The German Saudi Arabian Liaison Office of Economic Affairs (AHK Saudi Arabia) has organized the first press conference of NürnbergMesse, one of the largest exhibition organizers in the world. Mr. Thomas Schlitt, Director International Sales & Business Development of NürnbergMesse, hopes to reach similar participant figures for 2015 as for this year when around 27,000 exhibitors (international share: 39 %) and up to 1.13 million visitors (international share of trade visitors: 22 %) flocked onto the Nuremberg exhibition grounds. This year, for example, a high-ranking delegation from Saudi Arabia, headed by the Ministry of Agriculture and the Saudi Organic Farming Association, visited BIOFACH, which is the world’s largest trade fair for organic food and agriculture. It is held each year in the month of February, in Nuremberg. “We are confident to have more successful participations from Saudi Arabia in 2015”, Mr. Schlitt said. NürnbergMesse also organizes the world’s leading trade fair for Air conditioning and Refrigeration, Chillventa. As energy efficiency and sustainability remain important factors for Saudi Arabian industry, this event is a great opportunity to view the whole variety of products and services from the industry’s broad-based spectrum of refrigeration, air conditioning, ventilation and heat pumps. The portfolio of NürnbergMesse, which is officially represented in KSA by the German Saudi Arabian Liaison Office of Economic Affairs (AHK Saudi Arabia), covers around 120 national and international exhibitions and congresses at the Nürnberg location and worldwide. NürnbergMesse Group is present with subsidiaries in China, North America, Brazil, Italy and India. The group also has a network of approximately 50 representatives operating in more than 110 countries. With altogether 20 exhibitions worldwide it is a permanent player in the international exhibition market. Here the group is not limited to one main theme, but is distinguished by its successful mix of themes. “NürnbergMesse with all its events, showcasing the latest innovation in all fields, could be of crucial importance as a partner platform for transfer of technology and know- how to KSA,” said Andreas Hergenroether, Delegate of the German-Saudi Arabian Liaison Office for Economic Affairs. For this reason the German-Saudi Arabian Liaison Office for Economic Affairs is planning to organize delegation trips from Saudi Arabia to the NürnbergMesse events. Although there have been many Saudi Arabian participations in the past, Hergenroether still sees huge potential for the future.