Few Weeks Remain to Secure Early Bird Tickets for Disney On Ice presents Mickey and Friends

Three weeks remain for fans to grab early bird tickets to watch the world’s most loved fictional characters as Disney On Icepresents Mickey and Friends skates into Abu Dhabi from 12th to 16th October at the Etihad Arena, Yas Island Abu Dhabi. Guests will receive 10% off when booking silver, gold or platinum tickets before July 1st.

Mickey Mouse is joined by Minnie Mouse, Donald Duck and Goofy on a journey to discover his favorite memory of all time. Using Mickey’s “Mouse Pad,” show hosts encourage fans to be part of the action and help the gang venture through Disney stories, sharing memorable moments from treasured tales. Along the way, families sail away with Moana as she displays courage to save her island on a high-seas adventure with the demigod, Maui. Families will continue the journey to the wintry world of Arendelle as royal sisters Anna and Elsa discover true love is the most powerful magic of all and experience the mysterious magic of Fantasia as a Sorcerer’s Apprentice makes brooms come to life.Live Your Story” alongside Disney Princesses as they use perseverance, determination and hard work to inspire Mickey and children around the world to share their favorite Disney memories.

While delivering the same magical experiences guests expect from Disney On Ice, Feld Entertainment is continuing Guest Wellness Enhancements to help keep families safe at its live events. Feld Entertainment is working closely with venue partners to establish and follow COVID-19 health and safety standards in accordance with all local guidelines.  Please monitor the venue website for health and safety policies, including face covering and entry requirements, which are subject to change.  Full details on Feld Entertainment Guest Wellness Enhancements can be found here.

WHEN:     Wednesday, 12th October        7:30 PM           

        Thursday, 13th October        7:30 PM

        Friday, 14th October            3:30 PM & 7:30 PM

        Saturday, 15th October        11:30AM, 3:30 PM & 7:30 PM

        Sunday, 16th October            11:30AM, 3:30 PM & 7:30 PM

WHERE:    Etihad Arena – Yas Island, Abu Dhabi

PROMOTION:  Early Bird Special; from May 23rd till July 1st, 10% off will be offered on silver, gold and platinum. 

TICKETS:    www.DisneyOnIceME.com   

*Ticket pricing is subject to change based on market demand. 

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Saudi Organizations Must Develop the Right Skill Sets to Enhance Their Security Posture for an Increasingly Digital World

International Data Corporation (IDC) today hosted the Saudi Arabia edition of its IDC Security Roadshow 2022, with more than 180 of the country’s most influential security leaders in attendance at the Crowne Plaza Riyadh RDC Hotel. The event addressed the theme ‘Elevating the Security of the Future Enterprise’.As cybersecurity gains strategic weight on the executive-level agenda, new challenges and opportunities are arising, but only 21% of Saudi organizations recently surveyed by IDC have an end-to-end security strategy in place that includes shared responsibilities, risk tolerance, classified events, and a recovery plan in case of an attack. Another 40% have a partially developed security strategy in place, while 12% have implemented a security strategy but not formally tested or reviewed it yet.Organizations are still lagging when it comes to implementing security solutions, but this is not the only challenge. The skills gap is huge in terms of security professionals, not only in Saudi Arabia, but also globally. Cybersecurity professionals were already scarce before the pandemic, but due to the increase in remote working and the evolving threat landscape after the pandemic’s onset, demand for security skills has heightened further. These skills are now in short supply, and their cost is constantly rising.”Evolving digital transformation strategies and shifting industry dynamics across Saudi Arabia are driving organizations to innovate and explore new technologies and delivery models,” said Hamza Naqshbandi, IDC’s associate vice president for Saudi Arabia and Bahrain, as he presented the event’s opening keynote. “In turn, this is creating a complex ecosystem beset by new cybersecurity challenges. As a result, cybersecurity is no longer limited to protecting technology assets but must also ensure business resiliency. Indeed, 54% of Saudi organizations surveyed by IDC said that their security departments are now involved in the planning and assessment stage for all new developments.”The Saudi Arabia edition of the IDC Security Roadshow 2022 explained why ensuring visibility and control across the entire technology footprint is now vital for organizational survival. With pressing challenges to the security of the future enterprise firmly in mind, industry experts explored a raft of transformative technologies, dissected the ever-growing threat landscape, and examined the increasingly sophisticated nature of cyberattacks. The event showcased insights from a range of respected industry thought leaders as they presented sessions on topics such as: Simplifying Your Zero Trust JourneySecuring Modern Applications: What You Need to Know NowConfronting the New Wave of CyberattacksThe Role of Threat Intelligence Within a Cyber Defense StrategyKeeping your Enterprise Business Safe with SecurityManaged Cyber Defense: When Professionals Fight ProfessionalsWeathering the Threat StormLooking Beyond the Obvious: A Comprehensive Approach to Investigating & Managing RisksThe agenda also incorporated fascinating end-user insights from Khalid Al Faheid, CISO of Saudi Arabia’s Ministry of Environment, Water, and Agriculture (MEWA), as he presented proven best practices for developing the cybersecurity capabilities required to thrive to secure the future enterprise. The event culminated with the official launch of an exclusive new IDC and Microsoft white paper titled ‘Cybersecurity KSA: A Digital Transformation Imperative’, with all attendees receiving a complementary copy of the report, which explores all the latest trends and developments shaping cybersecurity investments in the Kingdom.To learn more about the IDC Security Roadshow 2022, please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154. You can also join the conversation on social media using the hashtag #IDCITSECURITY.The Saudi Arabia edition of the IDC Security Roadshow 2022 in Riyadh was supported by the following organizations: Platinum Partners: VMware, Checkmarx, Mimecast, Kaspersky, Oracle, Help AG, CrowdStrike, Microsoft; Gold Partners: SentinelOne, Odyssey, Secureworks / Redington, Veeam, Juniper Networks, Rubrik, Trellix, Attack IQ, Saudi Business Machines; Exhibit Partner: Forescout; Media Partners: Media Partners: International Business Magazine, Cyber Defense Magazine.

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GCC Smartphone Market Suffers Decline as Demand Continues to Weaken

ewly released data from IDC’s Worldwide Quarterly Mobile Phone Tracker shows that shipments of mobile phones to the Gulf Cooperation Council (GCC) region declined 0.8% quarter on quarter (QoQ) in Q1 2022 to total 6.10 million units. Smartphone shipments were up 0.4% QoQ to 5.47 million units, while feature phone shipments decline 9.8% over the same period to 0.63 million units. In terms of value, the GCC smartphone market was worth $2.09 billion in Q4 2021, a decrease of 4.5% QoQ, while the feature phone market totaled $11.16 million, down 25.9%.Samsung and Xiaomi channels reported improved supply across the GCC for the quarter. Samsung saw its most significant growth in the low ($100<$200) and premium ($800+) ends of the market, while Xiaomi saw growth in the midrange to high-end category ($200<$600). Apple faced shortages stemming from delayed shipments, which impeded the vendor’s overall unit and value growth during the quarter.Smartphone shipments to Saudi Arabia declined 4.9% QoQ in Q1 2022, although the Kingdom still accounted for 53.3% of all smartphone shipments to the GCC. The UAE, the region’s second-largest market, saw shipments increase 11.2% QoQ for 24.9% share.”Q1 2022 saw a drop in shipments to Saudi Arabia with partners reporting excess inventory in the channel and lagging demand,” says Akash Balachandran, a senior analyst at IDC. “However, the ‘Other GCC’ countries (Bahrain, Kuwait, Oman, and Qatar) saw a mild pickup after having experienced constrained supply in previous quarters. The UAE’s smartphone growth stemmed mainly from an improved supply of low-end and premium Samsung devices, as well as from Xiaomi’s concerted focus on promoting its midrange devices.”Samsung led the GCC smartphone market in terms of shipments in Q1 2022 with 47.5% share. The vendor posted 6.9% QoQ growth in shipments as supply improved, especially for its S-series devices. Second-placed Apple, with 15.4% share, saw shipments decline 18.2% QoQ, with channel partners reporting supply constraints and delays in shipments. Rounding out the top three, Xiaomi accounted for 14.9% of the GCC smartphone market in Q1 2022, with its expanding portfolio of midrange to high-end devices driving a 9.3% QoQ increase in shipments to the region.

Figure 1: GCC Smartphone Market by Brand Share (Units), Q1 2021–Q2 2022

The GCC smartphone market is forecast to decline 4.8% QoQ in Q2 2022 due to rising inflation, declining consumer demand, and growing inventory in the channel. Travel and tourism will continue to increase but will not be sufficient to improve the quarter.”5G shipments to the GCC in Q1 2022 were down 3.4% QoQ and accounted for 35.9% of overall smartphone shipments,” says Ramazan Yavuz, a senior research manager at IDC. “This was due to higher shipments of entry-level 4G Android devices in conjunction with shortages of iOS 5G devices. While ups and downs are expected in the short term, 5G penetration is forecast to continue at its previous rapid pace over the medium and long term and will make up 80.6% of total GCC smartphone shipments in 2026.”

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Alhokair announces opening of Danish sensation Flying Tiger Copenhagen’s first store in the Kingdom

Fawaz Abdulaziz Alhokair Co. (“Alhokair”), the leading franchise retailer in Saudi Arabia, announced the opening of the first Flying Tiger Copenhagen store in Riyadh, Saudi Arabia. The launch is a key milestone in Alhokair’s strategy to enhance customer experience by introducing unique concepts to the ever-growing Saudi market. The addition of Flying Tiger Copenhagen is in line with Alhokair’s mission to leverage unique partnerships with international brands to deliver a diversified brand offering to its customers.Speaking on the store opening, Marwan Moukarzel, Chief Executive Officer at Alhokair said: “We are committed to partnering with brands that share our vision and ambition to introduce personalised customer experiences and diversified offerings. As part of our commitment to cement our position as the leading lifestyle retailer, we are meeting a pertinent need for uniquely driven concept stores in the Saudi market. We look forward to welcoming our customers to the stores, where we invite them to immerse themselves in the experience our new stores have to offer.”Hani Nehme, General Manager of E-commerce and Multimedia at Alhokair commented: “We are thrilled to welcome Flying Tiger Copenhagen to the Kingdom. Their creative and sustainable offering through their unique concept store is an exciting addition to Alhokair’s fast-evolving portfolio. A firm favourite globally, the arrival of the inaugural store in Al Nakheel Mall Riyadh this month is a testament to Alhokair’s dedication to introducing coveted concepts to the people of the Kingdom, enriching the local shopping experience with handpicked international offerings.” Since the first store opened in Copenhagen in 1988, the variety retail concept has grown to almost 900 shops worldwide. Flying Tiger Copenhagen has a strong focus on uniqueness, product relevance and sustainability. Good and affordable design combined with a unique shopping experience is at the very core of the business. Moreover, Flying Tiger Copenhagen remains committed to respecting ethical, environmental, and social standards across its entire value chain.Martin Jermiin, CEO at Flying Tiger Copenhagen adds: ”We are very pleased to have partnered up with Alhokair on this important market entry. We are excited to bring Saudi customers our unique concept and fun shopping experience, and have a strong belief that our offering and products fit the Saudi consumers well.”Saudi Arabia’s first Flying Tiger Copenhagen store will open in Al Nakheel Mall Riyadh on February 24. The launch marks the mobilisation of ambitious plans by Alhokair to introduce 45 stores in five years, starting with the Flying Tiger Copenhagen brick-and-mortar store. Alhokair will introduce their next Flying Tiger Copenhagen stores in Riyadh Gallery, followed by Mall of Dhahran and Al Nakheel Mall Dammam.
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Riyadh International Luxury Week returns with 2022 Edition

Pioneering Watch & Jewellery Event in Kingdom of Saudi Arabia 

to be held for second year

Following on from the success of its inaugural edition in 2021, Riyadh International Luxury Week is set to be held at the Al Faisaliah Hotel in Riyadh, Saudi Arabia from 24th – 27th May 2022. The event is designed to showcase the ultimate in watch and jewellery creativity and craftsmanship, featuring over 60 of some of the world’s – and region’s – most prominent brands, as well as a host of interactive experiences for visitors.

Riyadh International Luxury Week offers a gateway for watch and jewellery specialists to engage with their audience in the Kingdom, debuting novelties, showcasing standout pieces, sharing their heritage and craft, and creating a platform for conversation in the luxury space.

The exhibition will once again have one zone dedicated to Jewellery, the other to Horology in the form of Salon des Grandes Complications. Displays will include both Fine and High Jewellery, an array of curated pieces made with visionary savoir-faire and featuring rare, extraordinary stones, as well as a wide range of exceptional timepieces crafted to the highest levels of artistry and technological innovation by legendary watchmakers.

This year, young Saudi designers will be given the chance to shine, with a dedicated section to those new to the industry, devoted to their craft. Another new addition is the Bespoke Jewellery Design Salon, where visitors will be able to dream up one-off creations guided by industry specialists. 

Several seminars will also be held, with acclaimed experts offering insights into both watchmaking and jewellery topics. Special guests include Nezar Jamil Mukhtar, Member of the National Committee for Precious Metals & Gemstones and Member of the Gold & Jewellery Committee of Riyadh Chamber, Sotheby’s representatives Frederic Watrelot and Sophie Stevens, and watch collector Khalid Al Seif among others. Her Excellency Evelyne Genta, wife of legendary watchmaker Gerald Genta, will also join one of the sessions, virtually.

“It is apparent to all that there is immense appreciation for watches and jewellery across the Middle East, particularly in Saudi Arabia. As the largest economy in the MENA region, with steady growth under Saudi’s Vision 2030 diversification programme, there are great opportunities for the luxury industry in the Kingdom. Riyadh International Luxury Week addresses this, and is an exciting platform for visitors to get up close and personal with some incredible creations for the first time. The event also adds another layer of dialogue through educational experiences for those with a passion to further their knowledge,” stated Abdulrahman Alzeer, CEO of Riyadh International Luxury Week.

For registrations and attendance, please visit www.riyadhluxuryweek.com

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Luxury Home Fragrances Brand Dr. Vranjes Enhances Offering in KSA

Having resonated with the discerning shopper in the Kingdom, Italian luxury home fragrances brand Dr. Vranjes Firenze has enhanced its offering.
It’s elegant stores at Red Sea Mall in Jeddah and Granada Mall in Riyadh, as well as the Debenhams concession store at Riyadh Park Mall will now house exclusive Eau de Parfum and Scented Body Care collections. These lightweight formulas elevated by incomparable fragrances come in a variety of options including bold eau de parfum, hydrating body mists enriched with aloe, fresh and invigorating body washes, and sweet-scented hair mists.
The innovative, recyclable elegant golden aluminium packaging of the sprays and mists and exclusive glass perfume bottle that pays homage to Brunelleschi’s iconic dome adds to the charm.

The collection is available in five of the most beloved Dr Vranjes fragrances – Oud Nobile, Rosso Nobile, Ambra, Giglio Di Firenze and Ginger Lime.

This will further augment a stunning range of products including home fragrances and candles carefully selected to appeal to regional preferences. Highlighting elements of musk, oud, light florals, and warm spicy notes, ideal for the Middle East, the collections available in-store include best-selling choices such as Oud Nobile and Rosso Nobile as well as Mirra Zafferano, a spicy and intense fragrance, combining Myrrh, Vanilla, Calabrian Bergamot and Saffron.

“Our captivating fragrances are the missing ingredient that complete and transform any space. This summer and beyond we invite you to visit our stores in Red Sea Mall and Granada Mall to go on a journey of discovery using our signature scents that encourage you to be in your element, make memorable experiences with family and friends and to get the best out of each and every day,” said Ahmad Hawalah, Business Manager, Dr Vranjes Firenze.

“From our renowned home fragrances to our exciting new perfumes and body care ranges, we use innovative and meticulous techniques combined with a wealth of experience to create products that enhance one’s environment and well-being,” he added.

Created by Dr. Paolo Vranjes and his wife Anna Maria, Dr Vranjes Firenze is inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy. Founded in Italy in 1983, the brand is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances in that iconic bottle inspired by Florence’s Duomo.

These bespoke fragrances stimulate the senses and emotions and add warmth to any household, according to personal taste, season, space, volume, and light. Dr. Vranjes Firenze’s fragrances dress spaces like a made-to-measure suit.

Finished in glass bottles for optimum decadence, Dr. Vranjes Firenze home fragrances are the perfect answer to modern living. All Dr. Vranjes fragrances are packaged in beautiful glass bottles and are available in the following sizes: 25ml ,100ml, 250 ml, 500 ml, 1250 ml, 1.5 liters, 2.5 liters and 5 liters. Each bottle comes with diffusion sticks.

Refills are available in 500 ml and 2.5 liters with diffusion sticks, as well as Lamparfum refills.

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MG SAUDI HONORS MG OWNERS CLUB AND MEDIA ELITES WITH A RAMADAN IFTAR PARTY

Taajeer Group, the exclusive distributor of MG cars in the Kingdom of Saudi Arabia, held a Ramadan Iftar party for the media elites, social media and MG Car Owners Club. The Iftar party was also attended by the group’s senior marketing and public relations managers. The event started with the gathering of MG Car Owners Club, where they listened to a quick summary from Abdullah Dunbar, Marketing Manager of MG Brand in the Kingdom of Saudi Arabia, about the mechanism and details of the event. After that, all participants set off in one convoy led by the famous classic MG PA car, which is always present in the MG showroom in Jeddah. MG PA was manufactured in Britain in 1935.  The convoy roamed some of major streets of the city of Jeddah in a wonderful scene that caught everyone’s attention, reaching the venue of the event at one of the luxury hotels. As is customary for MG Saudi, the atmosphere of fun and enthusiasm prevailed among the guests who were present for the Iftar party, all enjoyed the evening and took souvenir photos, some of them won the prizes of the draw that was held in their honor.On this occasion, Muataz Bazarbay, General Manager, Marketing and Public Relations at Taajeer Group, congratulated the media elites and the MG car owners on this holy month by saying: “on behalf of Taajeer Group, I acknowledge everyone for accepting our invitation for today’s Iftar party, which we are keen to hold annually to gather in an informal Ramadan atmosphere, to exchange views and share opinions.” Bazarbay added: “In this blessed month of every year, MG presents special offers to its customers and fans to own its cars, were they will be able to enjoy zero percent interest on finance and avoid paying any administration fees or down payments on their purchase, in addition to the two-years maintenance contract and roadside assistance for two years.” Bazarbay stressed that MG cars have become noticeably widespread and popular among its fans in the Kingdom of Saudi Arabia, thanks to God, and then to the great confidence that these cars enjoy as well as to the high levels of service and maintenance offered by Taajeer Group that match the prestigious MG brand.
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MG Saudi confirms special Ramadan offers for customers Across the Saudi Market 

MG Saudi celebrates the Holy month of Ramadan with a suite of offers that will ensure its range of SUVs, family saloons, sports hatches remain the best value for money motoring in the Saudi market.For the month of Ramadan only, MG customers will be able to enjoy zero percent interest on finance and avoid paying any administration fees or down payments on their purchase as part of tailored offers designed specifically for the Saudi market.On this occasion, Muataz Bazarbay, General Manager, Marketing & Public Relations at Taajeer Group, the exclusive distributor for MG cars in Saudi Arabia, said: “MG Saudi would like to wish everyone a happy Ramadan with friends and family. We have worked closely and hard to ensure we offer our new and existing customers exceptional deals on their purchases this Ramadan, ensuring the happiness of this holy month for the whole family, when choosing from dynamic SUVs, compact crossovers, even comfortable family cars, sedans and stylish hatchbacks, all the way to the sports cars that increase the enthusiasm of its owners. As a company, we are always committed to exceeding our clients’ expectations by delivering excellence in performance and service”.Tom Lee, Managing Director of MG Motor Middle East, said the incentives will be in line with MG’s commitment to providing the best value for money motoring in the region: “As we embark on the Holy month of Ramadan, MG Motor sees this as an opportune time to reward its existing and potential customers with tailored-by-country offers that take into consideration their needs. Despite the challenging market conditions that is affecting a lot of other auto manufactures, our customers can rest assured that our MG distributors will have strong promotions on our MG lineup that will satisfy their needs and demands during this Holly month of Ramadan. The new Ramadan offers also serve as testament to MG’s performance and strength, as the supply shortage issue continues to be a problem for many companies in the automotive market, leading to higher car prices and no discounts. At MG we are building strong programs for our customers and during this special month. With that, the brand is reinforcing its commitment to put its customers and their peace-of-mind first.”“Ramadan is a special time of year that brings families together and where everyone enjoys the gift of giving, so it is our intention to help families enjoy both this year with a new car plus some exciting and special gifts tailored to suit each market,” Lee concluded.All MG customers have the MG complete care, the after-sales commitment that puts customers’ convenience and transparency at the heart of the MG ownership experience. The 6 years manufacturing warranty or 200,000km (whichever comes first), guaranteed parts availability and transparent pricing, and other facilities that MG customers can rest assured that MG will continue to put their convenience and satisfaction first.

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Nespresso bestows a Ramadanian touch to your quality times through its unique flavors

During the Holy Ramadan, many customs of Arabian families change, sometimes before the month even begins. Homes witness a rapid movement, just like shops and markets. Breakfast and suhoor meals differ from the regular days while families gather around dining tables and exchange memorial gifts. Houses are also decorated with lanterns to celebrate this festive occasion.

Ramadan is the time to foster relationships between family and friends through gatherings or simply drinking coffee with your loved ones. For that reason, Nespresso introduces delightful flavors to enjoy with others, whether after breakfast or suhoor. These flavors contain nuts, fruits, and other Arabian tastes and aromas (such as Vimeo Cafe Con Panna, Pistachio & Rosewater Latte, Nuts & Tahini Cappuccino, Omani Frappe, Date & Cardamom Latte), among others.

As Ramadan and Eid are the seasons for gift-giving and showing gratitude to others, Nespresso is the perfect gift for coffee lovers. And lastly, let’s ponder the Arabian proverb that says, “In the law of Arabs, love is Coffee.”
You can also share your special recipes with Nespresso on social media @nespresso.sa or find Ramadan Recipes on our website
https://sa.buynespresso.com/sa_en/recipes

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LuLu joins nationwide campaign to promote Saudi coffee

Lulu Hypermarket in Saudi Arabia has launched its participation in the Ministry of Culture’s “Year of Saudi Coffee” campaign, a grand promotion meant to draw attention to the culinary and cultural significance of Saudi-grown coffee beans and its unique symbolism as a marker of Saudi hospitality.
The government has designated 2022 as the “Year of Saudi Coffee.” The word coffee itself is derived from the Arabic word “qahwa.” The Kingdom has many indigenous varieties of the coffee berry, which is cultivated and processed for the world’s favorite hot beverage. Some famous Saudi-grown coffee brands are Yatooq, Najdya, Jabaliyah, Red Gold, and others.
The campaign was launched at the LuLu store in Riyadh’s Atyaf Mall, in the presence of representatives from the Ministry of Culture, the Culinary Arts Commission, and the Saudi Coffee Initiative team. They were welcomed by Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, and other LuLu officials.
The campaign will see LuLu Hypermarket supporting efforts to underscore the local heritage of the Saudi coffee, as it joins the movement to change the reference to “Arabic coffee” across the Kingdom to “Saudi coffee.”
The focus will be on promoting the local Khawlani coffee as an indigenous bean, which has been passed down for generations by the ancient tribes of Khawlan, who have grown and processed Khawlani coffee beans in the verdant valleys of Saudi Arabia’s southern region of Jazan, for more than 300 years. The Khawlani coffee beans are considered among some of the most reputable coffee beans in the world and described as the “green gold” of Jazan, one of the biggest producers of coffee in the world.
Saudi Arabia is also one of the largest producers of the arabica coffee, and Saudis are ranked among some of the finest consumers of the beverage.
“LuLu will join in the ‘Year of Saudi Coffee’ as a key promoter and we will start using distinctive Year of Saudi Coffee 2022 artwork on all point-of-sale materials such as reusable bags, paper cups and facial tissues, as a visual reminder of the Saudi coffee heritage,” said LuLu Saudi director Mohammed.
“There will be a dedicated Saudi coffee section in our in-store roasteries, featuring the Khawlani and other Saudi coffee brands. Local coffee farmers will be extensively promoted in our stores and we will have special Saudi coffee tastings throughout the year.”
Mohammed said that Saudi coffee showcases the spirit of generosity and sharing embedded in Saudi culture, and by highlighting the tools, ingredients and methods of preparing and serving Saudi coffee, LuLu aims to celebrate Saudi coffee cultivation techniques and also Islamic history, where coffee was one of the first unique gifts of this region to the world.
“We are grateful to the LuLu Hypermarket chain for partnering with us and being a platform for our efforts,” said Mayada Badr, CEO of the Culinary Arts Commission. “The community itself is a big supporter and we are confident that the availability of Saudi coffee in such a prominent and widespread outlet chain will help us to show this rich culture and heritage to the world.”

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