Once again the combined German Breakfast & Catalogue Show, organized by the German-Saudi Arabian Liaison Office for Economic Affairs (AHK Saudi Arabia), was a huge success. This year the product portfolio of the 20 German exhibiting companies ranges from construction, engineering, healthcare, industrial automation and food to sewage systems and higher education.
More than 100 high-ranking representatives of German and Saudi Arabian companies attended the event in Riyadh on 25th of May at the Marriott Hotel which will continue tomorrow in the Riyadh Chamber of Commerce. The German Breakfast and Catalogue Show will also be in the Meridien Hotel in Al Khobar on 27th and on 28th of May in the Chamber of Commerce and Industry of the Eastern Province. The opening ceremony was held by Mr. Andreas Hergenroether, Delegate of German Industry and Commerce for Saudi Arabia and Yemen and H.E. Abdullah S. Al-Mobty, Chairman of the Council of Saudi Chambers of Commerce and Industry.
“At today’s catalogue show, Saudi businessmen have the unique opportunity to see a wide range of high quality products “Made in Germany” that correspond with the growing demand of transfer of technology in KSA”, Andreas Hergenröther stated in his opening speech. He added that the Catalogue Show is not just a presentation of German products and companies but also a proof of the long lasting and sustainable economic partnership between Saudi Arabia and Germany. “German-Saudi business relations are traditionally sustainable and win-win-partnerships”, Andreas Hergenröther expressed his confidence in the quality of German-Saudi business relations.
The German Breakfast has an excellent reputation in the Kingdom of Saudi Arabia. Since 2004 AHK Saudi Arabia is successfully hosting this exclusive event. The breakfast is a major platform for German as well as Saudi business people, CEOs and VIPs to get together to share common business interests. In 2013 more than 300 international entrepreneurs and 20 German companies took part in this exclusive event. The event was among others supported in particular by the platinum sponsors Volkswagen Group Saudi Arabia and Zarka Al Yamama Lens Factory Co. Ltd.
The Catalogue Show was established in 2006 and turned out to be a great success. It offers an outstanding opportunity for German companies to get in touch with the Saudi market. The Catalogue Show creates and deepens relations between German companies seeking to enter the Saudi market, and Saudi companies looking for new and innovative products and partners.