Germany will be the guest of honor at the next Janadriyah festival to be held from February 4th to 22nd, 2015 at the AlJanadriyah heritage village located on the outskirts of Riyadh.German Ambassador Boris Ruge stated that it was a great honor for Germany to have been chosen as the guest country for the upcoming 30th edition of the festival. “It is a recognition of the excellent state of our bilateral relations to have been chosen as ‘Special Guest’ for the most outstanding cultural heritage festival in Saudi-Arabia.” The German participation will take place under the slogan “Germany – Land of Ideas: Innovation has tradition” as Ruge explained. In the German Pavilion, situated at the center of the festival site, the Saudi public will be able to learn more about Germany and experience the rich diversity of German culture and traditions. “Germany is seeking a dialogue with the people of Saudi Arabia and we hope that the German Pavilion can contribute to the mutual understanding of each other’s culture”, as Ambassador Ruge said. On the occasion of the official opening of the Festival, Frank-Walter Steinmeier, German Minister of Foreign Affairs, will be back in the Kingdom. In addition to that, German artists, folklore dancers and musicians as well as renowned academics from Germany will participate in the 30th national heritage and culture festival at Al-Janadriyah.
“Innovation has tradition”: German Pavilion invites to a time travel through a typical German city “In the pavilion visitors will find ideas and projects ‘Made in Germany’ whether in business, science or society, and experience innovative solutions the country is offering to meet future challenges. We are inviting the Saudi audience to time travel through a typical German city”, Ruge stated. The pavilion tour starts at a medieval city gate and proceeds over a moat into the inner pavilion. Visitors will then experience a historical market place and half-timbered houses, so called ‘Fachwerkhäuser’, proceeding into modern German life and houses as well as a typical German apartment. Shops along the street will house various German companies and their innovative products and craftsmanship. The end of the tour is marked by a fascinating look into the future.
“By visiting the German Pavilion, people can experience firsthand that innovation indeed has tradition in Germany”, Ruge added. Strong partners for the German Pavilio The German Foreign Office has initiated the project of the German pavilion together with the place branding initiative “Germany – Land of Ideas” and the cultural institute of Germany, the Goethe-Institut. Partners from the German private sector will be the Airbus Group, State of Baden-Wuerttemberg, DETASAD, Deutsche Bank, Dorsch Gruppe, Dussmann Group, Herrenknecht, Lufthansa, Luerssen, SAP, Siemens, Volkswagen and VLine. GESALO/AHK Saudi Arabia will be the organizer of the economic program.
Some Germany as guest of honour at the Janadriyah Festival 2015
Volkswagen Saudi Arabia
Volkswagen has a long established relationship with Saudi Arabia that goes back to when the first Beetle was sold many years ago. Since then, the brand has witnessed an exponential expansion in the region. Volkswagen is steadily increasing its market share in Saudi Arabia and continues to grow with the introduction of some of the most innovative and exciting cars in the world.
We believe that Volkswagen cars are better experienced than explained. When people drive and start to explore the car, they’re astonished by its sophistication. So, when you are thinking about a Volkswagen, remember: The only way to truly appreciate a Volkswagen is to experience one yourself.
About the exhibition
Take a closer look at the XL1, the car of the future, built today. The world’s cleanest and most fuel-efficient production car with 0.9l/100 km. A miracle of super-lightweight performance engineering.
Hospitality Partner
Burj Rafal Hotel Kempinski
Located in the prestigious Burj Rafal Community, which combines luxury residences and retail, in Riyadh’s tallest tower, Burj Rafal Hotel Kempinski comprises 23 floors of this vertical compound. Only a 27-minutes drive from King Khaled International Airport on King Fahd Road the hotel sits at the heart of Riyadh’s future business district. Guests enjoy the best views of the city from its 349 luxury guest rooms and suites and a variety of dining experiences in its three restaurants and three cafés. Conference facilities and a ballroom can accommodate up to 2,500 guests, and two separate spas and wellness centres for men and women offer the best in relaxation and rejuvenation.
www.kempinski.com/en/riyadh/burj-rafal-hotel
About the Café
Burj Rafal Hotel Kempinski will bring the best German flavours and recipes to Saudi
Arabia with traditional German dishes.