Riyadh, KSA, 20thMarch2013:This week, Mouawad introduced Riyadh to the new Mouawad Watch Line debuting with a collection of distinctive chronographs—the Grande Ellipse—and a collection of ladies Swiss quartz watches—La Griffe. These luxury wristwatches, being shown for the first time in Riyadh at the brand’s Al Olaya Boutique, feature the remarkably detailed excellence of all Mouawad products aligned with the horological expertise of the master watchmakers at their Swiss workshops in Les Breuleuxand Carouge.
In addition the Mouawad Snow White Princess Diamond Watchis on its maiden voyage to Kingdom of Saudi Arabia and on display at the boutique through March 28th.The bespoke diamond-studded masterpiece featuring 233 colourless diamonds, weighing a total of 106.93 carats and worth $6.8 million,made its global debut at the Doha Jewellery and Watch Exhibition (DJWE) last year. The diamond timepiece ushers in the new Mouawad Genève Watch Line with two collections combining clean, sophisticated lines with sporty looks,diamonds and gems, and the finest, most durable materials and audacious construction.
The Mouawad Grande Ellipse
A collection ofeighteen sophisticated models, ranging from the more formal diamond-studded or plain rose gold Royales, to the bi-colour rose gold and stainless steel Sport Villes, and the bi-colour rose gold and titanium Sport models. The ultimate in precision and reliability, these exceptional prestige timepieces are steeped in the Swiss watchmaking traditions and mastery of Mouawad Genève Manufacturingand have been realized and forged to be the choice of the world’s most discerning luxury timepiece customers.
The Mouawad La Griffe
Named for its distinctive motif featuring four prongs clasping the bezels—each set with four diamonds or coloured gemstones according to the model—La Griffe is a recherché collection ideal for the tastes of glamorous contemporary women.With colourful mother-of-pearl dials and matching straps, La Griffe ushers in Mouawad’s debut ladies’ collection. . The boldness, freshness and alluring beauty of this collection is a stunning counterpart to Mouawad’s uniquely distinct gentlemen’s timepieces.
On the occasion of the launch, Alain Mouawad, Guardian of the Mouawad Watch Division, said: “Today marks another great achievement for Mouawad as the brand officially enters the luxury watch business. My family has been manufacturing watches under the nameRobergé for over 40 years but the Grande Ellipse and La Griffe are the first and only collections engraved with the Mouawad signature”.
“These prestige watches are steeped in the Swiss watchmaking traditions and mastery of Mouawad Genève Manufacturing; the two collections have been designed to be the choice of world’s most discerning luxury timepiece customers”, added Alain Mouawad.
The new Mouawad Watch Collection is now available in Mouawad Riyadhboutique, with prices ranging from $8,900 to $49,000USD for the Grand Ellipse collection and Sport Ville Collection and from $3,900to $23,750USD for La Griffe collection.
For more information about Mouawad, its collections and boutiquelocations,visitwww.mouawad.com