L’ORÉAL PARIS CELEBRATES WOMEN’S MONTH IN SAUDI ARABIA WITH A

SERIES OF POWERFUL MOMENTS SHOWCASING THE BRAND’S COMMITMENT TO 

EMPOWERING WOMEN ALL OVER THE GLOBE

L’Oréal Paris, the world’s leading beauty brand celebrated Women’s Month via a series of powerful moments at the Riyadh Boulevard in Saudi Arabia on March 21st and 22nd to showcase the brand’s commitment to empowering women. The celebration started on March 21st with a “Lessons of Worth” private event gathering over 100 prominent figures of the industry in the heart of Riyadh. The event opened with an astounding projection where L’Oréal Paris took over 82 screens in the Boulevard to showcase the brand manifesto and Lessons of Worth testimonial by the brand’s Saudi spokesperson – singer and actor, Aseel Omran. The “Lessons of Worth” is a series of powerful testimonials featuring the L’Oréal Paris spokespeople from around the globe sharing what the iconic “Because You Are Worth It” tagline means to them. The projection was followed by a panel discussion on women empowerment between Aseel Omran, Maya Ghantous- Director of the L’Oréal Consumer Products Division for Middle East & North Africa and Ahmed Wagih – General Manager of the Consumer Products Division at L’Oréal Middle East. The discussion centered around Aseel’s own personal empowerment journey, her partnership with L’Oréal Paris and what the brand slogan “Because You Are Worth It” means to her. “We are truly honored to have Aseel amongst our L’Oréal Paris family since 2019 – not only is she a talented artist but she is also a strong woman committed to many humanitarian causes, using her voice to fight for women and children’s rights. This makes her an excellent idol for young women and the perfect ambassador for our brand.” said Ahmed Wagih.  The celebration continued on March 22nd where L’Oréal Paris presented a series of activities led by inspirational women in the region:A panel by Dr Razan, a highly renowned consultant dermatologist in the region, explaining the science behind L’Oréal Paris’ products. Thanks to 110 years of scientific research and innovation, L’Oréal Paris presents a complete range of highly advanced beauty products with clinically proven efficacy and safety in five categories: makeup, skincare, haircare, and hair colour. Meet & greets with four regional influencers, each engaging the public in conversations about their favorite L’Oréal Paris products and offering premium giveaways to fans.“Because I’m worth it”, the world’s leading beauty brand signature that’s just celebrated its 50th anniversary, was the first in the world to underline the value of self-worth. Coined in 1971 by Ilon Specht, a young 23-year-old female copywriter at Manhattan ad agency McCann, the L’Oréal Paris signature was considered revolutionary at the time in its bold message and in that it featured a woman’s voice (most advertisements for women’s products at the time featured a male voice, which was thought to be more authoritative). “Because We’re Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in their beauty and sense of worth. Since its inception, the memorable slogan has been translated into 40 languages, reflecting the brand’s global expansion and diverse notion of beauty.

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Xiaomi 12 Series Redefines Flagship Category

Xiaomi announced yesterday the launch of the all-new flagship Xiaomi 12 Series for global markets, featuring three ground breaking devices: Xiaomi 12 Pro, Xiaomi 12, and Xiaomi 12X. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.   Capture cinematic shots at any time Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. All three phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.   Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 and Xiaomi 12X feature a 13MP ultra-wide-angle camera, along with a 5MP telemacro camera, for filming life from different perspectives.   Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.   Available on all three devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.   Flagship processing, unprecedented performance and power-efficiency  Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation.¹ Meanwhile, Xiaomi 12X is powered by the flagship 5G processor – Snapdragon® 870 – for smooth everyday usage. All three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps.  For optimal product experience, Xiaomi 12 Series packs a high-performing cooling systems, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading-cooling capability.   All-around elevated entertainment experiences Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.   All three devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that to brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.   Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.  Xiaomi 12 and Xiaomi 12X deliver Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.   No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 and Xiaomi 12X both deliver balanced stereo sound ideal for immersive gaming or video.   To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.  Next-generation charging To ensure Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.   Xiaomi 12 Pro features incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.²   Xiaomi 12 and Xiaomi 12X fit 4,500mAh batteries into compact body designs. Both devices support 67W wired turbo charging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.   Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.  Flagship capabilities packaged in an iconic design  These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12 and Xiaomi 12X’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit.³ All three devices are available in Gray, Purple, and Blue.  Market Availability   ·      Xiaomi 12 Pro comes in two variants, 8GB+256GB, 12GB+256GB, and recommended retail price starts from USD 999.·      Xiaomi 12 comes in three variants, 8GB+128GB, 8GB+256GB, 12GB+256GB, and recommended retail price starts from USD 749.·      Xiaomi 12X comes in two variants, 8GB+128GB, 8GB+256GB, and recommended retail price starts from USD 649.Product images available here: Xiaomi 12 Series, Xiaomi 12 Pro, Xiaomi 12, Xiaomi 12X. 

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LG APPLAUDS KINGDOM’S

LATEST ENERGY REQUIREMENTS FOR AIR CONDITIONERS

With shoppers becoming more mindful of energy-efficiency, LG becomes one of the air solutions brands compliant with SEER standards in the Saudi market for cutting down on energy consumption

With the recent increase in global temperatures, it is becoming an increasing priority for consumers and enterprises alike to carefully watch their carbon footprints. In light of the Yalla Green initiative, LG Electronics (LG) has reiterated its undertaking to a greener Kingdom especially after the recent SASO announcement. The Saudi Standards, Metrology, and Quality Organization (SASO) recently introduced a new requirement for Air Conditioners Standard SASO-2663, the Seasonal Energy Efficiency Ratio (SEER). The requirement was introduced in line with the Saudi Energy Efficiency Center’s (SEEC) objective to preserve KSA’s natural resources and enhance the economic and social welfare of the Saudi population. SEER will soon be mandated across all distributors across the Saudi market. LG air conditioners are currently one of the brands of air solutions in the Saudi market that are SEER standard certified as they have already been meeting this level of requirement before it got mandated in the market. SEER-branded LG air conditioners have also started to roll out and will soon be available throughout the Kingdom. Commenting on the SEER policy by the Kingdom, Mr. Jeong, LG Electronics General Manager said, “LG continues to prioritize its operations in Saudi Arabia, which is why we’re glad to always be ready with a product line that satisfies the Saudi government’s eco-friendly policy as well as customer expectations. LG air solutions have long been designed to provide consumers with fresher, cleaner air at a more energy-efficient level – a compatible product range for the Saudi market especially at a time when it most matters.”To create more awareness about this initiative, LG presented its latest product range compatible with the upcoming SEER requirements at an event held at its Riyadh factory for stakeholders within the industry including Shaker Group – the local partner for LG Electronics in KSA. LG’s recently launched line of Dual Cool air conditioners also employs innovative technology that keeps you cool while saving energy:LG Dual Cool is the best solution for energy saving and fast cooling.LG Dual Cool has high air quality circulation with an optional full filtration system in its split models that expels air farther and cools spaces faster. LG Dual Cool will help you cool off while being energy efficient in the upcoming Saudi summer with SEER technology that is designed to calculate energy-efficiency levels based on both indoor and outdoor temperatures.

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Damas the house of jewellery design, unveiled its latest Boutique Concept in Riyadh.

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This is the reveal of a unique Damas journey in the great city of Riyadh, in the prestigious Olaya Tower. The house of jewellery’s new prime location is more than a boutique, a luxurious yet welcoming experience. The highly-awaited new concept is a high point in Damas’s transformation journey in line with its vision “from the region to the region”, thus shifting to design-led collections, pioneering in retail innovation concepts while preserving the brand’s social responsibility and identity as a strongly rooted Arabic brand. With this, Damas continues its expansion in the Kingdom further transforming into the ultimate House of Jewellery Design in the Arab world. Discovering the space and its many treasures is a beautiful experiential journey. The 2-storey 3,380 sqft boutique’s decor draws its inspiration from the region’s nature and culture as a tribute to its heritage. Sand, beige and gold hues dominate the natural colour palette; lines are curved with soft rounded architectural silhouettes to embody the magnificent deserts’ dunes and movements. The value of tradition is noticeable with the Arabic patterns that the brand carefully revisited, giving it a bold modern and contemporary take that fits its vision. The design and concept are set to make an unforgettable impression and an unparalleled experience for its visitors with the exclusive curated collections and personalized services. Damas is introducing its first-of-its-kind discovery journey to the Saudi market with heritage-inspired collections and everyday exquisite fine jewellery. Fine and high jewellery pieces cohabitate the beautiful space with Damas’ most coveted pieces alongside the jewellery brand Djula Paris, glam rock Diamond, which has its own exclusive area. Visitors will find crafted to perfection exclusive or bespoke pieces in different styles, from classic to avant-garde that include mesmerizing collections including Alif, the core collection that embodies woman empowerment in line with the Arabic woman evolution for which we  choose to collaborate with exceptional women such as Raya Moharrak, the youngest Arab and the first Saudi woman to climb the Mount Everest, Dome and Lace collections, inspired by Arabic architecture, bespoke pieces of its high end collection Kallista and much more… These collections are designed for the Arab woman and an ode to the region: the confident, the bold, the tender, the delicate, the traditional, the modern and every woman will find the piece that expresses her beautiful inner self.A land of history and heritage the Kingdom will surely inspire and add incredible things to this new Damas journey.

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OPPO launches Reno7 Pro 5G in the Saudi market

“OPPO,” officially launched ins latest “Reno7 Pro 5G” phone in the Saudi market. The phone provides users with a more professional and accurate imaging experience; It comes with an all-new imaging system enhanced with IMX709 and IMX766 sensors, allowing users to document their special moments more professionally.The phone is available today, on March 24, 2022, in all markets of Saudi Arabia, at a competitive price of 2,799 riyals, while the Reno7 phone is priced at 1999, and finally, the Reno7 Z phone is priced at 1499 riyals.On this occasion, OPPO will launch a competition during the holy month of Ramadan to celebrate the holy month with its customers, which will consist of asking daily questions on the OPPO platforms in Twitter and Instagram, dealing with the details of the new Reno7 products. A gift after the winners are announced via a raffle. OPPO Reno7 Pro 5G features the iconic OPPO Glow glass on its back cover with the Laser Direct Imaging (LDI) technology for the first time in the industry and boosts the flagship-level 5G performance powered by the MediaTek Dimensity 1200-MAX. Meanwhile, a 4500mAh battery and 65W SUPERVOOCTM guarantee an extraordinary, long-lasting experience. Tying all of these together, the ColorOS 12 creates a convenient and efficient user experience on the smartphone. With these features packed into a sleek and light smartphone, Reno7 Pro 5G is the portrait expert designed to help users get the most out of the 5G era.Unlimited Imaging Power Brings Gorgeous Portraits to LifeSince the launch of the first OPPO Reno smartphone, Reno users worldwide have been capturing the world around them in stunning, professional-quality portraits. Now, with the new Reno7 Pro 5G, this portrait experience enters a new realm of possibilities.Powering Reno7 Pro 5 G’s impressive imaging capabilities is the mighty Flagship Portrait Camera System, comprising a 50MP main camera powered by a flagship IMX766 sensor, alongside an 8MP ultra-wide-angle camera, a 2MP macro camera, and a dedicated color temperature sensor on the rear of the device. On the front, the 32MP front camera is powered by a next-generation flagship RGBW sensor — the IMX709 — which has been co-developed by OPPO and Sony and makes its world debut on Reno7 Pro 5G.The IMX709 sensor introduces an all-new RGBW pixel array that contains additional white pixels not found in traditional RGGB image sensors. When combined with OPPO’s self-developed Quadra Binning algorithm, the sensor can boost light intake without reducing color information. Furthermore, the Quadra Binning algorithm has been embedded directly onto the IMX709, significantly improving cross-platform compatibility and image processing efficiency. Thanks to these innovations, Reno7 Pro 5G with the IMX709 can capture 60% more light than standard RGGB sensors while reducing noise by 35%. This enables Reno7 Pro 5G to capture significantly clearer and brighter images in low-light conditions, making portraits more expressive in both photo and video through enhancements to skin, texture, and contrast. Together with the industry-first use of DOL-HDR on the front camera of a smartphone, Reno7 Pro 5 G’s front camera enables users to easily capture high-quality selfie videos, and Smart Wide-angle helps them to get selfies in different situations easily.On the rear of the phone, the main camera features a flagship IMX766 sensor with a large 1/1.56-inch sensor size and advanced technologies including All Pixel Omni-Directional PDAF and DOL-HDR, guaranteeing an enhanced portrait experience from the ground up.Taking full advantage of this flagship-level hardware foundation, Reno7 Pro 5G comes packed with a series of impressive imaging features:AI Highlight Video can automatically detect the ambient light in a scene and make optimizations accordingly. With a 3D LUT (3D Lookup Table) color tuning algorithm, AI Highlight Video provides more accurate color tuning to enhance skin tone and help subjects stand out in portrait videos. Bokeh Flare Portrait Video enables users to capture portrait videos with bokeh light spots on the background, like the bokeh effect of DSLR camera. On Reno7 Pro 5G, Bokeh Flare Portrait Video has been updated to further enhance skin tone, especially in dark environments, against solid-colored backgrounds, or when the color of the background is close to the color of the main subject’s skin tone. As a result, portrait subjects stand out from the background while maintaining a natural appearance.Portrait Mode intelligently applies a depth of field effect to the image background, including beautiful bokeh light spots, to make portrait subjects stand out more than before. Users can choose from 25 adjustment levels to change the virtual aperture size and the corresponding size of the bokeh light spots on the background to create original-yet-realistic portrait photos.Reno7 Pro 5G also includes a series of features to help users take clearer photos and videos with enhanced creativity. Focus Tracking, Dual-View Video, Flash Snapshot, and other features all give users the creative tools to express themselves and record special moments in their own style.Unlimited Style with Stunning OPPO Glow Inheriting the hallmark OPPO Glow design of the Reno series, Reno7 Pro 5G comes in two fresh new colors: Startrails Blue and Starlight Black.In addition to using the exclusive OPPO Glow manufacturing process, Laser Direct Imaging (LDI) technology has been applied to the back case of Reno7 Pro 5G, making it the first time that LDI has been used on the exterior of a smartphone. On the back cover of Reno 7 Pro 5G Startrails Blue, 1.2 million micro-rasters have been etched onto the photoresist-coated AG glass with the sophisticated LDI technology. The overall visual effect is like thousands of comets flashing across the sky, leaving long trails of light in their wake.Bringing even more light to the back cover is the Orbit Breathing Light, an industry-first, 3D circular light surrounding the camera area. The Orbit Breathing Light gently emits light when receiving incoming calls or notifications, adding an even dreamier atmosphere to the back cover of the phone.On the front of the phone, a 6.5-inch AMOLED display with 90Hz refresh rate delivers a super-smooth and comfortable viewing experience. The display is HDR10+ certified for a more vivid and higher quality visual experience while also being Amazon Prime Video HD&HDR certified for high-quality visual content.Reno7 Pro 5G features a new ultra-slim design, with 2.5D glass applied to both the front and back of the phone to give it a super sleek and minimal look while avoiding unintended touches of the screen during use. On top of this, Reno7 Pro 5G remains extremely thin and light, with a thickness of just 7.45mm and a total weight of only about 180g.Unlimited Performance for an Exceptional 5G ExperienceTo deliver even more powerful 5G performance, Reno7 Pro 5G features the MediaTek Dimensity 1200-MAX flagship-level 5G-integrated SoC. Built on a 6nm process, the octa-core SoC includes an ARM Cortex-A78 core operating at up to 3GHz, delivering ultimate computing power with lower power consumption.Reno7 Pro 5G comes with 12GB of RAM and 256GB ROM as standard. When used with RAM Expansion technology developed by OPPO, the phone’s original 12GB of RAM can be supplemented with a massive 7GB by temporarily allocating ROM, enabling multiple memory-heavy apps to be run simultaneously with less lag.With 65W SUPERVOOCTM, the 4500mAh large battery of Reno7 Pro 5G can be fully charged in as little as 31 minutes; meanwhile a 5-minute charge offers 4 hours of movie playback. To deliver a better all-round mobile gaming experience, a top-of-the-line X-Axis Linear Motor has been added to create more immersion. AI Frame Rate Stabilizer will evaluate the frame rate in real time and provide stabilization accordingly to ensure consistently smooth gameplay.Unlimited Convenience with the Fresh-new ColorOS 12As part of the first series to be installed with ColorOS 12 out of the box, Reno7 Pro 5G gives users immediate access to a more convenient, smoother, and smarter operating system.The brand-new Inclusive Design and 3D Icons in ColorOS 12 offer a more intuitive and simpler way for users to interact with their phone. The new Omoji feature also creates new avenues for personalization with a variety of customization options and real-time facial tracking through OPPO’s advanced Face Capture Algorithm.ColorOS 12 also delivers leaps in convenience and productivity by removing unnecessary steps and barriers. For example, PC Connect can connect Reno7 Pro 5G seamlessly with a PC via Bluetooth or by scanning a QR code, making working across multiple devices so much easier and more efficient.When it comes to data security and privacy, ColorOS 12 has been certified by third parties including ISO, ePrivacy, and TrustArc, and includes features like Anti-peeping for Notifications to help further protect user privacy in day-to-day use.

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Tourism Opportunities of Kazakhstan presented in Saudi Arabia

On March 29-31, 2022, a Roadshow on the tourism potential of Kazakhstan was hosted by the Eastern province, Riyadh, and Jeddah Chambers of Commerce.

The Roadshow was organized by the Embassy of Kazakhstan in Saudi Arabia and the Department of Tourism of Almaty (Visit Almaty) with the support of the “Kazakh Tourism” National Company.

The three-day event was attended by H.E. Mr. Berik Aryn, the Ambassador of Kazakhstan to Saudi Arabia, Mr. Talgat Amanbayev, the Chairman of “Kazakh Tourism,” H.E. Mr. Talgat Shaldanbay, the Consul General of Kazakhstan in Jeddah, Mr. Aslan  Konurkanov, the Vice Director of  “Visit Almaty”,  as well as the heads and representatives of Kazakh travel and aviation companies, such as “SkyWay,” “KOMPAS,” “Qazaq Travel,” “Kite Travel,” “Sinyar Travel and Tourism,” “Empire Travel Qazaqstan,” “SCAT Airlines,” “Air Astana” and “FlyArystan.”

The Saudi side was represented by Mr. Bader Al-Reziza, the Chairman of Asharqia Chamber, Mr. Naif Al-Rajhi, the Vice-Chairman of the Riyadh Chamber – the Chairman of the National Committee of Tourism at the Federation of Saudi Chambers, Mr. Ramiz Al Ghaleb, the Acting Secretary-General of the Jeddah Chamber, members of the chambers of commerce of Riyadh, Jeddah, and the Eastern Province, more than 100 heads and representatives of various Saudi tour operators and airlines, including such prominent companies as Seera Group, FlyNas, Dnata, Almosafer, Saudi International Travel, Al Sarh, Arjaa, etc.

In his welcoming speech, Ambassador Berik Aryn pointed to the existing historical ties between Kazakhstan and Saudi Arabia, established back in the period of the ancient “Silk Road” that connected Central Asia and the Gulf region and played a crucial role in facilitating economic, cultural, political and spiritual interactions between the East and West.

In this regard, he called on the participants to restore close cooperation between the countries by conducting a joint campaign to promote Kazakhstan and Saudi Arabia as new tourist destinations for citizens of the two states.

In this context, the Ambassador briefed on the measures implemented by the Government of Kazakhstan to develop the tourism industry and infrastructure, including the resumption of visa-free entry to Kazakhstan for Saudi citizens, the launch of direct flights by Kazakh airlines between the cities of the two countries, the introduction of the “open skies” regime at the airports of Kazakhstan, etc.

According to the Kazakh Ambassador, these steps create favorable conditions for increasing tourist flow and building up trade and economic cooperation, exchanging visits, attracting mutual investments and expanding the political dialogue between the two states.

Kazakh companies, in turn, informed about their activities and presented tourism opportunities in Kazakhstan. Travel companies noted that Kazakhstan could offer almost all types of tourism services – from educational and entertainment tours to recreational, business, and eco-tourism.

Besides, the Kazakh delegation has demonstrated promotional videos with natural landscapes and sights of Almaty and other cities and regions of Kazakhstan and organized a concert program of Kazakh folk music and a gastronomic tasting of the national cuisine of the Kazakh people.

In addition, Kazakh Airlines provided information on existing direct flights between Kazakhstan and Saudi Arabia and its plans to launch flights to new destinations, including the capital of the Kingdom, Riyadh city.

Following the Roadshow, the parties organized B2B platforms, where the local business community held practical meetings with Kazakh tour operators and airlines. As a result of negotiations, Kazakh travel companies signed bilateral documents on cooperation with several Saudi tour operators.

In general, the Saudi side praised the conduct of these events. According to them, they were able to get essential information about Kazakhstan and its tourism opportunities. In this regard, Saudi travel companies expressed their readiness to establish partnerships with Kazakh tour operators, including concluding contracts, conducting an advertising tourist campaign of Kazakhstan in Saudi Arabia, selling air tickets of Kazakh airlines, etc.

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Durrat Al Riyadh Resort And Spa to mark Ramadan back in style

Discover Ramadan at Durrat Al Riyadh Resort & Spa

This Ramadan, the Durrat Al Riyadh Resort & Spa is offering an extensive selection of culinary experiences, embracing the holy month and the importance of celebrating this special time of the year with family and friends. Iftar will be provided daily in the Durrat Ramadan tent. The hotel will also offer a Ramadan room package at a special rate. “We want to welcome everyone to the hotel during this most wonderful holiday,” said Marc Reissinger, GM of Durrat Al Riyadh Resort & Spa. “Our friends and clients are invited to enjoy the usual expected warmth from our staff, but as always during Ramadan there is a very special quality to our hospitality.” The hotel said this year would be a brighter affair featuring a new color scheme and modern Arabesque-inspired decoration. The buffet at the tent will feature traditional iftar dishes and global specialties authentically prepared and offered up nightly by Head Chef Jerome Daviau. In addition, a kids’ corner will cater to the young ones, offering them an array of exciting activities. The hotel will also host an outdoor area adorned in Ramadan decorations with a gazebo for guests to enjoy tea and coffee after iftar and socialize with friends and family. This year, Durrat Al Riyadh Resort & Spa makes it easier than ever to spend an evening of relaxation since the Ramadan buffets are offered at special prices designed to meet the needs of groups, both big and small. For corporate groups, the hotel’s team can arrange a private iftar upon request. –

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Naseej explores the realm of the fashion world

Inspired by the close-knit bond of a single
fabric swatch, Naseej is a fashion experience that promises to
connect and bring closer the creative community, under shared
values of sustainable homegrown fashion, highlighting all the
different moving parts that make up the fashion world we see today.
In collaboration with Menna, a regional fashion e-commerce platform, Spectra, an
event’s execution business, we are bringing this one-of-a-kind experience event to
Riyadh.
Taking place at AlMashtal on the 15th and 16th of March, Naseej is curated to
showcase the hidden gems of the Arab creative and fashion scene. AlMashtal
Co-Founder stated, “We are setting out to showcase the importance of the whole
ecosystem for sustainability and growth of our home-grown creative economies
with a focused spotlight on the growing rich fashion scene in the Kingdom and
wider region. In celebration of our diverse talents, we have put together a unisex
fashion experience that incorporates a multi-brand fashion runway, along with
experience corners for styling and photography that are meant to provide customers
with the opportunity of experiencing getting styled and photographed
professionally.”
The selected creatives range from fashion designers in Saudi Arabia, Egypt, Jordan,
other GCC countries, local male and female models by Mastery Modeling Agency,
the Photography of Obad Films, Aflam, and styled by Zina Keilany. Embracing a
variety of 21 fashion brands covering demi-couture, kaftans, urban wear,
activewear, formal wear by Hindamme, A Double-A, Proud Angeles, House of Laith,
Third Eye, Jadeed Labs, Arak Studio, and many more.
Attending this experience is a selected crowd of fashion influencers, industry
professionals, members of the media, and local designers, as well as socialites for a
private gala dinner hosted in a unique pavilion draped in fabric strings.
Supported by Nova as the Hydration Partner, the two-day event is set to engage
the broader community in a setup that allows visitors to experience the runway,
model their looks, and purchase the looks they like on the spot from the spot sales
gallery. The second day provides the opportunity to also participate in an intimate
discussion about the challenges of slow fashion in a fast consumerized fashion
world.
Khawla Al Shaikh, the founder of Menna, has pointed out that this experience will
benefit fashion designers, designers, and professionals: “These experiences and
happenings are essential to connect with industry professionals and open up
opportunities for unique, talented designers and creators to participate and present
themselves to the world. We are looking forward to meeting new designers and
growing our creative community collaboratively. “
Promotional video/photos (Source: AlMashtal)
AlMashtal is an all-rounded initiative supporting creatives and entrepreneurs founded by
Noura Saud and Alaa Ghanimah, the first of its kind in Saudi Arabia. The team comprises
local visionaries who follow the same mission of supporting home-grown talents to build
our creative industry. AlMashtal upcycled an 80s children’s school into a hub fostering a
library, gallery, fabrication lab, and members club; following a zero-waste policy, they
managed to preserve the original buildings on site.
– Where creatives come to collaborate.

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Mohammad ap

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OPPO Launches Reno7 Pro 5G, Unleashing Unlimited Power for Professional Portrait Shooting

OPPO today announced the latest member of its popular Reno series — OPPO Reno7 Pro 5G — in Riyadh city. Powered by the new Flagship Portrait Camera System built around two flagship imaging sensors — the IMX709 and the IMX766 — Reno7 Pro 5G delivers a generational leap in portrait image performance, offering unlimited possibilities in photo and video at the touch of a button. OPPO Reno7 Pro 5G features the iconic OPPO Glow glass on its back cover with the Laser Direct Imaging (LDI) technology for the first time ever in the industry, and also boosts the flagship-level 5G performance powered by the MediaTek Dimensity 1200-MAX. Meanwhile, a 4500mAh battery and 65W SUPERVOOCTM guarantee an extraordinary, long-lasting experience. Tying all of these together, the ColorOS 12 creates a convenient and efficient user experience on smartphone. With all these features packed into a sleek and light smartphone, Reno7 Pro 5G is the portrait expert designed to help users get most out of the 5G era.Unlimited Imaging Power Brings Gorgeous Portraits to LifeSince the launch of the first OPPO Reno smartphone, Reno users worldwide have been capturing the world around them in stunning, professional-quality portraits. Now, with the new Reno7 Pro 5G, this portrait experience enters a new realm of possibilities.Powering Reno7 Pro 5G’s impressive imaging capabilities is the mighty Flagship Portrait Camera System, comprising a 50MP main camera powered by a flagship IMX766 sensor, alongside an 8MP ultra wide-angle camera, a 2MP macro camera, and a dedicated color temperature sensor on the rear of the device. On the front, the 32MP front camera is powered by a next generation flagship RGBW sensor — the IMX709 — which has been co-developed by OPPO and Sony and makes its world debut on Reno7 Pro 5G.The IMX709 sensor introduces an all-new RGBW pixel array that contains additional white pixels not found in traditional RGGB image sensors. When combined with OPPO’s self-developed Quadra Binning algorithm, the sensor is able to boost light intake without reducing color information. Furthermore, the Quadra Binning algorithm has been embedded directly onto the IMX709, greatly improving cross-platform compatibility and image processing efficiency. Thanks to these innovations, Reno7 Pro 5G with the IMX709 is able to capture 60% more light than standard RGGB sensors while reducing noise by up to 35%. This enables Reno7 Pro 5G to capture significantly clearer and brighter images in low-light conditions, making portraits more expressive in both photo and video through enhancements to skin, texture, and contrast. Together with the industry-first use of DOL-HDR on the front camera of a smartphone, Reno7 Pro 5G’s front camera enables users to easily capture high-quality selfie videos, and Smart Wide-angle helps them to get selfies in different situations easily.On the rear of the phone, the main camera features a flagship IMX766 sensor with a large 1/1.56-inch sensor size and advanced technologies including All Pixel Omni-Directional PDAF and DOL-HDR, guaranteeing an enhanced portrait experience from the ground up.Taking full advantage of this flagship-level hardware foundation, Reno7 Pro 5G comes packed with a series of impressive imaging features:AI Highlight Video can automatically detect the ambient light in a scene and make optimizations accordingly. With a 3D LUT (3D Lookup Table) color tuning algorithm, AI Highlight Video provides more accurate color tuning to enhance skin tone and help subjects stand out in portrait videos. Bokeh Flare Portrait Video enables users to capture portrait videos with bokeh light spots on the background, like the bokeh effect of DSLR camera. On Reno7 Pro 5G, Bokeh Flare Portrait Video has been updated to further enhance skin tone, especially in dark environments, against solid-colored backgrounds, or when the color of the background is close to the color of the main subject’s skin tone. As a result, portrait subjects stand out from the background while maintaining a natural appearance.Portrait Mode intelligently applies a depth of field effect to the image background, including beautiful bokeh light spots, to make portrait subjects stand out more than before. Users can choose from 25 adjustment levels to change the virtual aperture size and the corresponding size of the bokeh light spots on the background to create original-yet-realistic portrait photos.Reno7 Pro 5G also includes a series of features to help users take clearer photos and videos with enhanced creativity. Focus Tracking, Dual-View Video, Flash Snapshot, and other features all give users the creative tools to express themselves and record special moments in their own style.Unlimited Style with Stunning OPPO Glow Inheriting the hallmark OPPO Glow design of the Reno series, Reno7 Pro 5G comes in two fresh new colors: Startrails Blue and Starlight Black.In addition to using the exclusive OPPO Glow manufacturing process, Laser Direct Imaging (LDI) technology has been applied to the back case of Reno7 Pro 5G, making it the first time that LDI has been used on the exterior of a smartphone. On the back cover of Reno 7 Pro 5G Startrails Blue, 1.2 million micro-rasters have been etched onto the photoresist-coated AG glass with the sophisticated LDI technology. The overall visual effect is like thousands of comets flashing across the sky, leaving long trails of light in their wake.Bringing even more light to the back cover is the Orbit Breathing Light, an industry-first, 3D circular light surrounding the camera area. The Orbit Breathing Light gently emits light when receiving incoming calls or notifications, adding an even dreamier atmosphere to the back cover of the phone.On the front of the phone, a 6.5-inch AMOLED display with 90Hz refresh rate delivers a super-smooth and comfortable viewing experience. The display is HDR10+ certified for a more vivid and higher quality visual experience while also being Amazon Prime Video HD&HDR certified for high-quality visual content.Reno7 Pro 5G features a new ultra-slim design, with 2.5D glass applied to both the front and back of the phone to give it a super sleek and minimal look while avoiding unintended touches of the screen during use. On top of this, Reno7 Pro 5G remains extremely thin and light, with a thickness of just 7.45mm and a total weight of only about 180g.Unlimited Performance for an Exceptional 5G ExperienceTo deliver even more powerful 5G performance, Reno7 Pro 5G features the MediaTek Dimensity 1200-MAX flagship-level 5G-integrated SoC. Built on a 6nm process, the octa-core SoC includes an ARM Cortex-A78 core operating at up to 3GHz, delivering ultimate computing power with lower power consumption.Reno7 Pro 5G comes with 12GB of RAM and 256GB ROM as standard. When used with RAM Expansion technology developed by OPPO, the phone’s original 12GB of RAM can be supplemented with a massive 7GB by temporarily allocating ROM, enabling multiple memory-heavy apps to be run simultaneously with less lag.With 65W SUPERVOOCTM, the 4500mAh large battery of Reno7 Pro 5G can be fully charged in as little as 31 minutes; meanwhile a 5-minute charge offers 4 hours of movie playback. To deliver a better all-round mobile gaming experience, a top-of-the-line X-Axis Linear Motor has been added to create more immersion. AI Frame Rate Stabilizer will evaluate the frame rate in real time and provide stabilization accordingly to ensure consistently smooth gameplay.Unlimited Convenience with the Fresh-new ColorOS 12As part of the first series to be installed with ColorOS 12 out of the box, Reno7 Pro 5G gives users immediate access to a more convenient, smoother, and smarter operating system.The brand-new Inclusive Design and 3D Icons in ColorOS 12 offer a more intuitive and simpler way for users to interact with their phone. The new Omoji feature also creates new avenues for personalization with a variety of customization options and real-time facial tracking through OPPO’s advanced Face Capture Algorithm.ColorOS 12 also delivers leaps in convenience and productivity by removing unnecessary steps and barriers. For example, PC Connect can connect Reno7 Pro 5G seamlessly with a PC via Bluetooth or by scanning a QR code, making working across multiple devices so much easier and more efficient.When it comes to data security and privacy, ColorOS 12 has been certified by third parties including ISO, ePrivacy, and TrustArc, and includes features like Anti-peeping for Notifications to help further protect user privacy in day-to-day use.Market AvailabilityReno7 Pro 5G continues the legacy of the Reno series, putting a leading portrait shooting experience in the palm of users’ hands. The ultimate Flagship Portrait Camera System is powered by the flagship IMX709 and IMX766 imaging sensors as well as leading camera features such as AI Highlight Video, Portrait Mode, and more. The exclusive OPPO Glow and the industry-first use of LDI technology on the exterior of the phone give the ultra-slim Reno7 Pro 5G a stunning appearance and comfortable grip, with two new stunning color finishes — Startrails Blue and Starlight Black — bringing the full design to life. When it comes to practicality and performance, the MediaTek Dimensity 1200-MAX 5G SoC, 65W SUPERVOOCTM, and a large 4500 mAh Battery ensure a long-lasting 5G experience on Reno7 Pro 5G, all of which is brought together with the convenient, personalized, and safe mobile experience of ColorOS 12.Reno7 Pro 5G will be available starting 24 March 2022 on stories in Saudi Arabia, priced at 2799 SAR, Reno7: SAR 1,999 and Reno7 Z: SAR 1,499.

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