Prince Abdullah Al Faisal in 1970.

Or further details please visit www.mecl.com.sa

About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.

About PlayStation Division, Sony Middle East and Africa FZE

PlayStation Division, Sony Middle East and Africa FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PlayStation®2, PlayStation®3, PlayStation®4, PlayStation®Vita (PS Vita), ,PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware across the Middle East & Africa.