Wallan Trading Company — a leading player in the Saudi automotive sector — has signed a strategic partnership with Renault Group. The partnership will see Wallan Trading Company serve as the official distributor of Renault Group’s world-class products and services in the Kingdom.
The agreement was announced at a special ceremony hosted in Riyadh on 4 December 2023, with the engagement bringing French and Saudi dignitaries and representatives of both entities together to mark the launch of the new partnership. Notable attendees and guests included Jerome Pannaud, Managing Director of operations in the Africa-Middle East and Asia Pacific region, Renault; and Fahd bin Saad Al-Wallan, Chairman of Wallan Trading Company.
During the ceremony, the Wallan Trading Company presented its plans for the future, which include opening 6 showrooms and 10 maintenance centers in different cities — by the end of 2024 — that will offer sales and spare parts services.
Jerome Pannaud, Managing Director of Operations in the Africa-Middle East and Asia Pacific region, Renault, said: “Saudi Arabia is home to a sophisticated auto industry, with Saudi consumers being some of the most discerning auto enthusiasts in the world. A leading market with a growing presence on the global stage, Saudi Arabia is of the utmost importance to us. We are pleased to have partnered with Wallan Trading Company, a leading proponent of Saudi auto excellence. Wallan’s proud history, vast resources, and expansive network make the company the perfect partner for us — a partner that enables us to serve our customers better in the Kingdom and wider region.”
He added: “Our strategic partnership will increase our sales in the Saudi market by introducing leading-edge offerings, including our latest models, uniquely designed to meet the needs, preferences, and demands of our customers. We will also work closely with Wallan Trading Company to support and empower employees with greater access to advanced technologies and value-added services to deliver an enhanced customer experience.”
Fahad Al-Wallan, Chairman of Wallan Trading Company, said: “We are delighted to have established a strategic partnership with the Renault Group, whose cars are renowned for their advanced designs and innovative technologies. This alliance between our companies will enable us to offer the best products and services to the automotive market in the Kingdom of Saudi Arabia”.
He added: “We are excited to explore the opportunities ahead. We plan to expand our reach during the coming period by opening more advanced centers in several regions so that Renault can remain close to its customers and provide greater access to the most innovative products, services, and spare parts”.