Fawaz Alhokair Opened The First Lefties Flagship Store at Nakheel Mall Riyadh Dr. Abdul Majeed Alhokair, the Managing Director of Alhokair Fashion Retail The launch of Lefties inside KSA reflects the importance of the Saudi market, and we intend to open 20 branches by 2020.

Posted on April 15, 2017 by مشرف

On Thursday night, April 13, Alhokair Fashion Retail launched the first Lefties flagship store, the famous accessible price international fashion brand, in KSA at Nakheel Mall Riyadh. This exhibition is the first Lefties store in KSA since Alhokair Fashion Retail recently obtained the exclusive franchise inside KSA. Lefties is affiliated to Inditex Group, known for its well-known brand Zara (world’s largest fashion retailer), and other branches will soon be opened in Salaam Mall Riyadh, Mall of Arabia, Al Yasmin Mall Jeddah and Mall of Dhahran Dammam.

The opening ceremony was attended by a huge number of people, including famous media figures and fashion experts, along with a group of fashion and shopping fans who gathered to see the Lefties collection arrive for the first time in KSA.

Dr. Abdul Majeed Alhokair, the Managing Director of Alhokair Group expressed his excitement with the opening of the first Lefties flagship store in KSA, which has a surface area of 1800m2, with attractive design and a wide, comfortable space that is an ideal shopping destination for the Saudi family seeking the world’s latest fashion trends, outstanding designs and the best choices for all family members.

Concerning the new branch opening, Dr. Abdul Majeed Alhokair said that the opening of the first Lefties branch at the high-class Nakheel Mall reflects the importance of the Saudi market and is a considerable step for Alhokair Fashion Retail , who aims to introduce the most elegant fashions and accessories to KSA. He also added that Alhokair Fashion Retail plans to open 20 Lefties flagship stores by 2020 to meet the high prospective demand for the famous Spanish brand “Lefties”.

Dr. Abdul Majeed expects a lot for Lefties, the sister of elegant Zara and Massimo Dutti, due to the high-quality standard among fashion retailers inside KSA. He added “we are sure that Lefties will receive a warm welcome in KSA due to its high fashion with low prices, which made it a unique example inside the fashion world, wining it great fame around the world”.

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Healthy diets and better oral hygiene habits will improve oral healthcare standards across Saudi Arabia – says Dr. Fahad Al Shehri, President of the Saudi Dental Society

Posted on April 12, 2017 by مشرف

The Saudi Dental Society is backing a renewed, nationwide focus on oral hygiene and oral care practice across Saudi Arabia by supporting a series of community led initiatives to address a lack of dental health awareness among residents of all ages.

Speaking at a press conference in Riyadh today, Dr. Fahad Al Shehri, President of the Saudi Dental Society, announced the Society has partnered with Colgate to drive the Oral Health Month campaign, a nationwide initiative designed to encourage families to visit the dentist regularly and take a more preventative approach towards avoiding severe dental problems.

“It is often said that prevention is the best form of medicine and we need to heed this as we increase our efforts to educate the people of Saudi Arabia on the immediate and long-term benefits of responsible oral healthcare and hygiene habits,” said Dr. Al Shehri.

The need for increased oral care awareness and changes to dietary habits in Saudi Arabia remain primary focuses for domestic healthcare officials. A 2013 study conducted by the Institute for Health Metrics and Evaluation revealed that 16.3% of Saudi Arabians never brush their teeth and 85% of the households surveyed didn’t floss their teeth. [ii]

According to more recent statistics, the situation has not changed in recent years. Research conducted by Ipsos in 2014 showed that 88% of Saudi residents only visit a dentist when faced with painful dental problems, and that 58% of Saudi residents are unaware of how weak oral care routines affects overall health. The situation has already reached crisis point for the country’s youth, with statistics from the Ministry of Health revealing tooth decay in children aged 6 and 12-years-of-age currently stands at 96% and 93.7%, respectively[iii].

Across Saudi Arabia, it is an acknowledged fact that residents adopt a reactive approach to healthcare and oral care; a situation and habit that the campaign aims to change as oral care is a preventive practice. Visits to the dentist without any evident ailment or issue are being encouraged as part of the wider campaign focus – to raise the standard of oral hygiene and care across the country.   

The partnership between the Saudi Dental Society and Colgate during Oral Health Month is designed to challenge that status quo, according to Dr. Al Shehri.

“We need to educate people across Saudi Arabia on the importance of improving their dietary habits and adopting better daily oral care practices. The most common reasons for Saudi residents currently visiting the dentist remains cosmetic in nature or if they have a severe tooth problem – we want to educate people that proactively visiting the dentist is important,” said Dr. Al Shehri. “A lack of awareness remains our core challenge and it is our duty as dental care professionals to educate people on how to use oral care products and work with companies that have a long history of research in developing reputable oral care products. There is too much focus on the cosmetic aspects of dentistry – we need to make that focus shift to hygiene and general care. Today is a definitive step towards reducing the gap between the lack of education and uninformed oral hygiene practices.”

As part of the month-long Oral Health Month campaign, Saudi residents can take advantage of free dental checkups throughout April and May by visiting any of the 3,200 dentists across Saudi Arabia who have committed to supporting the campaign.  Residents can also visit the campaign’s dedicated website www.colgateamanah.com to book free dental appointments at their closest community clinic.

“As global experts in the field of oral care, we have extensive data on how nationwide or community-focused initiatives are a tried and tested method in educating and changing habits, perceptions and practices – be it among older or younger generations,” said Mr. Marios Trikides, Marketing Director, Colgate. “We recognise the Amanah of taking care of families and we hope Oral Health Month assists parents and elders with the tools to take even better care of their own dental needs and their children’s oral hygiene practices.”

Oral Health Month runs from April until May, with Saudi Arabia residents being asked to take advantage of access to free dental checkups and learn about how simple oral health care habits can be adopted at home.

To book your free dental checkup during Oral Health Month visit www.colgateamanah.com to find your nearest participating dentist.  Enjoy your dental checkup and keep your Amanah.

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ABU DHABI TOURISM DELEGATION TO ATTEND RIYADH TRAVEL FAIR AND PROMOTIONAL ROADSHOW ACROSS SAUDI ARABIA TCA Abu Dhabi to visit Riyadh, Jeddah and Al Khobar Kingdom of Saudi Arabia has a special position within Abu Dhabi’s tourism plans

Posted on April 11, 2017 by مشرف

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is attending Saudi Arabia’s largest travel trade event in Riyadh this week ahead of a promotional tour across the kingdom to boost inbound visitor numbers, in a move to strengthen existing cooperation with the Kingdom of Saudi Arabia (KSA).

TCA Abu Dhabi, which is a strategic partner of the Riyadh Travel Fair, is being joined by Etihad Airways – the UAE’s national airline – along with hotels and tour operators at the annual event running from 7th-10th April. The four-day event will have more than 250 exhibitors representing 50 countries and is expected to welcome more than 30,000 visitors.

Following the trade fair, the delegation will embark on a roadshow showcasing the emirate’s diverse destinations and attractions from 11th – 13th April which will take in Riyadh and also Jeddah and Al Khobar.

In 2016 our guest arrivals increased by 9% on the previous year to 146,747, making Saudi Arabia our sixth largest international source market. These guests provided 350,572 guest nights, which was an increase of 13% over 2015 and they also stayed in the emirate for longer.

There are currently 113 flights a week between various cities in Saudi Arabia and Abu Dhabi providing excellent air connectivity for business visitors and tourists. Etihad Airways operates 70 flights from Riyadh, Jeddah, Damman and Madinah to Abu Dhabi with Saudi Airlines and Nas Air providing a further 43 flights a week.

Year after year, we have seen consistent growth in the number of participants, exhibitors and attendees. With Saudi nationals increasingly travelling both domestically and overseas, the opportunities that the Riyadh Travel Fair provides for domestic and overseas destinations, hospitality service providers and other tourism related businesses, to directly meet with the kingdom’s leading travel professionals and travellers have never been more significant.

Earlier this year, TCA Abu Dhabi participated in the 31st Al Janadriyah Festival for Heritage & Culture in Riyadh to highlight the deep cultural and historical ties between the UAE and Saudi Arabia and to help build awareness of the emirate’s attractions for Saudi visitors.

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Sony Mobile launches the Xperia XZ Premium at an exclusive regional media event in Dubai

Posted on April 11, 2017 by مشرف

 

  • Over 180 media & influencers from Middle East & Africa could shoot their first Super slow motion video during #Xperia960 event.
  • Xperia XZ Premium will be available across the region at the end of May and will be priced in a range of AED 2600-2800.

 Sony Mobile Communications MEA showcased its latest award-winning smartphone, Xperia XZ Premium, for more than 180 select media and influencers from the Middle East and Africa region at its exclusive #Xperia960 event in Dubai. The largest event of its kind, #Xperia960 brought to life the world’s 1st Super slow motion video capture via a smartphone at 960 fps (frames per second). This is four times slower than can be shot on any other smartphone. Super slow motion captures details that the human eye can’t see.

#Xperia960 event and its activities were streamed live from The Annex, Burj Khalifa Dubai to viewers across MEA. Sony Mobile set up four Super slow motion activity sets at the event including ‘The Fall of Faith’, ‘The Confetti Wind Tunnel’, ‘The Colour Bounce Station’ and ‘The Great Balloon Drop’. Guests entered these activity sets to immerse themselves in the action, and videos were shot with Xperia XZ Premium in Super slow motion and broadcast live.

In his opening remarks at #Xperia960, Hideyuki Furumi, Executive Vice President, Global Sales & Marketing, Sony Mobile Communications said: “At Sony Mobile, we are committed to create increasingly personalized and intelligent products and services that connect you to each other and become essential and beloved parts of your lives. We are committed to this vision, and continue to push the boundaries of communication through cutting-edge technologies. Our new smartphone is a truly high-spec, high-tech device that empowers consumers to live an inspired mobile life. I’m happy to announce that Xperia XZ Premium will be available in the Middle East at the end of May.”

Xperia XZ Premium features Sony’s new Motion Eye™ camera system that offers the world’s first 960 fps super slow motion video capture and playback, four times slower than any other smartphone. Its camera is so advanced that it captures motion that the human eye can’t see, a beautiful 4K HDR display, super-fast download speeds, a stunning loop design and even more intelligent features.

The Xperia XZ Premium has won over 30 accolades and awards including “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards) from GSMA.

Availability and Pricing

Sony Mobile Xperia XZ Premium will be available in the UAE & KSA from the end of May 2017, at major retail outlets. It will be priced in a range of AED 2600 to 2800.

http://www.sonymobile.com/global-en/products/phones/

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267 billion riyals by 2020 Changes in demography and consumer awareness are driving up the demand for healthcare in the Kingdom

Posted on April 11, 2017 by مشرف

The international community agrees on the high importance of the healthcare sector that plays a prominent role in ensuring citizens’ right to a healthy life through providing high standard and professional health services. The health sector is one of the largest and fastest growing sectors in the world, with projected spending to reach around $ 8.7 trillion in 2020, according to Deloitte’s report.

Likewise, the Kingdom is witnessing an increasing demand for healthcare services driven by an increase in per capita spending on healthcare, demographic structure, and the spread of chronic diseases. Furthermore, the population is becoming more aware about the importance of health care services, all of which add to the attractiveness of investing in this promising sector.

As per the latest reports issued by of the International Monetary Fund, World Health Organization and Ministry of Health, the kingdom has spent 13 Billion dollars on the HealthCare sector in 2015.  The average spending witnessed an increase in the Compound Annual Growth Rate (GAGR) that reached 7.2% between 1999 and 2005. Moreover, the average spending is expected to reached 31 billion dollars by 2018, and will keep increasing at a CAGR of 12.3% to reach 71.2 billion in 2020 according to the Global report.

The government is looking to develop the physical healthcare industry through establishing medical facilities across the kingdom including the borders and remote areas. It is also sourcing new tools and supplies in addition to professional medical caliber to be employed in these new facilities.

And in an endeavor to decrease the healthcare cost and increase the quality of services provided, cutting edge technologies, such as electronic medical services, are being increasingly utilized in the Health field in Saudi Arabia and the region.  

Accordingly, Saudi HealthCare 2017 exhibition, in its 5th edition, will be held between 8-10 May 2017, at Riyadh International Convention and Exhibition Center.

With Siemens Healthineers as the platinum sponsor, in addition to King Fahed Medical City, Saudi Health Council and the Council of Cooperative Health Insurance as Strategic partners, the Exhibition is witnessing the participation of 24 countries so far including: Canada, China, Indonesia, Italy, Netherlands and United Arab Emirates.

This exhibition is considered a main platform for Medical experts, Governmental officials and product and healthcare services suppliers to communicate and partner in business opportunities, to benefit from the growth of the Healthcare Industry.

It also offers an opportunity for decision makers, governmental authorities and High profile investors from Saudi Arabia, to meet and discuss issues related to the Saudi HealthCare.

It is worth mentioning that Riyadh Exhibitions Co. Ltd. (REC), is a Saudi company specialized in organizing local & international exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 36 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

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Xperia XZ Premium officially named “Best New Smartphone at MWC 2017”

Posted on April 5, 2017 by مشرف

The GSMA today announced that Xperia XZ Premium is the “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards).

The Glomo Award is the latest of 30 accolades (and counting) received while attending Mobile World Congress 2017 for Sony Mobile’s innovation flagship, with media recognition including: UK Blog Awards “Best Innovation”, Tech Radar’s “Reader’s Choice” & “Best Smartphone” and Wired’s “Coolest of MWC”.

“Xperia XZ Premium is our most technologically capable smartphone ever” said Hiroki Totoki, President and CEO at Sony Mobile Communications. “We’re honoured by this recognition – Xperia XZ Premium has received endorsement from operator partners, media, consumers and industry peers alike, which is testament to our relentless pursuit of innovation, to deliver great products and experiences for consumers.”

“Our congratulations to all of the winners and nominees of the GSMA’s Glomo Awards at Mobile World Congress this week,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The Glomo Awards truly showcase those companies and individuals that are driving innovation in the rapidly evolving mobile industry. We thank all of our entrants, judges, sponsors and partners for supporting the 2017 Glomo Awards.”

Xperia XZ Premium features Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display in a smartphone1 (5.5”). Motion Eye is capable of 960fps Super slow motion video capture and playback, which is four times slower than any other smartphone2.

Xperia XZ Premium rolls out globally from late Spring 20173 – available in Luminous Chrome and Deepsea Black.

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Paolo Terenzi Announces New Tiziana Terenzi Launches

Posted on April 5, 2017 by مشرف

 

  • Assoluto Dubhe (100mL): Assoluto is born from the fire of memory, which warms and lluminates the collection Tiziana Terenzi Luna. It is inspired by blended moments of life, like precious pieces of a mosaic made of stars, and it represents a magical web of fantasy. Stylistic research advances into new frontiers, through the exploration phase, and then it dives in a dreamlike dimension, climbing to the complex pathways of the jewel. The olfactory pyramid is dilated, sectioned and newly interpreted, catching the most noteworthy counterpoints enclosed. The scented reflections are amplified into innovative and revolutionary structures of unreleased matrix. Tensions, contrasts, dissonances and melodies which are contained in a harmonic sequence of emotions, privilege of the few refined connoisseurs really able to understand the essence of the new metre.
  • Eau De Parfum Saiph (100 mL): The creation contained in this Extrait de Parfum was born from a journey of exploration, which the mind accomplishes through memories that come together in the childish dream of a fairy country. The chiaroscuro of memory becomes, with this nectar, an explosion of colors on the screen of imagination, access to the glare of the dream. A scent that you do not expect, and which surprises you from the first moment. A poetry nectar ready to kidnap you, to make you fly on the wings of the Ippogrifo among rainbows of wonder that only creativity can render. A citrus bouquet lying on a bed of rose petals, supported by the effervescence of oxygen. Sweet and deep counterpoints of lovable fruit are chasing each other, expertly held up by precious woods and by the warm embrace of vanilla, amber and musk.
  • TOP NOTES: Lemon, Bergamot, Rose & Oxygen
  • MIDDLE NOTES: Floral Notes Green Notes, Cedar, Orris & Passion Fruit
  • BASE NOTES: Patchouli, Vanilla, Musk, Vetiver & Amber
  • Eau de Parfum Tabit (100 mL): The work enclosed in this Extrait de Parfum is molded while traveling on the wings of a dream. The revelation that our inner self accomplishes when life contaminates crystallized memories is emphasized and shaped by the imagination of the child, free from any frame of mind. A trip to the infinite extension of the sky, jumping between luminescent stars without fear of falling, because the earth is soft and cozy like sugar icing, and it’s covered by candied fruit notes of this scent of love. Tabit is a creation that conquers you from the first moment, and it will not abandon you. The scent is powerful but gentle, like the caress of a child smiling. Yet, it is provocative and sensual like a bewitching look, which you cannot resist. Its top notes are sparkling and immediately playful, counterpoints of citrus and green leaves; fresh and radiant they recline on the warm sweetness of the coconut and fisheries, wrapping you like the hot sand of a summer sandy shore, in the sunny beach promenade of a Mediterranean village.
  • TOP NOTES: Bergamot & Green Notes
  • MIDDLE NOTES: Coconut, Peach, warm sand & Floral Notes
  • BASE NOTES: Vanilla, Musk, Candy, Woody Notes & Amber
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In light of Saudi Arabia’s Focus on renewable and alternative energy projects Saudi Elenex and Saudi Aircon exhibitions Kick Off this coming May

Posted on April 5, 2017 by مشرف

Driven by the growth of the construction and industrial sectors and the rapid increase in population, Saudi Arabia is deemed the fastest growing electricity sector in the GCC, with an expected investment of over SR 337 Billion.

Having realized the importance of efficient energy consumption in existing and future properties, the Kingdom is working on implementing the energy efficiency strategy to upgrade the energy sector to international levels.

And through rationalizing the consumption of energy, sourcing new ways to produce eco-friendly energy, supporting innovations and smart infrastructure, and endorsing the use of solar, nuclear and wind energy, the government is moving towards a new direction that embraces renewable and alternative energy projects. Accordingly, the Ministry of Energy, Petroleum and Mineral resources had recently announced its plans to launch the first renewable energy project in the Kingdom.

Moreover, the mega construction projects, valued at around SR 300 billion offer huge opportunities for the Heating, ventilation and air conditioning (HVAC) market in Saudi Arabia, thus boosting this industry which attracted investments worth more than 15 billion riyals by 2015.

Accordingly, Saudi Elenex and Saudi Aircon 2017 Exhibitions are set to kick off on the 14th of May 2017 until the 16th, with a diamond sponsorship from the Saudi Electricity company, at the Riyadh International Convention and Exhibition Center.

After concluding a successful edition in 2016 which has witnessed the participation of 157 exhibitors 4 international pavilions, from 22 countries, the exhibition will continue its success through covering all aspects of the electricity, solar energy, lighting, and HVAC industries in this upcoming edition.

Saudi Elenex and Saudi Aircon exhibitions offer participants the ideal platform to showcase their latest products and services to a specialized audience attending from the Kingdom and other parts of the world, and provides them with the perfect medium to connect with governmental officials and other participants.

The exhibition also helps them explore the partnership opportunities, examine new projects in the energy and construction sectors, and identify new energy consumption rationalization technologies besides giving their brand name a strategic exposure in the Saudi Market.

It is worth mentioning that Riyadh Exhibitions Co. Ltd. (REC), is a Saudi company specialized in organizing local & international exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 36 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

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More than 23 000 thousand square meters of exhibition Area, Saudi Build 2017 initiates preparations

Posted on April 3, 2017 by مشرف

In continuation of 35 years of success, Saudi Build Exhibition initiates preparations for its 2017 edition. The 29th International Trade Exhibition for Construction Materials, Building & Environmental Technology Organized by Riyadh Exhibitions Company Ltd, will be held under the patronage of the Ministry of Municipality & Rural Affairs, between  the 23rd  and 26th of October 2017 at the Riyadh international convention and exhibition center.

And to ensure a more integrated and complete experience for all visitors, the internationally accredited exhibition is held in concurrence with the 20th International Stone & Stone Technology Exhibition (Saudi Stone- Tech 2017) and the 8th International Exhibition for Construction Equipment, Plant, Machinery and Vehicles (Saudi Build – The PMV series 2017).

The event organizers are working closely with companies and international bodies to complete their exhibition space booking agreements. They are also finalizing the master plan of the exhibition, with improved facilities and services based on their experience and the participants’ feedback, while taking into consideration the increasing number of exhibitors, to ensure another successful edition.

Since its launch in 1982, the exhibition witnessed remarkable growth in terms of size and importance year after year. Accordingly, Saudi Build 2017 will be held on an area of 23 000 thousand square meters at the Riyadh International Convention and Exhibition Centre, where participants will have the chance to showcase their latest innovations, build new partnerships with leading global companies, and explore new opportunities to market their products to a specialized audience.

With the Kingdom’s strategy to strengthen the position of the city of Riyadh as an international destination to the largest most important exhibitions and conferences, Saudi Build Exhibition comes to play a major role in attracting local and international companies and to shed light on this growing sector. It also showcases the latest products that contribute to the development of this sector, in various fields such as construction, architectural finishing products, tools and engineering services. In addition to the construction technology, building materials, safety and security systems; along with other technologies and services and mechanisms.

It is worth mentioning that during its previous edition, Saudi Build attracted more than 530 local, regional and international companies, and more than 30 countries from different parts of the world including 13 national pavilions.

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Sony Mobile #Xperia960 event to showcase the latest in global smartphone technology #Xperia960 event to feature Xperia XZ Premium, winner of “Best New Smartphone or Connected Mobile Device at MWC 2017.”

Posted on April 2, 2017 by مشرف

Sony Mobile Communications MEA announced that it will host the #Xperia960 event in Dubai to highlight the latest award-winning smartphone technology for media in the MENA region. The largest event of its kind, it will demonstrate the world’s 1st Super slow motion video capture in a smartphone at 960 fps (frames per second) that is featured only in the Sony Xperia XZ Premium smartphone.

#Xperia960 will be a by-invitation-only event and will be attended by a large audience of media and influencers from across the region. Key opinion formers will visit Dubai from various countries of the GCC, Turkey, Egypt and other regional markets. Invitees will interact with the Xperia XZ Premium in an immersive way, experience how to capture Super slow motion videos and get a better understanding of the way smartphones will be used in future.

Xperia XZ Premium features Sony’s new Motion Eye™ camera system that offers the world’s first 960 fps Super slow motion video capture and playback, four times slower than any other smartphone. Xperia XZ Premium won over 30 accolades and awards including “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards) from GSMA.

The #Xperia960 event will reinforce Sony Mobile’s position as a leading communications innovator and visionary. It will be held on 10th April 2017 in Dubai.

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