Three market trends not to miss at ATM this year: online travel, digitalization, and personalization Sabre to showcase latest technology that will transform the travel experience New research to be released into Middle Eastern traveler behavior trends

Posted on April 18, 2017 by مشرف

Sabre Corporation, the leading technology provider to the travel and tourism industry, is exhibiting at the Arabian Travel Market (ATM 2017), from 24-27 April, 2017 at stand # TT1550.

Sabre will be demonstrating its latest technology, the new Sabre Red Workspace, a modern platform built around its core GDS infrastructure to provide more services and faster value to customers.  The system is considered to be the next-generation travel agency platform, with new decision support tools, predictive data insights and merchandising capabilities that bring agents and suppliers together to create personalized experiences for travellers. It is developed to help customers meet the new, more empowered traveller who increasingly wants personalization, choice and the ability to unbundle every component of a ticket and dynamically re-bundle it to match their needs.

Executive speakers from Sabre and guest customers will also participate in the seminar programme. They will discuss industry challenges and latest technology trends in the travel and hospitality sector, including online travel, personalization, emerging technology, retailing and digitalization.

See below for Sabre’s full agenda:

Sabre panel discussion -Blurring lines in online and offline travel

Tuesday, 25th April, 2017 12:50-13:50 – Technology Theatre

The shift to online and mobile booking channels continues worldwide, shaped in individual markets by a variety of factors such as technology infrastructure, credit card and smartphone adoption, macroeconomic circumstances and demographic conditions. However, despite the growth in online travel, today‘s connected travellers do not limit themselves to either online or offline – they rather seek out benefits from both worlds. Lead by Antonella Vecchio, vice president of online and Western Europe, Sabre, a panel discussion will bring together mature online travel agencies (OTA’s) from Europe and the Middle East, and Sabre’s global distribution system (GDS), to explore the evolving world of travel, both online and offline.

Speakers:

  • Dean Bibb, Interim SVP, Sabre Travel Network, EMEA
  • Antonella Vecchio, VP Online and Western Europe, Sabre
  • Raymond Vrijenhoek, CEO, Otravo Travel
  • Bader Al Bader, CEO, Rehlat Travel

The Most Common Pitfalls of Hotel Websites

Wednesday, 26th April, 2017 -15:15-15:45 – Showcase Theatre

Join the vice president of digital experience at Sabre Hospitality Solutions, Robert Dawson, to learn why many hotel websites fail to drive traffic and conversations with customers and what drives success in direct bookings. If your hotel website is not performing the way you think it should, don’t miss this deep dive into the digital arena and take away key learnings from some of the top digital experts in the hospitality industry.

Power up with Sabre

Tuesday and Wednesday 14:00-15:00

Sabre experts will provide demonstrations of the new Sabre Red Workspace every day during ATM.   Customers will be offered special “power up” sessions to catch up with Sabre experts and leaders from different business units, and to talk about how technology can help them meet their business goals. 

“Travellers are willing to pay extra for a service that is customized to meet their individual needs,” said Daniel Naoumovitch, CEO, Sabre Travel Network, Middle East. “The travel industry in the Middle East is unique and has its own specifications that should be considered when designing travel solutions. The Middle Eastern traveller is a high adopter of the latest personal technologies; they therefore expect travel providers to be using the latest technology themselves.  At ATM this year, we’ll be revealing some of these latest traveller trends and behaviours in order to help our customers deliver a personalized service, generate more revenue and create loyal customers.”

ATM brings together leaders from the global travel and tourism industry.  This year, the show expects more than 23,500 visitors and 2,700 exhibitors from technology companies, travel agencies, airlines, hotels, tourism authorities, and many other suppliers from the travel industry.

Don’t miss learning about the latest technology in travel. See you in Dubai at ATM 2017 at Sabre stand # TT1550!

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Saudi Cloud Analytics Market Tops SAR 280 Million by 2019 Al Nasser, Maadaniyah, and Tasnee Drive Connected Manufacturing to Support Saudi Vision 2030

Posted on April 17, 2017 by مشرف

The 15-fold growth in the Kingdom’s cloud analytics market will drive Saudi Vision 2030 industry vertical innovation, business leaders announced today at the SAP Saudi Cloud Day.

Through 2019, the Kingdom’s cloud analytics market will top SAR 280 million in 2019, up from SAR 20 million in 2014, according to a recent Micro Market Monitor report.

“Cloud solutions enable manufacturers to support Saudi Vision 2030 goals of increased localization and diversified economic growth. With the cloud, Saudi organizations can gain real-time supply chain, customer, and employee insights for better decision-making and new digital business models,” said Mohammed Al Nasser, Managing Director and Board Member at the construction conglomerate Al Nasser Trading and Import Company.

Al Nasser Trading and Import Company used cloud solutions from digital transformation enabler SAP to improve materials planning by 40 percent.

Recognizing innovative deployments, Al Nasser Trading and Import Company with partner ISYX Technologies, received a gold award in the SAP Europe, Middle East, and Africa Quality Awards.

Additional Saudi organizations receiving awards at the Middle East and North Africa level included the General Authority for Zakat and Tax with partner Invenio, Maadaniyah with partner BaasKaar IT Company, and Saudi Electric Company and Tasnee both with the partner Cognizant.

“Manufacturing and petrochemicals are incredibly complex sectors that need real-time cloud solutions to enhance operations and cut costs, free up employees to focus on mission-critical operations, and take the customer experience to the next level. Maadaniyah is committed to leveraging the latest cloud solutions to support Saudi Vision 2030 economic localization and diversification goals,” said Shakir Al Otaibi, CEO, Maadaniyah.

SAP is one of the world’s leading digital transformation enablers, with more than 125 million cloud subscribers worldwide and more than 30 cloud solutions across all lines of business.

“Cloud adoption is central for driving Saudi Vision 2030’s nationwide digital transformation and business competitiveness. The strong turnout at our inaugural Cloud Day event shows the demand for real-time cloud solutions for Saudi organizations across all industry verticals. Cloud solutions enable organizations to have real-time visibility and make better decisions that fuel Saudi economic growth,” said Ahmed Al-Faifi, Managing Director, SAP Saudi Arabia, Bahrain, and Yemen.

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KINGDOM’S BRAIN AND SPINAL CORD PATIENTS TO BENEFIT FROM IMPROVED TREATMENT OPTIONS “Continuous Innovation Drives Improved Clinical Outcomes,” says Cleveland Clinic; Top-Ranked U.S. Hospital to Send Leading Neurosurgeons to Saudi Medical Meeting

Posted on April 17, 2017 by مشرف

Continuous innovation in neurosurgical procedures will be key to the ongoing excellence of healthcare delivery in the Kingdom, U.S.-based healthcare experts said during of the 11th Saudi Arabia Neurosurgical Society (SANS) and Arab Pediatric Neurosurgical Society (APNS) joint conference meeting in the capital.

Neurological surgery is the medical specialty concerned with the prevention, diagnosis, surgical treatment, and rehabilitation of disorders which affect any portion of the central nervous system, to include the brain and spinal cord.

The joint conference is one of the largest neurosurgery meetings in the Middle East, and the largest in the GCC region, with more than 1,000 active participants from both local and international institutions expected to attend.

Dr. Essam AlShail, chairman of the event has said that he hopes the meeting will focus on the technical advancement of neurosurgery in the field of inventions and innovation which will lead to more surgical confidence.

Top-ranked U.S. hospital, Cleveland Clinic, will be sending two, leading consultant physicians in neurology – Drs. Hubert Fernandez, one of the world’s experts on movement disorders, and Pablo Recinos, an internationally recognized neurosurgeon – to speak at the gathering.

The leading U.S. healthcare institution enjoys a long and rich history in the Kingdom, dating back to the 1970s, and its ‘patients first’ model of patient care serves as the basis for the King Faisal Specialist Hospital and Research Centre in Riyadh founded in 1975.

“Every physician in the world wants to deliver the highest possible level of care to his patients, and the deployment of new and innovative technology-based techniques is fundamental to that care, particularly in neurosurgery,” said Dr. Pablo Recinos of the Brain Tumor and Neuro-Oncology Center at U.S.-based Cleveland Clinic.

“By sharing clinical best-practice in our field, we are ensuring that patients in need here in Saudi Arabia will benefit from the latest techniques and technologies we employ in the United States.  Continuous innovation drives improved clinical outcomes,” concluded Dr. Recinos.

In addition to fielding expert speakers for medical conferences in the Kingdom, Cleveland Clinic also regularly hosts observerships for Saudi medical students, residents, and for senior-level physicians and surgeons, through its celebrated Center for International Medical Education.

The meeting of the 11th Saudi Arabia Neurosurgical Society (SANS) will take place 7-10 April 2017 at the Kempinski Burj Rafal Hotel in Riyadh, Kingdom of Saudi Arabia under the theme: “Invention, Innovation, and Technology Transfer”.

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Transformation of SME Sector to be reviewed at The Saudi Euromoney Conference 2017 Special Session at the Conference will Examine the Future of Saudi SMEs and the Role of Private Equity Event to be held in partnership with the Ministry of Finance

Posted on April 17, 2017 by مشرف

While all eyes are on the potential impact of major listings in the Kingdom of Saudi Arabia, such as the much-anticipated Saudi Aramco IPO, long-term transformative change is likely to come from the small business sector, according to senior experts set to speak at The Euromoney Saudi Arabia Conference 2017.

Saudi Arabia will see the growth of a major new investment opportunity in 2017, as new regulations permit the listing of small capitalized Saudi firms, adding new impetus to both the Small and Medium-sized Enterprises (SME) sector and the stock market.

In February, Tadawul launched the NOMU-Parallel stock market, with seven firms debuting with an initial market capitalization of SR 1.9 billion. The businesses were from a range of sectors including retail and food services, and all seven hit the maximum daily growth limit on the first day of trading, indicating the strong appetite for SME investment in the Kingdom.

The market, which is open to qualified investors for direct investment, can be accessed by retail investors through specific investment funds, creating new options for diversification.

The private sector, and the SME sector in particular, has a key role in the “Saudi Vision 2030” strategy by diversifying the economy, creating jobs, and promoting growth. Alongside the new rules on listing SMEs, the Kingdom is also empowering the SME Authority and supporting wider economic innovation as part of a series of measures to support the growth of small businesses.

A special session at The Euromoney Saudi Arabia Conference, which is held in partnership with the Ministry of Finance in Saudi Arabia, will look at the measures being taken to drive entrepreneurship across the Kingdom. Speakers will include Nawaf Attaf Alsahhaf, Chief Executive Officer, Badir, and Craig Smith, Chief Executive Officer, Dhahran Valley Technology Development Company.

Victoria Behn, Euromoney Conference’s Head of Middle East and Africa, said: “The Kingdom of Saudi Arabia is promoting a wide range of measures to drive the transformation of the economy, and The Euromoney Saudi Arabia Conference will enable delegates to examine every angle of this far-reaching programme. The event brings together on-the-ground business and government leaders with international experts and global banking executives to provide insight into the impact of major initiatives like the transformation of the SME sector and the opportunities this is creating.”

Other sessions during the two-day event include panel discussions on Equity Capital Markets and Debt Capital Markets, special sessions on financial technology, and a CEO roundtable with executives from Gulf International Bank; SEDCO Capital and Jadwa Investment. Euromoney is also organising an exclusive ticketed executive briefing on Real Estate Investment Trusts on the day before the conference.

H.E. Mr. Mohammed Al-Jadaan, Minister of Finance, Kingdom of Saudi Arabia, will officially open the conference, deliver the keynote speech and inaugurate the event. Major speakers from the Kingdom include H.E. Dr Ahmed Abdulkarim Alkholifey, Governor, Saudi Arabian Monetary Agency; H.E. Mr Majed bin Abdullah Al-Hogail, Minister of Housing, Kingdom of Saudi Arabia; H.E. Mr. Mohamed El-Kuwaiz, Vice Chairman, Capital Market Authority; Khalid Abdullah Al Hussan, Chief Executive Officer, Tadawul; and Yousef Abdullah Al-Benyan, Vice Chairman and Chief Executive Officer, SABIC.

The 2017 Euromoney Saudi Arabia Conference takes place from 2-3 May in Riyadh. The Executive Briefing on Real Estate Investment Trusts will run on 1 May 2017.

For more information on the Euromoney Saudi Arabia Conference, visit www.euromoneyconference.com/saudi.html.

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Fawaz Alhokair Opened The First Lefties Flagship Store at Nakheel Mall Riyadh Dr. Abdul Majeed Alhokair, the Managing Director of Alhokair Fashion Retail The launch of Lefties inside KSA reflects the importance of the Saudi market, and we intend to open 20 branches by 2020.

Posted on April 15, 2017 by مشرف

On Thursday night, April 13, Alhokair Fashion Retail launched the first Lefties flagship store, the famous accessible price international fashion brand, in KSA at Nakheel Mall Riyadh. This exhibition is the first Lefties store in KSA since Alhokair Fashion Retail recently obtained the exclusive franchise inside KSA. Lefties is affiliated to Inditex Group, known for its well-known brand Zara (world’s largest fashion retailer), and other branches will soon be opened in Salaam Mall Riyadh, Mall of Arabia, Al Yasmin Mall Jeddah and Mall of Dhahran Dammam.

The opening ceremony was attended by a huge number of people, including famous media figures and fashion experts, along with a group of fashion and shopping fans who gathered to see the Lefties collection arrive for the first time in KSA.

Dr. Abdul Majeed Alhokair, the Managing Director of Alhokair Group expressed his excitement with the opening of the first Lefties flagship store in KSA, which has a surface area of 1800m2, with attractive design and a wide, comfortable space that is an ideal shopping destination for the Saudi family seeking the world’s latest fashion trends, outstanding designs and the best choices for all family members.

Concerning the new branch opening, Dr. Abdul Majeed Alhokair said that the opening of the first Lefties branch at the high-class Nakheel Mall reflects the importance of the Saudi market and is a considerable step for Alhokair Fashion Retail , who aims to introduce the most elegant fashions and accessories to KSA. He also added that Alhokair Fashion Retail plans to open 20 Lefties flagship stores by 2020 to meet the high prospective demand for the famous Spanish brand “Lefties”.

Dr. Abdul Majeed expects a lot for Lefties, the sister of elegant Zara and Massimo Dutti, due to the high-quality standard among fashion retailers inside KSA. He added “we are sure that Lefties will receive a warm welcome in KSA due to its high fashion with low prices, which made it a unique example inside the fashion world, wining it great fame around the world”.

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Healthy diets and better oral hygiene habits will improve oral healthcare standards across Saudi Arabia – says Dr. Fahad Al Shehri, President of the Saudi Dental Society

Posted on April 12, 2017 by مشرف

The Saudi Dental Society is backing a renewed, nationwide focus on oral hygiene and oral care practice across Saudi Arabia by supporting a series of community led initiatives to address a lack of dental health awareness among residents of all ages.

Speaking at a press conference in Riyadh today, Dr. Fahad Al Shehri, President of the Saudi Dental Society, announced the Society has partnered with Colgate to drive the Oral Health Month campaign, a nationwide initiative designed to encourage families to visit the dentist regularly and take a more preventative approach towards avoiding severe dental problems.

“It is often said that prevention is the best form of medicine and we need to heed this as we increase our efforts to educate the people of Saudi Arabia on the immediate and long-term benefits of responsible oral healthcare and hygiene habits,” said Dr. Al Shehri.

The need for increased oral care awareness and changes to dietary habits in Saudi Arabia remain primary focuses for domestic healthcare officials. A 2013 study conducted by the Institute for Health Metrics and Evaluation revealed that 16.3% of Saudi Arabians never brush their teeth and 85% of the households surveyed didn’t floss their teeth. [ii]

According to more recent statistics, the situation has not changed in recent years. Research conducted by Ipsos in 2014 showed that 88% of Saudi residents only visit a dentist when faced with painful dental problems, and that 58% of Saudi residents are unaware of how weak oral care routines affects overall health. The situation has already reached crisis point for the country’s youth, with statistics from the Ministry of Health revealing tooth decay in children aged 6 and 12-years-of-age currently stands at 96% and 93.7%, respectively[iii].

Across Saudi Arabia, it is an acknowledged fact that residents adopt a reactive approach to healthcare and oral care; a situation and habit that the campaign aims to change as oral care is a preventive practice. Visits to the dentist without any evident ailment or issue are being encouraged as part of the wider campaign focus – to raise the standard of oral hygiene and care across the country.   

The partnership between the Saudi Dental Society and Colgate during Oral Health Month is designed to challenge that status quo, according to Dr. Al Shehri.

“We need to educate people across Saudi Arabia on the importance of improving their dietary habits and adopting better daily oral care practices. The most common reasons for Saudi residents currently visiting the dentist remains cosmetic in nature or if they have a severe tooth problem – we want to educate people that proactively visiting the dentist is important,” said Dr. Al Shehri. “A lack of awareness remains our core challenge and it is our duty as dental care professionals to educate people on how to use oral care products and work with companies that have a long history of research in developing reputable oral care products. There is too much focus on the cosmetic aspects of dentistry – we need to make that focus shift to hygiene and general care. Today is a definitive step towards reducing the gap between the lack of education and uninformed oral hygiene practices.”

As part of the month-long Oral Health Month campaign, Saudi residents can take advantage of free dental checkups throughout April and May by visiting any of the 3,200 dentists across Saudi Arabia who have committed to supporting the campaign.  Residents can also visit the campaign’s dedicated website www.colgateamanah.com to book free dental appointments at their closest community clinic.

“As global experts in the field of oral care, we have extensive data on how nationwide or community-focused initiatives are a tried and tested method in educating and changing habits, perceptions and practices – be it among older or younger generations,” said Mr. Marios Trikides, Marketing Director, Colgate. “We recognise the Amanah of taking care of families and we hope Oral Health Month assists parents and elders with the tools to take even better care of their own dental needs and their children’s oral hygiene practices.”

Oral Health Month runs from April until May, with Saudi Arabia residents being asked to take advantage of access to free dental checkups and learn about how simple oral health care habits can be adopted at home.

To book your free dental checkup during Oral Health Month visit www.colgateamanah.com to find your nearest participating dentist.  Enjoy your dental checkup and keep your Amanah.

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ABU DHABI TOURISM DELEGATION TO ATTEND RIYADH TRAVEL FAIR AND PROMOTIONAL ROADSHOW ACROSS SAUDI ARABIA TCA Abu Dhabi to visit Riyadh, Jeddah and Al Khobar Kingdom of Saudi Arabia has a special position within Abu Dhabi’s tourism plans

Posted on April 11, 2017 by مشرف

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is attending Saudi Arabia’s largest travel trade event in Riyadh this week ahead of a promotional tour across the kingdom to boost inbound visitor numbers, in a move to strengthen existing cooperation with the Kingdom of Saudi Arabia (KSA).

TCA Abu Dhabi, which is a strategic partner of the Riyadh Travel Fair, is being joined by Etihad Airways – the UAE’s national airline – along with hotels and tour operators at the annual event running from 7th-10th April. The four-day event will have more than 250 exhibitors representing 50 countries and is expected to welcome more than 30,000 visitors.

Following the trade fair, the delegation will embark on a roadshow showcasing the emirate’s diverse destinations and attractions from 11th – 13th April which will take in Riyadh and also Jeddah and Al Khobar.

In 2016 our guest arrivals increased by 9% on the previous year to 146,747, making Saudi Arabia our sixth largest international source market. These guests provided 350,572 guest nights, which was an increase of 13% over 2015 and they also stayed in the emirate for longer.

There are currently 113 flights a week between various cities in Saudi Arabia and Abu Dhabi providing excellent air connectivity for business visitors and tourists. Etihad Airways operates 70 flights from Riyadh, Jeddah, Damman and Madinah to Abu Dhabi with Saudi Airlines and Nas Air providing a further 43 flights a week.

Year after year, we have seen consistent growth in the number of participants, exhibitors and attendees. With Saudi nationals increasingly travelling both domestically and overseas, the opportunities that the Riyadh Travel Fair provides for domestic and overseas destinations, hospitality service providers and other tourism related businesses, to directly meet with the kingdom’s leading travel professionals and travellers have never been more significant.

Earlier this year, TCA Abu Dhabi participated in the 31st Al Janadriyah Festival for Heritage & Culture in Riyadh to highlight the deep cultural and historical ties between the UAE and Saudi Arabia and to help build awareness of the emirate’s attractions for Saudi visitors.

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Sony Mobile launches the Xperia XZ Premium at an exclusive regional media event in Dubai

Posted on April 11, 2017 by مشرف

 

  • Over 180 media & influencers from Middle East & Africa could shoot their first Super slow motion video during #Xperia960 event.
  • Xperia XZ Premium will be available across the region at the end of May and will be priced in a range of AED 2600-2800.

 Sony Mobile Communications MEA showcased its latest award-winning smartphone, Xperia XZ Premium, for more than 180 select media and influencers from the Middle East and Africa region at its exclusive #Xperia960 event in Dubai. The largest event of its kind, #Xperia960 brought to life the world’s 1st Super slow motion video capture via a smartphone at 960 fps (frames per second). This is four times slower than can be shot on any other smartphone. Super slow motion captures details that the human eye can’t see.

#Xperia960 event and its activities were streamed live from The Annex, Burj Khalifa Dubai to viewers across MEA. Sony Mobile set up four Super slow motion activity sets at the event including ‘The Fall of Faith’, ‘The Confetti Wind Tunnel’, ‘The Colour Bounce Station’ and ‘The Great Balloon Drop’. Guests entered these activity sets to immerse themselves in the action, and videos were shot with Xperia XZ Premium in Super slow motion and broadcast live.

In his opening remarks at #Xperia960, Hideyuki Furumi, Executive Vice President, Global Sales & Marketing, Sony Mobile Communications said: “At Sony Mobile, we are committed to create increasingly personalized and intelligent products and services that connect you to each other and become essential and beloved parts of your lives. We are committed to this vision, and continue to push the boundaries of communication through cutting-edge technologies. Our new smartphone is a truly high-spec, high-tech device that empowers consumers to live an inspired mobile life. I’m happy to announce that Xperia XZ Premium will be available in the Middle East at the end of May.”

Xperia XZ Premium features Sony’s new Motion Eye™ camera system that offers the world’s first 960 fps super slow motion video capture and playback, four times slower than any other smartphone. Its camera is so advanced that it captures motion that the human eye can’t see, a beautiful 4K HDR display, super-fast download speeds, a stunning loop design and even more intelligent features.

The Xperia XZ Premium has won over 30 accolades and awards including “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards) from GSMA.

Availability and Pricing

Sony Mobile Xperia XZ Premium will be available in the UAE & KSA from the end of May 2017, at major retail outlets. It will be priced in a range of AED 2600 to 2800.

http://www.sonymobile.com/global-en/products/phones/

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267 billion riyals by 2020 Changes in demography and consumer awareness are driving up the demand for healthcare in the Kingdom

Posted on April 11, 2017 by مشرف

The international community agrees on the high importance of the healthcare sector that plays a prominent role in ensuring citizens’ right to a healthy life through providing high standard and professional health services. The health sector is one of the largest and fastest growing sectors in the world, with projected spending to reach around $ 8.7 trillion in 2020, according to Deloitte’s report.

Likewise, the Kingdom is witnessing an increasing demand for healthcare services driven by an increase in per capita spending on healthcare, demographic structure, and the spread of chronic diseases. Furthermore, the population is becoming more aware about the importance of health care services, all of which add to the attractiveness of investing in this promising sector.

As per the latest reports issued by of the International Monetary Fund, World Health Organization and Ministry of Health, the kingdom has spent 13 Billion dollars on the HealthCare sector in 2015.  The average spending witnessed an increase in the Compound Annual Growth Rate (GAGR) that reached 7.2% between 1999 and 2005. Moreover, the average spending is expected to reached 31 billion dollars by 2018, and will keep increasing at a CAGR of 12.3% to reach 71.2 billion in 2020 according to the Global report.

The government is looking to develop the physical healthcare industry through establishing medical facilities across the kingdom including the borders and remote areas. It is also sourcing new tools and supplies in addition to professional medical caliber to be employed in these new facilities.

And in an endeavor to decrease the healthcare cost and increase the quality of services provided, cutting edge technologies, such as electronic medical services, are being increasingly utilized in the Health field in Saudi Arabia and the region.  

Accordingly, Saudi HealthCare 2017 exhibition, in its 5th edition, will be held between 8-10 May 2017, at Riyadh International Convention and Exhibition Center.

With Siemens Healthineers as the platinum sponsor, in addition to King Fahed Medical City, Saudi Health Council and the Council of Cooperative Health Insurance as Strategic partners, the Exhibition is witnessing the participation of 24 countries so far including: Canada, China, Indonesia, Italy, Netherlands and United Arab Emirates.

This exhibition is considered a main platform for Medical experts, Governmental officials and product and healthcare services suppliers to communicate and partner in business opportunities, to benefit from the growth of the Healthcare Industry.

It also offers an opportunity for decision makers, governmental authorities and High profile investors from Saudi Arabia, to meet and discuss issues related to the Saudi HealthCare.

It is worth mentioning that Riyadh Exhibitions Co. Ltd. (REC), is a Saudi company specialized in organizing local & international exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 36 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

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Xperia XZ Premium officially named “Best New Smartphone at MWC 2017”

Posted on April 5, 2017 by مشرف

The GSMA today announced that Xperia XZ Premium is the “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards).

The Glomo Award is the latest of 30 accolades (and counting) received while attending Mobile World Congress 2017 for Sony Mobile’s innovation flagship, with media recognition including: UK Blog Awards “Best Innovation”, Tech Radar’s “Reader’s Choice” & “Best Smartphone” and Wired’s “Coolest of MWC”.

“Xperia XZ Premium is our most technologically capable smartphone ever” said Hiroki Totoki, President and CEO at Sony Mobile Communications. “We’re honoured by this recognition – Xperia XZ Premium has received endorsement from operator partners, media, consumers and industry peers alike, which is testament to our relentless pursuit of innovation, to deliver great products and experiences for consumers.”

“Our congratulations to all of the winners and nominees of the GSMA’s Glomo Awards at Mobile World Congress this week,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The Glomo Awards truly showcase those companies and individuals that are driving innovation in the rapidly evolving mobile industry. We thank all of our entrants, judges, sponsors and partners for supporting the 2017 Glomo Awards.”

Xperia XZ Premium features Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display in a smartphone1 (5.5”). Motion Eye is capable of 960fps Super slow motion video capture and playback, which is four times slower than any other smartphone2.

Xperia XZ Premium rolls out globally from late Spring 20173 – available in Luminous Chrome and Deepsea Black.

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