The inherited Traditions and customs of the Gulf community are part of the culture and the people are highly attached to it especially during those practiced during Eid period.
During Eid, the people usually scatter Oud and perfumes in their homes, and scent their houses by Burning bakhour when welcoming their guests and upon their departure, and after prayer.
Eid -ul –Fitr is purely spiritual and brings rejoicing and happiness, Muslims gather with their families and relatives to celebrate and Thank God for having given them the will, the strength and the endurance to observe fast and obey His commandment during the holy month of Ramadan.
Bakhour is highly attached to Eid which is a tradition passed down over the generations; people visit the Oud shops to buy Oud and Bakhour, where they can choose from a wide selection that varies according to quality and price, to meet their diversified needs.
People Also tend to buy Oud gifts which is considered a valuable and spiritual gift.
“It is very common that Oud and Oriental perfumes is the best gift during Holidays, as it is an inherited custom that people have maintained over the years and that adds joy to their celebration, and expresses the Saudi generosity and hospitality,” said Mr. Hamad Al- Toeimi, External Procurement Manager, Arabian Oud Company.
Sales at Arabian Oud stores increased by 47% during this period, where Oud tops the sales, followed by Bakhour and Oriental Perfumes, Musk, Rose, Amber, and combinations of Sandal Wood and Taif roses.
Mr. Hamad Al- Toeimi added, “Arabian Oud welcomes their clients at our branches to offer them a wide variety of products where they can choose the best quality that meets their budget.”
Arabian Oud was keen to offer a wide selection customized for Eid, as we have recently launched several products, Madawi, Kashmir, Royal Blue, Secret Collection, Woody Collection, Princess Musk, and Makhlat Luxury.
It is worth mentioning that Arabian Oud, established in 1982, is the largest company operating in the oriental perfume industry. It was recently ranked first as the most selling perfume company in the MENA region, and the 11th globally as per the certified report issued by Euromonitor. Arabian Oud operates 755 stores in more than 35 countries across the world, and it is recognized as the most famous brand in the world. This was due to its proficiency and uniqueness in producing incense, oriental perfumes and aromatic oils.