Jeddah, Kingdom of Saudi Arabia – 23rd March 2013- Al Nahdi Medical Company, the leading Saudi healthcare provider and largest chain of pharmacies in the Middle and North Africa, unveiled its re-defined identity in the Saudi market with the presence of CEO Dr. Bandar T. Hamooh, Senior Director of Marketing and External Affairs Engineer Hosam Alqurashi, key business VIPs and members of the press at the Hilton Hotel in Jeddah yesterday.
The new identity reflects the company’s responsibility towards the individual and community in all aspects related to health and beauty that calls for new hope and brighter future to service its customers and partners across the Kingdom.
Dr. Bandar Hamooh, CEO and Board Member of Nahdi Medical Company explained during his speech that the new identity restates on the company’s affirmed trust with its customers and partners ensuring and promising to provide the best in health and pharmaceutical care to service the local community. “The new identity and logo goes in line with the company’s vast expansion across the Kingdom especially that we are proud to say we are the largest and leading healthcare provider in selling and distributing medicines, children accessories and medical equipment in the Middle East and North Africa.”
“The rebranding came 25 years after providing our valued customers with hope, a philosophy that we have always endured, andunfolds with the company’s ongoing strategy, maintaining the leading position in the Saudi market and adopting the highest level of professionalism in servicing our community with a solid identity and fresh logo,” concluded Dr. Bandar.
Engineer HossamAlqurashi, Senior Director of Marketing and External Affairs at Nahdi Medical Company explained, “this phase is a new stage in the company’s lifeline- it provides a stronger motive to continue applying our company’s vision and ambition in delivering a new hope and better future to the healthcare and pharmaceutical industry in Saudi Arabia. The quality medicines and supplies are managed by professional and qualified staff, integrated by our fleet of technical and logistical support, something unique to the company.”
Eng. Hosam concluded by explaining that as externally, the new identity is a transformational phase internally that incurs a significant leap in the level of products and services provided by Nahdi pharmacies in the Kingdom. It boosts the company’s role in continuously attracting, training and employing local cadres in support of the government’s efforts to recruit ambitious young Saudis and activate their role in the economic and industrial development referring to the 670 operating outlets across the 75 cities and villages in the Kingdom.
During the event, a presentation displaying the achievements accomplished in the field of healthcare and pharmacy, the commercial strategy, winning the store strategy and new logo unveiling that was applauded by the audience displaying the fresh look and modern colours and express the company’s future vision and ambition in providing the best and unique healthcare service to the community in the Kingdom of Saudi Arabia.