Three new models from ASICS’ FlyteFoam Fast Series of performance running shoes are set to give an injection of speed and comfort for runners across various levels and needs from park runners and city cruisers to time trialists and marathon racers. ASICS DynaFlyte 2, Dynamis and Road Hawk FF all feature FlyteFoam, ASICS’ lightest ever midsole technology. FlyteFoam works with the wearer’s foot to deliver superior cushioning
every step of the way. It is also about 55% lighter than the industry standard midsole ma terial , offering runners a comfortable fit with a fast, responsive feel. DynaFlyte™ 2 Offering lightweight cushioning, ASICS DynaFlyte 2 are designed for runners wanting speed, versatility and
comfort. Weighing just around 260g* (about 10g less than the previous DynaFlyte model), they offer the lightweight feel of a racing shoe without having to settle for a thin, uncomfortable midso le. An all new Adapt Mesh™ 1 breathable, seamless upper follows the movement of the wearer’s foot, improving flexibility and preventing irritation – causing wrinkles from forming as they move . Meanwhile, an updated design ensures the trainers look as good as they feel. Stockists : Ava ilable at leading sports retailers RRP: 695 AED Dynamis™ Made for mild to over – pronators, ASICS Dynamis provide the high stability they need without the added weight. At just around 270g * , they give runners a feeling of speed without having to compromise on support and comfort . The trainers feature a micro – adjustable Boa® System that helps power the DynaPanel™ and lets wearers fine – tune their fit to the millimeter and on the fly using just one hand. The Boa S ystem, DynaPanel™ and DynaTruss ™ combined provide runners with superior stability and dynamic medial support. Stockists: Available at leading sports retailers Patent: FlyteFoam: JP * US Men’s Size 9, Half Pair 1 Adapt Mesh: Patent Pending News Release Page 2 / 2 Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and
accessories. For more information, visit www.asics.com . The stripe design featured on the sides of ASICS ® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world. RRP: 725 AED RoadHawk FF™ ASICS RoadHawk FF are go – fast, go – anywhere trainers that are great for your feet and wallet. A half Mono – Sock™ with seamless engineered mesh wraps snugly around the foot for a supportive fit while the quick – drying Ortholite sockliner provides superior cush ioning . What’s more, their unique combination of top technical benefits and fresh, youthful look mean they are equally fit for a run in the park or for wearing in everyday life. And all at a very competitive price point. Stockists: Available at leading sports retailers RRP: 495 AED Gerard Klein, Senior General Manager, Global Perform ance Running Footwear, ASICS Corporation says: “ASICS’ mission is simple: to help everyone enjoy the best, most comfortable ride possible. From the fast and furious, to cruisers and over – pronators, these latest additions to our trainer line – up do exactly that – for a variety of runner s , on every type of terrain. Anyone needing extra medial support can kiss goodbye to using heavy, awkward trainers thanks to Dynamis. If speed and responsiveness over any distance is your thing, then DynaFlyte 2 is a versatile, stylish choice . And for those who want a running shoe to suit both their sport and lifestyle needs, there’s RoadHawk FF. We invest heavily in innovation every year. These latest trainer models show exactly why we do it.” Alongside the new trainers, ASICS is also releasing the LITE- SHOW Apparel Collection , an accompanying range of performance men’s and women’s apparel. These include stylish, breathable tops and bottoms as well as comfortable running socks. For more information, go to www.ASICS.com Follow the conversation on the FlyteFoam Fast Series through #FeelFas