ASUS Introduces Dynamic Transformations in Computing Market With the launch of versatile devices, ASUS has once again proved to be ahead of time by bringing the unthinkable to the real world.ASUS unvieled Transformer Book T100 with Detachable Tablet display featuring compact ultraportable device powered by the new Intel Atom quad-core processor along with 10.1-inch HD display that can be used as a lightweight Windows 8.1 tablet.

ASUS, one of the top-three notebook vendors and maker of the world’s best-selling  motherboards, launched today extremely hi-tech Transformer Book T100 and Transformer Book Trio in Saudi Arabia.

The launch event was attended by Leon Yu, Regional Head of ASUS; Mahiuddin Khasru, Business Development Manager at ASUS; MT Ma , Country Product Manager for notebooks at ASUS and Yasin Chen, Country Product Manager for Tablets at ASUS.

Mr. Jonney Shih, Chairman of ASUS, said, “ASUS is a leading enterprise in the new digital era which designs and manufactures products that perfectly meet the needs of today’s digital home and office environment. ASUS offers a broad portfolio of devices that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.”

He further mentioned, “Our new products are designed considering the changing user demands. The Transformer Books are highly capable and sophisticated perfectly fitting into current era’s highly challenging corporate environment and fast lifestyle.”

During the launch event, Leon Yu, Regional Head of ASUS, stated, “Transformer Book T100 and Transformer Book Trio have the productivity of a laptop and flexibility of a tablet. Therefore, these devices are ultra-portable, highly consumer-oriented and  have flattering looks with an added advantage of a long-lasting battery. Both products feature a two-part dockable design which is a result of unique combination of the productivity of a laptop with the portability of a tablet and the flexibility to switch between the two in an instant.”

“Transformer Book T100 features a 10.1-inch ultraportable laptop with an Intel® Atom™ ‘Bay Trail’ quad-core processor and a detachable HD display that can be used as a standalone Windows 8.1 tablet. With a slim design and durable finish, Transformer Book is not only one of the lightest laptops currently available at just 1.07kg, but also one of the lightest 10-inch tablets around, at 550g. Therefore, this device has high compatibility, detachable touch screen and exceptionally long-lasting battery,” remarked Yasin Chen, Country Product Manager for Tablets at ASUS.

Talking about the features of new ASUS Transformer Book T300, MT Ma , Country Product Manager for notebooks at ASUS, informed, “The new ASUS Transformer Book T300 is a larger version of the T100, with a detachable 13.3-inch Full HD IPS multi-touch display that acts as a standalone Windows 8 tablet. It is powered by a 4th generation Intel® Core™ processor for seamless multi-tasking performance. Further, Transformer Book T300 has up to eight hours battery life and features a sleek metallic design with a durable soft-touch finish.”

Mahiuddin Khasru , Business Development Manager at ASUS, concluded, “Leading transformation is the core policy of ASUS. We believe in advancing by developing innovative technology solutions for our valued consumers. At ASUS, we believe that the revolutionary ideas and technologies can effectively connect the entire world to encourage and facilitate growth and evolution. ASUS is a world-class brand committed to compliance to international standards of manufacturing and deliverability. “

MORE PRODUCT INFORMATION

ABOUT TRANSFORMER BOOK T100:

High-performance laptop and lightweight tablet combined

ASUS Transformer Book T100 is an extremely compact ultraportable for people who want the productivity features of a laptop with the easy portability of a tablet — and the flexibility to switch between the two in an instant.

Transformer Book features a new Intel Atom Z3740 quad-core processor for smooth multi-tasking performance and incredible energy efficiency, and lasts for up to 11 hours on battery power. The lightweight keyboard dock features precision-engineered keys designed for comfortable extended use, plus a multi-touch touchpad with full Windows 8.1 gesture support.

Just 10.5mm thin in tablet mode, Transformer Book’s10.1-inch display has a crisp 1366 x 768 resolution and features IPS technology for wide 178-degree viewing angles with excellent daylight visibility. Capacitive multi-touch gives fine fingertip control in tablet mode, while exclusive ASUS ‘Reading Mode’ technology adjusts the display automatically to make the screen easier to read for long periods.

ASUSInstant On and SonicMaster Audio technology

Transformer Book also features ASUS Instant On technology for the kind of instant response that people have come to expect from tablets. Transformer Book wakes from standby in an instant and lasts for up to 14 days in standby mode.

ASUS SonicMaster audio technology gives true-to-life sound, and Transformer Book also features USB 3.0, 802.11a/b/g/n dual-band Wi-Fi and Bluetooth 4.0. Transformer Book is also bundled with Microsoft Office Home & Student 2013 with full versions of Word, Excel, PowerPoint and OneNote.

AVAILABILITY & PRICING

This product is available at Jarir Bookstore at a price of SAR 1699.

Summary

ASUS Transformer Book T100 is a 10.1-inch ultraportable laptop with an Intel Atom ‘Bay Trail’ Z3740 quad-core processor and a detachable 1366 x 768 display that can be used as a standalone Windows 8.1 tablet. With a slim design and durable finish, Transformer Book is one of the lightest laptops and 10-inch tablets around. Just 10.5mm thin, Transformer Book’s tablet display features IPS technology for wide 178-degree viewing angles. Its lightweight keyboard dock has precision-engineered keys for comfortable extended use, plus a large multi-touch touchpad with full Windows 8 gesture support.

SPECIFICATIONS1
Operating system Windows 8.1 (32-bit)
Processor Intel Atom Z3740 quad-core (1.33GHz)
Graphics Intel HD graphics (Gen7)
Display 10.1-inch (1366 x 768)IPSwith capacitive multi-touch
Memory &
storage
2GB

64GBeMMC

Cameras Front 1.2MP
Connectivity Tablet:    802.11a/b/g/n (dual-band), Bluetooth 4.0, Micro-USBport,
Micro-HDMI port, MicroSD card slot, 3.5mm headphone/mic

Dock:      USB 3.0 port

Audio Stereo speakers with ASUS SonicMaster technology
Sensors Accelerometer, ambient light, e-compass, gyroscope
Battery 31Wh lithium polymer
Size & weight Tablet:    263 x 171 x 10.5m, 550g

Dock:      263 x 171 x 13.1mm, 520g

 

1Specifications and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

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ABOUT ASUSTRANSFORMER BOOK T300:

Transformer Book Trio — laptop, tablet and desktop PC in one sleek design

ASUS Transformer Book Trio is a new breed of ultraportable that can be used by one person as a laptop, or by two people at once as a separate tablet and desktop PC. Transformer Book Trio is powered by a 4th generation Intel® Core™ processor in Windows 8 laptop mode, but the 11.6-inch display detaches from the ‘PC Station’ keyboard dock for use as an Android tablet with its own Intel® Atom™ processor. The dock can then also be used as an independent Windows 8 desktop PC when connected to an external monitor.

AVAILABILITY & PRICING

This product is available at Jarir Bookstore at a price of SAR 5999.

Summary

ASUS showcased two new Transformer Book ultraportables at an ASUS product launch event during Intel Developer Forum (IDF) 2013. Transformer Book T100 and Transformer Book Trio are the latest models in a wide range of mobile and desktop computers from ASUS that will transform your expectations about technology. Transformer Book T100 and Trio both feature a two-part dockable design that combines the productivity features of a laptop with the portability of a tablet, but Trio also has a keyboard dock that can also be used as a desktop PC when its tablet display is detached.

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