Home Centre, the region’s leading home retailer, officially released its latest catalogue today in a celebratory media event hosted at Riyadh’s flagship store on King Abdullah Road. Top officials from Home Centre and Al Bandar International Trading Co (Al Bandar), Saudi Arabia, attended the event showcasing some of the latest home accessories and furniture buys for home.
This year’s catalogue features a bigger and better collection than ever before. The 140-page catalogue features several new style buys to give your home the now-factor. This new annual catalogue is a glorious example of the brand’s commitment to bringing international retail standards to the region.
“It is a proud moment for us to present the annual catalogue from Home Centre, a key brand in the Al Bandar retail portfolio. Home Centre has grown hand-in-hand with Saudi Arabia’s progress by complimenting its accelerated pace of living with design solutions to befit the local lifestyle and preferences. Al Bandar and its subsidiaries have aided the brand’s growth by enhancing opportunities and prospects in the kingdom. The brand has strived at reaching out to more and more residents by expanding its network in the country. In the last year we have seen some remarkable changes in Home Centre’s presence here with 4 new stores and 4 more refurbished stores opening in Saudi Arabia. In 2014-15 we have planned five more stores in the country. Through strategic expansion and by bringing global shopping experiences to Saudi Arabia, Home Centre reaffirms their commitment to the kingdom,” said Jayant Khosla, CEO – Saudi Arabia.
Selected rooms from the catalogue were replicated in store for the customers to get a first-hand feel of the latest furniture and accessories. Top stylists from Home Centre took the audience through an informative walk-through giving styling tips and decoration inspirations.
“Filled with abundant inspirations, ideas and beautiful products to refresh your home, our signature catalogue has something for everyone, whatever the style or budget. Whether classic or contemporary or a clever combination of the two, the Home Centre catalogue introduces a comprehensive range of furniture and accessories that quite evidently reinforces the brand’s promise that ‘No Two Homes Will Be The Same’ with Home Centre. In an attempt to make this user-friendly guide more inspirational for our customers we have replicated the looks of the rooms featured in the catalogue in our stores,” says Colin Renwick, COO, Home Centre.
The newest catalogue from Home Centre takes an editorial slant, offering tips, style advice and recommendations for the house-proud reader. Some of the highlights of this year’s catalogue are new special features such as ‘Six of the Best’, featuring the top furniture picks of a category, ‘Object of Desire’ highlights three sought-after products and ‘Outstanding Value’reveals a variety of affordable living, dining and bedroom collections and accessories.
This year, Home Centre has also amplified engagement with customers on its digital platforms. The brand has added an interactive edge to its digital catalogue with an embedded region-wide contest, a behind-the-scenes video of the making of the catalogue cover, and additional products to view. The interactive catalogue will be available across all digital and social platforms and even on Home Centre’s new mobile application.
The catalogue will be available at all Home Centre stores in September, and can also be viewed online atwww.homecentrestores.com and www.facebook.com/homecentrestores