TECNO Launches CAMON 20 Series: A Steady Night Portrait Master with Groundbreaking Deconstructionist Design

TECNO, an innovative technology brand with operations in over 70 global markets, today launched its new  CAMON 20 Series, bringing spectacular portrait video and night portrait photography experience with the industry’s first CAMON PUZZLE deconstructionist design to its forward-looking users. TECNO CAMON 20 Premier 5G’s 5000 Times/s Sensor-Shift OIS Anti-shaking Technology and 50MP RGBW Ultra-Sensitive sensor enable the device be capable to provide SLR camera level anti-shake video and crystal-clear night  portrait quality. Its 108MP Ultra Definition camera delivers breath-taking wide-angle shots for both photography and video shooting. Meanwhile, inspired by the deconstructionist genre of postmodern architecture, the series  fuses the magic skin with ceramic materials and create the unique CAMON PUZZLE design. TECNO CAMON 20 Series including CAMON 20 Premier 5G, CAMON 20 Pro 5G , CAMON 20 Pro and CAMON 20 are expected to be broadly available in early May. 

“TECNO CAMON 20 brings together innovative technologies and modern stylish design in one striking, high-performance series,” said Jack Guo, General Manager of TECNO, “Many moments in life are meant to be captured. TECNO CAMON 20’s advanced portrait and video technologies let users record those emotional motion moments in sharper detail, while its striking aesthetic design and powerful performance complete an all-round exceptional user experience.”

5000 Times/s Sensor-Shift OIS Anti-shaking Technology for Portrait Video

In the pursuit of steady portrait video, TECNO has incorporated SLR camera in-body image stabilization into the CAMON 20 Premier 5G. The devices with 5,000 Times/s Sensor-Shift OIS Anti-Shaking Technology can compensate for shakes up to 5,000 times per second. As a result, images and video are crisp and vivid, even when taken while moving at speed.The technology is the most cutting-edge anti-shake solution in the industry, aiming to popularize the SLR camera anti-shake innovations on smartphone. Unlike traditional anti-shake solution that compromises image quality, it preserves every single ray of light without cropping the image. Even in low light, up to 93% of the footage shot can still be achieved. Meet the best anti-shake solution for portrait video shooting so far that captures all the emotions in motion!

50MP RGBW Ultra-Sensitive Sensor for Night Portrait

TECNO’s innovative technology of RGBW has brought very brilliant night portraits on its products. By replacing the “green” array solution in the traditional RGGB color filter with a “white” one, the RGBW sensor allows more light to be captured. While 1G+6P lens increase the light intake by replacing one of the plastic lens by a glass one in the process when light reaching the main sensor. The main sensor on TECNO CAMON 20 Premier 5G is also increased from 1/1.73 to 1/1.56(the single pixel size from 0.8μm to 1.0μm, with 56.25% larger light-sensitive area to ensure images are as close to real-life scenes as possible. With greater light transmission, TECNO CAMON 20 Premier 5G lets users capture the crystal-clear night portrait in stunning definition, never losing a detail in the dark.  

Groundbreaking Innovation with CAMON PUZZLE Deconstructionist Design  

Inspired by the deconstructionist genre of postmodern architecture, TECNO fuses the aesthetic concepts of international fashion brands and pioneering designers and create the unique CAMON PUZZLE design. TECNO tries for the first time to engrave with 20 irregular ribs in a luxury lychee pattern Magic Skin while sapphire-grade nanocrystalline ceramic is integrated into the device’s back cover construction. The combination of advanced materials and bold design challenge traditional smartphone design language and lets CAMON 20 users make a stylish statement.

The fusion of the magic skin with ceramic materials realized by TECNO’s designers creates incredible comfort with a natural tactile texture that doesn’t attract fingerprints. With a unique appearance and high-quality materials, CAMON 20 Series brings industry design standards into a new era. As a result, the design wins prestigious MUSE Design Award 2023 as a gold winner and highlights TECNO’s position as a pioneer of smartphone design. 

  • 108MP Ultra Definition Camera Captures Ultra-wide Horizon Views & 32MP AI Selfie camera for Ultra Clear Shining Selfie – Besides its 50MP main camera, CAMON 20 Premier 5G’s camera module also comprises a 108MP Ultra Definition camera, which enables users capture ultra-wide horizons and super macro close-ups all in stunning detail.  The 9-in-1 Adaptive Pixel technology which merges 9 small pixels into a single 1.92um ultra-large one, improves the light sensitivity by up to 9 times according to pixel size by using.  The 32MP Ultra Clear AI Shining Selfie camera helps users to elevate their selfie. The series also features TECNO’s AI-powered “Portrait Master” beauty algorithm, which uses 319-dot face-positioning to generate precise beauty analytics including culture, skin tone, the physical environment and more to develop a personalized beautification plan. Based on TECNO’s Big Data Platform, the technology empowers users through more inclusive technology. Both the 50MP main and 108MP wide-angle cameras also support 4K and HDR video, while the rear and front cameras support dual portrait video. 
  • 6.67″ AMOLED True-color Screen with Immersive All-slim Bezel – TECNO CAMON 20 Premier 5G adopts 6.67″ AMOLED true-color screen, supporting full-path cinema-grade P3 wide color gamut, its 800000:1 ultra-high contrast ratio makes the light and dark details clearer with brilliant image quality. The color gamut is a wide color gamut standard introduced by the U.S. film industry, covering a larger color area for true cinema-quality picture color. TECNO CAMON 20 Premier 5G’s 47% narrower bottom bezel, brings users an immersive borderless full-screen view experience.
  • TüV Rheinland Eye Protection Certification Display at 120Hz Adaptive Refresh Rate – Certified by TuV Rheinland, TECNO CAMON 20 Premier 5G filters out 50% of the blue light to minimize its damage to the eyes. The device uses PWM 1920Hz ultra-frequency dimming to effectively solve screen flicker in low-light scenes and significantly reduce eye fatigue. Multi-level adjustable refresh rates up to 120Hz could be adaptive to be tailored to the users’ specific usage scenario. Its high touch sampling rate up to 360Hz allows for instant and accurate fingertip responses for an enhanced experience.
  • MediaTek Dimensity 8050 Chip as Fully Upgraded Computational Portrait Photography Engine – Among the industry’s very first batch devices to be armed with MediaTek’s new Dimensity 8050 processor, CAMON 20 Premier 5G brings the chip-makers’ signature power with an advanced 6nm octa-core architecture. With up to 3GHz CPU frequency, performance is smooth and lag-free, whether running day-to-day apps or large-scale games.  In use, TECNO CAMON 20 Premier 5G’s Triathlon Polymer Graphene Tri-State Heat Dissipation technology keeps the device cool, while the series offers 8GB+8GB extended RAM and up to 512GB ROM. TECNO CAMON 20 Premier 5G’s 5,000mAh battery gives users plenty of power whether at home, at work, or on the go, and fast charging is perfect for a quick juice boost whenever it is needed. 

Additional amazing features brought by CAMON20 series include: 

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One Summer Isn’t Enough’ – 2023 Summer Campaign Abu Dhabi

The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) announced ‘One Summer Isn’t
Enough’, a campaign that shows the wide range of experiences available throughout the season as part
of Abu Dhabi’s plan to attract 24 million visitors by 2023. Launched during the 30th edition of the Arabian
Travel Market, DCT Abu Dhabi also unveiled three new promotions to inspire, excite and restore this
summer.
The all-inclusive Abu Dhabi Summer Pass provides access to explore over 30 attractions, 600 restaurants,
and a variety of retail outlets. Visitors will also benefit from the ‘Stay More, Pay Less’ promotion at
participating hotels, offering an extra night of fun for every three hotel nights booked.
There are more benefits for families. ‘Kids Go Free’ with a complimentary hotel stay and meals for one
child with every paying adult. That’s not all – kids also get complimentary entry to their choice of Yas
Island’s thrilling theme parks.
There’s always more to do in Abu Dhabi, with a mix of fun attractions and exciting events available all
summer, including SeaWorld Abu Dhabi, opening soon on 23 May. The all-new experience opens features
interactive family fun and eight themed realms to uncover.
All summer long, visitors can enjoy seamless connectivity via the Experience Abu Dhabi Shuttle Bus
– complimentary for everyone. Just hop on and off at indoor theme parks, inspiring cultural venues, and
other unique attractions, at your own pace.
For more information, please visit: summer.visitabudhabi.ae

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NESPRESSO KSA LAUNCHES A COLOUR REVOLUTION WITH VERTUO POP Add a splash of colour to your life with Vertuo Pop, the most compact machine in Nespresso’s Vertuo range, now available across Saudi Arabia

Nespresso is excited to launch the Vertuo Pop machine to complement its Vertuo range as the smallest and most affordable machine for Vertuo to date. Vertuo offers over 30 unique coffee blends and single origins in a range of cup sizes for coffee lovers to enjoy their favorite drink any way they like, whatever the moment from just the touch of a button.

Ramón Esteves, Business Executive Officer for Nespresso Saudi Arabia explained. “By introducing Vertuo in the Kingdom of Saudi Arabia, we are expanding at-home coffee options for coffee lovers and meeting the needs of consumers across the region who enjoy large cups of coffee with the high-quality Nespresso is known for. With Vertuo Pop we are introducing the most compact and colourful machine in our Vertuo range, without compromise on versatility or convenience for every taste and moment, delivering the full Nespresso experience.”

Nespresso Vertuo Pop machine adds a burst of colour to any coffee corner, no matter how big or small. With six
new colourways, Vertuo Pop allows coffee lovers to make a statement that suits their style. The newest member of the Vertuo family provides Nespresso customers with the freedom to personalise and add a style statement to their space in colours, from classic Liquorice Black or Coconut White, to vibrant and playful Spicy Red, Mango Yellow, Aqua Mint or Pacific Blue.

VERTUO TECHNOLOGY

As with the rest of the Vertuo range, Vertuo Pop has Centrifusion™️ technology. At the touch of a button, the intelligent system uses barcode technology to recognize the coffee variety being brewed and automatically adjusts the extraction parameters – such as infusion time, water temperature and flow rate, rotational speed and cup length – to the precise levels selected by coffee experts for each blend.

This ensures each cup is tailor made to the specific coffee blend, revealing quality aroma and crema each time.
The infusion phase allows the water to saturate the roasted and ground coffee. The capsule then spins up
to 4,000 rotations per minute, optimizing the flow of water to extract the flavors and create a dark full-bodied
coffee, finished with a silky and generous crema.

VERSATILITY
ENJOYING THE VERTUO RANGE

Vertuo range proposes coffee lovers over 30 exceptional permanent coffees and seasonal limited
editions. The different-sized capsules tailor to the range of coffee cup sizes, each carefully blended and
roasted to deliver a quality coffee experience.

Whether you are in the mood to impress your friends over brunch or if you’re looking to indulge in your
favourite latte, Vertuo Pop offers versatility for every taste, and moment with four cup sizes available, Mug
(230ml), Gran Lungo (150ml), Double Espresso (80ml) and Espresso (40ml), perfect to pair with the Nespresso
Aeroccino milk frother to recreate your favourite coffee recipes at home.

NESPRESSO’S COMMITMENT
TO SUSTAINABILITY

Sustainability is at the heart of everything Nespresso does. The company is committed to making a positive
difference for people and the planet, while bringing some of the most exquisite coffees to consumers.

In line with this approach, all Nespresso coffee capsules, including the Vertuo range, are made from
80% recycled aluminium, which carefully protects the freshness, quality and taste of the coffees. Nespresso has invested in its recycling programs and is committed to making it as simple and convenient as possible for
consumers to recycle their used capsules.

The Vertuo Pop coffee machine is made with 35% recycled plastic, with the packaging made of 99.5%
recycled materials.

VERTUO POP FEATURES

The innovative new Vertuo Pop machine is designed to enrich the coffee experience:

• Centrifusion™️ extraction (rotational extraction) system to brew coffee gently and precisely. The rotation reaches up to 4000 rotations per minute to fully extract the coffee.

• Barcode reading technology which adjusts the brewing parameters such as the cup size, temperature, rotational speed, flow rate and time the water is in contact with the coffee to allow for precise extraction.

• Simple and convenient one touch button.

• 30 second pre-heating time.

• Adjustable cup platform.

• Automatic off mode after 2 minutes of non-use.

• Dimensions: 136 x 426 x 250 mm

• Weight: 3.5kg

• Water tank capacity: 0.6l

• Consumption: A+

• Made with 35% recycled plastic

Vertuo Pop is 890 AR per machine and is now available in Nespresso boutiques across Saudi Arabia and online at https://sa.buynespresso.com

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VOX Cinemas celebrates 30 days of Ramadan with 2-Movie Passes on movie tickets

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, is launching special offers during Ramadan to enable guests to share more movie moments with family and friends during the Holy Month. 

In the spirit of giving and togetherness, VOX Cinemas is offering cinemagoers in Saudi Arabia 2-Movie Passes for SAR 50 on Standard seats in Standard experiences and SAR 70 on Premium seats in Standard experiences. 

To avail of this offer, simply book online by visiting https://ksa.voxcinemas.com/ramadan-at-vox-cinemas

Guests can also look forward to an impressive line-up of must-see Hollywood and Bollywood movies during Ramadan including Scream VI, the continuation of the long-running horror franchise; The Three Musketeers, the latest movie adaptation of the beloved French classic; Air, an all-star drama chronicling Nike’s pursuit of sports legend Michael Jordan; Bholaa, a Hindi action film about an ex-convict’s journey to reuniting with his daughter; and Bull, a Hindi movie inspired by the real-life events of the Indian Army in the 1980s. 

Complementing the experience, VOX Cinemas’ dedicated Candy Bar offers guests a wide variety of signature snacks such as VOX Popcorn and its seven unique flavours, burgers, hotdogs, pizzas, and nachos. 

As the largest cinema exhibitor in the Middle East, VOX Cinemas has 61 locations and more than 600 cinema screens across the Middle East. 

To learn more about this exclusive Ramadan offer, visit voxcinemas.com or the VOX Cinemas app.

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The Holy Month of Ramadan at Shaza Riyadh&nbsp

Andalusian charm atmosphere and discounts to 30% off

Shaza Riyadh Hotel Residences, a contemporary luxury hotel residence in the heart of the Saudi capital, is welcoming families for an exciting staycation in the holy month of Ramadan. For families who wish to spend their Ramadan with Andalusian touches and styles, Shaza Riyadh aims to reward guests with well-deserved luxury and quality time.

During Ramadan, you can enjoy a 30% discount on your stay. Besides receiving a breathtaking view of Masjid Al Rajhi, Tarawih prayers are just steps away.

Shaza Riyadh also features Ramadan nights for Iftar and Suhoor offers while children below 12 enjoy 50% off on dining and children below 6 get to dine for free. Families can indulge in an exquisite dining experience in an Andalusian atmosphere. This includes delightful main courses, signature dishes, healthy salads, tasty soups, and an extensive range of delicious desserts.

Haythem Al Ayoobi, The General Manager of Shaza Riyadh commented, “We are delighted to welcome our valuable guests during the holy month of Ramadan. Looking forward to offering an exceptional experience to our guests at an urban retreat with an Andalusian charm”.

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Hilton Launches ‘Green Ramadan’ at Hilton Riyadh Hotel & Residences in Partnership with UNEP West Asia and Winnow

Hilton (NYSE: HLT), in partnership with the United Nations Environment Programme (UNEP) West Asia and Winnow, has announced the launch of Green Ramadan, an initiative which will see food waste reduction efforts implemented across several key markets in the Middle East, including the Kingdom of Saudi Arabia (KSA) at Hilton Riyadh Hotel & Residences. With reports from UNEP West Asia showing that food waste increases by 25% – 50% in the region during religious and social festivities, Hilton is introducing measures to minimise waste during the holy month of Ramadan and drive awareness around local sourcing and food waste. The initiative is in line with Hilton’s Travel with Purpose 2030 Goals to reduce food waste sent to landfill by 50%.The partnership will combine Hilton’s drive towards a net zero future, UNEP’s ‘Recipe of Change’ food waste reduction campaign and Winnow’s AI technology – allowing for digitally led tracking of food waste throughout Ramadan. In doing so, Hilton will gather data to predict future procurement and production needs while also minimising its long-term environmental impact.As part of the initiative, participating Hilton hotels across KSA, Qatar and the UAE will compost excess food waste, prioritise local food sourcing within a 50-mile radius, promote plant-based dishes, restrict plastic use across operations, and partner with food banks.In Riyadh, Hilton Riyadh Hotel & Residences will offer guests a tasteful dining experience at Amara, its Ramadan tent, which will feature local produce from Nadec and Pure Harvest Smart Farms as part of a thoughtfully curated menu that helps to significantly cut food-related emissions. The hotel is also partnering with the Ita’am Food Bank to reinforce charitable giving and will donate 100 meals per day throughout Ramadan. Additionally, the hotel will collaborate with Black Cow to collect and compost Iftar buffet leftovers to be used as organic fertilisers locally.Emma Banks, vice president, F&B strategy & development, EMEA, Hilton, said: “As a global hospitality brand, Hilton has a responsibility to lead the industry in the pursuit of sustainable solutions. We are delighted to embrace the holy month of Ramadan with the introduction of the Green Ramadan initiative. Our partner, Winnow, will play a crucial role in this digital-first approach to collecting food waste data and using it to inform our local procurement requirements. We’re also aligning closely with UNEP West Asia’s ongoing ‘Recipe of Change’ campaign aimed at reducing food waste across the value chain”.“We hope that Hilton’s Green Ramadan initiative will set the standard for years to come by encouraging local food sourcing and reducing food waste,” added Banks. Mr. Sami Dimassi, UNEP representative and regional director, West Asia, said: “We are very pleased to collaborate with Hilton to activate this campaign across its key markets in the Middle East. Reducing food waste is not only about saving food, but also about saving resources. The only way forward is to work hand-in-hand by engaging the local community, private sector, and influencers. Today, every plate counts and so does every wasted plate. Let us all fight food waste and work towards a more sustainable future”. Marc Zornes, CEO and co-founder, Winnow, added: “Winnow is delighted to partner with Hilton and UNEP West Asia on this initiative during Ramadan. Food waste is an important area of interest for the region from a social and environmental perspective. Our intention is for this collaboration to be underpinned by real-world data and behavioural science, offering a playbook for the industry to tackle food waste”.

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Shaza Hotels Successfully Concluded their Annual Partner Meet Across GCC Cities

Shaza Hotels, the leading hotel management company dedicated to offering true Arabian hospitality, has successfully concluded their annual Partner Meet in the key GCC cities. The event brought together industry players and major stakeholders to pave a stronger relationship and bonding for the coming years. Shaza & Mysk brand’s 10 properties, which comprise Shaza Doha, Shaza Riyadh, Shaza Makkah, Mysk Al Mouj Muscat, Mysk Touch Al Madinah, and the Sharjah Collection Retreats by Mysk, recently took part in GCC Partners meetups held in major GCC cities such as Jeddah, Riyadh, Dammam, Kuwait, Doha, Muscat and Dubai.At the final event held at Dubai, Shaza Hotels entered in to a brand-wide agreement with WebBeds, one the largest travel trade partners in the world, to agree on brand wide pricing and distribution globally for all Shaza & Mysk Hotels through their distribution networks, connecting travel agents and trave trade suppliers. Mr Riyam Darkazally, COO Hotel Division – WebBeds, and his entire team was present at the event to conclude the master agreement and to celebrate the partnership. This partnership will strengthen Shaza Hotels’ distribution network and expand its reach in the global travel market.

Shaji Abu Salih, Corporate Director of Business Development at Shaza Hotels, said, “We are delighted with the success of our annual Partner Meet 2023, which was a valuable opportunity for us to meet and engage with our key partners after the pandemic. It was important for us to rekindle these relationships and show our appreciation for their support over the past year and to enhance our future bond with our trade partners and stake holders. We are also extremely happy for concluding the master agreement with WebBeds at this occasion, which definitely would enhance our reach and presence in global markets”The attendees at the event included travel trade partners, key bookers, government officials, potential investors, and media. The hotel team members were able to discuss and engage with their key stakeholders’ strategic partnerships ahead, and thank their support for a successful financial year in 2022.During the event, the company also announced its ambitious expansion plans in the region, including the upcoming hotels including Mysk The Palm Jumeirah, Mysk Jeddah, Mysk Madinah, enhancing the Mysk Retreats Portfolio including Mysk Nomads and Mysk Najd Al Meqsar Village (both under Sharjah Collection by Shurooq), Mysk Muttrah Collection in Muscat etc. The group is also aiming to develop its Shaza & Mysk portfolio outside the GCC region, including United States, Turkey, Egypt and Levant.Shaza & Mysk Hotels are also proud members of Global Hotel Alliance and its Discovery Loyalty program, which has above 15 million members connected across 500+ hotels around the world. Owing to its successful outcome, Shaza Hotels is intending to continue implementing partner engagement initiatives regularly in several other source markets and cities to sustain brand engagement and affiliation within its significant B2B networks.

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Dilmah Delivers Luxury Tea Experiences in Saudi Arabia Hospitality on another level”

  • It’s not just the tea: Dilmah is an experience of luxury, of kindness, of caring for the planet and all its inhabitants.

Dilmah Ceylon Tea recently held new luxurious tea experience events in Riyadh and Jeddah, with the aim of promoting a tea culture in the Saudi Arabian hospitality industry.
The events took place at the Mövenpick Hotel in Riyadh and the Hilton Hotel in Jeddah, in the presence of guests from the luxury tourism and hospitality industry alongside key decision makers, media figures, food bloggers and influencers.
The event was crafted by Tea Grower and Dilmah CEO Dilhan C. Fernando together with the Board Members of Coffee Moments Athbi Al Aqeel & Thamar Baeshen, to introduce the art and finesse of Single Origin, Pure Ceylon Tea and its numerous flavours & varieties through an innovative and exceptional experience of Food & Tea Pairing. The events were a demonstration of the calibre of luxury Dilmah brings to the hospitality sector, adding value to their guests’ experiences.
Dilmah was founded with a vision of taking Single Origin, Pure Ceylon Tea to the world, Merrill J. Fernando, the Founder & 1st Generation of Dilmah, built his family business to serve humanity with kindness to people & nature. Whilst being ethical and sustainable is the very fibre of Dilmah’s being, the company also provides a luxurious hospitality experience, offering the World’s Finest Single Origin Pure Ceylon Tea in hotels and hospitality venues, catering to the increasing appreciation and interest in tea culture.
Tea often plays a vital role in elevating guest experience through all the touchpoints in the hospitality industry, from extending a warm welcome into a property by offering a beverage that is pure, natural, healthy and more importantly, refreshing, to in-room tea stations making guests feel at home and special.
Speaking at the event, 2nd Generation of Dilmah, CEO Dilhan C. Fernando said: “Since its inception, Dilmah has been striving to raise awareness and spread the culture of authentic and luxurious tea among communities, by providing a pure product that is ethically grown, picked, and packed at source by upholding the highest standards that ensure the preservation of environmental and societal sustainability which form the heart of everything the company does”. He added, “The Saudi Arabian society’s consumption of tea is high, especially our Pure Ceylon Tea packaged fresh in the tea gardens of Ceylon, so we are here to work together in providing an exceptional tea experience that raises the level of luxury in the hospitality industry by ensuring the provision of the Finest Ceylon Tea with its distinctive flavours.”
Dilmah have pioneered a comprehensive commitment to minimizing its impact on the planet, fostering respect for the environment, and ensuring its protection by encouraging a harmonious coexistence of man and nature. The currently carbon neutral company aims to be carbon negative by 2030.
It’s noteworthy that 15% of the company’s pretax profits are used to implement the Founder’s vision of making business a matter of human service through the MJF Charitable Foundation and Dilmah Conservation. These core values allow the company to meet and exceed consumers’ expectations for sustainability.
Dilmah is an integrated family business that has its own gardens, printing and packaging equipment and a state-of-the-art packaging factory. Dilmah is one of the World’s Leading Tea Brands with an unparalleled reputation for producing original, authentic, natural and ethical Ceylon Tea of the finest quality, with Integrity & Commitment

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JEEP® LAUNCHES THE ALL-NEW 5-SEATER GRAND CHEROKEE IN THE KINGDOM OF SAUDI ARABIA MARKING A NEW ERA OF REFINEMENT Fifth-generation Jeep® Grand Cherokee is the most technologically advanced, 4×4-capable, and sophisticated yet

The Jeep® brand celebrates a new era of premium refinement in the Kingdom of Saudi Arabia with the official launch of its 5-seater, fifth-generation Jeep Grand Cherokee in the market. The official launch ceremony took place today at the Jeep Petromin showroom in Riyadh. 

The all-new 5-seater alongside the Grand Cherokee L (7-seater), build on the Jeep® brand legacy as the most awarded SUV ever, bringing an all-new architecture, exterior design and interior with world-class craftsmanship and first-to-market technologies to the Middle East’s full-size SUV segment. The Grand Cherokee L (7-seater) is already available in the market and features three-rows for the first time in the vehicle’s history.

“We at Stellantis Middle East are proud of being a legacy car maker with over 100 years of tradition and history.  The launch of the all-new 5-seater Grand Cherokee is yet another testament to our grit, perseverance and agility as we transform all facets of mobility for the betterment of our families, communities and the societies in which we operate. The Saudi market is one of our key markets in the region, and based on the Jeep brand’s successful history in the Kingdom, we are certain that the all-new 5-seater Grand Cherokee will be very well received” said Rakesh Nair, Managing Director, American Brands at Stellantis ME.

“The Jeep brand is an integral part of the Stellantis portfolio in Middle East, making a significant contribution to our business both from a volume and revenue perspective.  And while Adventure will always be in our core DNA, we are setting a new course for the brand in the Middle East in response to the needs of our customers led by the All-new Grand Cherokee.  We are showcasing that best-in-class capability, premium style, and high-tech features can go hand in hand.” Nair added.

 Petromin Stellantis and National Motor Company CEO, Terence Byrne said: “The much-anticipated Grand Cherokee 5-Seater has finally arrived in Saudi market in its 5th generation, and while the car captures the essence of Jeep’s unparalleled functionalities, it’s also a great addition to Jeeps portfolio of cars. We at Petromin will continue to utilise our network and expansion plans to deliver the best customer experience possible keeping in mind what our Saudi audience wants and aspires for across the industry”. 

The Jeep brand’s growth trajectory in the Kingdom is on the rise, with ten Jeep showrooms opening over the past year in key locations across Riyadh, Jeddah, Dammam, Makkah, Madinah and Jubail, and two more opening soon in Hail and Buraidah, totaling 12 showrooms by the end of the first half of the year. As part of its growth plans in the Saudi market, the brand plans to expand its coverage in the Kingdom to include Abha and Tabuk.

The all-new Jeep Grand Cherokee lineup consisting of four models – Altitude, Limited, Overland and Summit Reserve – available now at dealerships across the Kingdom. 

What’s new for Jeep® Grand Cherokee

The newest iteration of the Jeep Grand Cherokee line-up delivers legendary capability, class-leading space and versatility and advanced safety features. The Grand Cherokee’s all-new architecture and sculpted aerodynamic body style combine to improve vehicle performance, safety and reliability, while significantly reducing vehicle weight, noise and vibration. 

Designed to maximize overall passenger safety, comfort and convenience, Grand Cherokee packs a powerful punch with next generation features and technologies that make it a standout in the full-size SUV segment. The four-zone automatic climate control, massage seats, ventilated front and second rows, premium hand-wrapped, quilted Palermo leather seats, genuine open-pore waxed walnut wood, and the premium wrapped suede-like fabric on the A-pillars and headliner are just a few of the available features that enhance passenger comfort in the all-new 5-seater Grand Cherokee. 

The Jeep Grand Cherokee also delivers unrivaled capability along with composed on-road driving dynamics. The legendary off-road capability begins courtesy of three 4×4 systems – Quadra-Trac I, Quadra-Trac II, and Quadra-Drive II with rear electronic limited slip differential (ELSD). All three systems are equipped with an active transfer case to improve traction by moving torque to work with the wheel with the most grip.

The class-leading Selec-Terrain traction management system lets customers choose the on- or off-road setting for optimum 4×4 performance. This feature electronically coordinates 4×4 torque split, braking and handling, steering and suspension systems, throttle control, transmission shift, transfer case, traction control, stability control, antilock brake system (ABS) and steering feel.

The all-new Grand Cherokee boasts class-leading 3,265kg max towing with the available V6 and 2.0T engines delivering up to 293 horsepower and an impressive capability of torque. 

Advanced technology with Uconnect 5

The fifth-generation Grand Cherokee has the most advanced technology features in its history, with Uconnect 5 – the latest Uconnect system offering up to three 10.1 inch (25.6 cm) and two 10.25 inch (26 cm) digital displays in the cabin and an intuitive user experience. 

A front passenger screen offers co-pilot assistance with navigation, camera viewing and visual entertainment, while the digital rearview mirror, wireless Apple CarPlay and Android Auto, and TomTom navigation ensure a premium driving experience alongside greater connectivity with two Bluetooth-enabled phones paired simultaneously. 

The new fifth-generation line-up also brings Amazon Fire TV built-in (later availability on all models), enabling passengers to stream videos, play games, listen to music, get information and watch downloaded content – all while on the road.

A state-of-the-art McIntosh audio system is also available and features 19 custom-designed speakers (including a 10 inch / 25.4 cm subwoofer), 950 watts of power and a 17-channel amplifier. The Jeep® brand is currently the only automotive manufacturer in the world to carry a McIntosh system. 

Segment-leading innovation

The all-new 2023 Jeep Grand Cherokee offers more than 110 safety and security features, including innovative applications of technologies that refine the connection between driver, vehicle and the road.
 

The Grand Cherokee arrives with a class-leading suite of features that deliver on the promise of driving confidence, for which the Jeep brand is renowned. These features enhance a driver’s field of vision, help make instrumentation easier to see and enable driver-assist capabilities that accommodate collision avoidance.
 
Active Driving Assist is the Jeep brand’s name for Level 2 (L2) automated driving capability and the technology affirms the company’s march toward an autonomous future. The Grand Cherokee is available with Active Driving Assist for hands-on-wheel and eyes-on-road automated driving using lane-centering with adaptive cruise control. The system uses multiple sensors, including radars and cameras to dictate appropriate roads for the technology. Active Driving Assist is available on Overland and standard on Summit models.
 

Night Vision Camera, uses thermographic technology to augment the reach of the Grand Cherokee’s headlamps. Infrared sensors search for the heat signatures of pedestrians and animals in the road ahead, at distances up to 200 meters. When located, an alert with their positions relative to the vehicle are outlined in the instrument cluster directly in front of the driver.
 
Ergonomics are a key benefit of the full-color Head-up Display (HUD). The system provides the driver with up to five different information elements, including Active Lane Management, adaptive cruise control, turn-by-turn navigation, current speed, current gear and speed limit.
 
Intersection Collision Assist helps detect vehicles approaching from the driver’s left and right when nearing a crossroad. Four radar sensors and one camera determine if a collision appears imminent, prompting the system to provide audible and visual alerts. If the driver does not respond, the system automatically activates the vehicle’s brakes.

 
Drowsy Driver Detection tracks vehicle movement, such as lane deviation, and interaction, such as steering-wheel input over time, for driving behavior consistent with that of a drowsy driver. When certain thresholds are reached, the system responds with audio and/or visual cautions for the driver to pull over.

 
The Digital Rearview Camera system replaces the conventional rearview mirror with a 9.2-inch-wide Liquid Crystal Display (LCD) that shows real-time video from a rear-facing camera. Unlike a conventional rearview mirror, the new digital camera system offers a view that is unobstructed by the D-pillars or rear seats. When not in use as a display, the screen reverts back to a reflective mirror.

LAUNCH PRICE SAR 223,699 INCLUDING VAT. 

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Alfa Romeo is celebrating Quadrifoglio and Autodelta anniversaries by revealing two new logos

featured the Quadrifoglio. They were particularly high-performance models manufactured between the 1960s to the 1980s. Some carried the symbol on the bodywork, with no appearance in the official name – such as the “Giulia Sprint GT Veloce” or “1750 GT Veloce” – while others, from the 1980s onwards, had the Quadrifoglio in their official name, such as the various versions of the “33 Quadrifoglio Verde” or the “164 Quadrifoglio Verde.” It is also worth mentioning that, between the 1970s and 1980s, the Quadrifoglio also evolved and was available in two versions: “Verde” for sportier vehicles and “Oro” for more refined and luxurious set-ups. 

Over time, the initial “Q” itself became part of the Alfa Romeo vocabulary, eventually identifying the most advanced technical solutions: the most famous of all is the Q4 all-wheel drive, but there was also the Q2 self-locking differential, the Q-System automatic transmission and the Q-Tronic, just to name but a few.  

Lastly, the Quadrifoglio symbol returned both on Mito (2008) and Giulietta (2010) and when the new Alfa Romeo generation was born in 2015 with the launch of Giulia in its Quadrifoglio version, powered by the new 2.9 BiTurbo gasoline engine with 510 HP and an outstanding performance, so much so that it set the category record in 7’32” in the famous Nurburgring circuit. Stelvio, the first SUV produced by Alfa Romeo, is also at the top of the range in its Quadrifoglio version. 

Autodelta: Alfa Romeo’s legendary Racing Department.  

On March 5, 1963, Carlo Chiti and the Chizzola brothers founded a small company based in Feletto Umberto, near Udine, with the aim of collaborating with Alfa Romeo in the construction of the Giulia TZ, a compact gran turismo designed by Zagato, built on the Giulia’s engine and mechanics and equipped with an exclusive tubular chassis, hence the acronym Tubolare Zagato. This marked the beginning of one of the most beautiful chapters in international motorsport, so much so that the company soon became Alfa Romeo’s Racing Department. As a matter of fact, in 1965, it was bought by Biscione with the aim of running the official comeback to competitions, after its withdrawal from the F1 World Championship in 1951, when it won its second title with ‘Alfetta’. 

For this reason, the car manufacturing company decided to create an ad hoc racing organization, physically detached from the production facility and with sufficient discretion in making technical and sporting decisions quickly. The General Manager of the new industrial and sports reality was the charismatic engineer Carlo Chiti, who relocated Autodelta in some anonymous warehouses in Settimo Milanese, not far from Arese. This is where some of the most famous Alfa Romeo racing cars would come from, including the legendary 1965 Giulia Sprint GTA, which won three consecutive “Challenge Europeo Marche,” dozens of national championships and hundreds of individual races all over the world. Fun fact: Giulia Sprint GTA was the first touring car to race at the Nurburgring’s Nordschleife under 10 minutes. 

In 1967 Alfa Romeo decided to take the big step into the “prototype” category, the major international stage of motor racing at the time, with the “33/2-liter” model winning its first trophy when it made its debut in Fléron, Belgium. The following year Autodelta’s prototype cars won the category victory at the 24 hours of Daytona, the 1000 km of Nurburgring, the 500 km of Imola and the 24 hours of Le Mans. The “33 TT 12” of 1975 (probably the most successful year for Autodelta) was also remarkable. The model made Autodelta won the World Championship of Marche, repeating the victory two years later with the “33 SC 12”. After that, Autodelta took over the management of all Alfa Romeo’s sports programs, from the Alfasud trophy to Formula 1. In 1984 Carlo Chiti left the company, and the following year Autodelta was dismissed. To conclude, it should be remembered that Autodelta was also a formidable training ground for many Italian drivers, including Andrea De Adamich, Arturo Merzario, Andrea De Cesaris, Bruno Giacomelli, Giorgio Francia, just to name a few, and just as many foreign champions: from Jochen Rindt to Jacky Ickx, from Jean Pierre Jarier to Mario Andretti. 

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