With small and medium-sized businesses in Saudi Arabia estimated to account for a fourth of the country’s gross domestic product and more than 50% of employment opportunities (source: Zawya/IMF), Avaya, a leading global provider of business communications applications, systems and services, is talking directly to these businesses about how to become more efficient and customer-focused.
Identifying organizations with fewer than 500 employees as ‘The New Big’ within Saudi Arabia’s work force, Avaya’s two-dayroadshowin Jeddah and Riyadh this week will focus on empowering the Kingdom’s SMEs to collaborate with customers, colleagues and suppliers through a range of collaboration, video and networking solutions.
“According to the IMF in 2012, Saudi Arabia’s SME sector includes more than 90% of organizations within this market, and it is essential that they are properly equipped to achieve their business and growth objectives.The days of complicated IT solutions, intended for larger enterprises, have come to an end; SMEs are busy expanding their core businesses, and need simple solutions that embrace innovation,” said NidalAbou-Ltaif, VP of Middle East, Africa and Turkey, Avaya.“SMEs are agile and constantly growing– they invest in new technology because they understand that in order for their organization to thrive, they need to take informed decisions about which solutions can make them more competitive and customer-centric.”
Under the theme ‘The New Big’, customers attending the Avaya Forumin Saudi Arabia will learn how Avaya has simplified the complexity of business communications systems, while retaining vital collaboration features. Avaya IP office —suitable for SMEs with as few as five employees—now scales up to 1000 users. This solution gives mid-sized companies in Saudi as well as the wider Middle East, Africa and Turkey a more cost-effective, simplified way to manage growing staff on a network across one or multiple sites.
Avaya IP Office can also be paired with Avaya’s recently introduced ERS 4000 series switches and Wi-Fi solutions to automate network set-up. One simple command automatically configures the switches and enables collaboration features – a time-saving, straightforward process that’s ideal for SMEs, which may not have dedicated IT staff. In addition, Avaya has made video more mobile, accessible and affordable to mid-size enterprises — customers no longer need to confine themselves in expensive video conferencing rooms to stay visually connected with their customers, peers and partners on their device of choice being an iPad, laptop or an android device
In addition to the Kingdom, Avaya’s forum on ‘The New Big’ in making stops in Dubai, Istanbul, Nairobi, Cape Town, Durban and Johannesburg.(Data source: http://www.zawya.com/story/Saudi_SME_opportunity-ZAWYA20120919051002)