OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020

For the 6th time at the Youth Olympic Games, OMEGA is ready to fulfil its role as Official Timekeeper. Around 1,880 young athletes from 70 nations have arrived to compete in 81 winter events at Lausanne 2020, and the Swiss watchmaker will be there to time every second.

This is a particularly special occasion for OMEGA. It is the first time since 1948 that the Olympic Games have returned to the brand’s home country of Switzerland. The host city Lausanne is just over 100km from OMEGA’s watchmaking headquarters in Bienne, and the company is looking forward to welcoming the world to the events being competed around the city of Lausanne, on the shores of Lake Geneva, St. Moritz, Champéry and in the nearby Vaud Alps and the French and Swiss Jura mountains. 

Just like the Olympic Games held in St. Moritz in 1948, OMEGA is bringing its most advanced technology for its Official Timekeeper duties in Lausanne. This includes the incredible Scan’O’Vision MYRIA photofinish camera, which can take 10,000 digital images per second on the finish line of races, as well as 60 tonnes of equipment such as scoreboards, starting gates, photoelectric cells and much more!

Of course, OMEGA is very familiar with the responsibility of timing the world’s best athletes. Since 1932, the brand has been the Official Timekeeper of the Olympic Games on 28 occasions, and will continue in the position until at least 2032, marking a full 100 years. Additionally, OMEGA has served in the same role at all five of the previous Youth Olympic Games, which began in Singapore in 2010. 


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SHIC 2020 brings together 350 hospitality leaders committed to transforming the future of Saudi Arabia’s hotel market

Annual hospitality event follows a milestone year for Saudi Arabia’s tourism industry, after the launch of new visas which attracted 55,000 visitors in just one month

The third annual edition of the Saudi Arabia Hospitality Investment Conference (SHIC), being held from 21-22 January 2020 at Riyadh Airport Marriott Hotel in Riyadh, will bring together more than 350 dignitaries, developers, investors, hotel owners and operators to discuss the future of the Kingdom’s ever-growing hotel market in light of the event theme, ‘Transform Tomorrow’. 

Hosted by Dur Hospitality, organised by Semark and co-organised by Bench Events and MEED, SHIC 2020 features more than 90 high-profile speakers from companies paving the way in Saudi Arabia’s hospitality investment industry, including the Saudi Commission for Tourism and National Heritage (SCTH), Saudi Arabian General Investment Authority, Al Hokair Group, AMAALA, The Red Sea Development Company and Diriyah Gate Development Authority (DGDA). 

Jonathan Worsley, Chairman of Bench Events and Founder of SHIC, said: “We are excited to kick-off 2020 with the third edition of SHIC, which comes following a pivotal year for the Saudi Arabian hospitality industry. The launch of tourist visas in September 2019 marked the Kingdom’s intention to become a global tourism destination and we are proud to be bringing together the tourism officials, hotel owners and operators working to make this a reality”. 

Expressing his honour at hosting SHIC for the third consecutive year, Abdullah bin Mohammed Al-Issa, Chairman of Dur Hospitality in turn stated that the rising number of visitors to Saudi Arabia has paved way for quality, authenticity and variety among the Kingdom’s hospitality offering. “While the tourism industry continues to flourish and is expected to increase its contribution to the Kingdom’s GDP by 8% by 2030, we will continue to grow our diversified portfolio, which currently includes over 20 properties, operates 3047 rooms, in addition to several new projects underway. 

Our expansion plans seek to keep up with the demand of the industry and utilize the increased potential it poses with an investment of SAR 1.5billion (US 400 million)  to almost double our portfolio within the next four years,” Mr. Al-Issa added.

Ahead of SHIC, HE Ahmad Al Khatib, President of SCTH, said: “The launch of Saudi Arabia’s first tourism visa marked a historic milestone in the implementation of Vision 2030 and the development of the Kingdom’s tourism industry. Our aspiration is that by 2030, tourism will comprise more than 10% of Saudi Arabia’s GDP, attracting 100 million annual visits and creating as many as one million new jobs. Today, we are in an exciting position at the beginning of this journey and we are working closely with the hospitality industry to harness the full potential of Saudi’s tourism sector”.

Within the first month of launching the visa, more than 55,000 tourist visas were issued, providing a glimpse into the huge latent potential of the sector.

John Pagano, CEO of The Red Sea Development Company, added: “The uptake of the new e-visa demonstrates the widespread interest global travellers have in visiting Saudi Arabia. The e-visa creates opportunities for guests of the Red Sea Project to visit other parts of the Kingdom – and vice versa – making it easier to experience the unique beauty of our destination and be part of our commitment to enhance the natural environment. Through its introduction, the government is again demonstrating its commitment to make tourism a key pillar of the Kingdom’s economy. Visitors from around the world will experience the warm hospitality that Saudi Arabia offers and discover an unexplored part of the world.”

Jerry Inzerillo, CEO, DGDA, said recent progress meant it was “a momentous time in this extraordinary country”.

He revealed: “We plan to break ground in January 2020 for Diriyah Gate, a mixed-use traditional urban community which celebrates the rich cultural history of Saudi Arabia. Diriyah Gate, Riyadh’s new global cultural and lifestyle destination, will be home to leading luxury and lifestyle retail brands as well as over 100 cafés and restaurants. With hospitality, leisure, culture, education and entertainment assets in our development plans, we’re hoping to attract millions of tourists who will fall in love with Diriyah”.

According to SCTH, more than 150,000 new hotel rooms will be built in Saudi Arabia over the next three years, around 30% of which will be government funded while 70% will be driven by the private sector.

Numerous international operators have signified their commitment to the Kingdom. 

“With the direction Saudi Arabia’s tourism industry is heading, tourism is expected to rise across existing and new segments fuelling demand for a variation of new accommodation options, example, family friendly hotels including mid-scale and luxury resorts, and extended-stay hotels,” remarked Pascal Gauvin, MD, India, Middle East and Africa for IHG. “We are in active discussions with strategic partners to bring new brands from our global brand portfolio, such as Regent Hotels and Resorts, Six Senses and Kimpton Hotels and Restaurants, to the Kingdom to cater to these tourists’ diverse needs and preferences.”

Millennium Hotels and Resorts recently revealed its goal to operate a hotel in every region across Saudi Arabia, targeting 25 hotels in the Kingdom by 2025.

Millennium Hotels and Resorts MEA CEO Kevork Deldelian said: “We have been operating in Saudi Arabia for five years now, with nine hotels in our portfolio. We are already seeing increased business from the new tourist visas and are committed to playing a significant role in providing hotels across the Kingdom to accommodate this increasing demand”.

The SHIC programme will address various topics impacting the future growth of the hospitality sector, from asset management and franchising to sustainable luxury and artificial intelligence. There will also be case studies on mega projects, leadership panels, roundtables and a Three-Minute Pitch to Owners, during which leading brands will present their latest lodging products and loyalty programmes.

Meanwhile, on day one of SHIC, the Global Restaurant Investment Forum (GRIF) KSA programme will run concurrently, showcasing the most innovative home-grown and international restaurant concepts transforming the F&B sector in Saudi Arabia.

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MG ZS EV unveiled at Saudi International Motor Show

Taajeer Group and MG Motor launches its first electric vehicle
for the Saudi market

MG Motor reveals its first 100% electric vehicle for the Saudi market – the MG ZS EV

MG ZS EV revealed at the 41st Saudi International Motor Show in Jeddah

(10 December 2019, Jeddah) Taajeer Group and MG Motor has revealed its first-ever 100% electric vehicle for the Saudi market – the brand-new MG ZS EV, during the 41st Saudi International Motor Show, held at Jeddah International Exhibition and Convention Center under the patronage of the advisor of the Governor of Makkah Region. The stylish, compact SUV is based on the popular Middle East seller, especially in the Saudi market, the MG ZS, and is the first all-electric car from the British-born brand.

MG is prepared to embrace the New Energy Vehicle world, and has already showcased this through the overwhelming response and the successful introduction of the MG ZS EV in Europe and the UK, the brand is launching its first-ever 100 percent electric vehicle in the region.

The new MG ZS EV is equipped with a single electric motor that drives the front wheels and delivers 148bhp and 350Nm of torque – accelerating the compact SUV from 0 – 100 km/h in just 8.2 seconds. The new EV can travel on a single battery charge of NEDC for 335 KM and is equipped with fast charging which allows up to 80 per cent of the battery to be re-charged in just 40 minutes.

Based on the popular 1.5L petrol version of the MG ZS SUV, the compact SUV has proved to be the perfect option for buyers looking for a stylish, well-equipped, reliable car with an affordable price tag.

As part of MG’s ambitious plans to become market leaders in New Energy Vehicles, the brand continues to undergo a rigorous development program to ensure its innovative vehicles are reliable and equipped to take on the sometimes-extreme weather conditions in the region. This

summer the MG ZS EV was tested in the UAE during the hottest months of the year and concluded the program successfully, demonstrating that the company is ready to deliver electric vehicles in the in general, and in the Saudi market in particular.

Tom Lee, Managing Director for MG Motor Middle East, said: “MG Motor Middle East is benefitting hugely from the brand’s global commitment to remain at the forefront of new energy development. Now, as the region’s major cities focus on becoming the smartest and most sustainable in the world, we can contribute to that vision of the future with our first-ever 100% electric vehicle.

Eng. Hazm Jamjoom, COO of Taajeer Group, said: “The future of cars in the Kingdom is moving towards taking advantage of international technologies, especially in the field of electric vehicles production”.
He added: “Taajeer Group has started equipping infrastructure in collaboration with MG to be fully ready to participate in the future sustainable transport strategy and contribute to reducing dependence on conventional fuels and reducing environmental pollution. This will be a priority for our new 2020 strategy”.
He added, “Statistics shows a significant progress in our sales since the MG brand was launched in the Kingdom, as it has increased from 4,700 Vehicles in 2018 to reach 10,000 Vehicles by the end of 2019. The statistics also indicated a high level of the brand awareness in 2018 and 2019 increased from 12% up to 51%, which means increased demand for branding to an advanced level of satisfaction among the local audience”. He concluded: “To date, we have 20 authorized distributors and partners throughout the Kingdom, which contribute greatly to provide our distinguished after-sales services and ensure spare parts availability”.

MG Motor is experiencing a strong expansion in the Saudi market through a full network of showrooms or authorized dealers in other major cities and the new ZS EV is now available for ordering through Taajeer Group’s showrooms and the first vehicles will be delivered in January 2020.

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Since the opening up of Riyadh’s entertainment industry, there hasn’t been anything quite like the MDL BEAST Festival. There is no doubt that this festival is set to continue a wave of a revolutionary cultural shifts in Saudi Arabia as we know it.

The Electronic Dance Music (EDM) scene in Saudi Arabia may not always be first of mind when listing some of the most popular dance capitals of the world, but bubbling under the surface is Riyadh’s best kept secret – a world filled with great music, talented DJ’s, creative and innovative producers and a thriving musical community that is about to take centre stage.

It’s not just the music scene that is seeing significant changes in Saudi Arabia, there have been notable international sporting events successfully hosted in the Kingdom and for the first time, the country is opening itself up to tourism and diverse cultural influences from all over the world.

Along with Saudi’s first female DJ – Cosmicat, there will be a host of local DJs and artists playing at the festival, including producer Dalal, DJ DesertFish, DJs & producers K.Led & Majid, DJ & producer Vinyl Mode, DJ Baloo and many more!

“Things are changing really fast, for the better. Now that it’s really happening…It’s going to be quite the event to be part of” comments DJ Cosmicat.

These DJs discuss the significant changes they have witness first hand; not just in Saudi as a whole, but within the music community. This is an exciting time for Saudi’s music industry, they have all seen an increase in popular club nights, packed shows, sold out gigs and concerts. All of this has no doubt been leading up to MDL BEAST on December 19-21 2019 in Riyadh.

“MDL BEAST will create the standard for the Middle East. If you’re working, you’re a part of history. If you’re performing you’re a part of history. If you’re just in the crowd enjoying the music. You’re also a part of history.” explains DJs and producers DISH DASH

These local DJs will have the opportunity to perform alongside some of the global EDM scene’s best known artists for the first time. The likes of David Guetta, Martin Garrix, Tiësto, Camelphat, Black Coffee, R3hab and many more, are all about to descend on one of the biggest global entertainment events to wrap up 2019.

“I cannot explain or put into words how overwhelming and exciting this experience is going to be.” says DJs and producers K.Led & Majid.

Though music is a vital part of the festival, it is not the only thing that will set MDL BEAST apart from other festivals of its kind. As well as music, the MDL BEAST from the east, will feature various iterations of the arts – from performance to visual and there will be a focus on culinary craft and many more cultural treasures that make up Saudi’s rich heritage.

The first of its kind in Saudi Arabia; MDL BEAST is a three-day festival taking place (in a purpose built venue), on the 19-21 December 2019.


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Continuous efforts towards Saudization NAHDI Medical Company holds more than 1700 employment contracts for Saudis until December 2019

In a step towards implementation of its strategy and contribution to achieving the Kingdom’s vision 2030 and the National Transformation Plan, Nahdi Medical Company has been undertaking campaigns for nationalizing jobs every year to join the work force across its branches all over the Saudi cities as well as its HQ. Yesterday, Al NAHDI concluded its latest “Career Fair” to support Saudi talents among female and male pharmacists under the campaign “#My Success, My Country Success”, at the Marriott Hotel in the diplomatic area in Riyadh.

The most prominent attendees were representatives from the Ministry of Health, the Ministry of Labor, and the Human Resources Development Fund. The career fair continued for two days, as potential candidates submitted their applications, that were subject to evaluation, and their capabilities were verified against the main job requirements. And those who passed the exam, matched the job description, and were qualified to the final stage, it was agreed with through an employment contract where then they will get job directions and trainings. By the end of the fair, 63 pharmacists and eight diabetic health professionals were hired to be added onto the total of the 1,700 Saudi employees of Al Nahdi.

Eng. Yasser Joharji, CEO of Al Nahdi Medical Company, said: “We affirm the compatibility of Al Nahdi Nationalization’s strategy with the responsibilities of the private sector in supporting Saudization programs and creating real and sustainable opportunities for Saudi talents to achieve the goals of the National Transformation Program.”

“We consider investment in human capital and the development of qualified national talents as part of the company’s efforts to support the national economy and promote sustainable development career paths that serve the Kingdom’s Vision 2030, which is an ambitious nation as well as strengthening the national character by qualifying the national talents” Joharji added.

Al Nahdi continues its Nationalization campaigns including: its campaign (#our hope grows with you), & (#my success my country success) in order to create new opportunities for Saudis in the pharmacy sector across both genders, through coordination with universities to allow pharma students of colleges in the Kingdom to overgo practical experience within the pharmacies of Al Nahdi and the preparation of Saudis for their career path, through training and qualification programs, provided by “Nahdi Academy”.

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Spooky City… A New Face of Entertainment in Saudi Arabia

In line with Saudi Vision 2030 and the efforts exerted by the General Entertainment Authority (GEA) to develop the entertainment sector and the content provided to the community, Spooky City is designated to be a unique destination for entertainment added to the distinctive destinations of leisure in the Kingdom of Saudi Arabia where Riyadh, the capital of KSA, witnesses the opening ceremony of “Spooky City” at Riyadh Park, in the presence of a large number of public figures, businessmen, businesswomen, and all those interested in the industry of entertainment in KSA.
Spooky City is the home of people who are different from us. Are you ready to meet them?
Spooky City is an integrated fantasy entertainment city, designated to allow visitors to explore the most unusual, horrifying, exciting, and suspenseful world in order to live the real meaning of entrainment from a new prospective. Spooky City is a special world with special features and mood. It brings together all unique and unusual combinations of events, places, costumes, accessories, and decorations in one place.
Spooky City gathers major entertainment locations such as the City Theatre which offers interesting and glamorous theatrical shows reflecting the joyful atmosphere in the city. Visitors also can enjoy the latest games in the “Cinema play-role” Area, the first of its kind in KSA, which allows visitors t live an exceptional cinematic adventure where a visitors and his friends can play starring roles in their own cinematic adventure. The City also includes the “Restricted Area” where visitors will meet all villains of the City and live an exciting adventure for 45 minutes, full of horror, suspense, excitement, and fun.
Spooky City offers visitors a quality family time where visitors and their kids will enjoy the very innovative games and activities, which spread joy and happiness among all of them. Spooky City has so many other locations that are full of diversified and special entertainment events and activities for all family members in Saudi Arabia, such as Down Town Area, restaurants

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H.E. Mothanna Gharaibeh inaugurates BIGO Technology’s Amman office, opening doors to AI and more employment opportunities

• Office inaugurated by H.E. Mothanna Gharaibeh, Minister for Digital Economy and Entrepreneurship
• Singaporean Internet company looks to drive Artificial Intelligence skills and adoption in Jordan
• The company aims to hire 50 AI experts to be based in Jordan and serve the region
Amman-Jordan: 17 November 2019: BIGO Technology (BIGO), a Singapore-based Internet technology company powered by Artificial Intelligence (AI), has opened a new office in Amman, Jordan. The office was inaugurated by His Excellency Mothanna Gharaibeh, Jordan’s Minister for Digital Economy and Entrepreneurship. BIGO executives in attendance included Mr. Mike Ong, Vice President for Government Relations, and Mr. Jackson Liu, General Manager of Middle East, North Africa and Europe.
BIGO’s first office in Jordan will serve as an additional regional hub to interact and engage with users and stakeholders, ensure a high-tech corporate presence in Jordan, and advance AI skills among Jordanian youth. It will improve products, and increase employment opportunities for technology professionals within the country.
His Excellency Mothanna Gharaibeh, said: “BIGO has made the first step in fulfilling their commitment to Jordan, and we look forward to their future investment in the upskilling and hiring of technology and AI professionals in Jordan. This investment aligns well with initiatives in Jordan such as the ‘One Million Jordanian Coders’ programme, which will bring Jordanians free three-month training sessions and online courses in coding and internationally-recognised certification. As Jordan advances towards our digital future, we are enthusiastic about the role that visionary technology companies such as BIGO will play.”
BIGO currently has over 69 technical patents and over 414 patents are under the process of application. As a fast-growing Singapore company, BIGO now has five R&D centres around the globe, and employs over 250 people in the MENA region alone. Worldwide, BIGO has more than 400 million monthly active users across its applications and services, a significant percentage of whom are in the MENA region.
The Jordanian government has been a keen supporter of BIGO for its plan and presence both in the Hashemite Kingdom and across the wider region. In fact, earlier this year BIGO hosted His Excellency Mothanna Gharaibeh at its headquarters in Singapore, where discussions centred around the expansion possibilities in Jordan, and upskilling of youth in preparation for the fourth digital revolution.
Mr. Mike Ong of BIGO said: “At BIGO, we strongly believe that it is our responsibility to invest in the future wherever we operate. Jordan is on a quest to become the digital hotspot in the region. Our expertise in AI will help support Jordan’s vision and assist in developing an environment that nurtures and enhances digital skills and capabilities to build a better future.”
For BIGO, the Middle East region is ripe with opportunity for the consumption and development of its applications. It will also assist in developing the skills and talent of Arab youths and empower them to conceptualize and build a more productive future.
Mr. Jackson Liu of BIGO said: “We believe that establishing the BIGO office in Jordan is a strategic move due to the diversity on offer, in relation to language skills, cultural similarities to that of the region and an IMF classification of ‘Highly Developed’. We are committed to investing and developing human capital, and we have developed a comprehensive recruitment plan. Our objective is to focus more on hiring technology professionals so we can contribute to the vision of Jordan.”
The office in Jordan is the second BIGO office in the Middle East-North Africa (MENA) region after Egypt. The company has earlier announced plans of hiring 50 AI experts to be based in Jordan and serve the region.


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First Club for Businessmen and Businesswomen, Individuals and Corporates in Saudi Arabia

The Library House: First Exclusive Club for Businessmen and Businesswomen Opens Up in Riyadh
In fulfillment of the need of the business community and senior executives in Riyadh for high-end facilities that meet their expectations and addresses their need for exclusive luxury services that extend boundless opportunities for networking, relaxation and benefit, The Library House opened its doors in December 1st, 2019 as the first exclusive club for businessmen and businesswomen and senior executives on a three-story, state-of-the-art premises with a total area of 2400 m featuring sublime taste, fine arts and exquisite service.

Mr. Naif Alghaith, CEO of L’Acces Int., which owns the project, stated that The Library House is the first of its kind in Riyadh, and that it is proud to satisfy the needs of the business community in the Kingdom’s capital, especially that it is situated in in King Abdulaziz Road, not far from King Abdullah Financial District, which makes it easily accessible.
Director General, Mr. Mshari Khalid Almubaireek said that The Library House is the creative product of market leading interior design companies in the region, offering numerous facilities such as the Gathering, a deluxe office, a luxury executive room, a multi-purpose meetings room, the Gallery which is designed to host exhibitions from inside and outside the Kingdom and for individuals and specialized companies in the fields of fashion, jewelry and luxury items, Tulgahan corner, C-Square, the Golden Valley, the N Garden and the C Spot Restaurant.
Almubaireek added that The Library House sets itself apart by the high level of efficiency and quality of service it offers to its members that exceed comfort and luxury to providing concierge services, travel and reservations, event planning and execution, reception of members’ VIP guests and organizing private and formal events. He added that the club also boasts a monthly arts and cultural events tailored to suit the taste and needs of the members, which will make The Library House the meeting place of creative artists, thought leaders and arts and culture celebrities from inside and outside the Kingdom.
Mr. Naif Alghaith, CEO of L’Acces Int., expressed his happiness and pride in The Library House saying that it is an addition to the landmarks of Riyadh that can be added to the outstanding achievements of the unprecedented economic, social and cultural renaissance created by the national transformation programs and Vision 2030 of a vibrant society that best express the true essence and spirit of Saudi culture and its aspiration and as a living example of quality of life programs recently activated.
Alghaith said the name of the project was inspired by the ancient history of Arab and Muslim tradesmen who traveled the world and came in contact with the worlds’ civilizations, teaching and learning. Thus, The Library House seeks to distinguish itself, not just as luxury club, but as a meeting place for creative minds that elevate thought and taste and spread the civilizational message of the Kingdom.
Mr. Thafer Althafer, Managing Director, said that the club aims to attract elite business leaders and VIPs from the Saudi, GCC and international societies, and to be a landmark whose reputation transcends the geographic boundaries or Riyadh. He added that this project is the first step and will be followed by similar projects over the next few years spanning the kingdom and providing highest levels of hospitality

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Sony Middle East and Africa launches the new king of full frame mirrorless cameras – Alpha 7R IV

World’s first 61.0 MP Back-illuminated Full-frame Image Sensor Sony A7RIV combines highest resolution with high-speed performance, in a lightweight compact body

  • World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor
  • 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights

Riyadh, Saudi Arabia; 27th November 2019 – Sony Middle East and Africa unveiled the latest addition to its acclaimed Alpha™ 7R series full-frame mirrorless camera line-up; the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4) at an event in Marriott Hotel in Riyadh, Saudi Arabia. 

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing and a long list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators in the Middle East to capture content in ways that were simply not possible before.”

Alpha 7R IV with SEL2470GM

A New Level of Image Quality

The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP2, the world’s first1 of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.  The camera also boasts an impressive 15-stop3 dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilises algorithms from many of the latest Alpha™ cameras to maintain outstanding colour reproduction.  

This new full-frame model is equipped with an innovative 5-axis optical in-body image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been carefully re-designed to reduce even the slightest movement that may cause blur.  

The Alpha 7R IV also includes Sony’s highest resolution viewfinder in any camera, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions.  

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in 1 or 0.5-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels worth of data then composited into a 240.8 million pixels (19008 x 12672 pixels) image using the “Imaging Edge™” desktop application. Ideal for photographing architecture, art or any other still life photography subject, this enhanced mode produces photographs with a level of detail and colour accuracy that is simply stunning.  

Shooting and Focusing Speed

The innovative new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps4 with continuous, accurate AF/AE tracking for up to approximately 7 seconds5 in full-frame, full-resolution mode (JPEG / RAW), and approx. 3x seconds in APS-C crop mode delivering 26.2MP2 images.  These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.  

The upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane phase-detection AF points that cover approximately 74% of the image area.  There are also 425 contrast AF points that add extra precision and reliability for low light and other situations that are best served by contrast AF. The higher AF sensor density and refined tracking algorithms of the new camera produce a notable improvement in tracking performance, allowing complex subject motion and sudden subject movements to be reliably tracked with greater precision than ever.  

The Alpha 7R IV also supports Real-time Eye AF, which employs artificial intelligence to detect and process eye location data in real-time, stay locked onto the subject’s eye with extreme precision. This is available for both animal and human subjects, with an option to select either animal or human Eye AF mode depending on the shooting situation. Additionally, the Real-time Tracking7 feature is available which utilises a newly developed subject recognition algorithm to ensure the ultimate subject tracking and persistence of the focusing system.  There is also an anti-flicker shooting mode, which automatically detects the presence of fluorescent or artificial lighting in a shooting environment to minimise any impact on the final image.  

Enhanced Connectivity for Professional Workflow

Sony’s new Alpha 7R IV full-frame camera is equipped with a variety of advanced connectivity features designed to enhance professional workflow.  The new model includes wireless LAN functionality to support the conventional 2.4 GHz band as well as a high-speed 5 GHz band for faster, more stable data transfer.  Wireless PC remote connectivity (wireless tethering shooting)8 is also available on the new Alpha 7R IV, a first for Sony cameras.  Requested by many working professionals, this will allow for much more freedom in studio and location shoots, where the photographer can move around freely without restriction.

In addition to high-speed Wi-Fi® and wireless PC connectivity8, the new full-frame camera is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C™ connector that supports extremely fast wired data transmission, with almost doubled data transfer speed achieved in combination with Imaging Edge software compared to the Alpha 7R III. It also supports FTP data transfer with background transfer capability, allowing photographers to send images to a specified FTP remote server while they are still shooting or reviewing images.  

To support an efficient, high-speed connected professional workflow, Sony has announced version 2.0 of “Imaging Edge” desktop applications (‘Remote’/’Viewer’/’Edit’)12. The ’Remote’ application allows users to control cameras and monitor live shooting on their PC screen; the ‘Viewer‘ application is used to quickly preview, rate and select photos from large libraries and the ’Edit‘ application can develop RAW data into high-quality photos for delivery. 

To maximise convenience in image transfer, when utilising the latest version of Sony’s Imaging Edge Mobile™ application, the camera can now transfer images to a connected smartphone even if the power is set to OFF.   

High-resolution 4K and Professional Filmmaking Features

In addition to its impressive still image capabilities, the new Alpha 7R IV performs exceptionally well as a serious filmmaking tool, offering 4K (3840×2160 pixels) video recording and full pixel readout without pixel binning in Super 35mm mode9. This ensures high-quality 4K footage with exceptional detail and depth. S-Log 2 and S-Log 3 are also available to maximize colour grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic range. HLG (Hybrid Log-Gamma) is also available on the Alpha 7R IV to support an Instant HDR workflow.

For video autofocus, the versatile new full-frame camera utilises a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting – even if an object temporarily moves in front of the intended subject. The camera also includes Touch Tracking functionality during movie shooting, allowing the user to simply touch the screen on their intended subject for instant acquisition. 

The new Alpha 7R IV debuts Real-time Eye AF for movie shooting6, a first in any of Sony’s cameras. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. The Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected.  

Another notable video feature is the addition of a digital audio interface to the camera’s Multi Interface Shoe™ (MI Shoe), allowing direct connection of the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and high-quality audio recording.  Interval shooting for creating time-lapse videos is available, as well as full HD recording at up to 120 fps, Slow and Quick Motion functions and much more.  

Enhanced Build, Design and Customisability 

The new Alpha 7R IV has several upgrades to its design and usability, with many adjustments being implemented directly based of the voice of Sony’s professional community.  

To maximise durability, the new Alpha 7R IV features upgraded dust and moisture resistance, with additional sealing provided at all body seams, the battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy, and has an upgraded six screw, extra-firm mount. 

Additional enhancements to the body design include an improved grip for greater comfort and a surer hold within the hand; an increase in the diameter and feedback for the ‘AF-ON’ button; a new multi-selector joystick design for improvised control; an exposure compensation dial lock button and a redesigned shape and new position for the rear dial.  A strong request from many professional users, the new camera also includes two UHS-II compatible media slots, allowing for higher overall capacity and faster read/write speeds.

For added convenience, camera setting registration is expanded. Now, almost all camera settings can be saved to and read from an inserted memory card. Up to 10 combinations can be saved to any individual card and loaded into any camera body of the same type.  

Despite its 1.5x pixel count, the battery life has also been improved – with a CIPA measurement of up to 670 still images per charge using LCD monitor, or 530 images with EVF). For even more uninterrupted operating time, the new optional VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries.  The body can also be powered via the USB connector

New Accessories

Sony has released a variety of new accessories to compliment the new Alpha 7R IV camera, including:


VG-C4EM Vertical Grip – provides same operation, handling and design as the Alpha 7R IV camera, including upgraded dust and moisture resistance19, doubles battery life and allows USB battery-charging via the camera body. 


ECM-B1M Shotgun Microphone – Eight high-performance mic capsules and advanced digital signal processing provide three selectable directivity patterns in one compact microphone of approx. 99.3mm (4 inches) in length with Super-directional pick up; when connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible quality is achieved without noise or degradation. 


XLR-K3M XLR Adaptor Kit – Two XLR/TRS combo connectors and one 3.5mm stereo mini jack for microphone and line input, with extensive control that helps facilitate the post processing workflow; connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible audio quality is achieved without noise or degradation;  supplied extension cable for Audio provides extra flexibility for camera attachment with rig, cage or bracket.

SF-M series TOUGH 

Ultra-Tough UHS-II SD card with ultra-fast speed up to 277MB/s (read) is ideal for shooting in extreme conditions and streamlines the post-shooting workflow; supplied with file recovery software (supports both macOS and Windows).


Fast USB for PC hub with UHS-II SD/microSD reader, supporting USB 3.1 Gen 2 and 100W USB Power Delivery (USB PD), contributes to efficient workflow by ultra-fast, stable backup to PC or SSD.  


The new Alpha 7R IV Full-frame Interchangeable Lens Camera is available in Saudi Arabia at a price of SAR 14,999/-.

For full product details, please visit:

A product video on the new Alpha 7R IV can be viewed here

A product video on the new ECM-B1M can be viewed here.

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Car Audio and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 262 accredited third party service centres reinforce Sony’s presence in key markets in the region.


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Time to Say ‘Yalla Biryani’ at Zafran Indian Bistro

Be it its great aroma, mouth-watering taste or colourful appearance, a perfect biryani is truly a complete meal.  No matter where you are from, the blended fragrance of exotic spices in a pot conjures up nostalgic images of India and tastes delicious when enjoyed with friends and family

The latest limited menu at Zafran Indian Bistro celebrates this rich, flavorful, wholesome dish.

Conceptualized by one of the region’s Indian cuisine gurus, Chef Sajeev Chelattu, Brand Chef at the award-winning contemporary Indian restaurant, Yalla Biryani elevates this popular dish to a culinary experience that is truly unforgettable. 

From a traditional Hyderabadi Chicken Biryani to the more complex Awadhi Gosht Dum Biryani (lamb) and Murgh Sufiyani Biryani (chicken), the limited menu’s wide range captures the true flavors, spices and textures that have stood the test of time. For seafood lovers, Chef Chellatu recommends the Jinghe Dum Nisha Biryani, which includes prawns cooked in rich seafood stock, fragrant basmati rice flavored with cumin, carom seeds, coriander & saffron.

All these biryanis are served with Raita and a Traditional Mirch Baigan Ka Salan, a perfect accompaniment made of eggplant and green chillies cooked in a peanut, sesame, coconut and tamarind gravy with a hint of jaggery. 

“Using age-old techniques and recipes from regions as diverse as Awadh and Malabar and combining them with the finest spice blends, Yalla Biryani is a must-do for any food connoisseur this festive season. So whether you’re celebrating Diwali, the festival of lights, or just looking to expand your culinary horizons, visit us at Zafran for a meal to remember,” added Chef Gaurav Singh, Business Manager, Zafran

Zafran’s Yalla Biryani menu is also available for delivery and comes in a beautiful earthen pot, ideal for a small Diwali get-together or just a catch up with loved ones. 

Prices start at a reasonable SAR 72 for a pot of Biryani that can comfortably serve two people. The Yalla Biryani menu will be available from today until the end of December at Zafran in Rubeen Plaza, Levels Mall and Turki Square.  The restaurants are open to guests for lunch as well as dinner from 11 am – 11 pm on weekdays and 11am – 12 am on weekends (12 pm to 12 am 7 days a week at Levels Mall). To make a reservation please call: +966 11 562 2229 (Rubeen Plaza) or +966 50 900 9052 (Levels Mall) or +966 50 3399181 (Turki Square). For added convenience Zafran offers a take-out and delivery service as well and is on Jahez, Uber Eats, Hunger Station, Talabat and Carriage.

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