HP Unveils New Printing Innovations in the Kingdom of Saudi Arabia

Riyadh, Saudi Arabia, Jan 20. 2013 — HP today announced new HP Officejet Pro and HP LaserJet printers and content management solutions for the Saudi market, designed to redefine business and government printing by enabling customers to reduce costs, increase efficiency and digitise the office. These ground-breaking advancements in office productivity and affordability are a result of HP’s focus on product innovation combined with intelligent Autonomy solutions and a rich heritage in inkjet design.

The new offerings represent the largest upgrade to HP’s commercial printers in almost a decade, signifying the integration of intellectual property (IP) and innovation from across the organisation.

“Our customers in Saudi Arabia need innovative technology tailored to their workflow that is simple and effective, and helps them conduct business,” said Laszlo Czinege, General Manager , Printing and Personal Systems Group, HP Saudi Arabia “HP is offering high quality document printing at unprecedented speed with superb performance to drive a new level of office efficiency.”

HP Officejet Pro: Outstanding speed, quality, reliability and cost efficiency for SMBs

HP Officejet Pro X Series desktop printers and multifunction printers (MFP) deliver up to twice the speed at up to half the printing cost compared with colour laser printers in their class.(1, 2) This new class of devices is powered by HP PageWide Technology, the next-generation inkjet platform that sets a new standard for small work-team printing. It offers small and medium-sized businesses (SMBs), remote offices and branch offices high-quality documents at up to 70 pages per minute.(3)

HP LaserJet and cloud-based solutions digitise the office, simplify data access

The creation of vast amounts of business and government data means customers need a way to streamline how information is managed and accessed. The HP LaserJet Enterprise flow MFP M525c and HP LaserJet Enterprise colour flow MFP M575c offer higher-performance document processing and sharing. This provides an ideal on-ramp to the digitised world with premium dual-head scanning, HP everypage technology that ensures that pages are picked up one at a time, and data entry that speed the transition from a paper to digital office.

The HP flow MFPs can be integrated with content management solutions based on software from Autonomy, an HP Company, either on-site or via the cloud. By pairing HP printing technology with Autonomy solutions, customers can access, organise and leverage information in documents, audio, video, email and web pages.

The HP Flow CM Professional (4) brings enterprise-class content management to growing businesses, with standard high-security features that also support leading banks, legal firms and stock exchanges and can be accessed from virtually anywhere through a standard browser. The cloud-based offering increases collaboration and productivity by easily capturing, indexing, storing, searching, retrieving and printing documents through a unique user-friendly interface designed with the customer in mind (5).

“The HP Flow CM Professional and HP flow MFPs offer us an opportunity to improve employee productivity via collaboration and streamlined processes, allowing us to focus more time towards our customers and overall business,” said Hassan Al Mahrak, Printing Categoty Manager , HP Saudi Arabia… “We see these offerings as having a very positive impact on our business—making it easy to scan documents, easy to find them in the cloud-based document management system and easy to print out information.”

Office printing to increase productivity 

Organisations of all sizes can address the need to increase productivity while reducing the complexity of their printing environment.For SMBs looking to increase office efficiencies with fast, powerful prints, HP is offering two additional series of HP LaserJet Pro printers. Also, HP is introducing new and enhanced document workflow solutions along with HP LaserJet Enterprise series printers that simplify productivity in enterprise organisations. For workers on the go, HP now offers greater access to print from cloud-based applications, incorporating Google Apps mailbox support through its HP ePrint Enterprise.(7)

For improving workflow through targeted customer communications across print and electronic channels, HP is offering HP Exstream LiveSite Connector and HP Claims Correspondence 2.0. HP Exstream LiveSite Connector combines solutions from Autonomy and HP Exstream to offer consistent, analytics-based, targeted customer communications. HP Claims Correspondence 2.0 reduces claims-settlement cycle time, provides faster correspondence processing and improves online awareness of claims status by uniting document content with people and processes.

Footnotes

(1) Comparison based on manufacturers’ published specifications of fastest available colour mode (as of March 2012) and includes colour laser MFPs < SR 3750 and colour laser printers < SR 3000 available March 2012 based on market share as reported by IDC as of Q1 2012 and HP internal testing of printer in fastest available colour mode (sample four-page category documents tested from ISO 24734). Additional information is available at www.hp.com/go/printerclaims.

(2) Cost per page (CPP) claim is based on the majority of colour laser MFPs < SR 3750 and colour laser printers < SR 3000 as of March 2012. ISO yield based on continuous printing in default mode based on market share as reported by IDC as of Q1 2012. CPP comparisons for laser supplies are based on published specifications of the manufacturers’ highest-capacity cartridges. CPP based on HP 970XL/971XL ink cartridges estimated street price. Additional information is available at www.hp.com/go/learnaboutsupplies.

(3) After first set of ISO test pages. Additional information is available at www.hp.com/go/printerclaims.

(4) Availability in EMEA spring 2013.

(5) In the cloud you only require a browser to connect.