Amadeus, a leading technology partner for the global travel and tourism industry, has enabled travel agents to electronically book and issue tickets on Al Masria Universal Airlines, an Egypt-based private airline, for flights from Egypt to select cities in Saudi Arabia.
The agreement ensures that all travel agencies connected to the Amadeus system can access, book and sell AlMasria Universal Airlines flights from their Amadeus reservation platform. Amadeus users enjoy seamless, efficient and more convenient booking and ticketing workflows when selecting AlMasria flights, without the need to switch to an external application. In addition to enhancing airline content portfolio available in the Amadeus Selling Platform, the partnership will also contribute to expanding the airline’s distribution beyond its traditional channels and develop its presence in the Saudi Arabian market and beyond, optimising sales opportunities for the carrier.
, AlMasria Universal Airlines operates scheduled flights from Cairo (Cairo International Airport) to Buraidah (Prince Nayef Bin Abdulaziz Regional Airport), Ta’if (Ta’if Regional Airport), Yanbu (Yanbu Airport), Tabuk and Abha airports. It flies from Alexandria (Borg El Arab Airport) to Jeddah (King Abdulaziz International Airport).
Nashat Bukhari, General Manager of Amadeus Saudi Arabia, said: “Saudi Arabia plays a leading role in the MENA region. This agreement will allow us to offer quick and efficient services to our travel agencies. It will also strengthen Amadeus’ commitment to support its travel agency customers, providing them a competitive edge by granting them direct access to the most relevant air content.”
Launched in June 2009, Al Masria Universal Airlines has quickly emerged to become the first international airline to operate flights to Saudi Arabia’s airports in Yanbu and Qassim.
With world-class products and solutions coupled with investment in research and development to enhance the travel industry’s technology solutions, Amadeus has established itself as a leading player in the region. The company is currently present in the MENA region through 17 local Amadeus Commercial Organizations (ACOs) servicing 21 countries.