With the aim of creating a nationwide health movement, in line with its Corporate Social Sustainability Strategy, Nahdi, leading Saudi pharmaceutical retailer, has launched the ‘One Billion Step Challenge’, an interactive program that aims to create a healthy community by promoting physical activity.
The one month program, promotes the concept of a holistic health change and encourages the Saudi community to get active in a self-managed program to safeguard their future health and wellbeing. The program also encourages people to step up their daily physical activity, moderately, by walking 10,000 steps a day.
Collectively with the people of Saudi, Nahdi aimed to reach one billion steps by the end of January 2017, however, during Nahdi’s activation event which was held this Friday at the Tahlia Mamsha in Jeddah, Nahdi’s CEO announced a new target of 2 billion steps by the end of the event, which is equivalent to 1,372,000 kilometers or just a bit farther than a round-trip to the Moon and back.
Eng. Yasser Joharji, CEO of Nahdi, stressed on the importance of spreading health and wellness awareness on an ongoing basis and said: “We are committed to building a sustainable community, by creating a healthier and wholesome environment for our people and community, and through this creative program, we aim to trigger a nationwide health movement that will add more beats to their hearts.”
“This national movement is one of our various approaches in supporting the Saudi 2030 vision, which encourages people to living healthy and being healthy. There has been a substantial rise in obesity levels in the Kingdom and through this program we want to collectively encourage the people of Saudi make their next steps count for a cause that they love.” He added
Throughout the campaign, Nahdi will be holding activation events across major cities in the Kingdom, these include; King Abdullah Mamsha on the 20th of January in Riyadh and Damam Corniche on the 27th of January.
To start accumulating steps, download Nahdi’s mobile application and activate the billion step challenge pedometer feature. The application provides users with several features such as measuring the number of steps a participant takes during daily routines and calculating the number of calories burnt, the results will then be downloaded where participants can monitor their overall performance and achievements. Participants will be able to share their results through application and on their social media platforms, in addition to challenging three of their friends on social media to join the campaign and walk 10,000 steps.
As part of its unwavering commitment to promoting hope amongst the local community, Nahdi continuously works to incite health education and prevention. As a community centric pharmacy, the company works hard to contribute to the general healthcare of the society, by providing high quality products and services.
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