The success of Hannover Messe 2012 confirms once again that the world’s most important technology show is a powerful driver of investment in new technology and automation. This year the Hannover Messe is taking place from 8th to 12th April 2013 under the banner of “Integrated Industry”.
Since 1947 Hannover Messe attracts large audiences and it is with particular joy that this year the Kingdom of Saudi Arabia will be represented through a high-profile participation, with a pavilion covering 1000 square meters. The Saudi Arabia Pavilion is organized by the Ministry of Commerce & Industry of Saudi Arabia and the opening ceremony will be chaired by H.E. Dr. Taufiq Al Rabia, Minister of Commerce and Industry of KSA. The exhibitors include the government authorities MCI – Ministry of Commerce & Industry, SAGIA Saudi Arabian General Investment Authority, MODON – Saudi Industrial Properties Authority, IC – Industrial Clusters development program and the private sector with companies such as Tasnee, Petro Rabigh, SABIC, XENEL Group, Al Juffali brothers. Besides that Al Fanar has its own stand with165m².
In addition, this year will also be the premier of the Saudi Arabia Economic Forum where around 200 businessmen and decision-makers convene for bilateral talks. Several speeches will be held under the headings of investment opportunities in Saudi Arabia, business opportunities for transfer of technology and know-how and perspectives for Saudi Arabian-German business relations. The Forum will be moderated by the Delegate of German Industry and Commerce for Saudi Arabia, Mr. Andreas Hergenröther. High profile attendees include H.E. Governor and Chairman of the Board of Directors of SAGIA, Abdullatif A. Al-Othman and Azzam Shalabi, President of the National Industrial Cluster Development Program. Therefore, due to the high-ranking participation of the Kingdom, the Messe Hannover 2013 is set to be a vital cornerstone of Saudi-German relations. “The Saudi pavilion at Hannover Messe is a further step to strengthen business ties” said Mr. Hergenröther.
The German-Saudi Arabian Liaison Office for Economic Affairs (AHK Saudi Arabia) coordinated the Saudi Arabian participation on the Hannover Messe with the organization of the delegation, business-to-business meetings and importantly the organization of the Saudi Arabia Economic Forum in cooperation with the Ministry of Commerce & Industry. The AHK Saudi Arabia is also the official representative of the Hannover Messe in the Kingdom.