Saudi Design Week’s Public Program: Four Day Journey into the World of Local, Regional, and International Design in Riyadh

Posted on October 7, 2016 by مشرف

sd

•From 6-9 October 2016, Saudi Design Week will return to Durrat
AlRIyadh for it’s third edition
•The program will comprise of a series of talks, workshops, exhibitions,
and exclusive screening offering insight to a range of movies
highlighting design and all of its components
•local designers
•Hands-on workshops will provide fair visitors opportunities to actually
get involved in design

From the 6th to the 9th of October 2016, Saudi Design Week transforms the luxurious Durrat AlRiyadh in Riyadh, Saudi Arabia into the region’s epicenter for design and creativity. Oasis Magazine launches the third edition of Saudi Arabia’s premier design fair with a much
larger platform for established and emerging designers both local and international to converge. This year’s program consists of a series of creative workshops, design conference, special events and installations aimed at proliferating a solid design hub in the region.
Saudi Design Week co-founder and Director Basma Bouzo said “We are so excited to bring the third edition of this fair to Riyadh. This year’s line up is incredible and we really hope to illuminate not only designers in the country and region, but to also spark new ideas and for future designers. We have several activities all taking place within the context of design and we are especially excited this year with the screening platform- showing exclusive documentaries relating to design and creativity.” Moving beyond an appreciation for good aesthetics, the 2016 theme of Saudi Design Week explores the concept of Illumination, both literally and figuratively. Design thought leaders and practitioners alike join forces to investigate the role of design in shedding light on significant social issues. The festival promises an immersive experience for visitors to delve deeper into the world of visual communications— discovering the broad stroke of disciplines, topics and practices shaping the creative industries today. Saudi Design Week partnered with renowned jewellery maison, Van Cleef & Arpels, patrons themselves of the burgeoning creative talents in the region:

“Van Cleef & Arpels looks forward to cultivating a long-standing friendship with Saudi Design Week,” says Alessandro Maffi, ManagingDirector of Van Cleef & Arpels, Middle East & India. “The Maison recognizes the astounding talent on Saudi Arabia’s art and design scene; to mark the occasion, creative minds are
invited to embark on a journey through the savoir-faire whilst paying tribute to the Master Jewellers of Van Cleef & Arpels.” Saudi Design Week serves as a crux for designers, institutions and commercial platforms to intersect and champion the importance of design in the local and global sphere today. Hosting a festival of suchmagnitude requires a transformative space that intrinsically shares the same vision and appreciation for good design. As Frederick Zoltan Petry, General  Manager of Al Faisaliah Resort and Spa notes: “It is a pleasure and a privilege to once again host Saudi Design Week–the cultural event of the year. The restive beauty of the natural surroundings along with its rich yet welcoming architectural style, makes the Al Faisaliah Resort the perfect venue to appreciate and contemplate visual ingenuity. Showcasing and celebrating design and art is fundamental to the Resort’s mission. Indeed, the resort experience seeks to rest the body, delight the senses, and engage the imagination. What better way to do this than through design!”SAUDI DESIGN WEEK HIGHLIGHTS:
Design Exhibition, Workshops and Special Projects From wearable shelters to interactive architectural pavilions and thought provoking installations, it’s creative and purposeful innovation at its best. Design Forum With a repertoire of extraordinary local and international speakers, visitors will find themselves engaged in compelling conversations on humanitarian design, tech and product ingenuity, the treatment and manipulation of light in architecture, culture and more.
Special Focus Project: Van Cleef & Arpels
• Van Cleef & Arpels in collaboration with Saudi Design Week to present In Praise of Hands™ Exhibition by Van Cleef & Arpels. The exhibition celebrates the art of fine jewelry, whilst shedding light on the very secretive realm of Jewelry and Watchmaking. An ardent supporter of the arts, the Maison is proud to be a partner
of this unique art initiative for the first time. Enriching the Saudi art and design scene, Van Cleef & Arpels presents an exhibition illustrating the remarkable craftsmanship and savoir-faire of the Master Jewelers: In Praise of Hands.

Exhibitors include
Aura, A Interiors, A_Ghuph Studio, Adidas, AlHanouf Interior, ASI Design Studio, Aya Al Bitar Design House, Basma and Noura Bouzo, Canto Quarto, Cities, Heba Al Hawsaui, Lumas, Mint Designs Studio, Nayla Al Attar, Neat, Nota Nota, Noura Bouzo, Makan by The Old Castle Design, Rukun Gallery, Sadu House, Sense of Space, Tamashee.

Workshops
Saudi Design Week offers a number of workshops that aim to provide the local audience opportunities to have hands on experience with various design elements. These will include:
• Designing Future Electronics by KAUST where a hands-on demonstration of how to make the electronics in 3D printed smart objects, sticker electronics, paper electronics and textile electronic.

• Hands on session CONCRETE: build your own object by Alaa Alghufaili will give participants an opportunity to lean how to work with concrete, as well as how to build your own moulds using different methods and leave with an actual object off the cast.
• Tafkeek Tarkeeb, led by Lebanon-based BilArabic will be discussing and working on deconstructing patterns from architectural designs in and around Saudi Arabia and reconstructing minimal and reconsidered designs.
• Majed Al Bahiti’s session CREATE Your Brand will teach you how to creatively engage and curate your own brand. Screenings Get a front row seat to exclusive screenings of documentaries talking about design including Design Disruptors ( exclusive screening) , Design Thinking , Design is One: Lella & Massimo
Vignelli, Eames: The Architect and the Painter, among others.
Special Projects include Art Riyadh, Aggregate Systems Pavilion, Banafsajeel, Bilarabic, Create for Alf Khair, Doodle for a Cause, KAUST’s Intergrated Disruptive Electronic Applications (IDEA) Lab, Refugee Wearable Shelter, What Design Can Do, Pop Up Shop by Draft, O Design Incubator.

Posted in Fair | Leave a comment

Under The Patronage of the Ministry for Water, Environment and Agriculture H.E. Eng. Abdurrahman Abdul Mohsen Al-Fadli inaugurated SAUDI AGRICULTURE & SAUDI AGRO FOOD 2016 show in Riyadh

Posted on October 3, 2016 by مشرف

%d8%a7%d9%81%d8%aa%d8%aa%d8%a7%d8%ad

H.E. Minister for Water, Environment and Agriculture, Eng. Abdurrahman Abdul Mohsen Al-Fadli, inaugurated the Saudi Agriculture & Saudi Agro Food 2016 Exhibition yesterday, October 2, 2016 at the Riyadh International Exhibition and Convention Center.

Saudi Agriculture & Saudi Agro Food 2016, organized by Riyadh Exhibitions Company and accredited by UFI, is held under the patronage of the Ministry for Water, Environment and Agriculture and supported by the Saudi Organic Farming Association, is witnessing this year huge participation from local, regional and international companies and organizations, with Al Fakieh as the diamond sponsor and Riyadh Chamber of Commerce is participating as the strategic partner.

The show which will last for 4 days until October 5, 2016, highlights Saudi Arabia’s Agriculture and Food sector and facilitates the communication between local and foreign companies. This year’s event focuses on organic farming and its associated products and technologies, in addition to fish farming and aquaculture, and discusses the preservation of natural resources of the Kingdom to achieve food Self-sufficiency.

More than 350 companies from more than 31 countries are participating in this 35th edition of the fair headed by 12 national and country pavilions Brazil, China, Czech Republic, Egypt, Greece, Hungary, Indonesia, New Zealand, Holland, Turkey, United Arab Emirates and Saudi Arabia. This show enhances the collaboration between all participants and contributes to the development of this vital sector.

This year’s edition is characterized by the Organic Farming Conference, which is being organized by the Saudi Organic Farming Association. The conference encompasses 6 specialized workshops delivered by industry specialists, and discusses the current situation of the organic farming sector, and the ways to develop it further and market its products.

Mr. Abdullah Bin Abdulaziz Al Hussan, Secretary General, Saudi Organic Farming Association said “Participating in the Saudi Agriculture & Saudi Agro Food 2016 show is a strategic decision as it is gives us direct access to a specialized audience to discuss the opportunities of this sector and address all the challenges that we face.”

He added, “The Saudi Organic Farming Association mission is to develop the organic farming in Saudi Arabia, and support the marketing of its products, in addition to increasing awareness on the proper techniques used in agriculture production and the optimal use of natural resources.”

It is worth mentioning that Riyadh Exhibitions Co. Ltd., is a Saudi Company specialized in organizing exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 35 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

Posted in Economic News | Leave a comment

under the patronage of the Ministry of Environment water and Agriculture Saudi Agriculture Exhibition kicks off on October the 2nd

Posted on October 3, 2016 by مشرف

%d8%a7%d9%84%d9%85%d8%b9%d8%b1%d8%b6-%d8%a7%d9%84%d8%b2%d8%b1%d8%a7%d8%b9%d9%8a

Riyadh Exhibitions Company announces the launch of the 35th edition of the Saudi Agriculture Exhibition from 2 to 5 October 2016, at Riyadh International Convention & Exhibition Center.

In line with Saudi vision 2030, the Saudi Agriculture Exhibition 2016 will be held concurrently with the “SAUDI AGROFOOD 2016” – the 23nd International Trade Exhibition for Food Products, Ingredients & Technologies and the “Saudi Food-Pack 2016“- The 6th International Trade Exhibition for Food Processing & Packaging Technologies

The Exhibition certified by UFI the Global Association of the Exhibition industry and organized by Riyadh Exhibitions Company, is held under the patronage of the Saudi Ministry of Environment, Water and Agriculture, and supported by the Saudi Organic Farming Association (SOFA). The exhibition also established strategic partnership with the Riyadh Chamber of Commerce and industry, and sponsored by Al Fakieh company (Diamond Sponsor).

Alongside the exhibition runs “the Saudi Organic Agriculture” conference that gathers researchers and academics in the field of agriculture in more than 6 specialized sessions addressing the latest developments in the field of organic agriculture such as the current situation of organic farming in the kingdom, the organic farming system of and its regulatory framework, the role of authentication companies in organic agriculture,  the history of the Saudi Organic Farming Association, organic products marketing solutions, and the biological control in organic farming.

Saudi Agriculture project manager Mr. Khalid Daou announced that: “The Saudi Agriculture exhibition has Public support and features a wide participation of local & international companies, associations and agricultural organizations, that will be showcasing the latest technologies and services that meet the agricultural needs of the sector, where 96% of the exhibition space has been occupied.”

He added: ” The importance of the exhibition lies in its instrumental role in achieving sustainable food security through highlighting organic farming and related products and aquaculture, in addition to discussing ways to preserve natural resources as per the government’s strategy.”

It is worth mentioning that Riyadh Exhibitions Co. Ltd., is a Saudi Company specialized in organizing exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 35 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

Posted in Economic News | Leave a comment

Message to our Saudi friends

Posted on October 2, 2016 by مشرف

%d8%a7%d9%84%d8%b3%d9%81%d9%8a%d8%b1-%d8%a7%d9%84%d9%81%d8%b1%d9%86%d8%b3%d9%8a

After nine years of an unforgettable stay in Saudi Arabia, my wife and I are leaving definitely your country on the 8th of October.

It is with choking emotion that we leave the kingdom, which we consider our home and which our children, now adults, have been enjoying visiting frequently. How can one not admire the beauty of the desert, the mountains and the sea of this magnificent country? We have visited the many Kingdom provinces and were astounded by its breathtaking landscapes and by the legendary hospitality of its inhabitants. Above all are of course the true friends that we are leaving here and who undoubtedly will remain as such. Loyalty is indeed a Saudi trait.

To all our friends –officials and private individuals– we thank you, from the bottom of our heart for all these years that we spent together and which will remain a treasure for us.

I would like to seize the opportunity to tell our friends that, professionally, I was lucky to live an exceptional experience. Despite a very challenging regional environment, Saudi Arabia remains a pole of stability and development, as well as an international actor whose role is increasingly important day after day. Riyadh has become, in a way, the new capital of the Arab world; and its points of views have to be taken into consideration by the great powers. The fast economic development in the Kingdom during the recent years has deeply changed the life of its inhabitants. Thanks to King Abdullah’s determination, Saudi women play an increasing role in the society. The young people outspokenly express on the social networks their aspirations for more jobs and increased entertainment.

The Kingdom is thus a stable but forward moving country. The global changes– emergence of a multipolar world, energy and environmental policies’ evolution – should be everyone’s concern and the Kingdom is adapting to that. In King Salman’2030 vision this bold analysis of the situation provides the Saudi citizens with new perspectives.

It is indeed difficult to change one’s habits and some really fear the impact of the reforms. However, the general orientations are the good ones and the Kingdom can rely on valuable assets that it can use. Proper consultations between the main economic players, will enable the Kingdom to recover growth and gain confidence in its future. Moreover, the Kingdom assumes its responsibilities with increasing strength in the international relations. It is in difficult moments that we need our friends. As you know, France has been a friend of the Arabs and a reliable partner of the Kingdom since the visit paid by King Faysal to General De Gaulle in 1967. During the recent years, we have significantly strengthened our cooperation in all fields and I am proud to have contributed to it.

In the new international context, Saudi Arabia can rely on France. We share the same views about the regional situation. We have an exemplary cooperation in the security and military fields. Our economic and cultural exchanges have grown tremendously. I am convinced that French technology, in many of its leading aspects of interest to Saudi Arabia as well as our expertise in public and private partnerships and in training – both technical and professional – will facilitate the increase of joint ventures between French and Saudi companies, large, medium and small. I feel confident in the continuing reinforcement of our strategic partnership.

Allow me to conclude this message by conveying again our sincere thanks with our warm and friendly wishes for the future and our hopes to see you often.

Long live to the friendship between France and Saudi Arabia!

Bertrand BESANCENOT

French ambassador to the Kingdom

Posted in General | Leave a comment

Novo Nordisk launches Tresiba® a new generation basal insulin in [Saudi Arabia]

Posted on October 2, 2016 by مشرف

%d8%a7%d9%84%d8%b3%d9%83%d8%b1%d9%8a

Today, Novo Nordisk has launched Tresiba® (insulin degludec), in Saudi Arabia. Tresiba® is a once-daily basal insulin for people with diabetes that successfully achieves equivalent reductions in blood glucose levels, with a lower risk of nocturnal hypoglycaemia versus insulin glargine1,2. Tresiba® allows for flexibility in day-to-day dosing time, when needed without compromising efficacy or risk of hypoglycaemia3-5.

One of the key challenges with insulin therapy is the risk of hypoglycaemia, when blood glucose levels fall to lower than normal levels, causing unpleasant symptoms, such as dizziness and confusion, unconsciousness and sometimes leads to death6,7. Research shows that fears and concerns about hypoglycaemia can interfere with achieving optimal glycaemic control in people with diabetes using insulin8. Hypoglycaemia that occurs at night is of particular concern9 for people living with diabetes, as it is unpredictable and difficult to detect10.

Results from studies over a two-year period show Tresiba® successfully achieves equivalent reductions in HbA1c, but with a lower risk of nocturnal hypoglycaemia compared to insulin glargine:

  • 43% for people with type 2 diabetes1
  • 25% for people with type 1 diabetes2

“Maintaining good blood glucose control with insulin treatment can be challenging for healthcare professionals and patients due to concerns over hypoglycaemia and night-time hypoglycaemia in particular. Tresiba® has shown less risk of nocturnal hypoglycaemia than the most widely used basal insulin,” said Vikrant Shrotriya, VP Gulf, Novo Nordisk.

“Tresiba® can be administered at any time of the day, offering flexible dosing when needed. This flexibility could help improve the lives of patients, as poor insulin adherence contributes to poor glycaemic control.” said Dr.Saleh Aljaser.

“We are glad that people with diabetes in Saudi Arabia will get access to Tresiba® which will help them enjoy better lives and manage their diabetes” said Mads Bo Larsen, CVP BAGIE, Novo Nordisk.  

Complications from diabetes caused by failing to keep optimal glycaemic control can be serious, and may include problems such as heart disease, stroke, blindness, kidney disease, nerve damage and premature mortality11,12. In Saudi Arabia, where 4.7 million people live with diabetes,1.4 million adult patients are still undiagnosed and the number of diabetes-related deaths was 23,420 in 201513.

At the end Dr.Saleh Aljaser who is a consultant endocrinologist in National Guard hospital and the head of Saudi Society for Endocrinology and Metabolism (SSEM) has shared his scientific experience in using Tresiba® . Also Dr.Saud Alsifri who is a consultant endocrinologist in Alhada Armed Forces Hospital and the chairman of the specialised medical center talked about hypoglycaemia as one of the major barriers in diabetes management.

Posted in Medical News | Leave a comment

Cream of Europe

Posted on October 1, 2016 by مشرف

creamofeurope

CNIEL, the French Dairy Interbranch Organization, and the European Union have together embarked on a 3 year global campaign to raise awareness of French dairy cream.The campaign is taking place in 9 different countries of Asia and Middle East: China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, Saudi Arabia and the United Arab Emirates. Throughout the year different actions addressed to pastry professionals are organized, such as master classes with reputed pastry Chef or training in cooking schools. As part of the campaign, La Crème de la Crèmerecipe book is developed each year and distributed in the 9 countries. This pastry manual is usually developed in collaboration with famous French pastry chefs, but this year we’ve decided to pay a tribute to our Chefs ambassadors in each country of the campaign and to feature their personal recipe of a famous French dessert: the Saint-Honoré. Let’s discover how and why European cream makes such a difference when it comes to pastry, and learn more about the iconic Saint-Honoré & our guests Chefs: Mona Mosly & Honorine Reach.

The culinary success of cream is due to the multiple roles it plays in improving taste, texture, binding and even presentation.Its silky, creamy, smooth and shiny texture is why the term “creamy” is so widely used by tasters to describe the smoothness of a product.Cream enhances aromas and reveals flavours without dominating, and respects the subtlety of food. By mixing hot or cold cream with another ingredient, it will either thicken or soften the consistency of that ingredient while giving off a tangy note. It also binds and stabilizes hot preparations: it will soften stuffing and egg dishes, making them more cohesive.Other advantages of cream: it reduces the bitterness of cocoa, the acidity of lemon, and tempers the pungency of certain fruit and the astringency of others. It improves the fondant used on pastries and turns fruit into mousse. Finally, its willingness to be worked results in a voluptuous cloud when whipped.Gourmet and delicious, rich cream brings roundness and power that intensifies recipes. It coats the mouth and gives a lasting quality to pastries that no other raw material can. The taste of cream is not the only attribute to celebrate: it also provides a rich, smooth sensation.Because cream has its place in the finest kitchens around the world, its use has adapted to the needs, practices and new expectations of chefs: progress in the diversification of creams has allowed for greater control when cooking and the packaging has allowed it to be sold on store shelves (instead of refrigerators), providing greater freedom of use and storage. All of this combines to make cream an essential ingredient in any sophisticated pastry!

Beyond the aesthetic effect and the textures, cream refines, lightens, brings a smoothness, and a roundness to pastries. Last, but not least cream fixes and distributes flavours. Being very pliable, you can add vanilla or soak mint in it, and you will end up with a completely different cream. Cream has the ability to bring different tastes and flavours to the forefront. Coloured, flavoured or mixed , using cream is becoming a subtle exercise in pastry creation. Today, the process of infusion makes each cream unique, both in its creation and the way in which it’s used. By inserting different flavours into their pastry, through various concentrations and refining methods, French chefs are able to create truly unique signature tastes. Classical cream flavourings would be vanilla, coffee or fruits with some chefs using fruit purées or juices to perfume their cream. Herbs are a new trend in flavouring : verbena, mint, tarragon, basil, rosemary, coriander, tea, whether fresh or dried, are an aromatic delight in cream. They meld perfectly with the cream and allow the herbs to uplift the cream. The herbarium has no single rule: some plants must be infused cold, others hot.

The cake topped with choux pastry and cream is called Saint-Honoréin homage to the patron of French bakers. The famous Parisian pastry maker Chiboustinvented it in the mid-18th century. Originally, it was conceived as an oversized brioche stuffed with pastry cream.  In time, a shortcrustpastry replaced the brioche and pastry cream succeeded to Chiboustcream. The choux pastry balls topped it all off. Ask a pastry chef today what is his favouritecake with cream is and two out of three will answer the St Honoré. As no recipe was recorded, each chef had his own way of preparing this cake, which has now gone on to become a classic of French pastry making. For the base, contemporary professionals use anything from puff pastry, shortcrustpastry, pâtesabléeto choux pastry. Even though the choux are universally present, their fillings can be somewhat unique. Some advocate pastry cream whereas others opt for a Chiboustcream (pastry cream and meringue). The contemporary approach is to go for a custard (milk, egg yolks and cream), which is often flavoured.Finally, no one hesitates to add an aesthetic garnish to make this a feast for the eyes. This can be done by adding fruit, fruit compote, candied fruit or caramel.By contrast, all agree that this refined dessert should be topped with a luxurious Chantilly cream. The current practice is for this cream to be infused. Sometimes with herbs, sometimes with pistachio, vanilla, or other spices, chocolate, honey, orange blossom, etc.Thus, the Saint-Honorécontinues. It’s a modern as well as a traditional dessert. A cake for all seasons and for all servings, whether individually or collectively. Good for any occasion –even an impromptu party -it is a classic that will never go out of fashion…

Chef Mona Mosly ExecutifChef & Top Chef Show Juror Saudi Chef Mona Mosly, 27, is born from a Syrian mother, which made her first learn a lot about Lebanese and Syrian cuisines before beginning her career in the culinary sector when she joined an etiquette boarding school in Switzerland. She attended the famous culinary school Le Cordon Bleu in London, landed an internship in Paris with the Plaza Athénéehotel and later introduced Parisians to authentic Arabic cuisine.She came back to Jeddah with her Swiss diploma and a deep-rooted conviction that she wanted to pursue her passion in cooking despite the struggle for a woman to be recognized as a Chef in her country. Mona is one of the first Saudi chefs who burst into the Kingdom’s culinary scene. Not only is she the youngest and one of the first official female chefs in the country but she is now also judge on Top Chef TV reality show.@monamosly

Chef HonorineReach Complex Pastry ChefSt Regis Dubai, W Dubai & The Westin Dubai Al HabtoorCity Chef HonorineReach, 28, was born in the French region of Drome. As the youngest daughter of the family she wasn’t predestined to become a pastry Chef and did 2 years of  medical studies before deciding to redirect her career. In 2008 she has integrated Grenoble Hotel School and discovered her real passion : pastry. From then she worked in prestigious hotels and restaurants in France as well as MaisonLadurée.In 2014 she arrived in Dubai and worked on the opening of the second Laduréeboutique , before joining Starwood group in their 3 hotels complex project’ in 2015.  A huge challenge that did not intimidate Honorine who is now Complex Pastry Chef, supervising the operations for all the outlets of the 3 hotels and dealing daily with a team of 46 people.

Posted in General | Leave a comment

Sony Mobile Xperia™ XZ, with new Triple Image Sensing technology, now in KSA

Posted on September 30, 2016 by مشرف

%d8%b3%d9%88%d9%86%d9%8a-%d8%a7%d9%83%d8%b3%d8%a8%d9%8a%d8%b1%d9%8a%d8%a7

  • Xperia XZ is the first flagship from Sony Mobile and its innovative Triple Image Sensing technology helps capture blur-free photos even with subjects in motion, in beautiful true to life colour
  • The 5-Axis video stabilization with SteadyShot™ allows smoother videos,  even when walking or capturing extreme close-ups
  • Key features include a 23MP rear camera, a 13MP front selfie camera, a 5.2” display, a 64GB built-in storage and up to 2 times Battery lifespan
  • Pre-orders for Xperia XZ and Xperia X Compact can be done online and at Sony World and Al Hadad showrooms from 25th Sep 2016. Pre-order offers a free Smart Watch3 and free Cover.
  • Xperia XZ, priced at SAR 2,399 and Xperia X Compact at SAR 1,649, will be available in stores across Saudi Arabia from 9th Oct 2016.

 

Sony Mobile has announced the launch of Xperia XZ, its new flagship smartphone in the KSA market. Xperia XZ features Sony’s innovative new Triple Image Sensing technology that helps capture blur-free photos even with subjects in motion, in beautiful true to life colour. It allows smoother videos, even when walking or capturing extreme close-ups with its 5-Axis video stabilization with SteadyShot™. Other key features of Xperia XZ include a 23MP rear camera, 13MP front selfie camera, a 5.2” display, 64GB built-in storage and up to 2 times Battery lifespan.

“Our new flagship, Xperia XZ, offers an even more intelligent and personalised experience. It assists you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Jason Smith, Vice President, Middle East & Africa at Sony Mobile Communications. “With Xperia XZ, you can capture every moment as you see it, with blur-free images day or night, and with true to life colours thanks to our new Triple Image Sensing technology and its 23MP rear camera.”

In addition to its flagship Xperia XZ, Sony Mobile also announced the launch of Xperia X Compact in Saudi Arabia. Xperia X Compact packs mighty technology into its small frame. Its 4.6” screen and loop surface design make it extra comfortable to hold and is ideal for an operation with just one hand.

Capture the action laser-fast with true colour

Sony’s first flagship of the X series, Xperia XZ brings new and improved camera technology for the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology, the new model features one of the most advanced cameras in a smartphone. Maximising Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s Triple Image Sensing technology. This allows the capture of beautiful images in motion with true to life colours in virtually any conditions. The technology is comprised of Sony’s original Exmor RS™ for mobile image sensor which provides a powerful blend of high quality image and autofocus (AF) speed combined with Predictive Hybrid AF to intelligently predict and track subjects in motion for blur-free results. Added to this is the Laser AF sensor with distance sensing technology, which captures beautiful blur-free photos in challenging low light conditions. And what’s more, superb true to life colours are captured with the RGBC-IR  sensor with colour sensing technology which accurately adjusts the white balance based on the light source in the environment.

The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds  at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike.

Advanced features have been added for those who want more flexibility with manual settings to further enhance the shooting experience and creative possibilities, such as shutter speed and focus controls.

Smoother videos

Videos are ever more popular for capturing and sharing unique moments on social media and Xperia XZ and Xperia X Compact brings significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam® camcorders, with Sony’s SteadyShot™ with Intelligent Active Mode to enable superb video. Now with 5-axis stabilization you can shoot smoother videos  even when walking or capturing extreme close-ups .

Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies.

Premium, water resistant design to fit in your life

With its stunning loop surface design, the 5.2” glass display and metal back of the Xperia XZ become one, to provide a perfect fit and beautiful feel in the hand. The loop surface is inspired by a monolithic form, whilst ALKALEIDO™ metal with high brightness and high purity provides shine and a feeling of depth which both enhance its premium design.  Xperia XZ is available in a brand new blue colour inspired by the beauty of nature – Forest Blue – along with stylish classics Mineral Black and Platinum.

Sony’s expertise in functional design is carried through to the Xperia XZ with a water resistant  design to take the worry out of a little splash of water, so you can relax about sudden spills or unexpected showers. Knowing who you are by just holding the phone, the fingerprint sensor power button  on Xperia XZ is intuitively placed on the side of the phone, so you’re able to pick up and securely unlock in a single movement and adds to the comfortable fit in the hand.

Learning your habits to improve your experience

Sony Mobile has incorporated intelligent features into Xperia XZ so that it can assist you to make your daily life more convenient, more efficient, and more enjoyable. Xperia XZ features new Battery Care  complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long . Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed. Xperia Tips also recognises user habits to provide personalised tips and recommendations, helping you optimise your own personal user experience while Smart Cleaner automatically maximises performance by cleaning the cache from certain apps based on learning their usage so optimal performance is achieved at all times.

Performance matters

Xperia XZ is driven by its Qualcomm® Snapdragon™ 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with X12 LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.

Accessories

Xperia XZ and Xperia X Compact has a range of matching optional Style Covers in corresponding colours including Style Cover Touch (SCTF10/20) which lets you access your favourite smartphone widgets through a smart window without needing to open the case. For easy video viewing, Style Cover Stand (SCSF10/20) has an auto on/off function with adjustable viewing angle. It will be supplied with the new USB Type-C™ charger for easy charging.

Pre-Order, Availability and Pricing

Pre-orders for Xperia XZ and Xperia X Compact can be done online and at Sony World and Al Hadad showrooms from 25th Sep 2016. Pre-order offers a free Smart Watch3 and free Cover.

Xperia XZ is priced at SAR 2,399 and Xperia X Compact is SAR 1,649, and will be available in stores across Saudi Arabia from 9th Oct 2016.

http://www.sonymobile.com/global-en/products/phones/

Posted in Technology News | Leave a comment

Presentation & Press Conference of the World’s Leading Trade Fair for Architecture, Materials and Systems – BAU

Posted on September 28, 2016 by مشرف

 

%d8%a7%d9%84%d8%a7%d9%84%d9%85%d8%a7%d9%86%d9%8a

 

The German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) hosted in cooperation with the Saudi National Contractors Committee and the Messe München a presentation and press conference introducing the world’s leading trade fair for architecture, materials and systems – BAU. The event was opened by the GESALO Delegate Mr. Oliver Oehms who emphasized the importance of the fair and expressed his hope for further German-Saudi Arabian cooperation in the construction branch. He was followed by the head of the economic section of the German embassy, Mr. Philipp Schoenbrunn Knappmann.

The General Manager of BAU Trade Fair, Mr. Mirko Arend painted a more detailed picture of the fair that will present practice-oriented innovations and interdisciplinary solutions for commercial and residential construction and interior work for both new-build and renovation.

The event culminated with Mr. Fahad Al-Hammadi, the Chairman of the Federation of Arab Contractors, the President of the Saudi National Contractors Committee, as well as the Chairman of Al Jazea Group who presented an overview of the Construction Sector and related Projects in the Kingdom of Saudi Arabia.

The internationally highly accredited trade fair will take place on the 16th – 21st of January in 2017 in Munich and is known as an excellent international contact and business platform in the construction industry.

Posted in Fair | Leave a comment

“How Flagging Works in Youtube”

Posted on September 28, 2016 by مشرف

%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8

Posted in Technology News | Leave a comment

Saudi Agriculture 2016 Exhibition Showcasing the The latest agricultural trends in line with the vision 2030

Posted on September 21, 2016 by مشرف

%d8%a7%d9%84%d9%85%d8%b9%d8%b1%d8%b6-%d8%a7%d9%84%d8%b2%d8%b1%d8%a7%d8%b9%d9%8a

Saudi Arabia’s vision 2030 emerged based on the government belief in the need to develop the economic sector and achieve sustainable growth and development in the country.

One of the focal points of the vision is reserving the natural resources of the Kingdom, which includes the rationalization of water consumption especially in the field of agriculture, and achieving national food security through creating strategic agricultural partnerships with countries characterized with fertile soils and blessed with an abundance of agricultural resources. It also includes utilizing the vast spaces on the shores of the Red Sea and the Arabian Gulf and supporting aquaculture projects thus contributing to the diversification of the production base in the country, in addition to increasing the self-sufficiency of poultry and supporting organic farming.

The main goal of this strategy is to increase the extent of contribution of the agricultural sector in the GDP in order to boost economic growth, provide job opportunities for the citizens, and stay up to date with the latest trends to develop the sector and turn it into a sustainable sector in harmony with the natural resources of the Kingdom of Saudi Arabia.

And here lies the vast importance of the Saudi Agriculture Exhibition, the ideal platform that combines public and private sectors as well as large international participants, which opens up new horizons to showcase the latest products and services, build successful partnerships, and communicate with representatives of international companies, major investors, traders, government officials and decision-makers.

For Over 35-years, Saudi Agriculture Exhibition bas been successful in being the leading exhibition in the field of agricultural development and related industries. This year, the Exhibition certified by UFI the Global Association of the Exhibition industry and organized by Riyadh Exhibitions Company, is held under the patronage of the Saudi Ministry of Environment, Water and Agriculture, and supported by the Saudi Organic Farming Association (SOFA). The exhibition also established strategic partnership with the Riyadh Chamber of Commerce and industry, and sponsored by Al Fakieh company (Diamond Sponsor).

As a continuation of its success, the 35th edition of “the Saudi Agriculture Exhibition 2016” held in concurrence with the “SAUDI AGROFOOD 2016” – the 23nd International Trade Exhibition for Food Products, Ingredients & Technologies and the “Saudi Food-Pack 2016“- The 6th International Trade Exhibition for Food Processing & Packaging Technologies, will be launched on the 2nd of October 2016 and will continue until the 6th, at the Riyadh International Convention and Exhibition Centre Saudi Agriculture 2016 will be launched

The General Manager of the exhibition Mr. Khalid Daou said: ” Saudi Agriculture exhibition gathers local and international companies to showcase and discuss the latest technologies and services that meet the needs of the Saudi agricultural sector, and of course the exhibitors and visitors. The number of exhibitors has reached 350 companies so far, participating from 31 countries from across the world, where 96% of the exhibition space has been booked.  In line with the government’s new direction which aims to achieve sustainable food security, the exhibition strategically sheds light on organic farming and its products, as well as aquaculture.”

He added: ” Through organizing local exhibitions according to international standards, Riyadh Exhibitions Company Ltd. aims to highlight the vital sectors in the economy in line with the Kingdom’s strategic plans to become a global destination for conferences and exhibitions, and to enhance communication channels between local and international partnerships and boost the strong business link between the two parties.”

It is worth mentioning that Riyadh Exhibitions Co. Ltd., is a Saudi Company specialized in organizing exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 35 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

Posted in Economic News | Leave a comment