Under the gracious patronage of His Highness Prince Sultan bin Saud bin Mohammed Al Saud, the Saudi Health and Beauty Show, the most important international health and beauty event in Riyadh, will be deputing at Al Faisaliah Resort Hotel, Durrat Al Riyadh from 27-29 November, 2017.
The need to organize such a show was an inevitable result of the show’s success in the past three years in Jeddah and due to the increasing demand for a similar exhibition in Riyadh, which has a significant economic weight both locally and internationally.
Thus, Sunaidi Expo and conferences decided to organize the Riyadh edition to allow competent companies and health and beauty enthusiasts in Riyadh to learn about the latest innovations and technologies in the sector.
With the approach of the show opening, Mrs. Haya Sunaidi, CEO of Sunaidi Expo, commented: “the show’s inauguration in Riyadh is a confirmation of its success and importance, not only to exhibit the latest local and international health and beauty products, but also to attract foreign investments to achieve high growth rates and productive diversification with the aim of introducing new investments in the health and beauty sector. I hope that this depute achieves the desired turnout.”
According to the Euromonitor International Research Report, Saudi Arabia tops the beauty and health regional market, while expectations point out that the kingdom’s sales in perfumes, hair and skin products, cosmetics and men products will nearly double to reach USD 9.3 billion by 2020.
For her part, Show Manager Manna Al Jabarti, expressed her delight in organizing the first Riyadh edition this year, which grew due to the eagerness of many local and international companies specialised in health and beauty to participate in the Riyadh edition. Stating that “such a turnout is evidence of our decision’s validity, which comes in everyone’s interest.”
“The Riyadh edition will gather more than 85 major local and international companies from more than 18 countries. Moreover, we are delighted to see new countries in this year’s participation list, most notably South Africa, Greece and Brazil.” Said Al Jabarti.
“The show will excel through its activities, which will provide exhibitors the opportunity to showcase their products in the best possible way,” Concluded Al Jabarti, “It will also serve as a meeting point with the leading beauty artists and specialists that have come from around the world to participate in such a prestigious event taking place in Riyadh for the first time.”
One of the most prominent events of this year’s edition is the Beauty Talk Sessions where professional individuals get to talk to a variant audience and host awareness lectures regarding areas related to hair and skin care, cosmetic surgeries, spa and medical consultations, as well as perfumes and its preparation arts.
Al Jabarti further commented: “The key sponsors play a significant role in the success of the exhibition, not only in presenting their products, but also in supporting the show’s objectives to achieve the best results for both parties.”
As the sponsor of the Beauty Me Zone, A.S has assigned international hair specialist Ahmed Suleiman to showcase the brand’s innovative first-of-a-kind hair treatment products extracted from the Orchid flower, which will revolutionize the field of hair treatment. He will also lecture audiences on the importance and methods of hair treatment.
On his behalf, Mr. Abdullah Faqeeh, Executive Director of Al Taqdeer Modern Limited, the sole agent of A.S in Saudi Arabia, expressed his happiness in participating in the Saudi Health and Beauty Show and his optimism in successfully introducing their products into the Saudi market.
“I am confident that our products have no competitors in the market and will impress and satisfy all types of women.” Said Faqeeh.
With Al Sewaidi Trading coming back for a second consecutive year to the Saudi Health and Beauty Exhibition Show, Marketing Manager Mr. Ahmed Abdulhaq said: “Our experience last year was very impressive. Aside from offering our hair treatment products, we also enhanced our corporate social responsibility role by developing Saudi cadres. This was achieved by preparing them for the labor market by offering cost-free professional training courses. Hence, we will be providing our clients the same opportunity this year.”
Mr. Abdulhaq then praised the Show, which is considered a unique opportunity to exchange experiences among participating international companies in a way that benefits them and the Saudi market.
Gulf Trading Corporation Limited (GTCL) also stressed the importance of participating in the show given its success over the successive years in targeting the best beauty and health companies. This contributes in positively building community intellectual awareness on the importance of obtaining the best products to maintain health and beauty.
“Building on such a point-of-view, we decided to participate in this year’s edition.” said Shaza Al Nuwaiser, Product Development Manager at GTCL, “We will be presenting a number of products including the Sebamed hair and skin care for children and women, which comes in a number of varieties. Visitors will witness first-hand that our product is beneficial and suitable for all skin types.”
Supervised by professional trainers and in partnership with the Technical College for Girls in Riyadh, the Show will also provide hairdressers and make-up artists with professional and useful training courses, such as the basic principles of makeup, the basics of hairdressing, cinematic makeup and the basics of skin cleansing.
It is well known that the Saudi Health and Beauty Show is increasingly attracting attention thanks to the vision of its insightful management. This is realized by attracting more international companies specialised in health and beauty to showcase their latest innovations to the Saudi audience, which shows great enthusiasm of the latest fashions and different innovations and technologies in the beauty and health sector.