The Middle East’s hospitality sector is among the world’s fastest-growing audiovisual markets thanks to increasingly technology-savvy tourists, according to industry experts.
In the audiovisual market, the hospitality sector is among the fastest-growing in the Middle East and Africa, and is set to grow by 66 percent from USD 282 million in 2012 to USD 469 million in 2016, according to a recent report from InfoComm International.
“From boutique hotels to large-scale resorts, the Middle East’s hospitality sector requires holistic audio-visual solutions to differentiate themselves from competition, and attract both leisure and business guests,” said Elie Khairallah, Technical Director of Dubai-based Venuetech, which was named Televic Conference Middle East Distributor of the Year.
Audiovisual technology like lighting, sound, signage, and use of mobile devices is impacting every aspect of the hospitality sector – to make destination dining, and enhance the guest experience in the entertainment sector across concerts, performances, and live events.
The hospitality audiovisual market will continue to flourish in the Middle East beyond 2016, as Dubai hosts the World Expo 2020, set to attract 25 million tourists, and as Qatar hosts the 2022 FIFA World Cup Qatar, along with Qatar expanding its conference and meetings market.
“Technology is evolving every day and we share a common passion for advanced technology to create an interactive and engaging experience through our 2014 dynamic commercial display line-up,” said Kevin Cha – MEA president, LG Electronics. “Our display solutions are giving businesses new ways to communicate with their audience and as the digital world rapidly evolves, it is important that hardware optimizes the user experience and enhance those platforms across various verticals such as hospitality, retail, education to name a few”.
The Middle East and Africa is one of the world’s fastest-growing audiovisual markets, set to reach USD 4.63 billion by 2016, according to InfoComm International.
“As the Middle East and Africa continue to expand, professionals in the hospitality sector want to reap the benefits of audiovisual technology, and get a better understanding of how they can use this technology to create an unforgettable experience for their customers,” said David Lim, Project Director at InfoComm Asia.
Helping the region’s audiovisual professionals and distributors understand market opportunities is InfoComm MEA 2014, the region’s leading trade exhibition and summit on the audiovisual market.
Organised by InfoComm Asia and the Dubai World Trade Centre, InfoComm MEA 2014 will host more than 200 manufacturers and suppliers from 30 countries. Visitors can see a multitude of the latest technology solutions, including audiovisual, public address, command and control, digital signage, interactive touch screen, imaging and simulation, multimedia presentation, and security.
InfoComm MEA 2014, held under the theme of “See. Hear. Touch. The Future of Your Business.” returns for a fourth year, from 13-16 October 2014, and will be co-located at GITEX Technology Week 2014 at the Dubai World Trade Centre.