ALSHAYA International Trading Co., the leading international retail franchise operator, has launched a new dining destination in Riyadh, Sidra, which brings together a host of international food brands: The Cheesecake Factory, P.F. Chang’s, Asha’s, Pinkberry, Texas Roadhouse, Shake Shack, IHOP, Raising Cane’s, Blaze Pizza, and Starbucks.
Five of the restaurants at Sidra will be making their first appearance in Riyadh: The Cheesecake Factory, P.F. Chang’s, and Asha’s will open immediately, with Texas Roadhouse and Blaze Pizza following a few weeks later.
Offering a wide variety of dining options catering to every taste and occasion, diners at Sidra Restaurants will be able to discover the best of American cuisine in juicy steaks, chicken tenderloin meals, premium burgers, artisanal pizzas and frozen yogurt, or indulge in the tastes and flavors of Asian cuisine that highlight the best of India and China. Visitors can also enjoy a relaxing cup of coffee or a bite of cheesecake or pancakes at the must-visit dining destination, which will be open seven days a week.
Ian Toal, President of Food at Alshaya, said: “Sidra represents Alshaya’s commitment to bring some of the world’s best loved food brands to a growing number of customers in Riyadh and the wider region. It offers a unique dining experience with a variety of cuisines and flavors that no other place does, and we hope it will be a favorite destination for our Saudi customers.”
Extending over an area of 18,000 sq m, Sidra is strategically located next to Granada Centre on two main highways in Riyadh on Exit 9, Imam Abdullah Bin Saud Bin Abdulaziz Road. — SG