MasterCard today announced the official launch of its Priceless Arabia campaign, which brings the global Priceless Cities program to the Middle East and North Africafor the first time. Dedicated to bringing consumers closer to their passions, the highly popular campaign recognizes and celebrates the entire region, thus building on the global destinations strategy for the first time since its inception in 2011.
Be it embracing history at Petra in Jordan, following the paths of Pharaohs in Egypt, discovering the natural wonders of Oman or experiencing the very best that Dubai has to offer, Priceless Arabia will give cardholders unique experiences in one of the world’s most diverse and exciting regions. Travel, attractions, sports, dining, shopping and entertainment are at the heart of the campaign, and cardholders can avail exclusive offers and experiences in the UAE, Kingdom of Saudi Arabia, Qatar, Egypt, Jordan, Oman, Lebanon, Morocco, Kuwait and Bahrain.
“With its rich cultural heritage and booming tourism and travel sector, the Middle East is the ideal market to introduce our latest Priceless Cities campaign, which stresses the importance of memorable experiences rather than material things,” said Raghu Malhotra, Division President, Middle East and North Africa, MasterCard. “The Arab region shares many commonalities among its diverse population with its common language, cultural similarities and high interregional travel habits. It is these similarities that inspired us to develop MasterCard’s first ever region-wide Priceless Arabia campaign as a natural evolution of the global Priceless Cities program that we have launched in other markets. This region will remain a strategic focus for MasterCard and as the program develops we will be creating even more priceless opportunities for both residents and overseas visitors,” he added.
“We are delighted to introduce the Priceless Cities platform to our regional consumers, whose loyalty and engagement were the main motivation behind our initiative. This rollout demonstrates our continuous efforts to align ourselves with local audiences, and showcases our strong support to one of the world’s most iconic regions We are working closely with our local partners to further the region’s reputation as a global destination by creating unique experiences for residents and tourists. At MasterCard, we have always believed that experiences are more important than material things and our cardholders can now make their experience in Arabia even more Priceless,” said Eslam Darwish, Head of Marketing, Middle East and Africa, MasterCard.
Priceless Arabia is part of MasterCard’s Priceless Cities platform, which was initiated in New York City in July 2011. This campaign will be extended to the African region with the objective of eventually connecting Priceless consumer experiences across the globe.
All experiences offered through this program are available at www.pricelessarabia.com and are redeemable to both domestic and overseas MasterCard cardholders.