Under the auspices of Ministry of Foreign Affairs of Bosnia and Herzegovina, South European Investment Company in partnership with Hotel Bristol Sarajevo and Turkish Airlines concluded the first “Bosnia and Herzegovina is ready. Are You?” Roadshow through the GCC from February 2nd to February 7th, 2013. The Roadshow served to present Bosnia and Herzegovina as a highly attractive and adventurous destination in the very heart of Europe that offers amazing potentials in the world of the travel industry.
The ‘Bosnia and Herzegovina is ready. Are You?” road show travelled through to six cities on the Arabic peninsula, first destinations being Jeddah and Riyadh, followed by Kuwait City, Doha, Abu Dhabi and it’s final leg in Dubai. The promotion received excellent reception with over 500 travel professionals expressing great interest in Bosnia and Herzegovina as a tourist haven.
„The main goal of this promotional tour was not merely to present Bosnia and Herzegovina to the GCC market, but also promote various high-level offers to the potential clients. This concept proved a success as it enabled the visitors to discover Bosnia and Herzegovina from so many different perspectives: as unexplored destination of pristine natural beauties, a country of culture and traditions, of rich heritage and renowned hospitality, and all this in especially designed packages for business and private travelling“ – said Mr. Behrens, General Manager of Hotel Bristol Sarajevo.
This promotion of Bosnia and Herzegovina was only an initial part of a broader plan for further development of cooperation with the GCC, which should result in a drastic increase of visitors from those counties in the months to come.
Organizers and partners
SEIC Ltd – DMC Division , a company from Bosnia and Herzegovina, whose founders are some of the largest companies in the GCC and the EU market. It specialises in MICE travel developments as well as organisation of inbound tours and excursions for individual travellers.
Turkish Airlines is the national flag carrier airline of Turkey and a member of Star Alliance network. Flying to 98 countries; with 219 destinations worldwide make it the 5th biggest carrier in the world. Turkish Airlines was awarded an array of accolades within flight industry, most notably Best Airline in Europe in 2011 and 2012, Best Airline of South Europe since 2009, Best Seats in Premium Economy Class in 2011 and 2012 and Best On-board Catering in Economy Class in 2010, and it is also on the top-list of world’s best airlines.
Hotel Bristol Sarajevo is the first international hotel in Bosnia and Herzegovina managed by an international hotel group Shaza Hotels. Shaza Hotels is an independent five-star hotel operator whose partners include Kempinski proud hoteliers since 1897. Shaza Hotels is also a member of the Global Hotel Alliance which unites 14 high-ranking regional and luxury hotel brands around the world.