THE STREET SMART HONOR 5X ARRIVES IN Saudi Arabia Superior combination of metallic body and multi-fingerprint sensor that places the future in your palm

جهاز هواوي

honor, the number 1 smartphone e-brand has officially launched its critically acclaimed* 5X ‘street smart’ device in Saudi Arabia in an exciting event help on 29th February at the Four Seasons Riyadh hotel. With a superior combination of full metal body that screams ‘premium’, multi-fingerprint sensor and innovative yet solid specs, this 5X device far outweighs competitors in the same price range and is already referred to as a ‘budget beast’.

The honor 5X is the first smartphone to be launched by the brand via the newly launched dedicated e-commerce platform and will be available in three colours – Gold, Grey and Silver . A middle-weight champion in the making, the honor 5X has been designed with all the high spec technology and design consumers actually want, but without the expected price tag.

Chris Sunbaigong, Vice President of honor from Huawei commented, “Globally, the reception to our honor 5X device has been phenomenal so we are delighted to finally launch it to our customers here in the Saudi Arabia. The honor 5X is set to change consumers mind when it comes to price versus quality as it is packed with premium features that have never been seen before in its price category. This underlines our ongoing commitment to the end smartphone users here – we are genuinely offering unmatchable experience to digital natives who are value conscious. We challenge you to look at the specs, look at the price, then look back at the specs and not be impressed.”

The honor 5X second generation fingerprint sensor offers the end user the chance to personalise their smartphone experience in a single touch. The adaptive sensor allows the user to easily set up all ten fingerprints to access personalised elements of their device, call specific contacts or activate apps and tools. The feature offers speed and accuracy, as well as a 0.5-second unlocking time. Using advanced technology, it boasts a self-learning capability that also prevents failed recognition caused by wet hands or partial fingerprints.

The design of the full metal device was inspired by the shape and design of the famous Guggenheim Museum Bilbao in Spain, blending a distinctive curved design with ergonomic principles to feel perfectly at home in users’ hands. The device features a 5.5-inch 10-point multi-touch Full-HD IPS display and houses cutting-edge 13MP back facing and 5MP front facing cameras that capture high-quality images with high clarity and dynamic colour reproduction in a variety of different shooting scenarios. Happy snappers will revel in the number of camera feature modes available including Good Food, Perfect Selfie, Time-lapse, Slow Motion as well as an array of in-built filters.

Powered by a Qualcomm 64-bit Octa-core processor with a 2GB of RAM and 16GB of onboard memory, the honor 5X is a powerful devices with a robust 3,000mAh battery, integrated SmartPower 3.0 technology and an eight-point power saving plan that reduces power consumption by 30 per cent. This is the first metallic honor phone to feature three different card slots — nano-SIM, micro-SIM, and microSD — perfect device for the multi-tasking digital natives in Saudi Arabia.

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HRH The Crown Prince and HRH The Crown Princess participate in a Danish business promotional campaign in Saudi Arabia’s capital, Riyadh, from 28 February – 1 March 2016.

دانمارك

HRH The Crown Prince and HRH The Crown Princess participate in a Danish business promotional campaign in Saudi Arabia’s capital, Riyadh, from 28 February – 1 March 2016. The Crown Prince Couple then visit Qatar’s capital, Doha, from 2 – 3 March 2016.

During the visit, the Crown Prince Couple will be accompanied by the foreign minister, the health minister, and the business and growth minister.

The business delegation consists of 44 companies and several Danish interest groups, including the Confederation of Danish Industry, the Danish Agriculture and Food Council, Health Care Denmark and State of Green.

The Crown Prince Couple will take part in a number of business activities that have the primary goal of strengthening trade in the areas of sustainability, health, food products, education and design.

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Sunday, 28 February

Saudi Arabia

Visit with the Saudi royal family

​The Crown Prince Couple pay a visit to the Saudi royal family.

Monday, 29 February

Saudi Arabia

Opening of business promotional campaign
10.15

​The Crown Prince Couple participate in the opening ceremony, where approximately 300 persons will take part, including the Danish business delegation and Saudi companies. The Crown Prince speaks and afterwards presides over the official opening of the campaign. After the official opening, the Crown Prince Couple will make the rounds among the companies at the business fair and meet the participating Danish companies.

Visit at WAX seminar
12.30

The Crown Prince Couple take part in the WAX seminar, which will broaden knowledge about Danish competencies and solutions in the area of water conservation. WAX (Water Alliance Exchange) is a cooperative effort among Danish companies in Saudi Arabia.

Visit at Arla
12.45

​The Crown Prince Couple visit Arla on the occasion of the company’s opening of a new warehouse in Saudi Arabia. At the business fair, the Crown Prince Couple will open a miniature version of the warehouse, which symbolizes the opening. In the miniature version of the warehouse, a number of Arla’s regional products will be exhibited.

Business luncheon
13.30

​The Crown Prince Couple take part in a business luncheon, which will help create relationships between Danish companies and Saudi business partners. During the luncheon, The Crown Prince will present HRH Prince Henrik’s Medal of Honour, which honours Danish companies and persons that have made great efforts in promoting Danish products abroad.

HRH The Crown Princess’s programme

Meeting with Saudi businesswomen
15.30

​The Crown Princess and the health minister participate in a meeting with Saudi businesswomen.

The Crown Prince Couple’s joint programme

Dinner
20.55

​The Crown Prince Couple take part in a dinner that marks the conclusion of the day. During the dinner, there will be remarks by, among others, Ambassador Ole Frijs-Madsen and Minister for Health Sophie Løhde.

Tuesday, 1 March

Saudi Arabia

​Visit to King Abdullah’s Financial District
09.45

The Crown Prince Couple visit King Abdullah’s Financial District, which is a new economic quarter in Riyadh and which the architectural firm Henning Larsen Architects stands behind. The Crown Prince Couple will get a tour around the building site. The health minister and the business and growth minister also take part.

HRH The Crown Prince’s programme

Visit at the King Abdullah Center for Science and Technology
11.00

​The Crown Prince and the business and growth minister visit the King Abdullah Center for Science and Technology, which is an independent scientific organization. During the visit, The Crown Prince will, among other things, be told about the challenges Saudi Arabia faces in the energy and environment sector.

HRH The Crown Princess’s programme

Visit at Kompan playground and fitness area
11.30

​The Crown Princess and the health minister visit a playground and fitness area belonging to the Danish company Kompan. During the visit, The Crown Princess will be shown various play and activity installations.

The Crown Prince Couple’s joint programme

Business luncheon
12.30

The Crown Prince Couple will take part in a business luncheon at the Riyadh Chamber of Commerce & Industry.

Opening of Mercantec event
14.00

The Crown Prince Couple, along with the health minister and the business and growth minister, participate in the opening of an event put on by the Danish institution Mercantec, which devotes itself to offering vocational education programmes. The objective of the event is to create relationships and share experiences so that, in the long term, vocational education programmes can be established in Saudi Arabia.

Visit at King Faisal Specialist Hospital and Research Center
14.35

The Crown Prince Couple, together with the health minister, visit King Faisal Specialist Hospital and Research Center, which is one of Saudi Arabia’s leading hospitals in the area of research.

HRH The Crown Princess’s programme

Visit at King Khalid Foundation
15.15

The Crown Princess and the health minister visit the King Khalid Foundation, which is a Saudi charitable organization led by Princess Banderi bint Abdulrahman AlFaisal. The organization’s work focuses particularly on violence against women and children as well as combatting poverty.

The Crown Prince Couple’s joint programme

Farewell reception
20.00

The Crown Prince Couple will take part in a farewell reception at the Danish ambassador’s residence. The reception will focus on Danish design, and both Danish and Saudi business guests will participate.

Wednesday, 2 March

Qatar

Visit at Maersk Oil
14.00

The Crown Prince Couple visit Maersk Oil’s headquarters in Qatar and get a presentation about Mærsk’s history and current role in Qatar. During the visit, the Crown Prince Couple will be shown around the office and, among other things, see One Collaborative Working Environment, which is a special office environment from which all offshore operations are directed.

Visit at Aspire Academy
15.30

The Crown Prince Couple pay a visit at Aspire Academy, which was established in 2004 and is now one of the world’s leading sports academies for children and young people. During the visit, the Crown Prince Couple will be told about the academy’s work in Qatar and will be shown some of the academy’s facilities, among others, an athletics stadium, a football stadium and a swimming stadium. Afterwards, the Crown Prince Couple will attend presentations by the former Danish national football team player Ebbe Sand on a green sports facility and the interplay between green building activities and sports, health and nutrition.

Visit at Doha Museum of Islamic Art
19.35

The Crown Prince Couple visit the Doha Museum of Islamic Art, which opened in 2008 and, as such, is the first of its kind in the Gulf Region. During the visit, the Crown Prince Couple will get a guided tour of the museum’s art collection, which represents Islamic art dating from the 7th to the 19th centuries, and thus provides a glimpse into regional culture and history. Among other things, the museum also contains a library and classrooms.

Business dinner
20.00

The Crown Prince Couple participate in a business dinner for Danish companies in Qatar and local decision-makers in private companies and public institutions. During the dinner, The Crown Prince will present HRH Prince Henrik’s Medal of Honour and the Danish Export Association’s Diploma.

Thursday, 3 March

Qatar

HRH The Crown Princess’s programme

Visit at Qatar Foundation
08.20

The Crown Princess pays a visit at the Qatar Foundation, which works for education, science and the development of the society, with particular focus on, among other things, the education of girls. The foundation has also helped a number of foreign universities establish a presence in Qatar and, through that, has raised the region’s educational level.

HRH The Crown Prince’s programme

Visit at Oryx GTL factory
08.30

The Crown Prince visits the harbour area Ras Laffan and will be shown around it. During the tour, The Crown Prince will be shown the Oryx GTL (Gas to Liquid) factory and be told about the cooperation between Oryx and Haldor Torpsøe. The Oryx GTL factory is the first industrial factory in the world where gas is converted to clean diesel, and the technology behind the factory was developed by Haldor Topsøe.

HRH The Crown Princess’s programme

Visit at Qatar Academy
09.30

The Crown Princess visits a local Qatari school that is a part of the Qatar Academy, which consists of five schools. The schools offer education at all class levels for students from the ages of 3 to 19 years. At the school, The Crown Princess will, among other things, visit a Year One class and get the opportunity to talk with students and teachers.

The Crown Prince Couple’s joint programme

Meeting with the Emir of Qatar
10.30

The Crown Prince Couple participate in a meeting with the Emir of Qatar, H.H. Sheikh Tamim bin Hamad al-Thani.

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Japan Extend 42 Million USD Grant for Humanitarian Crisis in Yemen

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The Government of Japan has decided to extend 42 million USD grant aid to Yemen to help the Yemeni Government tackle appalling humanitarian crisis. Japan’s fresh contribution focuses on providing foodstuff, water, shelter, medicine, and health services to the people in need including the most vulnerable ones. Vital support to internally displaced persons and their host communities constitutes another important pillar of activities, including cash-for-work project in Aden – removal of debris. Children’s vaccination, nutrition, and schooling, which Japan always cares, are the third pillar of the support.

Eight UN agencies – WFP, UNICEF, WHO, UNHCR, UNDP, IOM, UNFPA, UNOCHA -, ICRC, and Japanese NGOs will implement projects in coordination with Yemeni partners.

Japan’s contribution to Yemen since 2012 amounts to 204 million USD in total.

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VISITBRITAIN PARTNERS WITH SOCIAL CELEBRITIES FROM THE GCC TO LAUNCH GREAT BRITAIN GREAT MOMENTS CAMPAIGN

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Harnessing the power of social media using social celebrities from the region to inspire more visitors to come and explore what makes Britain a GREAT destination is the focus of VisitBritain’s biggest campaign for the year, Great Britain Great Moments Campaign.  

The Great Britain Great Moments Campaign was launched on the 10th of February 2016, at a reception held at the Sheraton Hotel Riyadh, in attendance of Her Majesty’sDeputy Head of Mission, Richard Wildash, VisitBritain’s Regional General Manager Asia Pacific Middle East, Sumathi Ramanathan, and Riyadh’s key media, tourism trade and industry representatives.

The digital marketing campaign kicked off in July 2015 with a nine-month digital and social media programme that captivates imaginations with snapshots and videos of special moments experienced by social media celebrities from the region.  The aim is to inspire and encourage visitors to explore more of regional Britain and find their own amazing moments. 

Her Majesty’sDeputy Head of Mission, Richard Wildashsaid: “Every year Great Britain welcomes many Saudis to the UK for business, tourism or to study.  Their pictures and stories remind us of the century of friendship between our two Kingdoms, which we are celebrating this year.  The beautiful British countryside provides a wonderful backdrop and I hope that this campaign will inspire more Saudis to visit the UK, extend their trip into the countryside and continue to share their great moments there.” 

The campaign’s first phase drove visitors to engage with VisitBritain’s social celebrities, directing them to a landing page with fascinating images, cinemagraphs and videos from the exciting and bespoke influencers’ trips.  From Saudi, Darine El Bayedh and Moayed Althagafi challenged themselves by taking in a more adventurous thrill in Manchester, Lake District and Cardiff, whilst Yaser Bakr hit the beats at the home of the Beatles, Liverpool and enjoyed an unforgettable experiences seeing Liverpool football club play at the Ann Field stadium!  

Visitors to the site http://lovewall.visitbritain.com/en/1100/%23ولا_أحلى and followers of VisitBritain’s social media accounts were also invited to share these images through their own social media channels using the hashtag #nothingnicer and, by doing so, had the chance to win a dream vacation to their favorite British countryside destination.

The second phase of the campaign gets underway in February 2016. This phase will feature a partnership with Qatar Airways to drive conversion and provide promotional offers for travellers to fly into some of the Britain’s most exciting destinations including Manchester, Edinburgh, London and the newly launched Birmingham route.   

VisitBritain Regional General Manager Sumathi Ramathan said: “Britain is one of the top visited destinations for Gulf nationals. Our confidence in the market is shared by our partners and working with Qatar Airways, who has recently launched a new route to Birmingham, will allow us to showcase the regional destinations of Birmingham, Manchester, Edinburgh and London to the wider audience that we have connected with through our influencers.”    

Qatar Airways Vice President GCC, Levant, Iran, Iraq & Yemen, Ishfaq Jalal, said: “We are delighted to work together with VisitBritain to showcase to our passengers in Saudi the connectivity that Qatar Airways offers through Doha to a number of the most popular destinations in the United Kingdom. These destinations are London, Manchester, Edinburgh and our soon to be launched destination Birmingham. We will start our direct service between Hamad International Airport – Doha and Birmingham on 30 March 2016.”

Great Britain Great Moments Campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.

The GCC is a valuable inbound visitor market for Britain with record numbers visiting during the first six months of 2015.

There were 576,000 international visits to the UK from the GCC in the first nine months of 2015, up 18% on the same period in 2014 with visitors spending £1.2bn, up 6%.

Tourism is Britain’s seventh largest export industry and third largest service sector. Latest forecasts from VisitBritain show that the number of overseas visitors overall to the UK is expected to rise this year to 36.7 million visits, up 3.8% on 2015.

Spending by overseas visitors overall is predicted to reach almost £23 billion this year, up 4.2% on last year.

Inbound tourism is worth more than £26 billion to the UK economy.

 

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Burj Rafal Hotel Kempinski Selected as Hospitality Partner of Guest Country Germany at Janadriyah Festival

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The German Pavilion selected Burj Rafal Hotel Kempinski as their hospitality partner during Al Janadriyah which will open on 3 February. In honour of this partnership, the five-star destination will welcome visitors to a cultural German café at the Festival of Heritage & Culture. Burj Rafal Hotel Kempinski cordially welcomes all guests to experience a unique selection of German specialities reflecting the tradition and heritage.

The German Pavilion chose Burj Rafal Hotel Kempinski due to the Kempinski legacy of European tradition. The first Kempinski hotels opened in Berlin, Germany in 1897, making Kempinski Hotels the oldest luxury hotel group in Europe.

 

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The reform of the Real Estate Market

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Based on the 2016 Saudi budget, real estate experts and investors in the Kingdom are anticipating in the coming period a remarkable revitalization of the real estate investment sector.

During his speech, the Custodian of the Two Holy Mosques declared the government’s direction to launching a comprehensive economic, financial and structural reform program to build a strong economy based on solid foundations and diversified resources of income, while minimizing the negative impacts on middle and low-income citizens.

With a total value exceeding 1.3 trillion riyals and estimated to reach 1.5 trillion riyals in the coming years, the real estate sector is becoming one of the most attractive investment sectors in Saudi Arabia, since, unlike any other sectors, it is recognized for its low risk investment opportunities driven by, rigid and inflexible prices, steady returns, sustainable growth of the industry, and the high unmet demand. Hence, Experts believe that 2016 indicators carry a lot of corrective expectations for this promising sector.

Though the 2015 indicator of the real estate market ended with 22.5% decline in the total value of transactions compared to 2014, settling down at 348.4 billion riyals compared to its highest records of 449.7 billion riyals during 2014, the government’s current directions and recently approved legislations are fully capable of strongly boosting the real estate sector in the long run and to provoke the market towards growth.  

The taxes on undeveloped urban land set to be activated before the middle of the current year, and the new regulation of confining property valuation profession to the members of the Saudi Authority for Accredited Valuers, would both regulate the process of real estate sale and purchase and bestow more confidence and peace of mind for clients, in addition to encouraging more capitals into real estate investment especially for those who seek safe and long term investment.

Mr. Essam Al-Ghamdi, Marketing and Strategy director, RAFAL Real Estate Development said:” we are at the beginning of a new path to deal with the negative repercussions and resolve the complications that we face. Everyone has felt that the kingdom is about to impose reforms that promotes the domestic development and ability to confront future challenges. The government’s new strategy is a confirmation of their efforts and commitment to raise the standard of living and reduce unemployment rate through the establishment of the Commission for Job Generation and Anti-Unemployment as well as the Saudi Council of Economic and Development Affairs, and the activation of the national transformation program in 2020 to mark 2016 as the new beginning of the Saudi economy”.

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The Saudi Print & Pack, Plastics and Petrochemicals 2016 concluded its 13th edition More than SR 216 million trade deals enhanced the commercial cooperation between the Kingdom and the participating countries

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Attracting more than 26000 visitors over 4 days, was definitely a clear indicator to the success of the 13th edition of the Saudi Print & Pack, Plastics & Petrochemicals exhibition, which was concluded on the 21st of January 2016.

The Exhibitors along with the visitors have expressed their contentment with this year’s edition, and valued the efforts of the organizers, Riyadh Exhibition Company Ltd.., who managed to gather prominent key players in the biggest specialized industrial gathering in the Kingdom over a total area of 15000 sqm.

“Since its inception, this exhibition has been positioned as one of the biggest, most successful  specialized shows in the Kingdom, in terms of business deals, the level of exhibitors and sponsors, the number of VIP visitors’ the international participation , and the quality of services offered “said Mr. Kamil Al Jawhari, Saudi-PPPP, Project Manager.

“More than SR 216 million worth of announced deals with a total of 414 deals conducte, 26000 high profile and targeted visitors, and more than 520 exhibitors and the participation of 24 international countries have definitely given a clear message on the stability and strength of the Saudi Economy.” Added Mr. Al Jawhari.

“These achievements contributed to the success of this show, which is considered as the ideal platform for local, regional and international Decision Makers, industry specialists, from the Printing, packing, Petrochemicals and Packaging industry, to gather and explore business opportunities and grow their business “concluded Mr. Al Jawhari.

Under the patronage of the Ministry of Commerce & Industry, The Saudi Print & Pack, Plastics and Petrochemicals exhibition 2016, has showcased the latest technologies in these industries, and explored the business and investment opportunities and the Saudi economic capabilities, backed by the support of the diamond sponsors of the SABIC, and National Industrialization Company (Tasnee), and the Platinum sponsors of Advanced Petrochemical Company, Saudi Polymers Company LLC (SPCo), in addition to many local and international companies.

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CNIEL AND EUROPEAN UNION TO HOST EXCLUSIVE PASTRY MASTERCLASSES BY EXECUTIVE PASTRY CHEF LUDOVIC AUDAUX IN RIYADH AND JEDDAH Riyadh – January 25th & Jeddah – January 27th 2016

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CNIEL and the European Union have together embarked on a 3-year global campaign to raise awareness of French dairy cream. Following the campaign launch and workshops held in Dubai (UAE), two exclusive masterclasses dedicated to pastry professionals will take place in Saudi Arabia this month.

Ludovic Audaux, Complex Executive Pastry Chef at The St. Regis Dubai, W Dubai and The Westin Dubai Al Habtoor City will host the masterclasses and present his personal version of the ParisBrest. Chef Louis Durand created this traditional French pastry in 1910, and today the Paris-Brest is one of the most famous traditional French desserts. It continues to provide inspiration to the best pastry chefs who constantly seek to reinvent it! Chef Ludovic will demonstrate the many roles played by dairy cream – in improving taste, texture, binding and even presentation – that make it an essential ingredient in every sophisticated pastry! Chef Ludovic grew up in France and started baking when just eight years old. His passion continued into his teenage years, and he started working in a bakery aged fifteen where he discovered the charming world of the French patisserie. He has worked in prestigious establishments in France as well as in Qatar and the UAE.

Last June Chef Ludovic joined The St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai – Al Habtoor City following two years as Complex Executive Pastry Chef at Dubai’s Westin Mina Seyahi and Le Meridien Mina Seyahi, where he oversaw the entire pastry and baking operations for the hotels’ eighteen outlets. He brings creative flair, an abundance of passion and unparalleled expertise in French patisserie to his role.

The masterclasses will run from 11 a.m. to 1 p.m. tomorrow (Jan. 25) at Spazio 77 Restaurant, Kingdom Tower, 77th floor, Riyadh and from 11 a.m. to 1 p.m. on Wednesday at Le Concheur, Al Murjana Centre, P. Sultan Road, Jeddah. — SG.

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The largest dedicated exhibition for plastics and petrochemical industries in the Middle East The launch of The Saudi exhibition for plastics and petrochemical, printing and packaging at Riyadh International Convention & Exhibition Center

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The thirteenth edition of the Saudi exhibition for plastics and petrochemicals, printing and packaging was launched at the Riyadh International Exhibition Centre today, gathering local and regional leading companies, decision-makers and governmental figures, thus constituting the largest industrial assembly in the kingdom. The exhibition will continue for 4 days, from 18th until 21th of January 2016, corresponding to 8 to 11 Rabi al-Thani 1437 H.

Under the Patronage of theMinistry of Commerce and Industry, and in the presence of Eng. Saleh S. Al-Solami ministry deputy for industry affairs, the exhibition was inaugurated amid a crowd of VIPs from public and private sectors from different regions of the Kingdom, the region and the world.

HRH Prince Saud Al-Abdullah Al-Faisal bin Abdulaziz, Chairman of Riyadh Exhibitions company Ltd, the organizing company of the Saudi exhibition for plastics and petrochemicals, printing and packaging Said: ” like every year, the exhibition constitutes a assembly point for Local and international decision makers and stakeholders, however this year the exhibition witnessed exceptional international participation reaching 24 countries”.

He added: “Our successful track record in organizing leading exhibitions in major economic sectors has led to the government recognition and support, especially that the exhibitions we lead focus on improving and developing the Saudi economy and applying  the national strategy in developing a sustainable national economy, diversifying the economy and attracting industrial investments as per the global trends.”

The participants expressed their delight and content with this specialized platform that successfully highlights the rapid and advanced growth of the industries. They look forward to making the most out of their participation, by showcasing their products and services to the targeted audience that will be present in the exhibition, in addition to attracting collaboration opportunities with local and international companies to promote Investment, and contribute to the development of these sectors through the exchange of experiences and knowledge. “

It is worth mentioning that the exhibition brings together more than 540 companies and 24 countries to display a wide range of plastic and petrochemical products, laboratory equipment and instruments, Printing Techniques and supplies, packaging machinery and equipment, in addition to sign and graphics.

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Saudi Print & Pack Plastics and Petrochemicals Partners gather Prominent Partners

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Riyadh Exhibition Company Ltd. Conducted a press conference at Tiara hotel, to announce the Saudi Print & Pack, Plastics and Petrochem Exhibition Agenda and program, which is set to launch on the 18th of January.

The press conference was attended by the commercial attaches of China, Taiwan, Italy and India; Media representatives, and Sponsors’ represented by Mr. Fawaz Al Fawaz, Chief financial Officer, National Industrialization Company (Tasnee); Mr. Ayoub Al Ghamdi, Vice President Commercial & Logistics, Saudi Polyemrs Co.; Mr. Ahmed Bu-Hazza, supply Chain General Manager, Advanced Petrochemical Company.

HRH Prince Saud Al Abdullah Al Faisal Bin Abdulaziz, Chairman, Riyadh Exhibitions Co. initiated the press conference by an opening speech welcoming the attendees and highlighting the role played by the Riyadh exhibition center throughout the years in upgrading the MICE Industry by organizing hundreds of conferences and attracting thousands of exhibitors and visitors. HRH added, “the Saudi Print & Pack Plastics and Petrochemicals exhibition is an annual event that gathers the decision makers from the private and public sector, to discuss the latest trends in the industry and explore the local opportunities with a global audience attending from the 24 countries participating in the event.

Eng. Sami Mohammed Al-Osaimi, Vice President, Elastomers, PVC, PS, PET, PMMA and POM, explained that SABIC’s participation in this exhibition aims to present innovative and economic solutions that can be developed locally to promote sustainable development. He then confirmed that SABIC is committed through its participation in the exhibition to raise awareness about sustainability as a crucial industrial concept to preserves the future of our generations and natural resources, pointing out the importance of spreading the innovation culture among their visitors during the show. He

added that the specialized chemicals sector focuses its efforts to provide specialized products that offer solutions, and new modern applications for customers and end-users.

Mr. Ayoub Al Ghamdi, vice president, commercial & logistics, Saudi polymers CO, said “The exhibition is an excellent opportunity to exhibit the needs of a growing market in packaging, printing, and plastics industries, and sheds light on the latest technical development and techniques for current and future demands.”

Mr. Ahmed Bu-Hazza, supply Chain General Manager, Advanced Petrochemical Company, said, “The Saudi Print & Pack, Plastics & Petrochemicals exhibition is the largest industrial event in the middle east, the polymers field in particular , and provides unique opportunities to communicate at all levels which will support the growth and development of polymers products, and the industrial manufacturing especially in the Kingdom thus accommodate the localization of this Industry and of its technical support and development of the Saudi workforce and to sustain the growth of this promising market, which is compatible with the goals of our government.”

“With 27 exhibiting companies at the show this year, Italy once again positions itself as a crucial industry player with high quality services and products to offer the region’s markets, and to share its knowhow and expertise with its privileged potential Saudi partners.” Said Dr. Giuseppe Lamacchia, Trade Commissioner, Italian Trade Agency (ICE).

Mr. Pramod Kumar Agarwal, Second Secretary (Economic & Commercial), Embassy of India thanked the Riyadh Exhibitions company for organizing this significant event and said “The Kingdom of Saudi Arabia is the 4th largest trade partner with an annual bilateral trade of around $40 billion”

Mr. Faisal AN, Economic Counselor, Taipei Economic & Cultural Rep. Office, Taiwan, said “the Taiwan pavilion will host 24 suppliers who are ready to show their cutting –edge products and technologies, and prove their expertise in making plastic and rubber machinery.”

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