Jeddah, January 12, 2013: Jotun Paints participated in the famous ‘Deco Fair’ Jeddah 2012,
the global décor, furniture and home accessories exhibition, which recently concluded at the
International Center for Forums and Events in Jeddah.
Jotun Paints showcased an innovative range of products like Fenomastic Stain Resistant,
Fenomastic Hygiene, Jotashield Extreme and ColourAdvisor at their booth that was thematically
designed and decorated in-line with the theme of the fair.
AlaaAlharbi, Product Manager – Interior, said, “Being a part of this fair is great and we are here
to enrich the visitors experience by enlightening them about our uniquely created products.
Our Fenomastic Stain Resistant is an anti-stain penetration paint and is completely easy clean
product. Fenomastic Hygiene, on the other hand, is an anti-bacterial and anti-fungal paint
with low VOC (volatile organic components), unique HCT (High Crack Tolerance) and low flame
spread. However, Lady Effect can be competently used for creating effects, textures and various
patterns using different tools.”
Talking about ColourAdvisor, he mentioned, “It is a user-friendly color visualizer tool which is
free of cost, available on Jotun’s website and allows the registered users to try different colors
soon after loading their information and images. This tool is aided by simple self-explanatory
short videos to guide the users.”
A quick, interesting and live demo of various products was given to the visitors which included
interior designers, contractors, consultants and end consumers (the lady of the house) to
render them a better understanding of different functions of the products like ‘Heat Reflective’
feature of Jotashield Extreme.
“Jotashield Extreme is a next generation product well-suited for the harsh weather conditions
as it reflects up to twice the amount of heat away from the walls bringing down the
temperature level and increasing comfort level. It is a low-VOC environmentally-green product
which contributes to reducing energy consumption by cooling interiors and reducing urban
heat island effect. Jotashield Extreme offers long lasting colours and extended durability of
paint, thus making it a sustainable solution for exteriors,” mentioned Muzakkir Bukhari, Product
Manager – Exterior.
“We are delighted to receive such an enriching experience from this fair as it gave us the
chance to directly interact with our target consumers who saw live demonstrations of our
products and gave us instant feedback. We are completely overwhelmed by positive response
we have got from the visitors and we also hope to participate in more such global events in
future.” he added.