BoConcept, the Danish international retail furniture chain, has celebrated the grand opening of iits biggest global store in the Saudi capital Riyadh on April 30, 2019. This step comes in support of BoConcept’s strategy to expand and reach the largest customer base and contribute toward achieving a diversified economy in Saudi Arabia as outlined in the targets of Vision 2030.
BoConcept was also pleased to reveal a different kind of festivity, BoConcept’s 300th Store worldwide. The Riyadh store got selected as store number 300 which opened last April 30.
Omar Hassan Asaad, General Manager of Al Bonian Trading and Contracting Company (BoConcepet KSA), inaugurated the new store during a special opening ceremony in the presence of the Ambassador of Denmark to Saudi Arabia, in addition to several ambassadors and diplomatic figures, dignitaries, social media influencers, and industry pioneers.
The opening ceremony was attended by BoConcept designers who provided personalized store tours for the visitors. The ceremony includes live entertainment and music performances and announcements for special opening event offers and giveaways.
The new 1600m2 store located at Arcade Center in King Fahad Road in Riyadh showcases the brand’s collection of contemporary furniture, lighting, and accessories designed for living, dining, sleeping, home-office, and outdoor spaces. It also provides a special Business section offering tailor-made furniture for home businesses, hotels and offices, designed in collaboration with international designers such as Morten Georgsen, Karim Rashid, Henrik Pedersen and others.
With its unique and exclusive designs, BoConcept is keen to provide diversified products that meet all customers’ tastes and needs. It also provides comprehensive interior design services by professional Saudi designers. Each designer delves into the customer’s specific needs and lifestyle, then takes measurements and develops detailed plans; either in-store or in the customer’s home.
Established in 1952 in Denmark, BoConcept boasts a 65-year long experience in designing, developing, and producing furniture. It has grown from a small workshop in Herning into a global furniture retailer with stores in 65 countries. — SG