Novo Nordisk signs Local Manufacturing Agreement with Saudi Bio

Posted on December 16, 2018 by مشرف

Novo Nordisk, the world’s largest insulin manufacturer, has signed an agreement with Saudi Bio to start packaging of Novo Nordisk’s products for the treatment of diabetes, obesity and haemophilia in Saudi Arabia. The agreement was signed in presence of key executives from Novo Nordisk, Saudi Bio, Salehiyah Medical the sole distributor of Novo Nordisk, the Danish Ambassador and top government officials.

The agreement includes packaging of a wide range of products for the treatment of diabetes and haemophilia.  The first batch of products is expected by the end of 2019.

“It is a dream coming true when we see insulin production localized in our country. This is in line with the government plans to support technology transfer. We are very thankful for all the support we get from all authorities involved,” explained Dr. Khaled Al Mousa, CEO Saudi Bio Company.

Diabetes is an emergency in slow motion. According to the International Diabetes Federation, in Saudi Arabia alone more than 3.8 million people live with diabetes today and this number is expected to increase by more than 6.5 million by 2045. With this agreement Novo Nordisk will strengthen its presence in the Kingdom and be able to support more people with diabetes to live better lives. The agreement will also help Saudi Arabia realise its Vision 2030 which focuses on localizing production and technology transfer.

“In Novo Nordisk we are committed to help people with diabetes and other chronic diseases live better lives. As part of this, we are localising our manufacturing to bring our products closer to the market,” said Vikrant Shrotriya, Corporate Vice President, Novo Nordisk Saudi Arabia.

Novo Nordisk has been operating with Salehiya in Saudi Arabia since 1991 and currently employs more than 170 employees in the country.

“Being a Saudi myself, it is our pleasure in Salehiya to see what we have been offering to deserving patients being produced in our soil.” Commented Shaikh Sultan Bin Saleh, President of Salehiya Medical.

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Rosenthal – Versace opened in Riyadh Park Mall

Posted on December 14, 2018 by مشرف

Rosenthal – Versace announced the opening of its second branch in Riyadh Saudi Arabia at.13th. December 2018

The opening ceremony was held under the patronage of His Excellency the German Ambassador Mr. Jorg Ranau and a lot of high class of visitors and media professionals.

Rosenthal – Versace specializes in dining sets, luxury household items, crystal and various gifts.

Mr. Moumtaz Al Khouly, The General Manager of the company, gave an idea about the company and he is clarifying what is the new for

Rosenthal – Versace, where the latest international models were presented.

Mr. Al-Khouly said that the demand for these products is varied, with the availability of luxury household utensils in several degrees to suit the needs of hotels, banquet halls and palaces, as well as large restaurants and families interested in etiquette and the acquisition of luxury household items.

Rosenthal produces designs in partnership with global design houses such as Versace Italian, Sambonet Silver and Thomas and Paderno International Kitchenware.

The items are made of luxury porcelain, crystal, and silverware.

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FROM ROME TO RIYADH, PIRELLI COMPLETES GLOBAL PRESTIGIOUS PIT STOPS AT ITALIAN EMBASSIES Seven-stop tour concludes with the Ambassador of Italy to the Kingdom of Saudi Arabia receiving special ‘il-tricolore’ tyres

Posted on December 9, 2018 by مشرف

Pirelli, one of the symbols of Italian industrial excellence, has completed its special seven-star series of pit-stops at Italian embassies around the world with a visit to the Italian Embassy in Riyadh, where H.E. Ambassador Luca Ferrari received the brand’s bespoke ‘il-tricolore’ tyres.

His Excellency Mr Luca Ferrari was gifted a set of four specially customised P Zero Colour Edition tyres, which carry the red, white and green of the Italian flag on the inside of the tyre wall. The special tyres were fitted to the official Embassy car in Riyadh with Ambassador Ferrari becoming the seventh top-ranking Italian diplomat to receive the special gift from premium tyre leader Pirelli.

The tricolour tyres were presented during an exclusive event at the Residence of H.E. Luca Ferrari to the presence of more than one hundred guests. Ambassador Ferrari highlighted how more than  30% of the Italian export is made by machinery and automotive goods, which makes Italy Europe’s second largest exporter of machinery and second largest manufacturer in the EU. The Ambassador also underlined that the best cars in the world run on Pirelli tyres, including Formula 1 cars, and that he is proud to receive the beautiful “tricolore” tyres.

Ambassador Ferrari joins his counterparts in Germany, the United Kingdom, China, Russia, the United States, and UAE in becoming a recipient of the tyres which are a symbol of Pirelli industry design and safety excellence stretching back more than 140 years. ‘Il-tricolore’ tyres are also on  display at Italian diplomatic offices in major global cities including Paris, Ankara, Tokyo, Mexico City, Brasilia, Buenos Aires and the “Farnesina” (the Ministry of Foreign Affairs Headquarter in Rome).

Carlos Milani, Managing Director Pirelli, Middle East said: “Saudi Arabia is one of the key markets for Pirelli and the gifting of ‘il-tricolore’ tyres to Italy’s ambassador in the kingdom aligns with our strategy to expand our presence across the Middle East.”

“The lifting of the ban on women driving in Saudi Arabia earlier this year has created new opportunities for leading players in the automotive industry. As the leader in the premium tyre sector this development represents an exciting stage in Pirelli’s growth in the region.”

The tyre fitting ceremony in Riyadh was conducted by Pirelli’s mobile service van, a collaboration with United Yousef M. Naghi Co. Ltd., the official partner of Pirelli tyres in Saudi Arabia.

Recently, the United Yousef M. Naghi Co. Ltd. launched the Pirelli retail concept Pirelli Performance Centre in Jeddah, KSA, a first-of-its-kind for the GCC. The centre is designed to meet customer demands for integrated tyre maintenance and oil services and offers a female-only lounge in response to the royal decree to allow women in the kingdom to drive.

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ArabNet Collaborates with Monsha’at, SAGIA, and Badir to organize largest startup event in the Kingdom

Posted on December 4, 2018 by مشرف

With the ambitious Vision 2030 driving Saudi Arabia to a knowledge-based economy, technology innovation and entrepreneurship have emerged as key pillars for the country’s transformation.  Against this backdrop, thousands of digital business leaders, entrepreneurs and investors will gather in Riyadh on Dec 12-13 in for the largest technology gathering to take place in the Kingdom, under the banner of “Rise of the Innovation Kingdom.”  The massive gathering will feature two events taking place simultaneously: Monsha’at Startup Saudi, for 3,000+ entrepreneurs, youth and students, organized by ArabNet; and ArabNet Riyadh for 1,000+ corporate executives and senior government leaders, held in strategic partnership with the Small and Medium Enterprises General Authority (Monsha’at).

The two concurrent events will bring together 150+ expert speakers from around the world, with full tracks of programming covering a range of topics.  Monsha’at Startup Saudi will feature inspirational stories and keynotes in 3 tracks: Launchpad for startups and investment, MerchantHub for e-commerce and payments, and Mediabuzz for the future of content creation and digital media; meanwhile, ArabNet Riyadh will feature more advanced discussions on digital trends in two tracks: Ad/Edge for advanced discussions in digital media and advertising, Finverse for digital banking and fintech.

Central to this event will be the collaboration between SAGIA and ArabNet to bring – from the region and beyond – 100 startups and 50 VC / tech investors in the largest tech entrepreneurship showcase to take place in the Kingdom, and encourage them to invest and establish operations in KSA.  Over all, the event will feature over 200 startups and 100 investors, with more than $1B in capital available for startups seeking investment, and will be hosted for the 7th time by King Abdulaziz City of Science Technology (KACST) and Badir Program for Technology Incubators.

The event will gather the top corporates from the Kingdom and beyond, many of which are already confirmed as sponsors: NCB Bank is sponsoring the Ideathon, a competition for youth with innovative ideas; Riyad Bank is sponsoring the Startup Battle, a competition for early stage technology startups with a working product; Elm is sponsoring a series of workshops for entrepreneurs to improve their businesses; Digital Media Services (DMS) and OMD are both sponsoring tracks on the hottest topics in digital media and advertising; in addition to other key clients like Saudi Customs, Meem Bank (by GIB), Dawiyat, Saudi Research and Marketing Group, Careem, Hyperpay, Criteo, and HalalaH.  These sponsors, as well as strategic government partners and startups, will all be showcasing in the TechFair exhibition area alongside the conference activities.

The event will also feature a number of dynamic initiatives to support entrepreneurs including: The Academy, workshops on entrepreneurship, marketing and e-commerce; The Clinic, bringing leaders in HR, legal, finance, marketing, and technology to provide startups expert consultations; Sawalif Riyadeyah, gathering successful GCC founders to share their journey and lessons learned with aspiring

entrepreneurs; Instashops, pop-up stores for Instagram e-commerce businesses to showcase their products; The MatchUp, 1-on-1 meetings between top business executives and startups; Women Mentoring Women, bringing regional women leaders to mentor ladies who are just starting out.

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LINK Skna Hassan 2018

Posted on December 4, 2018 by مشرف

 link is the third solo exhibition of contemporary Saudi artist skna Hassan and her first in Riyadh the artist Skna Hassan. expresses in LINK exhibition her passion for fashion, especially or the traditional Saudi women’s fashion she has always been attracted to. She has read about, searched and got inspired to produce a collection of digital paintings reflecting the identity of Saudi women’s society and showing tho Saudi woman’s personality and life style which shows as well her deep link to the roots LINK exhibition contains 17 digital paintings representing each the traditional women’s costumes from different regions in Saudi Arabia from an artistic point of view, away from documentation using contemporary technique Opening at 7.30 pm on Wednesday 3 December 2018 at L’Art Pur Gallery in Riyadh and continues daily from 4 pm till 10 pm till 20 December 2018

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59 Percent of Saudi Organizations to Increase Cloud Spend in 2019 New YouGov Report Launched at Digital Saudi 2030 Adds Two-Thirds of Saudi Organizations Accelerate Cloud Digital Transformation Khaled Alsaleh: “In Saudi Arabia, 2019 will be the year of the cloud first approach”

Posted on December 4, 2018 by مشرف

The majority of Saudi Arabia’s organizations (59 percent) plan to increase cloud spend in 2019, driving their digital transformation journeys, according to landmark new research launched by YouGov today at the Digital Saudi 2030 event.

Running on the cloud is approaching a “tipping point” over the next year, as two-thirds (66 percent) of Saudi Arabia’s organizations plan to accelerate cloud-based digital transformation journeys in 2019. Impressively, 29 percent of Saudi organizations will increase cloud spend by at least 29 percent in 2019, the survey adds.

Enabling the Kingdom’s digital transformation, global technology company SAP is seeing strong demand on its Digital Hub, the centerpiece of its 4-year SAR 285 million Saudi investment plan. The Digital Hub includes Saudi Arabia’s first live cloud data center set up by a multi-national enterprise application software company.

“In Saudi Arabia, 2019 will be the year of the ‘cloud first approach,’ with the majority of organizations investing in cloud and fueling cloud-based digital transformation,” said Khaled Alsaleh, Managing Director, SAP Saudi Arabia. “Running on public or private clouds can optimize costs, scale up services, and free up staff for core business innovation. Our Digital Hub can provide the foundation for Saudi Vision 2030, Smart Cities such as NEOM, and enterprises of all sizes and verticals.”

Cloud is a front-and-center discussion in Saudi Arabia’s boardrooms, from startups up to government agencies. Survey findings also reveal that the majority of Saudi organizations say they are “comfortable” running their IT applications in private cloud (53 percent) and public cloud (60 percent) environments.

“Saudi Arabia is a fast-growing cloud market in the Middle East, with the majority of survey respondents indicating that they will increase their cloud spend and digital transformation in 2019,” said Kerry McLaren, Director – Omnibus and Agency Sales, YouGov. “That more Saudi organizations are comfortable running their IT applications on public rather than private clouds indicates the growing knowledge about the business benefits of public cloud platforms in the Kingdom.”  

The YouGov survey covered 306 CIOs and IT decision-makers in the Kingdom of Saudi Arabia.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.

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Centro Olaya by Rotana Opens its Doors in Riyadh The latest addition to the Capital enriches the local hospitality market and meets the expectations of travelers by offering modern hospitality at affordable prices.

Posted on November 27, 2018 by مشرف

Rotana, one of the leading hotel management companies in the region with hotels across the Middle East, Africa and Turkey, recently welcomed guests to Centro Olaya by Rotana hotel in Riyadh through a new strategic partnership with Elegant Hotels Company, one of the companies under the “Eng. Abdulelah Al Khereiji Group”. The opening of the new hotel comes amidst a rise in positive reports on the local hospitality sector as well as a nationwide economic boom that continues to drive hospitality companies to expand in the Saudi market and meet the growing demand for hotel units.

During a special ceremony attended by executive representatives from Rotana and Elegant Hotels, Rotana’s Chairman, Mr. Nasser Al Nowais, expressed his pride in launching the new hotel as part of the company’s portfolio in the Saudi market. He praised the partnership with Elegant Hotels, which has longstanding expertise in the field of restaurants and hotels development and management in the Kingdom, as well as an in-depth knowledge of the local hospitality market.

“The Kingdom of Saudi Arabia remains the preferred business destination in the region, and one of the most important business destinations in the world, especially with the state’s implementation of several mega development projects that will significantly support the Kingdom’s infrastructure and enrich the economic and social facets of its provinces. These projects will also pave the way for more important investment opportunities in the Hajj, Umrah, tourism, and industrial sectors, in addition to increasing the rate of direct foreign investment in the local market,” Al Nowais concluded.

rom his end, Eng. Abdulelah Al Khereiji, chairman of Elegant Hotels stated: “We are happy to open the Centro Olaya in Riyadh through this unique strategic partnership that brings us together with Rotana, one of the leading hospitality companies in the Region.”

“The opening of this modern hotel reflects the trust of investors and management companies in the Kingdom’s economy, and it will become one of the most prominent hospitality establishments contributing to the country’s current boom and cultural development. It will also help fulfill the objectives of Vision 2030 in this vital and flourishing sector.” he added.

Al Khereiji concluded: “We are taking our partnership with Rotana to a new level and we are currently working on developing Centro Corniche by Rotana, which will open in Khobar soon.”

Rotana‘s Vice Chairman, Mr. Selim El Zyr, noted: “The Kingdom is expected to witness an immense expansion of hotels and resorts, as well as an increase in the number of travellers going through its airports. This comes at a time when the Kingdom continues to carry out more economic and social reforms, including direct investments in the tourism sector. In this context, Centro Olaya Hotel is an important addition to the local hospitality sector, which requires more development and investment. This pushes us to move forward in implementing our expansion plans led by a team of experts at Rotana. We look forward to inaugurating Centro Corniche soon, which is located in one of the most attractive spots on the corniche of Khobar.”

Centro Olaya by Rotana is the sixth Rotana Hotel in the Kingdom and the third in Riyadh, it is designed to meet the needs of guests who enjoy a smart and modern lifestyle and seek an affordable hotel stay without compromising on comfort.

The new hotel is strategically located in the heart of Riyadh near major business centers, leisure attractions and shopping areas between King Fahd Road and Olaya Street. It is few steps away from Al Tahliya Street, one of the most prominent shopping and entertainment districts in the Capital. Centro Olaya includes 156 modern rooms and studios, complemented by several unique entertainment and business facilities, which include two stylish contemporary restaurants, three fully-equipped meeting rooms, a multifunction events area, and a variety of recreational amenities, including treatment services, a rooftop swimming pool and a gym.

Centro Olaya Riyadh adds a new dimension to Rotana’s trademark authenticity and it is expected to become a popular destination for business trips and family vacations, as well as a getaway for couples seeking a relaxing stay in Riyadh.

 

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Chef Ahmad Fraijeh and French dairy specialist Francois Robin spread the word on the virtues of European butter in KSA

Posted on November 22, 2018 by مشرف

A trio of leading Middle East chefs from the UAE, Saudi Arabia and Lebanon have been selected by the French Dairy Board and the European Union to feature in an exclusive recipe book highlighting the many uses of European butter which will be distributed in the Middle East & Asia

Three of the Middle East’s leading chefs have been recognized by The French Dairy Board and the European Union, thanks to their flair for using the finest butters, and will now appear in an exclusive recipe book “Butter of Europe: French butter, the secret to make the difference”, to be distributed in the Middle East and Asia.

Chef Ahmad Fraijeh from Saudi Arabia, Chef Mohanad Alshamali from Dubai and Lebanese-based Chef Maroun Chedid were selected to have their creations featured in the book which not only showcases a range of recipes from leading chefs from around the world but also highlights the history of butter and top tips on how to use it.

Speaking at the workshop organized on November 3rd at Embers restaurant, Riyadh, Chef Ahmad Fraijeh, Chef & consultant at HMF Hospitality and European butter ambassador in the KSA, said:

“Butter is a key ingredient in many baked goods and recipes, using quality butter is essential to create beautiful pastries and gastronomic dishes. It can be used in many ways and will always enhance the aromas of your creations. French butter is highly qualitive, 100% natural and reliable, that’s why I prefer using it, it allows me a lot of creativity in my cooking”

During the event, Chef Ahmad made a cooking demonstration of the recipe he had created for the European butter book: Roasted rack of lamb with date butter; while Francois Robin was having a workshop on how to make your own butter and flavour it. Robin used local ingredients like zataar or pistachios to create exquisite flavoured butters that can be enjoyed on their own or in more elaborated recipes.

“We are seeing an increasing number of chefs in this region bringing new and unique tastes to the fore by being creative and adding something new to the butter being used – zaatar, truffle and date are just a few examples that have added an extra Middle Eastern flavour and another dimension to dish,” added Chef Ahmad.

The process of making butter is comprised of seven stages including collecting milk from the dairy farm; the separation of the milk and the cream; pasteurisation which involves heating the milk at 72 celsius for 15 seconds; the cream is then ripened which causes it to thicken, become more acidic and ultimately taste better; the cream is then churned which causes small clumps of butter to form; the butter is then drained and washed to remove any buttermilk; finally the butter is kneaded into a smooth even texture before being made into blocks, sticks and other types of pats.

Speaking at the event, Marie-Laure Martin – French Dairy Board representative, said “More than 95% of chefs in France and Europe say that butter is essential for cooking and baking, especially for its flavor. New uses have emerged, disrupting classic recipes and defining future trends and we are impressed by the creativity of the Middle Eastern Chefs when it comes to using European butter and associating it with their own local culture”

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Eighteen students in Saudi Arabia top the world in Cambridge exams

Posted on November 5, 2018 by مشرف

Cambridge Assessment International Education today awarded secondary school learners in Saudi Arabia from the June 2018 Cambridge examination series for their globally outstanding achievements.

A total of 194 awards are being awarded to students from Saudi Arabia for exceptional performance in Cambridge examinations.

18 students achieved the highest marks in the world in a number of Cambridge International A Level and Cambridge IGCSE subjects while the remaining students are being celebrated for ‘High Achievement’ based on outstanding performance in subjects which are not widely studied in the country, and for achieving the total highest cumulative marks across a number of subjects. These outstanding results will be recognised by universities around the world as proof of academic excellence.

18 students from Saudi Arabia schools who were among those who attained the highest cumulative marks across a number of subjects globally:

Cambridge IGCSE Mathematics Sumaiya Shabih Riyadh Middle East International School (Girls)
Cambridge International AS Level Mathematics Lamia Usman New World International School
Cambridge International AS Level Mathematics Valeed Bin Hamza New World International School
Cambridge IGCSE Chemistry Hamzah Naushad Siddiqui Al-Reeyada International School (Boys)
Cambridge IGCSE Mathematics Abdullah Bin Joynal Bangladesh International School – Dammam
Cambridge IGCSE Mathematics Hamzah Naushad Siddiqui Al-Reeyada International School (Boys)
Cambridge IGCSE Mathematics Shadi Ebaa Kaddah Al-Reeyada International School (Boys)
Cambridge International AS Level Mathematics Adam Ijaz Ali Jeddah Prep and Grammar School
Cambridge International AS Level Mathematics Adeeb Mohammed H Mogharbel Jeddah Prep and Grammar School
Cambridge International AS Level Mathematics Amr Mahmoud Fawzy Mahmoud Jeddah Al-Wadi International School (Boys)
Cambridge International AS Level Mathematics Karim Ossama Ahmed Galal Elmasry Jeddah Thamer International School (Boys)
Cambridge International AS Level Mathematics Khalid Agha Mohammad Al-Kon International School  (Boys)
Cambridge International AS Level Mathematics Mohamed Azzam M Addas Jeddah Thamer International School (Boys)
Cambridge International AS Level Mathematics Youmna Hasan Tawfiq Abid Al-Kon International School (Girls)
Cambridge IGCSE Mathematics Asad Irfan Ghaffar Jeddah Prep and Grammar School
Cambridge IGCSE Mathematics Aya Abdelhamid Mohamed Abdelhamid Abdelrehim Al-Kon International School (Girls)
Cambridge IGCSE Mathematics Halit  Talha Taskin Jeddah Thamer International School (Boys)
Cambridge IGCSE Mathematics Rawan Mamdouh Hafez Dawood Ghazaly Jeddah Al-Wadi International School (Girls)

Waseem Al Hanbali, Regional Director, Middle East and North Africa, said: “Our commitment to preparing students for life starts with cultivating a passion for learning.  We are very proud to see students across Saudi Arabia embrace this passion and excel at developing a solid foundation of life skills. We would like to extend our heartfelt congratulations to the students, their parents, teachers, and our partner schools who have all contributed to this success. A success that characterizes the students not just as any learners, but rather, as Cambridge learners who are prepared for life and can go anywhere. We wish them every success in their future.”

More schools than ever before chose to teach Cambridge International qualifications this year with exam entries continuing to rise in Saudi Arabia and around the world. .

More than 130 schools in Saudi Arabia made nearly 44,000 entries for Cambridge qualifications in 2017/18.  The most popular subjects taken for both Cambridge IGCSEs and Cambridge International AS & A Level in Saudi Arabia were Mathematics, Physics, and Chemistry.

This year, total entries for all Cambridge qualifications grew by eight per cent internationally. Globally, over half a million students took Cambridge IGCSE, O Level and International AS & A Level exams this year and will now be planning their next steps into further education or the world of work.

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Sony scoops up 17 honours at Red Dot Award: Product Design 2018 Sony BRAVIA® AF8 Series bags Red Dot: Best of the Best

Posted on October 8, 2018 by مشرف

Sony continues to push the boundaries of digital innovation, and has picked up 17 accolades at this year’s edition of the Red Dot Award: Product Design for its superb product design across various product categories, including wireless earphones, in-ear headphones and digital cameras, among others.

The Red Dot Award is a leading international design competition for product design, communication design and design concepts. The BRAVIA® AF8 Series was among several other products that earned the highest distinction, the Red Dot: Best of the Best Award. The awards jury highlighted the series’ simple aesthetic and integrated design that matched the sophisticated technology inside.

Fumiatsu Hirai, Managing Director, Sony Middle East and Africa: “Sony products have been recognised internationally for their innovative technology and top notch design and functionality. We are proud to be consistently recognised by the Red Dot Award over the years and this serves as a testament to our commitment to provide the best experience for our users. We thank the jurors for recognising the BRAVIA AF8 series as one of the ‘Best of the Best’, as it offers an uncompromisingly clear form paired with state-of-the-art technology for breath-taking visual and acoustic experiences.”  

The BRAVIA AF8 also impresses with its purist design and a strikingly slim profile. It features an innovative and seamless integration of audio and visual components. Packed with award-winning Acoustic Surface® Technology, the AF8 series generates sound through screen vibrations, lending the unit a minimalist, sculpted feel.

Such remarkable design gives viewers the impression that the screen is almost standing on its own, and is only supported by an ultra-slim stand. All additional elements feature on the back surface in a blocked section containing two actuators and a subwoofer, with their angles aligned with the cable cover partition in geometric unity.

“The initial development of BRAVIA AF8 was quite challenging as it wasn’t easy to create a new style while taking over the DNA of the BRAVIA A1 series. After many discussions with the development team, we achieved a convincing design with only what is truly important left. We expect the AF8 to open up a new era of BRAVIA OLED,” said Yusuke Tsujita, Studio 1, Creative Centre, Sony Corporation.

Other prize-winning products include:

Red Dot Award

Wireless Headphones WF-1000X

The WF-1000X truly wireless in-ear headphones provide no cable noise and advanced noise cancelling technology. Using a smartphone app, users can easily adapt to their environments and activities. To ensure an interference-free Bluetooth connection with a mobile device, a two-part design was realised, with a laser-treated plastic piece serving as an antenna.

Digital Still Camera DSC-RX0

The DSC-RX0 digital camera unites impressive functionality in its small body, equipped with a high performance 1-inch stacked CMOS sensor and a high-resolution Zeiss Tessar lens. The housing was milled from one solid block of metal and is water and shock-resistant so that the camera can be used in the rain, in dusty environments and even underwater. The ribbing around the housing serves as a heat sink and guarantees a safe, non-slip grip.

Wireless Headphones WI-1000X

Thanks to adaptive noise cancellation, the WI-1000X wireless in-ear headphones enable a customised music experience. In connection with a smartphone app, the user’s state of activity is registered, whether in motion or waiting quietly. Also, the extent of noise cancellation and the sound settings are adjusted automatically. The dynamic 9 mm driver and an airtight balanced armature unit provide balanced sound with rich bass, as well as a clear mid-range and sparkling treble.

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