SAUDI DESIGN WEEK COMPLETES ITS THIRD AND MOST SUCCESSFUL EDITION TO DATE

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The country’s only dedicated design fair opened on October 5 and had visits by HRH Prince Abduallah bin Faisal bin Turki Al Saud ( Ambassador to the US) ; and His Excellency Dr. Faisal Al Moamar; over 200 Royal, VIP and Social Media Influencers • The fair welcomed more than 10,500 visitors • 60 design-led activities this year’s program consisting of a series of creative workshops, design conference, special events and installations On Sunday, October 9, 2014, the third edition of Saudi Design Fair, hosted at the Al Faisaliah Resort and Spa in Riyadh, Saudi Arabia drew to a close following a highly successful four-day run. The country’s only dedicated design fair opened on October 5 and had visits by HRH Prince Abduallah bin Faisal bin Turki Al Saud ( Ambassador to the US) and His Excellency Dr. Faisal Al Moamar as well as many other local dignitaries and social media influencers. Saudi based influencers such as Adwa Al Dakheel, Feras Bugna, Yousef al Sudais, Faisal Sheraiff, Sarah Al Wadaani, Muna Abu Suliman and Hassan Ghunaim as well as Saudi artists and creatives such as Abdulnasser Gharem and creative platform Telfaz11 were also visitors to the Fair, stressing the inclusivity and wide ranging engagement of the Fair. In partnership with renowned jewellery maison, Van Clef & Arpels, patrons themselves of the burgeoning creative talents in the region, Saudi Design Week furthered their commitment to design talents in the third edition. “During Saudi Design Week, Van Cleef & Arpels was happy to welcome imaginative minds to embark on a journey through the savoir-faire, whilst honouring the Master Jewellers,” said Alessandro Maffi, Managing Director of Van Cleef & Arpels, Middle East & India. The event is one of the key highlights in Saudi Arabia’s visual creative scene, and the initiative spearheaded by Oasis Magazine continues to provide a platform for regional and local discourse on design and creative visual culture. “We focus on not only supporting local design talent, but also bring designers to further engage the design and creative community in Saudi Arabia. We want to help set foundations for a local design scene and help promote the genuine talent of the country,” said Basma Bouzo, co-founder of Saudi Design Week. Exhibiting designers also reported strong interest over the course of the fair and a development of interest in the local scene. Dubai-based Saudi product designer Ayah Al Bitar said, “I design to solve problems; I design to create new problems. I design to communicate. Saudi Design Week was a great platform for me to depict exactly what I want to do with the Saudi society.” Regional collaboration was also highlighted at Saudi Design Week, demonstrating the importance of the Fair as a platform, first time exhibitors Nada Abdalla and Maria Dermosessian from Bilarabic from the Lebanese International University, Saida Campus said, “The energy in Saudi Design Week is so excellent with people really interested in enhancing ideas and collaborating.” The unique blend of emerging talent and global design brands meant that Saudi Design Week is one of the best places to discover forward thinking and inspiring trends around the 2016 theme of of Illumination, both literally and figuratively. In addition to the public program and workshops, the fair’s only focused on outreach programs welcoming school and university groups from Riyadh in efforts to further engage the local community on design and visual cultural.

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At the Forefront of Innovation: Acer Introduces Its Incredible Line-Up in KSA

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  • Acer Essentials introduces Saudi Arabian media to a stylish, sophisticated and convenient new collection from Acer
  • During the event, media had the opportunity to interact with the new Spin and Swift lines from Acer
  • Visitors competed in multiple rounds of Streetfighter 5 to test the prowess and capabilities of Acer’s Predator series

 

RIYADH (October 11, 2016) – Acer Essentials was the primary theme at Acer’s latest event in the Kingdom of Saudi Arabia, held in Riyadh on October 11, 2016. During the event, the media, influencers and bloggers had an opportunity to experience the stylish, convenient and sophisticated range of devices essential for the discerning Saudi consumer. Consumers had the opportunity to experience the all-new line of Acer Spin and Swift laptops, as well as some existing device line ups. Addressing Saudi Arabia’s burgeoning gaming community, visitors had a change to go head to head with multiple games of Streetfighter 5 to test the prowess of Acer’s Predator series of laptops made for gaming.

Speaking about catering to the Saudi Arabian consumer, Kiran Borkar, Regional Marketing Manager, Acer Middle East and Africa, said: “Much like the modern Saudi consumer, our products are both convenient and sophisticated, and we are here today to celebrate the modern Saudi man and woman with products that will add value to the way they live their lives. Our device portfolio, including the all-new Swift and Spin devices, features modest, stylish, and lightweight, yet feature-heavy products with a blend of design and function. This event is a portrayal of just how Acer devices seamlessly fit into your everyday life.”

The event served as a powerful platform to shed light on Acer Essentials and, in particular, its new line-up of groundbreaking products.

Made to fit into your busy lifestyle, the new Swift series of ultra-thin and lightweight notebook PCs is comprised of four lines; the Swift 7, Swift 5, Swift 3 and Swift 1. All models feature Windows 10 and include a device for every budget and lifestyle. The extremely thin Swift 7, at 9.98 mm in height and weighing a mere 1.1 kg, provides incredible portability and up to 9 hours of battery life. Models in the Swift 5 and Swift 3 lines include premium features such as metal chassis, 7th Generation Intel® Core™ processors, Solid State Drives, USB 3.1 Type-C ports, fingerprint scanners and more.

Acer’s new Spin series convertible notebooks; Spin 7, Spin 5, Spin 3 and Spin 1, run on Windows 10, and incorporate innovative 360-degree hinges, along with Continuum, that enable them to be used in various ways: as a notebook or tablet, in a space-saving display mode, or in tent mode for sharing presentations or watching movies. Featuring a 14-inch display in a 13-inch chassis, the Spin 7’s all aluminum unibody is just 10.98 mm thin and weighs 1.2 kg, making it the world’s thinnest convertible notebook.

To bring gameplay immersion to the next level, the Predator series has recently undergone GPU refreshes to its Predator 15 and 17 gaming notebooks, featuring GPUs with the all-new NVIDIA Pascal architecture, with up to NVIDIA GeForce GTX 1070 graphics and run on Windows 10. This brings the notebooks in line with Acer’s push to have the Predator series ready to power the latest VR devices.

For more information on Acer’s line up of products, please visit www.acer.ae.

 

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Dur Hospitality Recognizes its Top Female Achievers

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We have witnessed several achievements by Saudi women in various sectors, and we have seen the Saudi lady excel in various fields locally and globally where she represented her homeland and conveyed a civilized image of the Kingdom, as the Kingdom of Humanity.

This advanced position was not granted to the Saudi Lady; it was the result of all the hard work and time she invested in developing herself to obtain the required educational and professional skills. Of course, the governmental support and the latest official decrees were the major incentives for women to conquer the labor market with confidence.

Recent studies revealed a 167.5 % increase in the Female Saudis working in the private sector in 2015 as compared to previous years to record more than 468 thousand working ladies in the private sector only by the mid of 2015.

The hospitality sector is quite appealing for Saudi females, as statistics reflect that more than 100,000 ladies are interested in working in the Hospitality sector.

Another survey also revealed that 27% of women employed in this area occupy the position of General Manager and 13% operations manager in addition to different posts in banquets, Human Resources, and Housekeeping.

And in their endeavor to empower Saudi ladies working in the hospitality sector, Dur Hospitality honored it top female achievers that work for the company.

Ms. Maram Al Khreijy, Events Manager, was elected as “Best Employee” in Makarem Riyadh in recognition for her outstanding performance that contributed to increasing the wedding ceremonies at the hotel by 45% last year. Ms. Torfa Al Roseis, Executive Assistant, was recognized for the great job she did in the managerial initiatives which are in compliance with work standards.

Ms. Maram Al Khreijy expressed her gratitude towards this distinction that shows Dur’s appreciation to its employees and recognition of their work. Such awards motivate us to deliver more and contribute further to the success of the company we work for.

Dr. Badr AL Badr, Dur Hospitality CEO, “Empowering ladies comes within our strategic plans and localization objectives. Moreover, developing our female calibers and recognizing their work and awarding them will definitely contribute to attracting more ladies to work in this sector and will enhance overall productivity.”

 

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Saudi Businesses Urged to Put Application Security at Heart of 2030 Vision Plans Application Security Experts Reveal Findings from First Annual State of Application Security Report

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F5 Networks today urged Saudi businesses to put application security at the heart of plans to support the Kingdom’s tech-driven and transformative 2030 Vision.

The global application security specialist highlighted the pitfalls and opportunities for business-leaders as it revealed findings from its first Annual State of Application Security report, which was conducted in partnership with the Ponemon Institute

“The proliferation of cutting-edge technology in Saudi Arabia is increasingly important as the Kingdom’s 2030 Vision is delivered. This is a genuinely transformative plan and applications will function as its central nervous system, empowering both individuals and business to prosper through new levels of flexibility and innovation,” said Mamduh Allam, Saudi Arabia General Manager, F5 Networks.

“However, the accountability for the security of applications appears to be in a state of flux, and IT departments still face significant barriers to ensure the integrity of these apps and the data they contain.”

The State of Application Security

50% of businesses run between 500 and 2,500 active applications, according to F5’s Application Security in the Changing Risk Landscape report.12% use more than 2,500.

Despite a third of all applications deemed critical to day-to-day activity, only 35% claimed to have the resources to detect vulnerabilities and as few as 30% said they had the technology to remediate the issues. A full 88% were concerned about new and emerging cyber-security threats weakening the future state of application security.

Worryingly, 43% also claimed to have no confidence that they knew all the applications in their organisation (23% were “somewhat confident”).

Allam explained that one of the biggest challenges business face is a sea-change in IT responsibility, particularly as applications become more central to delivering vital services, adaptive to mobile workforces and harnessing the Internet of Things.

F5’s survey found that 56% of respondents believe accountability for application security is shifting from IT to the end user or application owner. Wheras 21% respondents claimed the CIO or CTO is accountable, another 20% said nobody one had full ownership.

“We are finding that businesses are still coming to terms with the onslaught of new technologies, such as the Internet of Things infiltrating all aspects of our professional and personal lives. As a result, IT departments are often unprepared and under-resourced to implement sufficient defence strategies,” said Allam.

“Poor visibility on the application layer, application migration to the cloud, the proliferation of mobile devices and the lack of preparation of the development teams are among the main pitfalls faced by Saudi businesses today.”

Spotting the problem

In the past year, the most common security incidents due to insecure applications were SQL injections (29%), DDoS (25%) and Web fraud (21%).

Fifty percent of respondents reported that applications are attacked more frequently than the network layer, with 58% claiming these types of attack are more severe.

63% of respondents said application layer attacks are harder to detect than at the network layer and 67% indicated they were more difficult to contain. The majority of respondents (57%) noted that a lack of visibility in the application layer is an impediment to achieving a robust security posture.  In part, this can be attributed to the fact that network security is better funded than application security. F5’s report discovered that 18% of the IT security budget is dedicated to application security, whereas more than double that amount (an average of 39%) is allocated to network security.

Other significant barriers are created by migration to the cloud (47%), lack of skilled or expert personnel (45%) and the proliferation of mobile devices (43% respondents).

Indeed, the growth in mobile and cloud-based applications is seen as significantly affecting application security risk. 60% of respondents say mobile apps increase risk (25%) or increase risk significantly (35%). 51% of respondents say cloud-based applications increase risk (25%or increase risk significantly (26%).

Lack of testing, minding the skill gap and DevOps to the fore

Almost half of respondents said their organization does not test applications for threats and vulnerabilities (25%) or testing is not pre-scheduled (23%). Only 14% of respondents say applications are tested every time the code changes.

The situation is exacerbated by businesses having scant confidence that application developers in their organization practice secure design, development and testing of applications. When it comes to application development, 74% claim they are only somewhat confident (27% or have no confidence (47%) that practices such as input/output validation, defensive programming and appropriate compiler/linker security options are conducted.

Nevertheless, there is growing confidence that the increasing prominence and influence of DevOps or continuous integration will have a positive impact on application security.  35% of respondents say their organizations have adopted DevOps or continuous integration

practices into the application development lifecycle. 71% say this results in improved application security and enables them to respond quickly to security issues and vulnerabilities (56 percent of respondents).

The perceived cyber-security skill-gap is also a pressing issue. 69% of respondents believe the shortage of skilled and qualified application developers puts their applications at risk. Moreover, 67% say the “rush to release” causes application developers in their organization to neglect secure coding procedures and processes.

Trust is King

Recent F5 research highlights the importance of businesses tackling issues head-on or risk customer trust issues. A recent privacy and security survey among 1,000 Saudi consumers found that 59% are concerned that their data will fall into the wrong hands, followed closely by their privacy being compromised (57 per cent). However, Saudi consumers were consistently more willing to give up their data compared to consumers in Europe; only 8 per cent per stated they would not give up their data at all, compared to 33 per cent the UK.

While consumers in Saudi Arabia regarded banks as the most trustworthy companies (91 per cent), there is dissatisfaction in the methods used to protect their data. Consumers believed that banks (86 per cent), public sector and government (80 per cent), insurance (72 per cent) and healthcare (71 per cent), needed to field better authentication capabilities to achieve greater security.  Across EMEA, 88% of consumers felt strongly that organisations should improve authentication for greater security.

“Ultimately, application security is a collective responsibility,” added Allam.

“Stakeholders in the equation of a successful application deployment strategy should include the IT department, developers, DevOps and also company CIO or CTO executives who need to attribute more resources to this important area of business. Determining a sustainable ownership strategy for application security will help firms to deploy applications security across their employee network for 24-hour access, on any device and from any location.”

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NISSAN-PETROMIN OPENS FIRST SHOWROOM IN RIYADH • Aligned to Nissan-Petromin’s strategy to have more touch points with customers across the Kingdom

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Nissan-Petromin, the new dealer for Nissan in Saudi Arabia, opened its first showroom in Riyadh on Monday, October 10th. The showroom is located in North Riyadh on Al-Thumamah Road.  Covering more than 3,000 square meters, the showroom has the capacity to display the full model line-up of Nissan cars and is fitted out to Nissan’s global brand standards.

The opening of this showroom reflects the Petromin’s plan to expand its network and it marks the first time full showroom and vehicle sales in the Central Region. Nissan-Petromin, plans to open a further 20 showrooms across the Kingdom by the end of 2017.

Sakhr Jamjoom, Vice President of Marketing and Human Resources, Petromin Corporation, said: “Petromin is already the market leader in lubricants sales and vehicle servicing in Saudi Arabia, and we are determined to rapidly expand our Nissan showroom and aftersales facility network. Petromin Express is already the largest quick lube network in Saudi Arabia and supports all brands of vehicles. While we continue to expand our network, our aim is always to exceed the expectations of our customers and enhance their purchase and servicing experience. This can be only be achieved by providing excellent customer experience at every touch point in the ownership cycle.”

Simon Frith, Managing Director of Nissan Saudi Arabia concluded “Today, we witness a new part to Petromin’s story. We know now that Petromin’s strength and expertise in customer service excellence is extended to the central region, and soon across the rest of the kingdom”.

Simon also added: “With the future committed to growth and expansion, and with the customer placed at the center of our business, we’re surely able to overcome any challenge and build stronger foundation for Nissan in the kingdom”.

Commenting on the showroom’s opening, Tony Barlow, Chief Operating Officer of Petromin Saudi Arabia, said: “This ultra-modern showroom is a corner stone for our Nissan business and our expansion in the Kingdom. Petromin looks forward to expanding its business in the central region and Riyadh in particular and to supporting our customers fulfill their motoring needs.”

He added: “Our presence across the kingdom will offer the well-known Petromin convenience and a unique customer experience in these state of the art showrooms.  Our aim is to always offer a world-class automotive service levels in terms of quality. We don’t limit ourselves to only providing high quality services; we go beyond by providing the best customer experience through our modern showrooms and qualified staff.”

With a commitment to excellence in customer service levels, Nissan-Petromin will offers clients an extensive network of sales showrooms and after-sales services, including periodic maintenance services. Petromin Express already has 225 Nissan-authorized outlets operational, from which 75 are in Riyadh.  Petromin Express provides convenient access and quick maintenance services to all Nissan customers, with no need for prior reservation.

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Holiday Inn® Turns New Kids Menu Dishes into Masterpieces Nutritionally-balanced dishes have been reimagined as animal favourites by Food Artist Samantha Lee

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Holiday Inn® Hotels & Resorts, the most recognised hotel brand in the world, has partnered with acclaimed international food artist, Samantha Lee, to encourage family-friendly ‘fun dining’. Using dishes from the brand’s new Kids Menu, Samantha has transformed five dishes from the nutritionally balanced new menu into kid-friendly works of art.

Using the theme of animal portraits, each artwork created by Samantha has been designed to engage kids and their parents and encourage them to explore nutritious eating in a fun way. With the corresponding and easy to follow ‘how-to’ guides, parents are given all the tips they need to recreate food art at home using the original Holiday Inn Kids Menu recipes.

As part of a lively event that took place at the Holiday Inn Olaya, attendees and their children were part of a unique multi-sensory food experience. Together with our chefs, the children learned how to have fun by creating food art using the Holiday Inn Kids Menu!

    Burger becomes a chirping bird and the Spaghetti Bolognese turns into a hungry sheep)

Speaking about her creations for Holiday Inn, Samantha Lee said: “I started off creating food art for my daughter to encourage her to be more adventurous with food, so a partnership with Holiday Inn to help inspire thousands of children and their parents, helping them discover new and exciting flavours is a cause that I knew I had to be a part of. Not only do we want kids to get excited about balanced eating, we want parents to see how to make food fun for their little ones.

“It’s great that a brand is really getting behind proper eating for children and the food art that I’ve created as part of the Holiday Inn Kids Menu will take them on a cultural, as well as taste, adventure using some of the great Kids Menu recipes designed with Nutrition Australia.”

Lee Lin Teo, Head of Brand Marketing (Holiday Inn Brand Family, Crowne Plaza and Staybridge Suites) AMEA, IHG said: “Holiday Inn has always been about family – we were the first brand to launch a ‘Kids Stay & Eat Free’ programme – and we’re constantly looking for ways to improve the experience we offer to guests, and food is a big part of the travel experience. We created our new Kids Menu because we wanted to make sure families are making the most of their time together, with kids enjoying colourful and tasty dishes and with parents relaxed knowing that all the dishes have been created with nutrition at their core.

“After such good feedback from our guests on the new Kids Menu dishes we thought that we could take it even further by turning them into works of art with the very talented Samantha Lee. We hope that parents and kids are inspired to explore food as a bonding experience, both with us at Holiday Inn hotels and resorts and when the holiday is over at home.”

(The Holiday Inn Kids Menu Apple Crumble transforms into a happy caterpillar)

Some of the dishes on offer as part of the Holiday Inn Kids Menu include: Tenderloin Burger,  Lamb Skewers, Spaghetti Bolognese,  Rice Paper Rolls,  Lentil Curry and for dessert kids can choose from favourites such as Apple Crumble, Fruit Popsicle and Banana Split, made with yoghurt instead of ice cream.

The new Kids Menu recently launched in Holiday Inn Hotels & Resorts across Asia, Middle East and Africa. Created in partnership with Nutrition Australia, all the recipes are based on criteria developed by the organisation’s Accredited Practising Dietitians, ensuring that all the dishes are nutritionally-balanced and good for growing little ones.

The Holiday Inn Kids’ Menu is available in all Holiday Inn hotels and resorts across Asia, Middle East and Africa. Guests can book rooms and make the most of the ‘Kids Eat & Stay Free’* programme via the Holiday Inn website – www.holidayinn.com.

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In line with the highest international standards in the office interiors, Global Office Solutions adopts the concept of creating a healthy workspace within a sustainable environment

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Creating the ideal environment in the workspace is gaining importance amongst both public and private companies in Saudi Arabia. Companies are working on developing their headquarters, branches, and affiliate offices through providing the best equipment, office solutions and furniture. Thus, the office furniture and solution industry is becoming more appealing with the growth of the market size yearly, as one of the most prosperous and modern industries.

There’s no doubt that the strategic direction of the Kingdom, that aims at improving its overall image and highlighting its leading and economic role, was a key motivator for companies to improve their standards. In line with the Saudi Arabia’s vision 2030 that adopts innovation, creativity,cultural and social change, companies are looking to cope with the latest developments.

And therefore, the need for distinctive office solutions companies that understand the modern requirements of the local market has risen. Thus the importance of “Global Office Solutions”, one of the main local companies that delivers high quality office interior solutions for its clients, in addition to integrated solutions starting from developing the initial concept of space design, executing the design, supply and finally installation.

The company offers a collection of classic and modern products that range from desks, office chairs, conference rooms furniture, public space furniture, to archives. Under the keen supervision of the skilled professional team that accompanies clients through all stages of the process, the furniture is designed and custom made to meet the Saudi market’s needs. This dedicated team offer their interior expertise to create a variety of choices that satisfy the clients’ expectations.

Mr.Thamer Khaled Al Rumaih, Managing Director of Global Office Solutions, said: “Our deep understanding of the modern workspace environment, has enabled us to develop innovative solutions that highlight our clients’ local and international unique brand and identity throughout their offices and departments. In addition, we pride ourselves in having the most varied collection of office products that covers all sectors in the Saudi market.”

He added: “we meticulously choose to use products that are manufactured as per the highest international standards, and latest technologies and techniques. Over the years we have specialized in designing healthy workspace environment that positively affect the end users, knowing how much time people spend at work every day. And, we strongly believe that durable, comfortable, and healthy furniture highly improve office productivity and efficiency while maintaining employee satisfaction.”

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Gaming at Home in Comfort and Style aura, the ultimate KSA destination in affordable home fashion, set to launch Special Edition Dina Gaming Tables; traditional gaming in a very modern setting.

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aura is proud to present their Special Edition Dina Gaming Tables. The collection comprises two tables that ingeniously integrate gaming with contemporary aura-branded furniture. The first, alow-level Carrom board table with matching floor cushions and the second, areversible gaming table with integrated cup holders which flips seamlessly between a backgammon board and a card table. These stunning tables are a must-have for fun, social gatherings or just a quiet night in.“The gaming tables are unique. There is nothing quite like them and there is a lot of buzz about them.” says local designer, Dina Abdulatief of Sense of Space design studio. “Playing these games is part of our culture and evokes fond memories of family get-togethers at Eid time andother happy occasions. I am very excited to have had the opportunity to reinterpret those memories with such a fresh approach.”
aura encourages young talent and works every year with a young/promising local designer to create a product. This year, aura commissioned Abdulatief to create the gaming tables with a contemporary, edgy feel appealing as ever to the style-conscious Saudi household. The tables are innovative in design incorporating simple, clean lines resulting in a bold and intriguing look that successfully couples tradition and trend. The look is achieved with a combination of wood, fibreglass, baize, stainless steel and white, synthetic leather. The tables are practical, low￾maintenance pieces with easy to clean surfaces and would make a striking addition to the décor of any home.
aura announced today that it would be launching the Dina Gaming Tables on October 5th to coincide with Saudi Design Week. To see the tables in person and to learn more about them, come and visit the aura booth during Design Week. Reservations can be made directly at the aura boothduring Design Week and also in aura retail stores from that date. The tables will be available for collection from mid-January.

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Cities Boutique Participates in Saudi Design Week 2016 Giving regional design a Global platform

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The renowned art, design and lifestyle store, Cities Boutique will participate in Saudi Design Week, during October 5-9 2016, continuing in its efforts to bring visionary and exceptional designs to the MENA region. Cities officially opened its doors in Riyadh, Saudi Arabia in 2008 and has successfully built a strong reputation for cultivating the regional design landscape and bringing stunning, one-of-a-kind pieces and authentic creations from across the globe to Cities Boutique.

 For the upcoming Saudi Design Week Cities will showcase a curated selection of stunning design pieces, hand-picked by owner and founder, Hazem Aljesr. The centerpiece of the Cities exhibit will display the beautiful delMare table, created by Romanian designer Eduard Locota. The piece evokes powerful colours and textures, that make it seem as though one is gazing down at the endless ocean floor, full of bright blues and deep greens. The exhibit will also feature works from the innovative Portuguese design house Peark Cork, who specialize in crafting elegant and stylish creations made from eco-friendly materials, such as cork, placing them at the forefront of sustainability and biodiversity in the design world. Other notable items in the Cities’ display include the Tyria side tables by Roland Helou, which are accented by sleek marble accessories from Greek design firm Iktinos Marmaron and wood and the Slice console from Nada Debs.

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IN COOPERATION WITH SAUDI DESIGN WEEK VAN CLEEF & ARPELS UNVEILS THE SECRETS OF CRAFTSMANSHIP

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Van Cleef & Arpels collaborates with Saudi Design Week in celebrating the art of fine Jewelry, whilst shedding light on the very secretive realm of Jewelry and Watchmaking. The Maison is proud to be a partner of this unique design initiative where the luxurious Al Faisaliah Resort and Spa in Riyadh will be transformed into the region’s epicenter for design and creativity from 6 to 9 October. Enriching the Saudi art and design scene, Van Cleef & Arpels presents an exhibition illustrating the remarkable craftsmanship and savoir-faire of the Master Jewelers: In Praise of Hands, paying homage to the expert hands of its master craftsmen: the Mains d’Or™.

“Van Cleef & Arpels recognizes the astounding talent on Saudi Arabia’s art and design scene and looks forward to cultivating a long-standing friendship with Saudi Design Week”, says Alessandro Maffi, Van Cleef & Arpels Managing Director Middle East and India. “To mark this occasion, the Maison invites creative minds to embark on a journey through the savoir-faire whilst paying tribute to the Master Jewelers – behind every creation and execution is an unparalleled artistic sensibility”,  Alessandro added.

“The Mains d’Or are the virtuoso craftsmen of the Maison’s workshops in Paris’ Place Vendôme”, said Nicolas Bos, the President and CEO of Van Cleef & Arpels. “They are the grand masters who use their expert and knowledgeable hands to interpret inspiration. They breathe life into the Maison’s high jewelry creations, whilst transcending daily challenges to create timeless pieces”, Nicolas added.

“In Praise of Hands” showcases the different crafts that grace each Van Cleef & Arpels creation, revealing the extraordinary story of its birth. The crafts are presented in dedicated sections featuring large-scale black and white photographs by Francesco Cito and videos by Loïc Prigent and Willy Papa showing the Mains d’Or at work in the workshops. The legendary crafts exhibited at “In Praise of Hands” illustrate countless hours of meticulous work and the ancestral expertise of the skilled hands which collectively bond their savoir-faire to give life to a jewel. The exhibition gives honor to the Mains d’Or: the designer, mock-up maker, jeweler, stone-setter, stone-cutter, polisher and sculptor-engraver master.

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