Cream of Europe

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CNIEL, the French Dairy Interbranch Organization, and the European Union have together embarked on a 3 year global campaign to raise awareness of French dairy cream.The campaign is taking place in 9 different countries of Asia and Middle East: China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, Saudi Arabia and the United Arab Emirates. Throughout the year different actions addressed to pastry professionals are organized, such as master classes with reputed pastry Chef or training in cooking schools. As part of the campaign, La Crème de la Crèmerecipe book is developed each year and distributed in the 9 countries. This pastry manual is usually developed in collaboration with famous French pastry chefs, but this year we’ve decided to pay a tribute to our Chefs ambassadors in each country of the campaign and to feature their personal recipe of a famous French dessert: the Saint-Honoré. Let’s discover how and why European cream makes such a difference when it comes to pastry, and learn more about the iconic Saint-Honoré & our guests Chefs: Mona Mosly & Honorine Reach.

The culinary success of cream is due to the multiple roles it plays in improving taste, texture, binding and even presentation.Its silky, creamy, smooth and shiny texture is why the term “creamy” is so widely used by tasters to describe the smoothness of a product.Cream enhances aromas and reveals flavours without dominating, and respects the subtlety of food. By mixing hot or cold cream with another ingredient, it will either thicken or soften the consistency of that ingredient while giving off a tangy note. It also binds and stabilizes hot preparations: it will soften stuffing and egg dishes, making them more cohesive.Other advantages of cream: it reduces the bitterness of cocoa, the acidity of lemon, and tempers the pungency of certain fruit and the astringency of others. It improves the fondant used on pastries and turns fruit into mousse. Finally, its willingness to be worked results in a voluptuous cloud when whipped.Gourmet and delicious, rich cream brings roundness and power that intensifies recipes. It coats the mouth and gives a lasting quality to pastries that no other raw material can. The taste of cream is not the only attribute to celebrate: it also provides a rich, smooth sensation.Because cream has its place in the finest kitchens around the world, its use has adapted to the needs, practices and new expectations of chefs: progress in the diversification of creams has allowed for greater control when cooking and the packaging has allowed it to be sold on store shelves (instead of refrigerators), providing greater freedom of use and storage. All of this combines to make cream an essential ingredient in any sophisticated pastry!

Beyond the aesthetic effect and the textures, cream refines, lightens, brings a smoothness, and a roundness to pastries. Last, but not least cream fixes and distributes flavours. Being very pliable, you can add vanilla or soak mint in it, and you will end up with a completely different cream. Cream has the ability to bring different tastes and flavours to the forefront. Coloured, flavoured or mixed , using cream is becoming a subtle exercise in pastry creation. Today, the process of infusion makes each cream unique, both in its creation and the way in which it’s used. By inserting different flavours into their pastry, through various concentrations and refining methods, French chefs are able to create truly unique signature tastes. Classical cream flavourings would be vanilla, coffee or fruits with some chefs using fruit purées or juices to perfume their cream. Herbs are a new trend in flavouring : verbena, mint, tarragon, basil, rosemary, coriander, tea, whether fresh or dried, are an aromatic delight in cream. They meld perfectly with the cream and allow the herbs to uplift the cream. The herbarium has no single rule: some plants must be infused cold, others hot.

The cake topped with choux pastry and cream is called Saint-Honoréin homage to the patron of French bakers. The famous Parisian pastry maker Chiboustinvented it in the mid-18th century. Originally, it was conceived as an oversized brioche stuffed with pastry cream.  In time, a shortcrustpastry replaced the brioche and pastry cream succeeded to Chiboustcream. The choux pastry balls topped it all off. Ask a pastry chef today what is his favouritecake with cream is and two out of three will answer the St Honoré. As no recipe was recorded, each chef had his own way of preparing this cake, which has now gone on to become a classic of French pastry making. For the base, contemporary professionals use anything from puff pastry, shortcrustpastry, pâtesabléeto choux pastry. Even though the choux are universally present, their fillings can be somewhat unique. Some advocate pastry cream whereas others opt for a Chiboustcream (pastry cream and meringue). The contemporary approach is to go for a custard (milk, egg yolks and cream), which is often flavoured.Finally, no one hesitates to add an aesthetic garnish to make this a feast for the eyes. This can be done by adding fruit, fruit compote, candied fruit or caramel.By contrast, all agree that this refined dessert should be topped with a luxurious Chantilly cream. The current practice is for this cream to be infused. Sometimes with herbs, sometimes with pistachio, vanilla, or other spices, chocolate, honey, orange blossom, etc.Thus, the Saint-Honorécontinues. It’s a modern as well as a traditional dessert. A cake for all seasons and for all servings, whether individually or collectively. Good for any occasion –even an impromptu party -it is a classic that will never go out of fashion…

Chef Mona Mosly ExecutifChef & Top Chef Show Juror Saudi Chef Mona Mosly, 27, is born from a Syrian mother, which made her first learn a lot about Lebanese and Syrian cuisines before beginning her career in the culinary sector when she joined an etiquette boarding school in Switzerland. She attended the famous culinary school Le Cordon Bleu in London, landed an internship in Paris with the Plaza Athénéehotel and later introduced Parisians to authentic Arabic cuisine.She came back to Jeddah with her Swiss diploma and a deep-rooted conviction that she wanted to pursue her passion in cooking despite the struggle for a woman to be recognized as a Chef in her country. Mona is one of the first Saudi chefs who burst into the Kingdom’s culinary scene. Not only is she the youngest and one of the first official female chefs in the country but she is now also judge on Top Chef TV reality show.@monamosly

Chef HonorineReach Complex Pastry ChefSt Regis Dubai, W Dubai & The Westin Dubai Al HabtoorCity Chef HonorineReach, 28, was born in the French region of Drome. As the youngest daughter of the family she wasn’t predestined to become a pastry Chef and did 2 years of  medical studies before deciding to redirect her career. In 2008 she has integrated Grenoble Hotel School and discovered her real passion : pastry. From then she worked in prestigious hotels and restaurants in France as well as MaisonLadurée.In 2014 she arrived in Dubai and worked on the opening of the second Laduréeboutique , before joining Starwood group in their 3 hotels complex project’ in 2015.  A huge challenge that did not intimidate Honorine who is now Complex Pastry Chef, supervising the operations for all the outlets of the 3 hotels and dealing daily with a team of 46 people.

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Sony Mobile Xperia™ XZ, with new Triple Image Sensing technology, now in KSA

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  • Xperia XZ is the first flagship from Sony Mobile and its innovative Triple Image Sensing technology helps capture blur-free photos even with subjects in motion, in beautiful true to life colour
  • The 5-Axis video stabilization with SteadyShot™ allows smoother videos,  even when walking or capturing extreme close-ups
  • Key features include a 23MP rear camera, a 13MP front selfie camera, a 5.2” display, a 64GB built-in storage and up to 2 times Battery lifespan
  • Pre-orders for Xperia XZ and Xperia X Compact can be done online and at Sony World and Al Hadad showrooms from 25th Sep 2016. Pre-order offers a free Smart Watch3 and free Cover.
  • Xperia XZ, priced at SAR 2,399 and Xperia X Compact at SAR 1,649, will be available in stores across Saudi Arabia from 9th Oct 2016.

 

Sony Mobile has announced the launch of Xperia XZ, its new flagship smartphone in the KSA market. Xperia XZ features Sony’s innovative new Triple Image Sensing technology that helps capture blur-free photos even with subjects in motion, in beautiful true to life colour. It allows smoother videos, even when walking or capturing extreme close-ups with its 5-Axis video stabilization with SteadyShot™. Other key features of Xperia XZ include a 23MP rear camera, 13MP front selfie camera, a 5.2” display, 64GB built-in storage and up to 2 times Battery lifespan.

“Our new flagship, Xperia XZ, offers an even more intelligent and personalised experience. It assists you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Jason Smith, Vice President, Middle East & Africa at Sony Mobile Communications. “With Xperia XZ, you can capture every moment as you see it, with blur-free images day or night, and with true to life colours thanks to our new Triple Image Sensing technology and its 23MP rear camera.”

In addition to its flagship Xperia XZ, Sony Mobile also announced the launch of Xperia X Compact in Saudi Arabia. Xperia X Compact packs mighty technology into its small frame. Its 4.6” screen and loop surface design make it extra comfortable to hold and is ideal for an operation with just one hand.

Capture the action laser-fast with true colour

Sony’s first flagship of the X series, Xperia XZ brings new and improved camera technology for the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology, the new model features one of the most advanced cameras in a smartphone. Maximising Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s Triple Image Sensing technology. This allows the capture of beautiful images in motion with true to life colours in virtually any conditions. The technology is comprised of Sony’s original Exmor RS™ for mobile image sensor which provides a powerful blend of high quality image and autofocus (AF) speed combined with Predictive Hybrid AF to intelligently predict and track subjects in motion for blur-free results. Added to this is the Laser AF sensor with distance sensing technology, which captures beautiful blur-free photos in challenging low light conditions. And what’s more, superb true to life colours are captured with the RGBC-IR  sensor with colour sensing technology which accurately adjusts the white balance based on the light source in the environment.

The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds  at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike.

Advanced features have been added for those who want more flexibility with manual settings to further enhance the shooting experience and creative possibilities, such as shutter speed and focus controls.

Smoother videos

Videos are ever more popular for capturing and sharing unique moments on social media and Xperia XZ and Xperia X Compact brings significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam® camcorders, with Sony’s SteadyShot™ with Intelligent Active Mode to enable superb video. Now with 5-axis stabilization you can shoot smoother videos  even when walking or capturing extreme close-ups .

Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies.

Premium, water resistant design to fit in your life

With its stunning loop surface design, the 5.2” glass display and metal back of the Xperia XZ become one, to provide a perfect fit and beautiful feel in the hand. The loop surface is inspired by a monolithic form, whilst ALKALEIDO™ metal with high brightness and high purity provides shine and a feeling of depth which both enhance its premium design.  Xperia XZ is available in a brand new blue colour inspired by the beauty of nature – Forest Blue – along with stylish classics Mineral Black and Platinum.

Sony’s expertise in functional design is carried through to the Xperia XZ with a water resistant  design to take the worry out of a little splash of water, so you can relax about sudden spills or unexpected showers. Knowing who you are by just holding the phone, the fingerprint sensor power button  on Xperia XZ is intuitively placed on the side of the phone, so you’re able to pick up and securely unlock in a single movement and adds to the comfortable fit in the hand.

Learning your habits to improve your experience

Sony Mobile has incorporated intelligent features into Xperia XZ so that it can assist you to make your daily life more convenient, more efficient, and more enjoyable. Xperia XZ features new Battery Care  complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long . Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed. Xperia Tips also recognises user habits to provide personalised tips and recommendations, helping you optimise your own personal user experience while Smart Cleaner automatically maximises performance by cleaning the cache from certain apps based on learning their usage so optimal performance is achieved at all times.

Performance matters

Xperia XZ is driven by its Qualcomm® Snapdragon™ 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with X12 LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.

Accessories

Xperia XZ and Xperia X Compact has a range of matching optional Style Covers in corresponding colours including Style Cover Touch (SCTF10/20) which lets you access your favourite smartphone widgets through a smart window without needing to open the case. For easy video viewing, Style Cover Stand (SCSF10/20) has an auto on/off function with adjustable viewing angle. It will be supplied with the new USB Type-C™ charger for easy charging.

Pre-Order, Availability and Pricing

Pre-orders for Xperia XZ and Xperia X Compact can be done online and at Sony World and Al Hadad showrooms from 25th Sep 2016. Pre-order offers a free Smart Watch3 and free Cover.

Xperia XZ is priced at SAR 2,399 and Xperia X Compact is SAR 1,649, and will be available in stores across Saudi Arabia from 9th Oct 2016.

http://www.sonymobile.com/global-en/products/phones/

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Presentation & Press Conference of the World’s Leading Trade Fair for Architecture, Materials and Systems – BAU

 

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The German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) hosted in cooperation with the Saudi National Contractors Committee and the Messe München a presentation and press conference introducing the world’s leading trade fair for architecture, materials and systems – BAU. The event was opened by the GESALO Delegate Mr. Oliver Oehms who emphasized the importance of the fair and expressed his hope for further German-Saudi Arabian cooperation in the construction branch. He was followed by the head of the economic section of the German embassy, Mr. Philipp Schoenbrunn Knappmann.

The General Manager of BAU Trade Fair, Mr. Mirko Arend painted a more detailed picture of the fair that will present practice-oriented innovations and interdisciplinary solutions for commercial and residential construction and interior work for both new-build and renovation.

The event culminated with Mr. Fahad Al-Hammadi, the Chairman of the Federation of Arab Contractors, the President of the Saudi National Contractors Committee, as well as the Chairman of Al Jazea Group who presented an overview of the Construction Sector and related Projects in the Kingdom of Saudi Arabia.

The internationally highly accredited trade fair will take place on the 16th – 21st of January in 2017 in Munich and is known as an excellent international contact and business platform in the construction industry.

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“How Flagging Works in Youtube”

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Saudi Agriculture 2016 Exhibition Showcasing the The latest agricultural trends in line with the vision 2030

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Saudi Arabia’s vision 2030 emerged based on the government belief in the need to develop the economic sector and achieve sustainable growth and development in the country.

One of the focal points of the vision is reserving the natural resources of the Kingdom, which includes the rationalization of water consumption especially in the field of agriculture, and achieving national food security through creating strategic agricultural partnerships with countries characterized with fertile soils and blessed with an abundance of agricultural resources. It also includes utilizing the vast spaces on the shores of the Red Sea and the Arabian Gulf and supporting aquaculture projects thus contributing to the diversification of the production base in the country, in addition to increasing the self-sufficiency of poultry and supporting organic farming.

The main goal of this strategy is to increase the extent of contribution of the agricultural sector in the GDP in order to boost economic growth, provide job opportunities for the citizens, and stay up to date with the latest trends to develop the sector and turn it into a sustainable sector in harmony with the natural resources of the Kingdom of Saudi Arabia.

And here lies the vast importance of the Saudi Agriculture Exhibition, the ideal platform that combines public and private sectors as well as large international participants, which opens up new horizons to showcase the latest products and services, build successful partnerships, and communicate with representatives of international companies, major investors, traders, government officials and decision-makers.

For Over 35-years, Saudi Agriculture Exhibition bas been successful in being the leading exhibition in the field of agricultural development and related industries. This year, the Exhibition certified by UFI the Global Association of the Exhibition industry and organized by Riyadh Exhibitions Company, is held under the patronage of the Saudi Ministry of Environment, Water and Agriculture, and supported by the Saudi Organic Farming Association (SOFA). The exhibition also established strategic partnership with the Riyadh Chamber of Commerce and industry, and sponsored by Al Fakieh company (Diamond Sponsor).

As a continuation of its success, the 35th edition of “the Saudi Agriculture Exhibition 2016” held in concurrence with the “SAUDI AGROFOOD 2016” – the 23nd International Trade Exhibition for Food Products, Ingredients & Technologies and the “Saudi Food-Pack 2016“- The 6th International Trade Exhibition for Food Processing & Packaging Technologies, will be launched on the 2nd of October 2016 and will continue until the 6th, at the Riyadh International Convention and Exhibition Centre Saudi Agriculture 2016 will be launched

The General Manager of the exhibition Mr. Khalid Daou said: ” Saudi Agriculture exhibition gathers local and international companies to showcase and discuss the latest technologies and services that meet the needs of the Saudi agricultural sector, and of course the exhibitors and visitors. The number of exhibitors has reached 350 companies so far, participating from 31 countries from across the world, where 96% of the exhibition space has been booked.  In line with the government’s new direction which aims to achieve sustainable food security, the exhibition strategically sheds light on organic farming and its products, as well as aquaculture.”

He added: ” Through organizing local exhibitions according to international standards, Riyadh Exhibitions Company Ltd. aims to highlight the vital sectors in the economy in line with the Kingdom’s strategic plans to become a global destination for conferences and exhibitions, and to enhance communication channels between local and international partnerships and boost the strong business link between the two parties.”

It is worth mentioning that Riyadh Exhibitions Co. Ltd., is a Saudi Company specialized in organizing exhibitions, conferences and other trade events. The company caters to several activities for various economic sectors. Throughout its 35 years, REC has organized more than 440 unique and successful shows and conferences renowned for their innovation, professionalism and attention to details. REC boasts an international presence, supported by over 120 commercial & industrial bodies from more than 50 countries. Regionally, REC dominates with its wide range of events programs, serving 20 economic and financial sectors in the Middle East. REC’s leading events are certified by UFI.

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Airbus invites Saudi innovators to soar with new entrepreneur incubation platform

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Nationwide challenge promises training, funding for best aerospace ideas

Airbus Middle East today announced the official launch of ‘Entaliq with Airbus’, following the collaboration agreement signed between Airbus Middle East and TAQNIA Aeronautics, a Saudi Technology Development and Investment Company in June 2016.

The nationwide hunt for the best innovators in Saudi Arabia will begin this month, wherein all interested university students and young Saudi entrepreneurs with new business ideas or existing businesses in the aviation, space and technology sectors are invited to register and participate in the program.

The new initiative from Airbus Middle East aims to challenge the Saudi youth to find the best innovative ideas that can support and advance the national and global aerospace industry. ‘Entaliq with Airbus’ will roll out across Saudi Arabia in cooperation with TAQNIA Aeronautics, and Saudi Arabian Airlines (Saudia).  

Interested applicants have three months to create and submit their best idea at www.entaliq-with-airbus.com. The initial phase will require users to register for online learning courses in order to train applicants in innovation and aviation. The training will consist of coaching, mentoring by aerospace experts and use of online content as well as workshops.

Retired M. General Ali Alghamdi, CEO of TAQNIA Aeronautics, owned by the Public Investment Funds, said: “Across the globe Airbus works closely with local governments and communities to support the growth of new ideas and innovation. As an organization that prides itself on the promotion of technology and knowledge transfer in KSA this partnership is a natural fit for such a beneficial program. We are very excited to see this come to life.”

Abdulrahman bin Ghazi Altayeb, VP Fleet Management and Agreements at Saudia said: “We are honored to contribute to the development of Saudi’s aviation sector and partner with ‘Entaliq with Airbus’ to nurture talent and harness the latest incubation platform.  This initiative is in line with Saudia’s vision (SV 2020) which is currently being implemented in coordination with the Ministry of Education through the King Abdullah Foreign scholarship program which has allocated 5000 scholarship for the study of aviation science and aircraft maintenance.”

He added: “Furthermore Saudi Arabian Airlines launched a special talent management program in collaboration with SAP to improve the services provided to staff and develop the work of HR departments and achieve the strategic goals of the organisation.”

“Entaliq with Airbus is a platform that brings multi stakeholders together to connect and exchange ideas for the development of the Saudi aviation industry,” said Fouad Attar, Managing Director, Airbus Middle East. “The aim of this program is not simply to find a single winning idea, but to encourage the Saudi talent to think and create innovatively. We have a responsibility to inspire and provide opportunities for the future generations to recognize their own potential.”

The training will be followed by a challenge for participants to advance the national aviation sector by proposing innovative changes to existing processes, products and functions that will eventually award successful applicants with a brighter future. Shortlisted applicants will receive online and in-person coaching in aviation, innovation and business planning, as well as mentoring from industry experts and veterans.

The third showcase phase of ‘Entaliq with Airbus’ will see professional juries select the best ten innovations to pitch their projects to an expert VIP panel consisting of Airbus, TAQNIA Aeronautics, Saudia and other aviation industry experts.

“Entaliq with Airbus” platform will manage the application process and training at venues across Saudi Arabia, and identify areas of support for the 10 shortlisted candidates, including supporting them with intellectual property registration, company formation or innovation development to ensure the ‘Entaliq with Airbus’ programme goes beyond merely rewarding applicants to actually incubating their ideas.

Airbus, a global leader in aerospace and aircraft manufacturing, champions innovation as part of its corporate DNA. Employees across operational units contributing new business ideas to its internal incubator the Airbus Group Nursery receive support, networks and seed funds, for example. The Group also has a dedicated Innovation division and its research and development spend is among the highest in the world, averaging Euro 3.1 billion annually.

For more information on ‘Entaliq with Airbus’, please visit www.entaliq-with-airbus.com   

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‘There’s a new consumer on the horizon’ Ogilvy Noor book ‘Generation M’ explores what it means to be a modern-day Muslim consumer.

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Today, Ogilvy Noor announces the release of its latest book ‘Generation M: Young Muslims Changing the World’, an exploration of what it means to be a young Muslim today and why this generation demands our attention. Written by Ogilvy Noor’s Vice President and award winning author Shelina Janmohamed, the groundbreaking book underscores Ogilvy Noor’s global thought leadership around Muslim consumers. It is the first book of its kind to paint an intimate portrait of the attitudes, aspirations and cultures of a growing population for whom faith and modernity go hand in hand, and for whom consumption is a badge of identity.

As the the world’s first bespoke consultancy for building brands with Muslim audiences, Ogilvy Noor has expanded globally to now operate in key markets throughout Asia, the Middle East, Europe and North America. Its vision around the notion of engaging with Muslim audiences through building businesses, products and brands that directly engage with Muslim consumers, is explored in detail throughout ‘Generation M’.

This understanding is vital for businesses and brands. The global Muslim population is expected to increase 73 per cent – from 1.6 billion in 2010, to 2.8 billion in 2050; by 2030 Muslims will make up 26.5 per cent of the global population and in 2050 will equal the number of Christians. The Islamic economy is estimated to be worth $2.6 trillion by 2020 with Islamic finance worth an additional $2.6 trillion.

It is Generation M in particular from among the global Muslim population that are driving change. Their youth, their growth and their economic power makes them one of the most important and exciting rising economic forces, with one third of Muslims today under fifteen and nearly two thirds under thirty.

As one of the 21st century’s most powerful economic forces. Author Janmohamed explains that the Muslim lifestyle which spans across all categories from food to travel to healthcare and more has resulted in a thriving Islamic economy. This is going hand in hand with a growing consumer concern about the values which brands and businesses are built on and convey.  Understanding Generation M’s values is key to engaging with them, and the book offers a deep exploration of those values and how to engage with them.

Shelina Janmohamed, VP, Ogilvy Noor and author of ‘Generation M’ said:“For too long, the faithful, modern, creative, brand conscious tech-savvy Generation M has been overlooked by businesses and brands. Yet this is one of the world’s most influential and rising economic and social forces. Generation M goes beyond the statistics, to explore what motivates them, their inner aspirations and how they are going to shape our future.”

Annette King, CEO, Ogilvy & Mather UK: “Ogilvy & Mather has always been at the forefront of changing cultural trends and attitudes, actively ensuring our communications reflect these shifts globally. The increasing prominence of ‘Generation M’ is a reality that the industry and brand owners now need to actively recognise. As ever, we lead the way for brands to successfully engage with one of the world’s fastest growing & most influential commercial forces.”

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Commercial Sector Left to Pick Up the Slack as Consumer Demand for Tablets Continues to Slow Across Middle East & Africa

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Sluggish demand from consumers across much of the Middle East and Africa (MEA) saw the region’s tablet market shrink 13.3% year on year in Q2 2016, according to the latest ‘Middle East and Africa Quarterly Tablet Tracker’ from International Data Corporation (IDC). The global ICT research and advisory services firm’s latest data shows that the overall market totaled 3.52 million units for the quarter, with Middle East shipments declining 18.8% year on year. By contrast, Africa performed much better, with shipments increasing 2.0% over the same period.

“Market saturation continues to inhibit the growth of tablets in Middle Eastern countries, while poor consumer sentiment caused by the effects of low crude oil prices is compounding the issue,” says Fouad Rafiq Charakla, senior research manager for personal computing, systems, and infrastructure solutions at IDC. “In light of these circumstances, the commercial sector – spurred by some large-scale education deals – holds the key to driving growth in the region’s tablet market over the coming quarters.”

In terms of vendor rankings, Samsung continued to lead the tablet market in Q2 2016 with 20.8% share, despite seeing its shipments decline 35.3% year on year. Lenovo remained in second place with 12.9%, having suffered a 15.1% decline in shipments. Huawei leaped above Apple to rank third in the market after its shipments increased 179.3% year on year to give it 10.0% share. Apple followed closely behind in fourth place with 9.3% share, having seen its shipments decline 28.1%.

“Tablets have traditionally been used for content consumption rather than content creation, and as consumers have gradually transitioned to bigger smartphones, the majority of content consumption activities have shifted in the same direction and away from tablets,” says Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC. “Looking forward, the rise of detachable tablets will help to boost the use of tablets for content creation purposes, something that has traditionally been limited to PCs for the majority of consumers.”

Partially compensating for the continuing slowdown in consumer demand is a massive order for Windows-based detachable tablets that has been placed as part of Kenya’s Digital Literacy Programme. The size of this deal has led IDC to revise its growth forecast for shipments of Windows tablets in 2016 upwards from 78.2% year on year to 232.3%. It has also resulted in a slight upwards revision of IDC’s forecast for the overall MEA tablet market’s performance in 2016, although shipments will still be down 7.0% year on year to 15.07 million units.

“The pace of innovation in the tablet market has slowed considerably, and consumers are now holding onto their tablets for longer due to the minimal differences between their existing devices and the new-generation of tablets being pushed by vendors,” says Dogra. “This trend of longer replacement cycles is likely to continue as there are no innovative products lined up for the foreseeable future.”

IDC’s ‘Middle East and Africa Quarterly Tablet Tracker’ provides insightful analysis of key market developments, covering vendors, operating systems, screen sizes, user segments and distribution channels, quarterly market share data, and a comprehensive 5–8 quarter and five-year forecast.

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As a First in the Kingdom Burj RAFAL premiers the Execution of Title Deeds

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Burj RAFAL, the iconic and unique vertical residential self-sustained community in Riyadh has released 460 title deeds to its respective owners on 19 Shawwal 1437H corresponding to 24 July 2016G, supplanting the previous sale purchase agreement issued between Burj RAFAL Real Estate Development Co. and the owners of the residential units.

 The 70 floors tower constructed on an exclusive 20,000 sqm plot, is the first mixed-use community to finalize deeds in the Kingdom of Saudi Arabia, where the owners have gained all legal rights of their properties at the Burj RAFAL as per the recent Rules and regulations of the Saudi ministry of Justice and the ministry of Housing. The owners have full rights and authority of possession, control, exclusion, enjoyment, and disposition as in lease, resale, transfer of title and other legal actions deemed necessary.

 Mr. Abdulrahman Bajunaid, CEO, RAFAL Real Estate Development Company, said: “We are proud to be the pioneers in complying with the legal rules and regulations, where we believe that these regulations come for the greater good of our country and are in line with the Ministry’s objectives and initiatives to achieve the strategic objectives aligned with Saudi vision 2030.”

 He added: “RAFAL leads the dynamic lifestyle pattern by providing an enriched, homogeneous social environment offering both clients and investors a real opportunity to live and invest in.”

  It is worth mentioning that RAFAL Real Estate Development Company, established at the end of 2007, is specialized in developing integrated high-end residential communities. The company’s mission revolves around developing various residential communities. RAFAL is committed to providing consistent value for its long term partners in success.

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Sony’s first flagship, Xperia™ XZ and premium Xperia™ X Compact with triple image sensing technology

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Sony Mobile today announced two incredible additions to its new X series smartphones. Continuing the vision set out at MWC in February, the flagship Xperia XZ and premium Xperia X Compact offer an even more intelligent, personalised experience.

“With Xperia we want to assist you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Hideyuki Furumi, Executive Vice President, Global Sales and Marketing, Sony Mobile Communications, “With Xperia XZ and Xperia X Compact you can capture every moment as you see it, with blur-free images day or night, and with true to life colours thanks to our new triple image sensing technology.”

Capture the action laser-fast with true colour

Sony’s first flagship of the X series, Xperia XZ, and premium Xperia X Compact bring new and improved camera technology to give you the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology and in collaboration with our digital imaging engineers, the new models feature one of the most advanced cameras in a smartphone. Maximising Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s triple image sensing technology. This allows you to capture beautiful images in motion with true to life colours in virtually any conditions.  The technology is comprised of Sony’s original Exmor RS™ for mobile image sensor which provides a powerful blend of high quality image and autofocus (AF) speed combined with Predictive Hybrid AF to intelligently predict and track subjects in motion for blur-free results. Added to this is the Laser AF sensor with distance sensing technology, which captures beautiful blur-free photos in challenging low light conditions. And what’s more, you will enjoy superb true to life colours thanks to the RGBC-IR sensor with colour sensing technology which accurately adjusts the white balance based on the light source in the environment.

The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike.

Advanced features have been added for those who want more flexibility with manual settings to further enhance the shooting experience and creative possibilities, such as shutter speed and focus controls.

Videos are ever more popular for capturing and sharing unique moments on social media, both models bring significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam® camcorders, with Sony’s SteadyShot™ with Intelligent Active Mode to enable superb video. Now with 5-axis stabilization you can shoot smoother videos even when walking or capturing extreme close-ups.

Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies. Xperia XZ also offers the highest quality recording in 4k so you get sharp, crisp footage that is full of detail.

Premium design to fit in your life

With its stunning loop surface design, the 5.2” glass display and metal back of the Xperia XZ become one, to provide a perfect fit and beautiful feel in the hand. The loop surface is inspired by a monolithic form, whilst ALKALEIDO™ metal with high brightness and high purity provides shine and a feeling of depth which both enhance its premium design.  Xperia XZ is available in a brand new blue colour inspired by the beauty of nature – Forest Blue – along with stylish classics Mineral Black and Platinum.

Adding a popular Sony form factor to the X series, the Xperia X Compact packs mighty technology into its small frame. Its 4.6” screen and loop surface design make it extra comfortable to hold and is ideal for an operation with just one hand.  Xperia X Compact’s premium design can be clearly seen via its high-gloss finish and solid feel. It also follows our new signature blue colour expression with a Mist Blue colour hue together with timeless Universe Black and stylish White.

Sony’s expertise in functional design is carried through to the Xperia XZ with a water resistant design to take the worry out of a little splash of water, so you can relax about sudden spills or unexpected showers. Knowing who you are by just holding the phone, the fingerprint sensor power button on Xperia XZ and Xperia X Compact is intuitively placed on the side of the phone, so you’re able to pick up and securely unlock in a single movement and adds to the comfortable fit in the hand.

Learning your habits to improve your experience

We’ve incorporated intelligent features into our smartphones so that they can assist you to make your daily life more convenient, more efficient, and more enjoyable. Both models feature new Battery Care complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long. Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed.Xperia Tipsalso recognises user habits to provide personalised tips and recommendations, helping you optimise your own personal user experience while Smart Cleaner automatically maximises performance by cleaning the cache from certain apps based on learning their usage so optimal performance is achieved at all times.

Performance matters

Xperia XZ is driven by its Qualcomm® Snapdragon™ 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with X12 LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.

Accessories

Xperia XZ and Xperia X Compact each have a range of matching optional Style Covers in corresponding colours including Style Cover Touch (SCTF10/20)which lets you access your favourite smartphone widgets through a smart window without needing to open the case. For easy video viewing, Style Cover Stand (SCSF10/20) has an auto on/off function with adjustable viewing angle. Each model will be supplied with the new USB Type-C™ charger for easy charging.

Xperia Smart Products

Sony continues to explore the unlimited possibilities for product innovation in the area of communications and we are advancing Smart Products to enable you to interact and connect in closer, more human ways.  Xperia Ear, Sony’s in-ear and hands-free Smart Product that brings a new way of communicating, will be available to buy from November starting in select markets. Xperia Ear responds to verbal commands with intuitive operations, and through a wireless connection to your smartphone, it gives you information and assistance in a natural, authentic voice interaction. Equipped with Sony Agent Technology and a proximity sensor, it provides you with useful information such as your schedule and other personalized updates when you just place it in your ear, enabling you to face forward and get things done. Sony will also display Xperia Projector and Xperia Agent as concepts at IFA, combined with services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user experiences offered by Smart Products.

Availability and specifications

Xperia XZ will launch globally from October 2016 and Xperia X Compact will launch globally from September 2016. Xperia XZ will be available in both Single SIM and Dual SIM variants.

Xperia XZ will be launched in the UAE at the price of AED 2,299 and will be available from October 2016 and Xperia XZ and Xperia X compact will be launched in KSA at the price of SAR 2,399 and SAR 1,699 will be available from October 2016.

http://www.sonymobile.com/global-en/products/phones/

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