Elekta Electronics, an innovator and leader in home appliances organised the annual cooking competition on 25th of February in Jeddah under the slogan of “Tastes of Jeddah”.
An overwhelming response was received from the public; more than 800 ladies registered and attended the event. Elekta successfully finalised the annual “Tastes of Jeddah Cooking Competition.” This year’s theme, “cuisine of the world at comfort of your home”, is the perfect recipe for one single culinary solution to various gourmets with green, healthy lifestyle: nutritious and delicious foods created using Elekta’s innovative cooking technology such as faster cooking process and higher energy. Winners in each category were selected based on various parameters, such as taste, time and quality of presentation skills.
Mr. Nishad K. A., General Manager of Elekta Electronics KSA said, “We are glad with the overwhelming response of the competition, Elekta’s Cooking Competition definitely attracts interest of Saudi women with latest technology home appliances. And organizing and sponsoring such events encourage women to enjoy cooking.”
The contestants finalised for the contest through registration which was done by interested participants through Elekta’s Facebook page and submitting the recipe. The Competition was judged based on three menu categories. Main course and appetizers as mandatory while dessert was optional. Out of all the registered contestants candidates were chosen through raffle draw. The competition was divided between two main categories, one where 10 participants compete individually and simultaneously the other competition which had five teams consisting of two ladies, mother and daughter, sisters or friends. At the End of the competition two winners were selected one from each category by Jury.
We are investing in the cooking category at a local level by continuing to provide consumers with premium cooking appliances that combine smart technology with stylish design. The Elekta cooking competition is a creative platform for Elekta to showcase its great products and also other range of cooking appliances, while also reinforcing our premium positioning and encouraging people to enjoy cooking using Elekta products, Nishad K. A., General Manager of Elekta Electronics KSA “